SEO

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How to Optimize Your Content for Topical Authority?

In today’s business world, building effective links is a daunting experience and has become more competitive. There are many other factors to consider when optimizing your website for search engines. A topical authority is one of them. SEO has changed from keyword optimization to topical optimization. If you want to stay relevant, you have to...

How To Use ROI Of SEO To Check Effectiveness Of Your SEO Campaigns?

In today’s cutthroat business world, ROI (return on investment) is everything. Business owners need to know that the money they’re putting into their business will give them a positive return. There are a lot of different marketing channels that businesses can invest in, but SEO is one of the most effective and long-term strategies. It...

Vertical Vs Horizontal Growth Strategies Using SEO

Growth is important for any business, whether you’re a startup or an established company. Without growth, businesses stagnate and eventually die. Startups need to grow quickly to survive, and established companies need to grow to stay ahead of the competition. Thus, growth by itself is not the issue. The question is: how do you grow?...

What Is Anchor Text Ratio And Why Is It Important?

Most businesses understand the importance of link-building as part of an effective SEO strategy. But many don’t realize that the words you choose for your links, aka “anchor text,” is just as important as the links themselves. The ratio of anchored versus unanchored text links (often called “naked” links) is a critical ranking factor for...

5 Competitor SEO Strategies You Should Start Using Right Away

Search engine optimization (SEO) has become insanely competitive. The bar is raised every day as new businesses enter the digital landscape and try to one-up the competition. To stay ahead of the curve, you need to keep up with the latest SEO trends and use them to your advantage. According to Moz, “44% of all...

How to Ensure Quality While Outsourcing Your Content Creation

The demand for content is ever-growing as digital marketing and online exposure continue to increase. In the effort to have enough content, many businesses cut corners by implementing strategies that lack quality. This, in turn, damages the brand image and inhibits customer engagement. There is often tension when businesses must decide if content writing should...

How To Use HARO For SEO and Backlinks

Positive PR and online exposure can do wonders for your website’s SEO. It can help you build credibility, generate organic traffic and introduce new customers to your brand. However, if you don’t have many connections or your brand is still relatively small, you might think getting featured in major publications is out of reach. But...