5 Top SEO Trends in 2019
Search Engine Optimization (SEO) entails changing the content and design of your website to improve its search engine ranking. Many website owners struggle to attain a high Google rank. Search engines consider the content and overall appearance of web pages to rank them. It is essential to optimize your website to attract more clients. We present to you five top SEO trends in 2019.
The General Data Protection Regulation (GDPR) monitors the owners of data which web users create online. Traditionally, organizations were in charge of collecting the data. However, GDPR requires users to collect it. Also, it allows them to ask for personal data from different companies for correction. If a firm flaunts the regulation, it can pay a fine of up to four percent of its annual profit.
GDPR is applicable to European clients and organizations. Recently, Google upgraded its Analytics. Once a user collects personal data from a company, it expires after 26 months. It includes affinity and demographic data.
2. Amazon Search
Most people have a murky understanding of how Amazon operates. It is not a typical search engine. However, its algorithm resembles the one that Google uses. It helps you conduct an internal search in Amazon pages. Some people use it when shopping.
Recent studies reveal that more than 50 percent of clients visit Amazon before they shop. It is a crucial e-commerce tool. Some enterprises sign u in Amazon to increase their clientele. You can conduct an Amazon search to buy books, electronics or music.
3. Mobile-First Indexing
Normally, Google requires a mobile version of each website to index and rank it. It focuses on adding web pages to a mobile-first index. Search Console sends notifications to some website owners. Nevertheless, the index has a desktop and a mobile version. It enables Google to rank it after a web page transforms.
You can use any mobile version. It is recommended to choose it before you Google launches your mobile-first index. Use PageSpeed Insights to evaluate the loading speed of your mobile page.
4. Page Speed
Currently, Google is striving to offer a wonderful UX experience. It has been using the loading time of desktop versions to determine the ranking factor of most websites. Recently, Google started using the loading speed of mobile pages to rank mobile versions.
In the past, Page Speed Insights considered particular technical parameters to rank web pages. Currently, it uses optimization and speed to rank mobile and desktop versions. Page Speed generates a precise Speed score.
5. Using Ranking Signals
Most search algorithms use online product mentions. You can transform your product into a ranking signal in various ways. For instance, a search engine can identify a brand as an entity especially if it has unlinked mentions. It enables Google to assess your expertise your dominance in a certain field. Moreover, Google uses the advertising, trust, and reputation of web pages to determine their user-friendliness.
Many organizations optimize their web content to achieve their sales targets. Generally, prospective customers use search engines to choose ideal products or services that can meet their needs. It is prudent to improve the usability and user experience of your website to get return clients. You could use top SEO trends such as Amazon Search and Page Speed.