7 SEO Tips to Help Improve Your Local Search Results
Every business with a website wants to achieve the #1 ranking on Google search, but getting there and staying there is a whole lot more difficult than it may seem. Things get even trickier when you are dealing with a business that has several different locations. Listed below are 7 local search engine optimization tips that will help your business get discovered, regardless of the number of locations you run.
Search engines aren’t concerned about the aesthetics of your site, but they do pay close attention to all the words used there, which is why they require your urgent attention.
The general rule of thumb suggests that you should use 10-35 keywords and phrases for local business. These should be fine-tuned as you go, as keyword strategies used by other businesses in your industry are not necessarily going to work for your business.
2. Keyword Mapping & META
All of your website pages should be focused on the main topics of your business, with your keywords serving as the starting point. The general rule of thumb dictates that you should have a minimum of six pages, with none being longer than needed.
When putting together your keywords, try to ensure that they fit naturally into the opening sentence of the page, and highlight them in bold if you want to. You can apply the same principles with your META, which is the administrative part of your website that cannot be viewed by visitors. The search engines can see it, though, and the majority of website platforms allow you to use bold here too, but this again is optional.
This little tool, which was introduced in 2011, helps with local marketing via HTML code and is used to classify important elements of your website to make it clearer for the search engines. Generally speaking, it is elements such as contact information and location that is targeted.
All of the major search engines – Google, Bing, Yahoo, etc. – accept SCHEMA, which is why it is such a valuable tool.
This is one element of a website that really isn’t utilized enough, especially considering how useful it can be for SEO for small businesses.
To begin with, you can move the code for the footer into the HTML code in the header of your site if you have a lot there. This helps the search engines, as they then have less code to read, which will improve the loading speed of your site. There are a lot of different elements that go into the page ranking of a website, and load speed is one of the most important.
5. Blogging & Social Media
Both of these topics have already been covered extensively, so all I will say here is that you need to be creating content on a regular basis if you want your website to rank high in the search engines.
6. NAP Consistency
The business citation refers to information about your business, such as address, local phone number, and website URL. The NAP refers to 3 specific elements, which are name, address, and phone number. Making sure that all of this information is accurate is incredibly important, as it helps the search engines verify your information. While this may sound straightforward, you might be surprised to learn that as many as half of all businesses have errors in their citation NAP. That almost certainly hurts their local visibility on the search engines.
7. Link Building via Business Citation Building
You are probably well aware that Google and Bing offer business directory listings, and that Yelp is one of the biggest business review sites out there. What you may not know is that these can all be used to boost the local visibility of your business.