Starting a business is no easy task. There are so many things to think about – from developing a product or service that fills a need in the market, to finding the right people to help you grow your company. One thing that startups often overlook is pay-per-click advertising (PPC). PPC can be an extremely effective way for startups to get their name out there and attract new customers.
What is Pay Per Click (PPC) advertising?
PPC is an online advertising model in which advertisers pay each time a user clicks on one of their ads. The pay-per-click model is used by search engines (like Google, Bing, and Yahoo), social media platforms (like Facebook and Instagram), and other websites that offer pay-per-click advertising.
Advertisers bid on keywords that they think users will search for when they are looking for a product or service like theirs. When a user searches for one of those keywords, the advertiser’s ad appears on the results page. The advertiser pays each time their ad is clicked.
How Does Pay Per Click (PPC) work?
PPC works by targeting your ideal customers with the right keywords, ad types, and bidding strategies. This allows you to make sure your ads are displayed in the right place, at the right time.
For example, let’s say you own a startup that sells eco-friendly water bottles. You might want to target people who live in cities, are interested in health and fitness, and are looking to reduce their single-use plastic consumption.
To do this, you would bid on keywords like “eco-friendly water bottles,” “reusable water bottles,” “BPA free water bottles,” etc. You would also want to use ad types that allow you to target people by location, interests, and behaviors.
PPC is an extremely effective way to get your startup’s name and products in front of your ideal customers. With the right keywords, ad types, and bidding strategies, you can make sure your ads are being seen by the people who are most likely to convert into customers. Here are the Top 10 Benefits Of Pay Per Click For Startups:
Pay Only For The Visits You Receive
With pay-per-click advertising, you only pay when someone clicks on your ad. This means that you are not paying for impressions or views of your ad. You are only paying for the people interested in what you’re offering to click on your ad and visit your website.
This makes pay-per-click advertising a very efficient way to spend your marketing budget. You are only paying for the people who are most likely to convert into customers, which means you can get a higher return on investment (ROI) from your pay-per-click campaigns than other marketing activities.
Analyze Your PPC Ad Performance Easily
Another great benefit of pay-per-click advertising is that it is very easy to track and measure your results. With most pay-per-click platforms, you can see how many clicks each of your ads receive and the conversion rate for each ad.
This data allows you to constantly optimize your pay-per-click campaigns to improve your results. You can test different keywords, ad types, and bidding strategies to see which ones are most effective at attracting new customers.
Get Instant Results
It provides instant results. Unlike other marketing activities, such as SEO or content marketing, you can immediately start seeing results from your pay-per-click campaigns.
This is because pay-per-click ads are displayed to users as soon as they search for the keywords you are targeting. This allows you to quickly attract new visitors to your website and start generating leads and sales.
Get In Front Of The Right Audience
One of the great things about pay-per-click advertising is targeting your ads to a very specific audience. With most pay-per-click platforms, you can choose the keywords you want your ad to be displayed for and the location, interests, and behaviors of the people you want to target.
This allows you to make sure your ads are being seen by the people who are most likely to be interested in what you’re offering.
Control Your Ad Budget
With pay-per-click advertising, you have complete control over your ad budget. You can set a daily or monthly budget for your pay-per-click campaigns, never exceeding that budget.
This gives you the ability to scale your pay-per-click campaigns as your business grows. You can start with a small budget and gradually increase your budget as you see results from your campaigns.
Increase Website Traffic During Slow Periods
Pay-per-click advertising can also be a great way to boost website traffic during slow periods. For example, if you run a seasonal business, you can use pay-per-click ads to increase website traffic and sales during your off-season.
This is because you can adjust your ad budget based on your needs. If you have a slow period, you can reduce your ad budget and only pay for the clicks you need to maintain your website traffic.
Boost Revenue With Cross-Selling & Upselling
Another great benefit of pay-per-click advertising is that it can help you boost revenue with cross-selling and upselling. For example, if you sell products on your website, you can use pay-per-click ads to promote related products to your customers.
This is a great way to increase the average order value of your customers and generate more revenue for your business.
Cross-selling and upselling are also great ways to improve the ROI of your pay-per-click campaigns. This is because you can generate more revenue from each customer that clicks on your ad.
Works Perfectly With Other Digital Marketing Strategies
Pay-per-click advertising works perfectly with other digital marketing strategies. For example, you can use pay-per-click ads to drive traffic to your website while also using SEO to improve your organic search rankings.
You can also use pay-per-click ads to supplement your existing content marketing strategy. For example, if you have a blog post that is not getting much traffic, you can use pay-per-click ads to promote that blog post and drive more traffic.
Independent Of Algorithm Changes
PPC ads are independent of algorithm changes. For example, if Google changes its search algorithm, your pay-per-click campaigns will not be affected.
This is because you are paying for the clicks you receive, so you are not reliant on organic traffic from search engines. This means that you can continue to generate leads and sales for your business, even if your organic traffic decreases.
Drive More Conversions With Remarketing
Remarketing is a great way to increase the conversion rate of your pay-per-click campaigns. With remarketing, you can target ads to people who have already visited your website or interacted with your brand.
This allows you to show them relevant ads that encourage them to convert. For example, if someone has visited your website but has not made a purchase, you can show them an ad for a discount on their next purchase.
This is a great way to increase the ROI of your pay-per-click campaigns and drive more sales for your business.
If you are still not convinced that pay per click advertising is right for your business, here are a few use cases that might sway you:
You are a startup with a limited marketing budget.
If you are a startup with a limited marketing budget, pay-per-click advertising is a great option. You can start with a small budget and gradually increase your budget as your business grows.
If you start with a $500 per month budget, you can increase your budget to $1000 per month after six months. This will allow you to scale your pay-per-click campaigns as your business grows.
You want to increase website traffic during slow periods.
If you have a seasonal business, pay-per-click advertising can help you increase website traffic during your off-season. This is because you can adjust your ad budget based on your needs.
If you have a slow period, you can reduce your ad budget and only pay for the clicks you need to maintain your website traffic.
If you have a travel business, you can increase your ad budget during the summer and reduce it during the winter.
You want to test a new product or service.
PPC advertising is a great option to test a new product or service. You can use pay-per-click ads to drive traffic to your website and see how people respond to your new product or service.
This will allow you to gauge whether or not your new product or service is something that people are interested in.
You want to target a specific location.
If you want to target a specific location, go with pay-per-click advertising. This is because you can use geo-targeting to show your ads to people in a specific location.
For instance, if you are a local business, you can use geo-targeting to show your ads to people in your city.
You want to target a specific language.
PPC advertising is a great way to target a specific language. This is because you can use language targeting to show your ads to people in a specific language.
For instance, if you are a bilingual business, you can use language targeting to show your ads to people in both English and Spanish.
You want to increase brand awareness.
If you want to increase brand awareness, pay-per-click advertising is a great option. This is because pay-per-click ads allow you to reach a wide audience with your message.
For instance, if you are a startup, you can use pay-per-click ads to reach people who are interested in startups.
You want to generate leads.
PPC advertising has proven its effectiveness when it comes to generating leads. This is because pay-per-click ads allow you to target people who are in the market for your product or service.
For instance, if you are a B-to-B business, you can use pay-per-click ads to reach people who are looking for your product or service.
You want to drive sales quickly.
If you want to drive sales, pay-per-click advertising is a great option. This is because pay-per-click ads allow you to target people who are in the market for your product or service.
For instance, if you are a B2C business, you can use pay-per-click ads to reach people who are looking for your product or service.
However, keep in mind that pay-per-click advertising is not a magic bullet. You still need to have a well-designed website and compelling offer to convert visitors into customers. But if you have a good product or service and are not using pay-per-click advertising, you’re missing out on a great opportunity to grow your business.
Do you have any questions about pay-per-click advertising? Let us know in the comments below. And if you’re looking for help with your pay-per-click campaigns, our team of experts can help. Contact us today to learn more about our pay-per-click management services.