In the ever-changing digital marketing landscape, it is more important than ever to make sure your website is ranking as high as possible on Google. Why? Because that’s where most people are looking when they want to find information about a product or service. According to recent studies, the first five organic results on the first page of Google generate more than 67% of all clicks! If you’re not in those top spots, you’re losing out on a lot of potential business. In this article, we’ll share some tips and tricks for making sure your website ranks in the top 10 on SERP.
But first, let’s talk about why being in the top ten is so important. When someone does a search on Google, they usually don’t go past the first page of results. In fact, according to studies, 91% of searchers never go past the first page. So if you’re not on that first page, there’s a good chance you’re not getting any traffic from Google at all.
There are two main factors that determine your ranking on SERP: relevance and authority. Relevance refers to how well your website matches up with the keywords that people are searching for. Authority refers to how popular and trustworthy your website is. The more relevant and authoritative your website is, the higher it will rank on SERP.
So how do you improve your website’s relevance and authority? There are a number of things you can do, but here are some of the major factors to consider:
Optimize your website for keywords
Make sure your website is using the right keywords in the right places. You can use Google Adwords Keyword Planner to help you find the right keywords to target.
Publish high-quality content
Quality content is essential for ranking higher on SERP. Publishing fresh, relevant content that people want to read will help improve your authority and relevance score.
Get involved in social media
Social media is a great way to build up your online presence and increase your authority score. Share your content on social media platforms like Twitter and Facebook, and be sure to interact with other users regularly.
Backlinks are links from other websites that point to your website. The more high-quality backlinks you have, the higher your website will rank on SERP. You can get backlinks by guest blogging or writing articles for other sites, participating in forums, and more.
Don’t Neglect Technical SEO
Technical SEO, in a nutshell, entails ensuring that your website is structured such that search engines can easily crawl and index it. Despite the fact that content is still king, if search engines cannot discover, crawl, and index your pages, all of your efforts will be for naught.
For example, you’ll need to make sure that:
- All your pages are secure
- Your site is optimized for mobile
- NO plagiarized content or similar content on different pages of your own site
- Pages load quickly
- All the links work
HTTPS (short for hypertext transfer protocol secure) is a type of internet connection that encrypts your data and delivers it in an unencrypted form to the website you’re visiting. Websites with HTTPS are more likely to rank well in Google’s search results.
If you don’t have HTTPS yet, get an SSL certificate to authenticate your website’s identity. After all, it shouldn’t be only about pleasing the search engines; it should also be about keeping your visitors safe. The fact that Google will reward you for taking this additional step is a nice gesture on its own.
Google’s algorithm considers page load speed when evaluating websites, which can help you rank higher in search engine results. Not only will faster-loading pages decrease your bounce rate, but they’ll also help you rank higher in search engine results. While many of the other steps are fairly easy DIY jobs, if you don’t have a lot of technological expertise, you’ll probably need an SEO or website design company to assist you with this step.
Alternatively, Google’s PageSpeed tools might be useful. It will examine the content on your sites and provide you with information about your “Speed Index” score as well as recommendations for improving load times.
User experience (UX)
Your site should be simple for visitors and search engines to navigate. Not only should your sites be easy to use, but they should also appear professional and attractive.
It’s important to have a site that can be accessed from a mobile device, but it’s also crucial to make sure your website is optimized for mobile devices. No customer should need to zoom in order to read material on a mobile device or struggle to click on a button.
Don’t let yourself be fooled by low-quality content.
Backlinks count for a lot in Google’s algorithm. As a result, one of your major objectives should be to get people to spread your material on social media. And you can only expect people to share your content if it’s of high quality.
Backlinks, especially on websites that are authoritative in your field, demonstrate to others how useful your content is. It also helps to illustrate to others that you’re an expert in your area. And the more people who link to your material, the more Google perceives it as trustworthy and shareable.
However, you shouldn’t simply generate content, then sit back and wait for others to promote it. Instead, you should engage in attempts to solicit it by contacting other authoritative websites and brands and suggesting that they post a guest contribution that you’ve written. This way, you may build your own backlinks to relevant material on your site. Furthermore, if you get high-quality websites to link to your website, it will improve your domain authority (DA) score. Once again, this technique will only work if you produce high-quality content. This implies that you should be careful not to come across as spammy; this is a frequent pitfall of guest posting.
Nowadays, the emphasis is more on high-quality, relevant content than the number of keywords a page has. We previously said that you should aim for 1,800 words or less, but articles longer than 3,000 words perform even better when it comes to generating links. After all, it’s not just the individual keywords that keep visitors reading your site; it’s also about the overall quality of your material. To put it another way, if you have a site with extensive, high-quality content, people will want to link to it. This is what will help you achieve a top ranking on Google in 2022.
Create internal links
Internal links, in contrast to backlinks, are not as well-known. Internal connections enable you to create connections between your web pages and different parts of your site. An internal link is a link to another page on the same domain that is contained within the current one. They assist Google in locating and indexing your online documents in a significant way.
Internal links offer several benefits. For one thing, the anchor text may often be identical to the content. As a result, they’re simple to make and don’t require the assistance of other third-party websites. Ideally, internal connections should be placed towards the top of the page. This can also aid in lowering your bounce rate (and by improving we mean decrease).
We hope this guide was helpful! Best of luck in getting your website to come up on the first page of Google.
By following these tips, you can improve your ranking on SERP and get more traffic to your website. Just remember, it takes time and effort to see results. So start today and keep at it, and you’ll be sure to see success!