Effective Off-Page SEO Techniques for 2016
SEO or Search Engine Optimization is arguably the main method utilized to direct internet traffic to a specific website. It works by establishing a superior position in the Search Engine Results Page (SERP) in the main search engines, Google, Bing, Yahoo, and Ask, amongst others. With white hat SEO techniques, you would effectively take your site / business to the next level. SEO strategies fall into two broad categories: On-Page SEO and Off-Page SEO.
There are many off page SEO techniques that will help to boost website placement in SERP. Here are some of the most effective methods for 2016.
- Making Social Media Work for You
Frequent engagement with followers across various social media sites will help to grow your business, blog or website, will establish multiple backlinks and will enhance your website’s placement in SERP.
- The Importance of Social Bookmarking Sites
Social bookmarking sites, such as delicious, can help to introduce your site to others with similar tastes, promoting traffic and backlinks. By bookmarking your site and adding the right tags and titles, you increase your chances of moving up the SERP.
- Search Forum Participation
By being active in forums that relate to the topic of your website, you can make valuable connections and drive traffic to your site.
- Blog Directory Entry
By choosing an effective directory and submitting your web address and site details to the correct category, you can create invaluable backlinks.
- Article Proposals
You can gain recognition by submitting articles and guest blogs to a top PR article directory, such as eHow or Squidoo. If you ensure that your article is the original, informative and high quality you will get more backlinks.
- Don’t Overlook Q&As
There are many questions and answer websites, such as AllExperts and WikiHow. If you join and prove invaluable by offering clear and concise answers to questions related to your website and business, you can gain recognition and worth. By linking back to your website, you can generate more traffic.
- Video Visibility
Video are incredibly popular in 2016 and video sharing sites have great footfall. Start uploading videos onto popular video submission sites and ensure that each one has a title, adequate description, tags and additional backlinks.
- Image Sharing
Optimize your photos with your website URL and title tags, along descriptions and additional tags, and then submit them to prominent image sharing websites. By sharing images, you can gain visibility and popularity and drive traffic to your website.
- Creating Infographics
Quality infographics are gaining popularity. If you produce good quality infographics that have relevance to your products and upload them to infographics websites, you can provide reference links back to your page and gain traffic.
- Document Sharing Sites
Create a unique, helpful and informative document relating to your business as a Word file, a PDF or even a PowerPoint presentation, embed clickable links and additional hyperlinks and share it at any of the many documents sharing site. These backlinks will ensure higher traffic to your site.
You can use both on page and Off-page optimization to improve your website’s SERP, ensuring you get a higher visibility and more organic visitors.