How do Local SEO Services Positively Affect your Business?
As a business owner; it is your duty to continue improving your business if you want to retain your customers and attract new ones. Of course, with the popularity of the internet, the competition has become harder. Everything is moving at lightning speed, there is new technology every day, new ways of doing things. This means you need to keep up as a business owner or your competitors will surpass you. The struggle for the first page rankings on Google has left business owners looking over each other’s shoulders. Doing business this way can rather be overwhelming and that is exactly why you need the help of local SEO services.
Search engine optimization helps improve your visibility on the search engines like Google, Yahoo, Bing, Ask and a whole lot of others. Local SEO on the other hand, is a system that shows the essential information about your business I.e. your business name, phone number, address and website as well as your services on search engines, local directories, Google “My Business” page and on social media profiles. Local SEO when done well can rank your business above others bringing more business opportunity to your doorstep.
Local SEO helps your business website become more visible to the people in your region by improving its ranking on the search engines. This is mostly done by monitoring the search trends, search engine updates and requirements and implementing the use of keywords that most people looking to do business are likely to be searching.
Small businesses need to implement local SEO now more than ever before. This is because the bulk of small business revenue mostly comes from its local area. Small business needs to adjust their marketing strategies in such a way that they cover the local market thoroughly.
To know the importance of SEO for a Local Company, a research was carried out which revealed that about 61% of local searches lead to a purchase. They also found out that about 87% of these local searches were followed up by phones calls to the business or in-store visit and a purchase. The research also showed that most customers nowadays check the details about products or services in their local area online before purchasing. This is one major way local SEO can help businesses increase their sales from its local area.
Google, the most popular search engine now places more importance on local searches. They have observed the trend that customers are searching for business in their local area and as such have adjusted their search algorithms to reveal the businesses in the locality of the user above the rest. Google places more importance on local search results, pushing down further organic results page for maps with local listings. There are estimated 7.5 billion local searches every month, and 87% of customers searching for local businesses call or visit one within the next 24 hours. Hence implementing local SEO for your business is 16-20 times more cost effective compared to traditional SEO in terms of ROI (return on investment). This makes it increasingly important for small business to be actively present in these local searches.
Other ways local SEO can help you improve your business
Create A Better Brand Recognition: Brand recognition is important for small businesses; it is the degree to which your customers are able to recognize your business. Local SEO can help you improve your business brand. It helps you become more visible to potential customers in your area. If your products/services continue to appear frequently on searches, customers will come to recognize your business as a better brand.
Get More Traffic and Leads: A study by the Search Engine Watch shows that about 60% of the clicks in the Google query results are taken by the first top 3 rankings. Do your business rank among the first three when potential customers search from your locality? – If not, you are missing out on potential business opportunities. An investment in local SEO campaign can help you to promote your business higher in the local search results. This will get more traffic to your website and increases the number of prospective customers.
More Website Visibility on Local Listings: There is no doubt that when you rank your business higher in the local search results you will attract more potential customers to your website. A study confirmed that customers find it more comfortable to deal with businesses in their local area. This is mostly because they know the area and can eliminate unnecessary transportation fees when they deal with business in their locality. When your business becomes more visible to local searchers, chances are that your business will be getting increased sales.
Increase Revenue: Of course, the aim of every business is to make profits. Local SEO provides small businesses an incredible potential to increase earnings. The profits you will make by using local SEO will be more than double the investment with which you start. By improving your visibility through local SEO you can finally be able to maximize sales which lead to more revenue generation
Finally, in a research by Constant Contact, it was found that about 85% of small business value local traffic; however only half of these businesses are actually updating their local listings online. This means you can leverage the power of local SEO to outrank them and attract more business through your online marketing initiatives.
Local SEO has many benefits, your business may be losing out if you are not doing it properly, that is why it is very important that you hire SEO Professionals to properly position your business on top of local search results and above your competitors within a short period of time. With more and more customers choosing to buy locally, optimizing your website for local searches is a must for small businesses.