Effective Off-Page SEO Techniques for 2016

SEO or Search Engine Optimization is arguably the main method utilized to direct internet traffic to a specific website. It works by establishing a superior position in the Search Engine Results Page (SERP) in the main search engines, Google, Bing, Yahoo, and Ask, amongst others. With white hat SEO techniques, you would effectively take your site / business to the next level. SEO strategies fall into two broad categories: On-Page SEO and Off-Page SEO.

There are many off page SEO techniques that will help to boost website placement in SERP. Here are some of the most effective methods for 2016.

  1. Making Social Media Work for You

Frequent engagement with followers across various social media sites will help to grow your business, blog or website, will establish multiple backlinks and will enhance your website’s placement in SERP.

  1. The Importance of Social Bookmarking Sites

Social bookmarking sites, such as delicious, can help to introduce your site to others with similar tastes, promoting traffic and backlinks. By bookmarking your site and adding the right tags and titles, you increase your chances of moving up the SERP.

  1. Search Forum Participation

By being active in forums that relate to the topic of your website, you can make valuable connections and drive traffic to your site.

  1. Blog Directory Entry

By choosing an effective directory and submitting your web address and site details to the correct category, you can create invaluable backlinks.

  1. Article Proposals

You can gain recognition by submitting articles and guest blogs to a top PR article directory, such as eHow or Squidoo. If you ensure that your article is the original, informative and high quality you will get more backlinks.

  1. Don’t Overlook Q&As

There are many questions and answer websites, such as AllExperts and WikiHow. If you join and prove invaluable by offering clear and concise answers to questions related to your website and business, you can gain recognition and worth. By linking back to your website, you can generate more traffic.

  1. Video Visibility

Video are incredibly popular in 2016 and video sharing sites have great footfall. Start uploading videos onto popular video submission sites and ensure that each one has a title, adequate description, tags and additional backlinks.

  1. Image Sharing

Optimize your photos with your website URL and title tags, along descriptions and additional tags, and then submit them to prominent image sharing websites. By sharing images, you can gain visibility and popularity and drive traffic to your website.

  1. Creating Infographics

Quality infographics are gaining popularity. If you produce good quality infographics that have relevance to your products and upload them to infographics websites, you can provide reference links back to your page and gain traffic.

  1. Document Sharing Sites

Create a unique, helpful and informative document relating to your business as a Word file, a PDF or even a PowerPoint presentation, embed clickable links and additional hyperlinks and share it at any of the many documents sharing site. These backlinks will ensure higher traffic to your site.

In Summary

You can use both on page and Off-page optimization to improve your website’s SERP, ensuring you get a higher visibility and more organic visitors.

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  • Lucretia Irie

    “There is no need to resubmit your comment”

  • Mary Lou Reynolds

    SEO is very important for any business that is trying to get started online these days. If you are not going to do the research, or have a company do it for you, then you are not going to be in the right place on the search engines. Great tips for this year!

  • Scott Reemer

    I would really like to learn more about getting traffic through social media. I am not really favoring one option or another, but I know people are out there and I would like to take advantage if I can.

  • Do not put too many keywords at the beginning but make sure to put enough.
    Furthermore, you have to use the best copywriting experts
    to write your ads that appear on search engines. Formatting —
    bold, italicized, and headlined text are always more important in the eyes of search engine spiders, so the HTML “b” or “strong”, “i” or “em”,
    and “h1″ to “h6″ will always play crucial
    roles in on-page optimization.

  • JasonL

    Thanks for the great SEO tips, especially the forum tip! I hadn’t thought of spending time on forums to help drive traffic to my website.

  • Britanica B.

    I am one of those people who do struggle with organic traffic. I feel like a lot of what I see is bots and very little true visitors see what I have to offer. I am hoping to turn this around. Thank you for all this advice. It is really helping me out. I am new to getting SEO help.

  • Amynester

    Great options. I think I only knew about half of these. The forums are a great idea, my favorite so far that I’m going to start off with. Thanks!!

  • Steve Brown

    I know it sounds silly to people who do not understand traffic but I have seen such a HUGE increase just by adding in the details to my blog where it is needed. You have to make sure you cover the SEO that is outside of your blog, not just on it. For awhile I focused on keywords within the blog itself and it got me nowhere.

  • Joanna

    Thanks for all the tips!! I am definitely going to take advantage of these and test them out. I need more visitors and sales. hoping this works for me :)

  • Helen W. Mitchell

    Really those 10 step for SEO work is really great. I alreay try this and it generated real result. Thanks a lot!

  • Erna Cummins

    WOW I cant wait to implement this stuff in my new business …

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