Analyzing Keyword SWOT: Identifying Your Content Opportunities
In case you’ve been working with one client or one site for quite a while, you know it can be tough to keep new ideas, innovations and strategies coming in all the time. All things considered, it’s a dependable fact that one of the obvious reasons individuals adore the SEO industry is the consistent change.
That being stated, while change keeps us on our toes, there’s additionally a component of consistency we cherish. Yes, the search results change and techniques advance, however by the day’s end, everything truly comes down to making something that is open, valuable and imperative to your clients.
Along these lines, how about we show how SWOT analysis affects keywords (Strengths, Weaknesses, Opportunities, and taking a look at potential threats that could come about as changes are made to the site)
- Keyword performance data
By having better knowledge on existing positions (or lack thereof) and the kind of content that are featuring for relevant keywords, we can get an overview of our top-performing pages, the sorts of content, driving traffic and where we are lagging behind. We can in this way ascertain where our assets and shortcomings lie.
- Landing page performance
Utilizing the keyword data, we can separate each page by its particular terms and the positions related to each term. With this done, one can see which pages at present do the best job focusing on the core terms while additionally coordinating pursuit function.
On the off chance that a page is positioned for various key terms yet isn’t driving conversion or isn’t driving your key target audience as expected, it’s time to reconsider the focusing on and approach. We’ll return to that.
- SWOT time
Like with any analysis, understanding the data is key to assembling an effective methodology and really driving outcomes.
Utilizing the greater part of the data and data accumulated above, we began to answer the absolute most regular inquiries related to a SWOT:
- What is your USP?
- What are the areas that need improvement?
- What are some of the areas that seem promising?
- Are there any significant trends we can make out?
- What are the potential areas that might be a threat to the business?
- Putting it all together
Amazing news! We have this data, we’ve laid out our SWOT, and now it’s time to accomplish something.
Two major aspects we continually discuss are time and resources. How would we take advantage of the time we have? Which activities will have the greatest effect on performance?
In light of the data, identify which resources we required, which resources could be upgraded, which resources could be repurposed and where we should refocus.
The Bottom Line
Regardless of whether you’ve chipped away at a site for a day, a month, a year, or five years, there’s continually something new you can learn when you truly delve in. Strangely enough, there is always something that triggers your interest and gets the thought process rolling.
Set aside some time to truly assess your site on a keyword and page level. You never realize what opportunities you may discover — or when your college classes will prove to be useful.