Top Search Engine Optimization Trends in 2019
Search Engine Optimization (SEO) entails changing the content and design of your website to improve its search engine ranking. Many website owners struggle to attain a high Google rank. Search engines consider the content and overall appearance of web pages to rank them. It is essential to optimize your website to attract more clients.
We Present to you some of the top SEO Trends in 2019
The General Data Protection Regulation (GDPR) monitors the owners of data which web users create online. Traditionally, organizations were in charge of collecting the data. However, GDPR requires users to collect it. Also, it allows them to ask for personal data from different companies for correction. If a firm flaunts the regulation, it can pay a fine of up to four percent of its annual profit.
GDPR is applicable to European clients and organizations. Recently, Google upgraded its Analytics. Once a user collects personal data from a company, it expires after 26 months. It includes affinity and demographic data.
2. Amazon Search
Most people have a murky understanding of how Amazon operates. It is not a typical search engine. However, its algorithm resembles the one that Google uses. It helps you conduct an internal search in Amazon pages. Some people use it when shopping.
Recent studies reveal that more than 50 percent of clients visit Amazon before they shop. It is a crucial e-commerce tool. Some enterprises sign u in Amazon to increase their clientele. You can conduct an Amazon search to buy books, electronics or music.
3. Mobile-First Indexing
Normally, Google requires a mobile version of each website to index and rank it. It focuses on adding web pages to a mobile-first index. Search Console sends notifications to some website owners. Nevertheless, the index has a desktop and a mobile version. It enables Google to rank it after a web page transforms.
You can use any mobile version. It is recommended to choose it before you Google launches your mobile-first index. Use PageSpeed Insights to evaluate the loading speed of your mobile page.
4. Page Speed
Currently, Google is striving to offer a wonderful UX experience. It has been using the loading time of desktop versions to determine the ranking factor of most websites. Recently, Google started using the loading speed of mobile pages to rank mobile versions.
In the past, Page Speed Insights considered particular technical parameters to rank web pages. Currently, it uses optimization and speed to rank mobile and desktop versions. Page Speed generates a precise Speed score.
5. Using Ranking Signals
Most search algorithms use online product mentions. You can transform your product into a ranking signal in various ways. For instance, a search engine can identify a brand as an entity especially if it has unlinked mentions. It enables Google to assess your expertise your dominance in a certain field. Moreover, Google uses the advertising, trust, and reputation of web pages to determine their user-friendliness.
Many organizations optimize their web content to achieve their sales targets. Generally, prospective customers use search engines to choose ideal products or services that can meet their needs. It is prudent to improve the usability and user experience of your website to get return clients. You could use top SEO trends such as Amazon Search and Page Speed.
With these SEO trends in mind, we still need good old promotion and building authority for your site. So presenting you:
Best Link Building Strategies for SEO in 2019
In the past, what was considered as the best SEO strategies cannot solve SEO issues of today. Why? SEO (Search Engine Optimization) is evolving rapidly and continuously. There is no longer such thing as automated link building; everything must be manually done. With Google’s SEO policy changing regularly, SEO experts must be up to date.
In this post, we shall be discussing, Link building which is a vital part of SEO. Therefore, the better you understand the concept the tighter your SEO becomes. Link building happens to be the process of getting links from external websites to a page on your site. A link or hyperlink is a reference to data which makes it possible for visitors to move among various pages on the internet.
For easier understanding of the concept, let us take the web as a big city with different streets. The streets are the links, while search engines (more like cars) crawl on the streets (links). Link building strategies are numerous and have been used by expert over the year for success. However, in 2019, experts recommend the following as the best link building strategies for SEO to follow and use religiously for success.
Content is King
You need to create great contents that are link-worthy as your first link-building strategy. This point has not changed since, in fact, it still is the single most important strategy. The content in question must be useful and add value to whoever visits the page. It’s important that you write contents to meet your daily or weekly target of posting, but it is much more important to upload top notch contents. Relevant and quality content increases search engine ranking and therefore attracting other pages to link to it.
Reports, Case Studies, and other useful contents
Your content will lack credibility and fail reliability test if you base them strictly on personal opinions. Linking to reliable sources like Wikipedia and other government or educational sites will buy you lots of backlinks. People easily share posts with facts, reviews, case studies, and research papers. Link all relevant data appropriately so that you can get more backlinks and mentions.
Check Broken Backlinks and reclaim them
A misspelt of your link will result in a broken link to your website. Broken backlink leads to 404 error. If you don’t check your link from time to time, you might relax thinking your site is bringing traffic whereas it is directing visitors to an error page. Sometimes when a site is re-launched or migrated to a different domain the link might get broken. Hence, you need to utilize the link research tool that locates broken links on your site linking to nowhere. Use these tools to recover or redirect such pages.
Guest Post for Success
Give guest posting a chance this year and do it properly. Guest posting works and that is why many sites are allowing content from guest bloggers. You can also write as a guest on others website then add a backlink to your site too. Either way, it’s a win-win situation, the site gets free content while your site gets the backlink and vice versa.
Today, social media is a big thing! Everyone has more than one social media page and every day millions of people are on Social media posting, sharing, commenting, chatting, and reading and so on. You need to be aware that it is now a huge part of SEO although it does not have a direct impact on search engine ranking. Be that as it may, you must know that social media will impact your SEO in the following ways:
- Boosts the traffic to your site
- Improve your online visibility
- Intensifies your authority and brand recognition
- Boosts local SEO
- Widens the distribution of your contents
With that at the back of your mind, ensure you create Social media posts with the links to your site on it.
For you to have a successful SEO strategy, you must have a water-tight backlink. The backlinks make your website available across the web by linking them with others which in turn broadens your audience coverage. The more audience you have the more traffic to your page and more money you make.