Google is now able to understand the broader context of your content through natural language understanding and machine learning. When it comes to increasing online visibility, relevancy is everything. Google’s recent helpful content update highlights the importance of relevancy for SEO success. Content needs to be focused and relevant to the topic at hand. On top of that, it should be self-sufficient to satisfy the user’s search intent.
Not only content but the backlinks that link to it also need to be relevant and quality. For instance, a link to a travel website on an architectural magazine will not be as valuable to search engines.
Businesses today must find newer ways to improve their link-building strategies and find modern ways to boost organic traffic. Artificial intelligence and machine learning come to the rescue here.
Top 4 Considerations for Organic Growth
Driving organic performance requires a link and content relevance. Four key areas of relevance need to be addressed when building links:
Audience Interest
Understanding the target audience and their interests is the key to gaining organic performance. Knowing what type of content will pique their interest can help create content that engages and resonates with the users.
Businesses should also look for link opportunities from websites that share similar interests and topics as their audience. This ensures that the content being linked to is relevant to the target audience, thus helping to increase the link’s value.
For instance, if your audience is interested in technology, look for content and backlink opportunities on websites that deal with the same topic. In addition to this, republishing content on these websites in the form of guest posts can also increase link visibility.
Brand Authority
There are hundreds and thousands of brands operating in a given niche. Businesses need to make sure that they stand out from the competition and establish brand authority to increase organic performance.
When looking for backlinks, businesses need to focus on finding high-authority websites that are not only related to their own brand but also have the potential to increase their visibility online.
Keyword Relevance
We already know that keywords play a crucial role in SEO. Focus on keyword relevance when it comes to link building. This helps search engines identify the content’s context quickly, thus making them more likely to rank it higher.
Businesses should look for content and backlink opportunities that are related to their target keywords. This, in turn, helps them build backlinks that are more likely to boost organic performance.
Topical Relevance
Nobody likes content from a website that doesn’t seem to be related to the topic at hand. Topical relevance, therefore, plays a crucial role when it comes to building links.
Businesses should look for websites that have content related to the same topic as their own. This will help them build backlinks from relevant sources, thus increasing the value of the link for search engines.
For instance, if your website is about health and wellness, you should look for websites that also provide information related to the same topic. This doesn’t mean that you should completely ignore websites outside the same topic as yours, but it does mean that if there is an opportunity to build a link from a relevant website, then that should be your priority.
How to Use AI And ML to Measure Relevance
Long gone are the days when the number of backlinks was considered the ultimate measure of SEO success. Now, it is all about relevance and quality.
According to John Mueller, we should try to understand what is relevant for a website, and how much should we weigh these individual links…the total number of links doesn’t matter at all.
So, if the number of links doesn’t matter, how should you measure relevance?
AI and Machine Learning can help with that. Here’s how.
AI and ML algorithms are able to read and understand the content of a website, including its link profile. When you submit your website’s link profile to these algorithms, it can then measure the relevance of each individual link.
For instance, if you have a link from a website that is in the same niche as yours, it can assign it a higher relevance score than a link from an unrelated website.
The algorithms give a score to each link based on how relevant it is to the overall website. This can help businesses identify which backlinks are most valuable and which ones should be avoided.
AI SEO tools can also generate a list of the most prevalent topics, keywords, sentiments, and scores. These insights can help you get a better understanding of topics, themes, and concepts that can be used to improve your strategies.
Top 3 Link Metrics That AI SEO Tools Measure To Determine Relevance
There are more than just a few factors to consider when measuring relevance. Here are the top three factors that AI SEO tools measure to determine link relevance:
Topical Relevance
We’ve already discussed why topical relevance is important. AI SEO tools can crawl the content of a website and measure its relevance to the target website’s topic. This helps businesses identify which backlinks are most relevant and valuable.
Domain Authority
Domain authority is a metric that measures the strength and trustworthiness of a website. This metric helps search engines determine which websites are more likely to rank higher in the search results. AI SEO tools can measure a website’s domain authority and compare it to the target website’s domain authority.
Unique Linking Domains
The number of unique linking domains (ULDs) tells you how many different websites are linking to your website. This is a good metric to measure the overall reach of your website. AI SEO tools can measure the number of ULDs and compare it to the target website’s ULDs.
By measuring these three link metrics, businesses can gain insight into the relevance of their backlinks and use that information to improve their SEO strategies. AI and machine learning can help businesses get the most out of their link-building efforts, making it easier to achieve better search engine rankings.
How Do You Increase Relevance?
High-quality-helpful content is the best way to increase relevance. You should aim to create content that focuses on topics related to your niche and provides real value for your readers.
Focus on Product/Service Coverage
You should focus on providing detailed information about your products and services. That way, you can ensure that search engines know what your website is all about.
For instance, if your website is about white label SEO services, you shouldn’t restrict yourself to just writing about SEO. You should focus on other related topics such as SEO best practices, SEO tools, inbound marketing strategies, etc.
In addition, you should also aim to link back to related websites in your content. That way, you can increase the relevancy of your website and show search engines that you are an authority in your niche.
Secure Relevant Linking Coverage In Relevant Publications
One of the best ways to increase the relevance of your website is by securing links from websites and publications in your niche. That way, you can show search engines that your website is an authority on the topic.
Use AI SEO tools to help you identify high-quality websites and publications to link to. AI SEO tools can scan websites, analyze content, and measure the relevance of a website to your niche.
For instance, if you’re a website about white label SEO services, you can use AI SEO tools to scan websites and publications related to SEO and determine which ones are the most relevant. That way, you can secure links from the most relevant websites and publications in your niche and increase the relevance of your website.
These are just some of the ways that businesses can use AI SEO tools to increase the relevance of their website and improve their SEO strategies.
Today’s market is highly competitive, and businesses must stay ahead of the curve. AI SEO tools can help businesses get the most out of their link-building efforts and stay ahead of the competition. With the right AI SEO tools, businesses can gain insights into topics, themes, and concepts that they can use to improve their strategies and ensure their website gets the attention it deserves.