As a digital marketer, perhaps there is no question I get asked more than “How long will it take for my SEO to work? It is the white whale of questions and one that seems to have no universal answer. Frankly speaking, the answer isn’t simple as the question itself. In fact, the question can’t be answered with a simple, straightforward answer for several reasons. Let’s look at some of them:
- First, the SEO landscape is always in flux. What worked last year may not work this year, and what works today may not work tomorrow. The Google algorithm is constantly being updated and tweaked, so what works today may not work in the future. This is why keeping up with the latest trends and best practices in the SEO industry is important.
- Second, every website is different. Every website has its unique set of rankings factors, and each will have its unique set of challenges. As a result, the time it takes for SEO to work will vary from website to website.
- Third, the competition for rankings is different for every industry and for every keyword. Some keywords are more competitive than others, and some industries are more competitive than others. As a result, the time it takes for SEO to work will vary from keyword to keyword and from industry to industry.
- Fourth, the amount of time and effort that you are willing to put into your SEO campaign will directly impact the results. The more time and effort you are willing to put in, the faster you will see results.
All of these factors make it difficult to give a simple answer to the question, “How long does it take SEO to show results?”
So, what is the answer?
Well, to answer that, we need to look at how SEO has changed over the years.
How has SEO changed over the years?
A few years ago, the answer to this question would have been much different than it is today. SEO was all about link building and keyword stuffing. The more links you had pointing to your website, the higher you would rank in the search engines. The more keywords you could stuff into your website, the higher you would rank.
However, things have changed a lot since then. The Google algorithm has evolved and become much more sophisticated. Google now looks at over 200 different ranking factors when determining where to rank websites in the search results.
Link building and keyword stuffing are no longer effective website ranking methods. In fact, they can actually do more harm than good. Google now penalizes websites that engage in these activities.
Old SEO vs. New SEO
In the old days key to ranking a website was to get as many links as possible pointing to the website. However, in new SEO quality of links is more important than quantity. Google now looks at the quality of the links pointing to a website when determining where to rank that website.
Google also looks at the content on a website when determining where to rank that website. In the past, SEO was all about keyword stuffing. The more keywords you could stuff into your website, the higher you would rank. However, Google now penalizes websites that engage in keyword stuffing. Google now looks for websites that have high-quality, original content.
Earlier businesses could focus on finding 5-10 golden keywords that would bring most of the traffic. However, in new SEO, there is no one keyword or group of keywords that are going to drive much traffic to your website. The focus is on creating high-quality, original content that will attract organic traffic from the search engines.
Moreover, search engines have gone smarter, so they can easily catch the black hat SEO techniques used by website owners.
All these changes in the SEO landscape have made it difficult to give a simple answer to the question, “How long does it take SEO to show results?”
Rankings don’t matter much
One of the biggest changes in SEO is that rankings don’t matter as much as they used to. In the past, businesses would focus on getting their website to the top of the search results for their golden keywords. However, with Google’s new algorithm, rankings are no longer as important as they used to be.
Google’s new algorithm is designed to give users the best possible search engine experience. This means that Google now looks at things like click-through rate and time on site when determining where to rank a website.
This is good news for SEO providers. It means that you don’t have to focus on getting your clients to the top of the search results. You can now focus on providing high-quality, original content and building a good user experience.
So, the question you should be asking is not “How long does it take SEO to show results?” but “How long does it take for white-label SEO to start working?” or “How long will it take for white-label SEO to start generating leads?”
How long does it take for White-Label SEO to start working?
Now that you know how new SEO works, it will be easier to understand that white label SEO can take anywhere from 3-6 months to start working. White label SEO can take up to a year to generate leads for your clients.
However, this is not set in stone. The time frame will depend on many factors, such as the website’s age, the amount of SEO done on the website, the quality of the content, the quality of the links, and the competition.
To give you a better idea of how white-label SEO works, let’s take a look at an example.
Let’s say you partner with a white-label SEO provider for one of your clients who wants to rank for the keyword “weight loss.” The client’s website is 3 years old and has been through 3 rounds of SEO. The website has good quality content, but the link profile is not that great.
In this case, it would probably take white label SEO 3-6 months to start working. However, if the website was brand new or the link profile was really good, it might only take white label SEO 1-2 months to start working.
To help you understand, let’s take a plausible scenario for what your white-label SEO provides and the results you might expect.
The first month involves setting up the project, research, and discovery. This includes a website audit, keyword research, and competition analysis.
During this phase, the white label SEO provider will also work on the website’s On-Page SEO. This includes optimizing the website’s title tags, meta descriptions, header tags, and other elements.
The second month is all about the technical SEO work. This includes setting up Google Analytics and Google Search Console, improving the website’s speed, and fixing any other technical issues that might be holding the website back.
They will continue working on the website’s On-Page SEO. This includes optimizing the website’s content and ensuring that all the pages are properly linked.
The third month is when the white label SEO provider will start to focus on content creation and link building. This includes creating new blog posts, infographics, and other types of content. The white label SEO provider will also start reaching out to other websites in the industry to get links.
Continued content creation and link building. The white label SEO provider will also start to work on off-page SEO, including social media marketing and email marketing. By this month, you should see some improvements in the website’s traffic and rankings. The provider will also work towards building a healthy link profile.
Continued content creation and link building. The provider will also work on generating more reviews and testimonials for the website. By this month, you should see a significant increase in the website’s traffic and rankings. They would continue with content creation and engage in media outreach or PR if necessary.
The white label SEO provider will continue to work on content creation and link building. They will also start to focus on conversion rate optimization (CRO). This includes A/B testing, split testing, and creating landing pages. By this month, you should see a significant increase in the website’s traffic, rankings, and conversions.
This cycle would then continue month after month until the desired results were achieved.
Don’t stop too early
I’ve seen companies get started with white label SEO and then quit after a few months because they “weren’t getting the results they needed.” This is a mistake. SEO takes time to work. Budgeting for at least 6 to 12 months of SEO is important before you can expect to see any real results.
SEO is an ongoing process, and it’s important to budget for it accordingly. It is not a quick fix, and it’s important to understand that going into the process. It takes time, but it’s worth it if you’re serious about getting results.
Now that you know how SEO works and how long it should take to work, you need to find a white-label SEO provider that can help you achieve your desired results.
Not all white-label SEO providers are created equal. There are a lot of fly-by-night companies out there that will take your money and then disappear. You need to find a white-label SEO provider that you can trust. A white label SEO provider that has a proven track record of success.
SEO Vendor as your trusted white label SEO partner
This may sound like a promotion for SEO Vendor, but it’s not. I genuinely believe we are one of the best white label SEO providers out there. We’ve worked with hundreds of clients and have helped them achieve great results.
Our patent-pending CORE AI is the only AI available in the SEO space. It enables us to deliver white label SEO services that are scalable, efficient, and cost-effective. We’re also one of the only white-label SEO providers that offer SEO Focus Control, meaning you can control the aggressiveness of your SEO strategy to meet your desired goals.
So, if you’re looking for a white-label SEO provider to help you achieve results, then I recommend you check us out.