What is White Labeling?

For those who are not familiar with the term, white labeling is selling the same product under different brands. For example let’s say that there’s a food company that makes hot dogs. They can sell their hot dogs throughout the country under the same brand. This is not white labeling. But if a company decides to sell its products through a network of different sellers, that’s white labeling.

White label link building is the online version of this idea. Link building providers are now offering white label services. Now what is link building, and why is it important? Well, link building is getting related webpages to link to a page on your website. This is important because Google and many other search engines have their search algorithms written based on links. So more links you have for your website from other related websites means more visible you will be within search. That makes links critical for search engine optimization.

There will be two parties involved in any white labeling. There is a providing/production company and there’s a selling company. The providing company provides its own services (the link building services) under their brand name as well as through other resellers. If you’re the one who is selling services that is provided by someone else then you become selling party.

So here comes the question, why white labeling for search engine optimization services? It’s obvious that the providing company has advantages from that. They get a huge network of sellers which in turn help them in getting more business. And if one of the sellers has an issue with customers it won’t affect the whole product because the seller would have been selling the services under his own brand name and so there’s no publicly known link between that selling party and the providing party. Thus the provider company does not run the risk of losing their reputation.

So are there any advantages for selling party? The first advantage as a seller is that you don’t want to be worried about providing services to your customers. You don’t have to spend a lot of money to establish a service center. You just have to sell. Providing the services you sold to your customers is the responsibility of the production party. Also the provider company will not come between you and your customers. They will be working under your brand name when they are doing your projects. This means you can sell their services at any price that you seem to be fit. The most important feature is that you can have your own brand name for these services. It’s just like you’re having a company of your own. If the provider company you choose is capable of achieving good results, then you can in effect be the proud owner of a successful brand.

So as you can see that white label SEO service can be beneficial for both the provider and the seller companies. It is a great opportunity for entrepreneurs to start up.

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  • Mary Lou Reynolds

    Hmm, I never really thought about link building in this way. Even though I know that building links is good for SEO, there are many clients that have asked about this, but I never knew that much about it. Thanks for the info!

  • Scott Reemer

    This is new to me. Thank you for the explanation. Is there any more information about this that I can learn about white label and link building?

  • Britanica B.

    I am going to share this with a friend. He wants to offer his services but doesn’t want to do it in a way that seems scammy. I am on the other side where I would like thee services so I can see both beneficial sides. Great advice. Never sell yourself or your business short!

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