Do You Need “SEO” in 2021?

do you need seo

You need an amount of Internet exposure irrespective of the size of your business. It is the trend, and if you do not catch up, you are highly likely to stay behind. Certain parts of your business require a lot of your attention. Amid the responsibilities of fulfilling customer orders and dealing with other related activities, many businesses have understood the importance of keeping a keen focus on digital marketing.

However, investing in digital marketing can be overwhelming without the right approach and knowledge. Thus, the need to consider taking the route of search engine optimization (SEO) to have an assurance of a seamless digital marketing journey.

While there are various options to consider regarding promoting a business on the Internet, nothing beats SEO, whose primary goal is to ensure high ROI when rightly applied. It is 2021! Yes, you need SEO! More so, with a new decade upon us, you need SEO to survive competition, increase traffic, build a brand, and a host of other tremendous opportunities embedded. 

Keep reading to learn more about the reasons, application, and suitability of SEO for your business.

How SEO Makes Businesses Rock-Solid

In the Internet era that we are in, SEO is the word of mouth, and it offers an entirely new way to increase the number of referrals at a lesser cost. Whether as an individual entrepreneur or business owner, there are numerous ways through which SEO can grow your business.

First, you must ensure that you have the right traffic for your potential buyers. Some people buy from you, and there are those whom you love because they do not stress you too much, or because they are the ones that give you the most profit.

No matter the category they belong to, people will be actively searching for your services or products, and as such, you have a responsibility to provide a platform that helps people get the right solution to their problems.

Also, in another sense, the right traffic will give you the perfect grasp of what the buyer personas are. You will have an idea of their pains and problems. These will be in addition to being able to fuel your business goals in a way that they can produce immense sales from the traffic. SEO does all of these, and more.

Without further ado, let’s look at certain ways SEO can help your business:

  • Driving targeted search traffic that pertains to your industry.
  • Ensuring and propelling higher exposure and visibility.
  • Fostering attractive business that will trigger the increased conversion of customers and clients

When Do You Need SEO?

Some of the times and situations when you will need SEO are:

  • When you desire to grow your traffic and boost your SEO

While Google makes changes to its algorithms, some strategies remain immensely profitable. Those with long-term strategies have the conviction that the focus is no longer search engines. Rather, they are your customers, what they want, who they are, your ability to predict what they need before they ask, and how well you understand them.

Thus, SEO becomes handy when you want to get over the constant need to use software and repeat tasks that contribute little to your ROI. It also becomes applicable and appropriate when you have the end goal in sight and you can strategize, concentrate on the things that matter, and apply the techniques in the most appropriate way to get the best results.

  • When you seek means of gaining a competitive advantage

As a business owner, you must ensure that you do not allow competitors to win the ‘game’. That you are not invested in local SEO does not mean your competitors are not doing the same. Irrespective of how good you are and how juicy or promising your offers are, people will go to your competitors if they can’t find you when they search for a local business. Thus, your best shot is to boast your best products and services on the Internet to customers. You have a surefire means of surviving competition by incorporating SEO.

  • When you desire to build your brand

Branding is typically seen as a traditional marketing strategy, but SEO is a more digitized process. Brand building requires considering your offers as a company, as well as other people’s testimonies about your company. The steps in site optimization are similar, too. All you have to do is create content that aligns with the interests and needs of your audience.

Then, find means to earn links from other websites. Bearing this in mind as you develop, your SEO strategy will consolidate your content creation strategy in line with the particular image you desire for your brand. In the long run, the online presence will reflect the ideal branding and enhance its establishment with the target audience.

Typically, the goal of SEO optimization is to improve the ranking of the site in search results. However, beyond that, you can use SEO to achieve high rankings and get more traffic. Also, to convert the traffic into leads and customers.

  • When you want your audience to find your site

You can take your business in front of your target audience. That is people that are constantly searching for information. And one effective way to do that is through SEO. More so, SEO is a great opportunity to explore, considering the way consumers use search engines to retrieve information about products and services.

62% of consumers use search engines to get more information about a product or service. 41% of these consumers use search engines when they are ready to buy your products or use your services. Therefore, if you want your business as part of the process of a user’s online research, you should find means to make sure it shows up in search results for keywords about the products and services you offer. A strong online presence is very effective and can help you attain your marketing goals. It can also enhance the way your target audience researches and buys what they want in a way that suits them. 

  • When you are firmly interested in boosting your authority and credibility

The Internet has brought a tremendous change to the outlook of the sales process in businesses. The reason is: Nowadays, consumers can access a vast range of resources to learn about the available options before contacting a sales representative.

SEO offers a great advantage to become part of the learning process. The reason is that a combination of SEO efforts and content marketing and the creation of valuable, informative content allows you to build credibility and trust with potential customers, especially in the early phase.

  • When you seek to improve user’s experience

The ultimate goal of search engines is to give users the best results for their searches. In turn, the focus of the algorithm updates of the likes of Google and co is to make sure that users are directed to sites that provide relevant content, and even more, an excellent user experience.

Hence, these days more than ever, technical factors such as site speed, usability, and mobile-friendliness play a big role in rankings. This implies that you might need some professional help with your site optimization. In addition, it also depicts that you will have to – on a consistent and continuous basis- improve the user experience provided by your site. Interestingly, if you go by the impact of the user experience on conversions, you can think of the extent of the impact on your sales and revenue.

Major SEO Services Offered by SEO Agencies

SEO agencies or service providers offer the following key services:

  • Competitor Analysis

This involves researching the keywords, links, and content of competitors. The aim is to reverse-engineer their tactics into the companies. Therefore, an SEO provider is known for providing in-depth research on offline and online competitors to tailor the company’s strategy accordingly.

  • SEO Audit

SEO audit involves analyzing the effectiveness of a web presence regarding SEO best practices. An SEO agency or service provider is vested with the responsibility to take profound research into the current strategy used by the company and analyze the areas where the company performs best and areas that require improvement. In the process of auditing, the agency considers the website features used to determine the SERP ranking. These include page titles, broken links, to mention a few.

  • On-page Optimization

This aspect of SEO services focuses on content page optimization for relevant keywords, including user experience. An SEO performs the responsibility of researching relevant keywords with high quality, the strength of search, guarantee that on-page content satisfies the intent of the user’s search, and bridges the internal links gaps with reliable outbound links.

  • Off-page Optimization

Off-page optimization involves building links from relevant websites. Consequently, this will drive traffic to the company’s website- the company that seeks to improve its SEO- and informs search engines of the site’s reputation.

Factors That Determine Whether You Need SEO

Every business, especially startups, have their place. There are, however, many advantages with search engine optimization (SEO), whose primary goal is to help businesses grow. There is no such thing as overnight success- you have to be willing to pay the price. You must also be willing to give it time. SEO takes a lot of time, which invariably has some monetary value.

You also have to decide whether you would prefer to spend your time or pay someone (an SEO agency) to spend their time.

In essence, this decision is crucial as it will imply that you are ready to leap SEO.

The general belief is that all businesses must have SEO. But this is not true. But the underlying idea is that SEO may be what you need if you want to grow your revenue or spread the wings of your message even further.

As such, the cost of SEO will be dependent on the following factors:

Content Management System: SEO-friendliness is not the same in content management systems (CMS). The ones that are slow to work with will ultimately cost more time and money. This will also take a toll on your optimizing ability.

Size (scope) of Work: Strikingly, the more the competition and the larger the business, the more time, cost, effort you will have to invest in SEO.

SEO Plan: There are basic and full-service SEO plans. The cost of each plan varies. Typically, SEO in the basic plan would cost about $750 per month- or at least less- for a small business working with a small SEO agency that offers a vast range of services. Conversely, the full-service SEO agencies usually charge around $2,500-$10,000 per month.

They offer several advanced services such as keyword research, website improvements, competitive analysis. They also act as a PR agency to develop numerous streams of positive brand awareness signals that search engines can pick up on. That explains the prominence of the model, including its ability to provide a higher return on income.

Although, not every business can afford up to $30,000-$120,000 per annum to get reliable SEO results. Thus, you may have to consider other appealing options. In addition to the above, the type of SEO- whether contract, hourly SEO consulting, or project-based- also determines how much you will end up paying for SEO.

When it comes to determining when you need SEO for your business, it is advisable to contact and deal with a vendor with experience, professionalism, quality, and the one that can give results. They must be distinguishable and promise and deliver more than the conventional vendors around.

Also, you will have to consider their suitability based on their ability to save you time, cost and get results through their team of experts. Optimizing your website for search engines in this Internet-driven age is not insurmountable. But it could be a bit challenging for people who have little less technical inclinations. In that case, you will need a web strategist or SEO agency that can help you attract more clients to your websites.

The Best SEO Providers in the World

There are plenty of SEO providers out there eager to help you. These companies want to get a piece of this profitable industry. But not all of these SEO providers are actually skilled and able to help you.

How are you going to get the help you need to rank high on google and increase your sales? Which SEO companies actually have the ability to help you?

You’ll find the help you need to choose an outstanding SEO provider in this article. We will list some of the top SEO providers and tell you a little bit about them.

You will find that the best SEO providers are the ones who can deliver real-world results and direct more traffic and sales to your website every single time.

The Best SEO Providers in the World:

  • Seovendor.co (best overall provider for SEO content marketing)
  • ReachLocal (best provider for local SEO results)
  • FATJOE (best for acquiring backlinks)
  • OuterBox (best SEO provider for eCommerce websites)

In the early days of web marketing, you could find just about anyone and have them stuff your web page to the brim with keywords, and a few days later, you would find it ranking on Google’s first page.

But, those days are long gone.

Now we have taken a step past the point of no return where just ranking high does not equal real business results, including traffic, business leads, and sales.

In order to get your money’s worth out of investing in SEO, you need to take a holistic approach to it.

With a holistic strategy to SEO, you need to blend the underlying code of your website with information architecture and the context of the content marketing to create a website that not only shoots to the front page but reaches interested customers that will actually want what you can offer them.

For instance, if you are still reading this page, it must have been valuable to you.

This is what is called excellent execution of SEO.

When done right, it not only drives the right visitors to your website but gives them the high-quality content it takes to engage them and convert them into business leads and customers.

Now, I know that the companies we are going to show you below can offer these results. Choose any one of them, and you will bring in more visitors and make them the leads and customers that you really want.

SEO VENDOR

Starting off our list, yes, it’s us! We’re going to brag, but it’s not just hype.

We deserve our place on this list.

The first reason is that seovendor.co has proven its results with more than 50,000 highly ranked pages and 7,000 satisfied clients that have more results, more leads, and more customers. If you search for an SEO Vendor, we will be on the first page every time, and that is what we offer our customers.

Plus, these search results are only the beginning.

Our blog receives millions of visitors from organic search traffic. Not from paying for ads, just from pure SEO optimization.

The reality is through our efforts, we have accumulated countless organic keywords with millions of websites linking back to our valuable content pieces.

If you want an experienced SEO company you can rely on to help you in the US, Australia, or the UK, seovendor.com is the one you want to partner with.

We have over 14 years of experience helping brands, from small businesses just starting out online to some of the largest multi-national corporations on the planet.

To put it in a few words, our optimized SEO content marketing is one of the biggest reasons that our customers, from the smallest to the largest trust seovendor.com to always provide top of the line strategies for search engine optimization.

Content is the start from which all other online marketing strategies will spring.

After all, it’s how you got here, and your customers will find you the same way as well.

Plus, we not only offer our core SEO-optimized content marketing, but we also have many other SEO strategies that we would bet our last cent on.

Now that we’re both still here, why don’t you head on over and contact us to see what we can do for you?

ReachLocal

ReachLocal is a great choice if you are interested in SEO for a specific locale. This SEO company has considerable experience and success in this area, and their clientele makes this clear. The company started in business in 2004, specializing in local SEO. Now they’ve grown to have 19,000 clients across the world, and they’ve created over 200 million local leads.

ReachLocal has business offices on five different continents and has partnered with Yelp, Yahoo, Bing, Google, and Facebook to help their clients optimize their SEO so as to draw more customers to their brick-and-mortar businesses. They are Bing Ads Certified Specialists in addition to being Google Premier Partners.

ReachLocal is well respected. In fact, Local SEO Companies, which is a website that rates the best local SEO companies, rated ReachLocal as the top in local SEO strategies. They also receive excellent customer reviews on many review sites. Their customers give them an impressive 4.5 out of 5 stars.

FatJoe

This SEO company is particularly good at gaining backlinks for websites or web pages. This is very important for your business’s website since search engines use the number of backlinks your website or web page has to determine the overall importance of your website or web page.

This means that if your website has a lot of backlinks, search engines will see your website as being more authoritative. If the search engines do see your website or webpage as being authoritative, it will rank your website higher for keywords.

So, if you want more backlinks to help your SEO, this is where FatJoe comes in. This company is excellent at generating very high-quality backlinks. FatJoe does such a good job of this that other SEO companies come to them for help in this area. FatJoe is one of the largest companies operating in outsourced link building and has helped over 5,000 customers the world over.

If you sign up for service from FatJoe, you’ll get all the tools you need to help you build quality links. You’ll get a dashboard that will help you keep track of your orders and, most importantly, their Blogger Outreach. This is the tool that will help you find the kind of websites you want to get backlinks from.

OuterBox

This company provides performance marketing and SEO building with a heavy focus on eCommerce, and it is definitely our choice for the top SEO provider for these brands.

If you are the owner of an eCommerce website and looking for a company filled with talented and hardworking professionals who can bring your pages to the top of the search engine, look no further than OuterBox.

Since starting way back in 2004, this company has served hundreds of eCommerce customers across numerous business sectors. They have even managed to be ranked one of the fastest-growing businesses in the US.

However, more than anything else, their clients show what they have to offer with companies like UCFS and Marco Tools partnering with them, among many others.

No matter what eCommerce platform you use, whether it is Magento, Shopify, WooCommerce, or one of many others, Outerbox is the company you can depend on to offer reliable SEO optimization for eCommerce websites.

The Five Characteristics of the Best SEO Service Providers

There are at least hundreds, maybe even thousands of SEO service providers out there to choose from.

So, if you wanted to go it alone and pick one of the SEO companies not on this list, what characteristics should you be looking for.

Well, let’s take a look.

A Procedure for Building SEO and Experience

These days anyone with a computer and an internet connection can make a website claiming they are one of the top SEO service providers.

The thing you won’t see, however, is the procedure they use to build SEO or experience doing it.

You should always keep an eye out for this.

Look through their website, type their company name in on Google and see what their organic rank is; if they aren’t there, then this means they either lack experience, or they can’t deliver what they claim to.

Think about it. Can you deliver what you don’t even have?

A defining characteristic of being one of the best SEO service providers is being experienced in building their own SEO before doing it for others.

Plus, having a procedure that shows you how they will achieve results.

A History of Results

The practice of showing the history of the clients that an SEO company has helped has become an important characteristic of the best SEO service providers. The reason why is easy to understand.

They take pride in their work helping these businesses rank on Google, and the traffic it has delivered, leading to business leads and customers.

But, what this practice does for you is even more important.

Look at this history, and see the clients that this provider has worked within the past. Decide if you want to be one of these clients and have similar results.

Thought Leader

The fact is SEO is constantly changing.

Right now, it’s Fred, and before that, it was Intrusive Interstitial Update, and these are only the major updates. The fact is Google often makes more than 3,000 updates in a single year to how its search algorithm works.

It’s nearly impossible for you while you are running your business to keep up with all the changes. But that is why you need an SEO service provider that is also a thought leader.

This is another defining characteristic of the best SEO service providers.

Check out their websites and blogs to see if they are keeping up with the evolving landscape of SEO and offering tips to help websites adjust.

Customer Reviews

This isn’t just bragging!

The best SEO service providers work hard to develop successful SEO procedures, figure out how to implement them, and ensure they are carried out smoothly.

When all is said and done, if the customers get their money’s worth, they give back to the company with excellent reviews.

This means that excellent customer reviews really are a characteristic of the best SEO service providers.

Professional Team of Specialists

Let’s face it, one person and specialty won’t cut it. To deliver great ideas into high-ranking websites, traffic, and results, an SEO provider needs to have a professional team of specialists.

So, if an SEO provider promises you amazing results without telling you about the wide range of specialists they have, that is a bad sign.

From copywriters to website designers and many more, the best SEO providers employ the best in many fields, and they are proud of that. So look and see if an SEO provider tells you about the amazing people they employ.

What Can You Expect from the Best SEO Providers?

Now we have shown you some of what we believe to be the best SEO providers. We have also talked about what to look for in finding the best SEO providers on your own, but once you choose a company, what should you expect from them?

An Introductory Session

You want to improve your SEO and your sales, so you do your research and find a company that interests you. Once you’ve done this, it’s really important that both of you get to know each other and what you each expect.

Every business is different, and what worked for another company may not work for yours. A good SEO company knows this. They will listen to you and learn about your business and your needs before they tell you what they can do for your business.

Expect Detailed Recommendations 

If you are truly interested in doing business with an SEO company, you’ll want to tell them what you’re looking for and some information about your current situation. After you do this, the SEO company should do a considerable amount of research. They should research your industry and the audience they’ll be targeting.

Once the SEO company is finished, they should share what they’ve learned along with what they believe should be done to achieve your goals.

A Detailed Contract

Once you decide that you’ve found a company that seems to meet your needs, you should speak to them to see exactly what they will do for you. Then, when you get a contract, make sure it mentions the specific details of what they plan to do in the contract. Also, the contract should include when and how the SEO company intends to fulfill its commitments.

Getting to Know Your Company

Before an SEO company can improve your business’s SEO, they will need to learn more about your company. This could mean talking to your staff, accessing your website and blogs, and possibly needing some log-in codes to access your analytics as well.

This could take a bit of time, but it will pay off in the long run. If you’ve chosen a good SEO company, they’ll want to make sure they form an effective partnership with you. The company should also outline specifically what they will be doing as well as giving you a timeline.

Now that we have learned all this about the best SEO providers, there is one last thing you should take away from this.

Think long-term.

Building SEO takes time; after all, if you could expect overnight results every time, your website would be outranked in a day. What an SEO provider can and should promise is long-term results.

Give your provider time, and if they are one of the best, you will see gradual results that stay there.

With the best SEO providers, once things pick up, they just keep going and get better and better.

A Complete SEO Pricing Guide – How Much Does SEO Cost?

SEO Pricing Guide

Consumer behavior has dramatically changed over the years. The new buying patterns and the different customer approaches towards products and services are the primary game players to this twist. Digital marketing is an approach that many companies are investing in, SEO being the primary goal.

In this millennial era, customers search for any form of query or help from the internet. There are no specific brand names involved. Just a concern, and probably a location. Here’s an example – ‘coffee shop near me. Well, with a good SEO ranking, your business will pop up as their first answer. And that will land you a new customer.

Even though it’s not as simple as it sounds, you’re required to integrate proper SEO elements into your company’s website for good SEO ranking. The best way to do so is by working with a pro. However, the main question is – how much will SEO cost you?

How Much Does SEO Cost?

Many businesses expect an actual figure to integrate it into the company accounts easily. A figure, probably, that will make it easier for you to fit it into your annual or monthly budget neatly. However, that’s not the case.

The fact is, SEO can differ in several ways depending on the SEO services that you want or need. The pricing of SEO packages is affected by several factors, such as;

  • Amount of content needed
  • Business expectations
  • The projections for your business’s growth
  • The chain of services required.

It’s easier to get a good idea of the expected prices with such stats. You can then get quotes for SEO pricing from marketing agencies. It’ll save you from being overcharged.

This article will address all matters related to SEO pricing for any business. Take notes. Avoid being taken advantage of.

How to Determine SEO Pricing

To receive an accurate approximation of your SEO pricing, you will be required to present some information about your business to an agency or a marketer. This information will help the SEO marketer to determine several issues. That includes the amount of work needed, the estimated duration for the project completion, and the type of content required.

SEO pricing points differ since businesses present different information altogether. It further clarifies how pricing isn’t a simple touch-and-go affair. Some of the critical information to be provided include;

  • Your search presence’s current state
  • The leads to a close sales rate
  • Your deadlines for visible results
  • The average revenue per sale
  • Campaign goals
  • The current allocation of your marketing budget.

Should You Directly Receive an SEO Pricing Quote?

Drawing from the information to be presented by a business, marketers shouldn’t provide an instant quote without detailed information from the business owners. This essential information from their clients can only give an estimated cost. Providing an accurate cost for an SEO package requires an in-depth understanding of the task ahead and a client’s goals.

How are Most Businesses Charged for SEO Services?

Different payment structures are used for SEO pricing. In a survey done by Sparktoro, some of the findings discovered are;

  • 64.89% of the SEO marketers charged an hourly rate
  • 87.23% were billing a monthly retainer fee
  • 64.89% opted for a fixed project-based package
  • 58.51% opted for a variable project-based package
  • 14.89% considered giving clients performance-based packages.

The survey further disclosed that the median monthly cost of SEO was USD 2500 – USD 5000. 31% of the clients paid more than the range to a limit of USD 50,000. 18% were lucky enough to spend below USD 1000. According to the stats of the survey, you can pay as low as USD 25 per hour – USD 20,000 per month, depending on your SEO needs.

What Would Be a Reasonable Price for SEO Packages?

The majority of SEO experts in the US charge a monthly retainer fee of USD 2500 – USD 5000. Typically, a lower cost means that you’ll get poor-quality SEO services.

For example, you should look out for companies that offer cheap monthly rates. Pro SEO specialists get an annual average salary of USD 50 000. If the calculations from your pay don’t seem to be sustaining that salary, then there’s a big problem. Either the company relies on shady methods, or you’ll see little to zero results.

The SEO pricing might also be affected by the provider you go for. SEO specialists with more than two years of experience are likely to charge double per month or 40% more for the hourly rate. Ideally, SEO companies charge double what consultants and freelancers charge.

Should You Go for Monthly SEO Services?

SEO services are meant to be a long-term inclusion if you want to continue excelling in digital marketing. That should be your primary consideration as you’re looking into getting the best SEO pricing. Regardless of your current business goals and expectations, SEO services are not meant to be a one-off solution then you move on.

Your business needs will change with time, and so will your wants. You might be looking into expanding your territories or introducing something different altogether. In that case, going for a monthly SEO package is a better approach.

With one, you can clarify your expectations and timeline to make the costs flexible enough. Moreover, you’d be in a better position to bill the costs in your expenses, unlike how instant charges for fast results might dig deeper in your accounts.

SEO is not a one-time project. There’ll be a need for constant analysis, updates, upgrades, improvements, and adjustments to deliver your desired results. A monthly package offers content marketing and link building, leading to an excellent overall command in SEO rankings.

These factors are what push most business owners to pay monthly retainer fees to enjoy quality SEO services.

What’s the Cost of Local SEO?

You might wonder what it might cost you if you want local SEO. Local SEO means that you are marketing your products or services to the local customer base. Thus, you’re dealing with a smaller and concentrated audience which also reduces the competition.

The average local SEO cost will be relatively lower compared to the global packages. You’d probably get a figure about 20% less of what you would be charged for global SEO.

What are the Different Types of Local SEO?

The amount you’ll pay for local SEO will depend on your selection of pricing models and your SEO needs. The three local SEO categories are;

Automated Local SEOThis is the cheapest available option for local SEO. It ensures you submit your business information to directories. It involves ensuring that all your contact information (phone numbers, email links, and addresses) are correct on all sites such as Yellow Pages and Yelp.

It doesn’t boost your search ranking since the steps taken are necessary for Google’s geographical verification. However, it helps gain visibility if you are centrally placed and looking for local customers.

The package will cover your business accounts update on location-based sites and incorporate any necessary information and link that customers usually search for.

1. Small Scale Local SEO

The package introduces campaigns that create highly targeted advertisements running for a particular timeframe in a given area. They are mostly social media campaigns and pay-per-click ads that are localized to get to a specific audience.

These services are ideal for small businesses with a limited area, serving targeted customers within a specific mileage range. It’s suitable for companies that want to keep their costs low but enjoy reaching out to a relevant audience.

Small-scale local SEO involves understanding content optimization to match the local search intent and looking for clever ways to target audiences that meet the description.

2. Comprehensive Local SEO

This is the most expensive but effective local SEO service. It involves campaigns that offer in-depth options that cover all SEO aspects. Some of the tasks include;

  • Paid search management
  • Reporting
  • Social Media
  • Citation optimization
  • Content management
  • Google my business management
  • Link building
  • Management of online reviews.

Such services give you a clear picture of what you are spending your marketing money on. Comprehensive SEO also focuses on analysis reporting to the track metrics, e.g., online traffic growth, visibility, and conversion rates. Comprehensive SEO also offers other critical performance metrics such as rankings, analytics, competition, backlinks, paid search, website health, and reviews.

Are There Other SEO Pricing Factors?

Other than the differences in company rates, other factors that impact SEO pricing packages. These factors include;

1. Industry

The type of industry affects the level of competition. Lawyers, finance companies, car mechanics, medical offices, and locksmiths have the most expensive keyword on Google. On the other hand, real estate, software companies, marketing services, and home maintenance and improvement businesses have competitive keywords. This affects the cost per click (CPC).

The SEO pricing might also be affected by the number of searches for a specific industry. For instance, an industry with many searches should see a business spend more on SEO services to beat the competition and outrank fellow companies.

2. Geographic Location

The location of the targeted audience will affect the cost of SEO packages. For example, a search on nightclubs and restaurants in New York will rank different from a search of snow tire services in the same region. The latter, however, will receive more competition if the search is from Alaska.

3. Type of Services Needed

The SEO pricing often covers the kind of optimization that you’re looking forward to. Whether it’s organic search optimization, producing lots of content, or building up your review profile. A simple illustration is if you want to update your business accounts and optimize site tags, then you will get a one-off package.

Nonetheless, you will have to pay a monthly retainer if you look for something more consistent. The more the SEO services, the more the costs will be.

4. Current Visibility and Brand Awareness

Your current visibility will affect SEO pricing. If your brand is recognized locally or globally, there isn’t much to trigger more sales through expert campaigns. However, if you are a startup or a small business without much awareness, you will pay more since more work will be needed to get you on your feet.

How Do You Determine Your Budget for SEO Services?

Another common concern by many business owners is how much they should set aside for SEO services. The proper way to determine how much you should budget for SEO services is by comparing your business and your competitors.

What should you be doing differently? Is it the addition of content? Do you require more brand awareness? Do you have enough visibility? Get detailed information from SEO marketers to know where you stand against your competitors. It’ll give you a better view of what you need to add to improve.

Those stats will give you a clear list of the SEO needs, and it’ll be easier to know how much it will cost you. With a set timeframe for expected results and precise needs & wants, budgeting will be simple moving forward.

How Can You Find Out Your Competitor’s SEO Performance?

You can find out how your competitors are performing in a few steps. This information is vital to you since it’ll be your reference spot if you want to outrank them. All you have to do is do keyword research and go through the results to see where you are compared to other businesses.

Exploring your competitors’ data and stats like their domain authority is also an option. The general information will also lead you to decide how much to spend on SEO services.

Do Costs for SEO Services Differ for Small Businesses?

Although it will cost relatively lower to get SEO services for a smaller business, there’s no actual price for everyone. It will mainly depend on the needs of the company. If a small business is working on a local audience base, the cost will be lower than one that wants to go global.

Moreover, the current brand awareness and the kind of visibility & ranking of the business will contribute to the overall outcome. The ideal cost to start is a USD 500 monthly SEO package to get you to a good position in the market.

How Should You Work With a Tight Budget?

Many small business owners view SEO as a risk or a one-time attempt to escalate their sales. However, perceiving SEO as a long-term investment changes the overall view of budgeting. With a monthly retainer, you can gradually improve your SEO ranking and progressively get command over your competitors.

You have to improve in the areas you need much help in as you also add some content along the way. The USD 500 spent for about six months will have dramatic changes in the long run.

Should You Increase Your SEO Expenditure?

As your business begins to blossom, you should consider doing something more and different from your competitors. New ideas and techniques come along as SEO is progressive, and capitalizing on them is crucial. They might cost you a bit extra, but you will enjoy the benefits.

What’s the ROI of SEO?

A return on investment is not guaranteed in SEO services. Things change over time, and particular tricks might not be as effective in the later dates of your subscription. However, most companies report positive results from SEO, and that is a security to hold onto.

However, the return rates will depend on the services you got and your industry. These are the significant factors to consider when tracking the impact on SEO.

What Does An SEO Company Do?

SEO Company

As a business owner with a website, site optimization for ranking on the search engine is an important task because it will ultimately produce more leads and enhance website conversion rate. According to studies, if your website is ranked higher, it stands a greater chance of being clicked by your prospects.

Meanwhile, there are tons of SEO companies with related services in the domain. To save on cost, time, get equivalent results, and gain priceless access to veteran experts, choose SEO Vendor for your web design and SEO services.

Do you wonder what SEO companies actually do? In this post, you will get an exclusive answer to the puzzling question. We will show you the nitty-gritty of SEO and related services, and how you can make the best of your knowledge to grow your business. Keep reading!

What Does An SEO Company Actually Do?

An SEO company is known for optimizing websites for businesses to help improve visibility. They offer SEO services including content writing, web designing, and digital marketing services. They are capable of assisting companies to better their online visibility. 

Search Engine Optimization is the art of optimizing a site for ranking on a search engine. With SEO, a website will have a better chance of being discovered in search engines with the relevant phrases or words.

The times are fast-changing and every company including yours needs SEO. An SEO company will help your business grow. Although SEO can be a bit confusing especially if you are a new digital marketer. When you are buying SEO services from any company, ensure they discuss and highlight the services on their respective websites.

It can be tough to understand the basics and entirety of SEO, and being a B2B business, an SEO company does business with other businesses. An SEO company would treat their client’s business and website like their own. In other words, the company will decide about your website’s SEO to make sure it meets its set goals and maximize the ROI such that paying for any package in the company’s SEO pricing plans makes sense.

An SEO company engages in on-site and off-site optimization to enhance search engine ranking. On-site optimization involves optimizing elements of the website such as content and meta details for the appropriate keywords. On the other hand, off-site optimization refers to using links on external sites which direct customers and prospects to your website.

These companies use plugins such as Yoast SEO to execute website optimization for search engine ranking. In addition, off-site activities require the help of experienced and seasoned SEO companies. These two activities are requisite for search engine ranking.

Business owners and entrepreneurs need the service of experienced SEO companies or agencies because off-site optimization is a grueling task. Hence, an expert SEO company will help with your site ranking, and improve the rate of conversion including profitability.

Basic SEO Services

An SEO company will offer the following services, which are essential to any business’s website.

  • Keyword Research

Many opine that keyword research is the most important step in a rock-solid SEO strategy. This is not too far from the truth because if you miss it, you will be sharing the traffic with far too many competitors. Other possible consequences are zero rankings or missing out on traffic that is viable and converting.

Therefore, an SEO company prioritizes keyword research. The assumption is that there is a science behind this service, and balancing keyword competition, conversion of keywords and search volumes can define the success of your SEO journey. Keywords are used for on-page SEO optimization and an SEO company has the responsibility of advising or helping you with the appropriate content using the specific keywords.

  • Page Speed Optimization

An SEO company is vested with the responsibility of providing your business’s website with page speed results as they stand with the Google Page Speed Insights tool. The idea of page speed optimization is to cater to high loading websites and improve the existing page speed on certain aspects and items that need improvement.

The SEO audit will indicate what needs to be done- maybe in some cases, you may have to overhaul because speed is intrinsically linked to web design basics including images, JS, hosting provider, and CSS.

  • SEO Audit

SEO companies do website SEO audit and identify the vital areas of improvement including off-page and on-page SEO. The primary functions of SEO audit include analysis of current SEO practices, enhancement of the website optimization to ensure that it ranks for the specified keywords.

  • Creation of Search Engine Optimized Content 

SEO companies are well versed with blog and website writing services that pertain to any industry and keywords. They produce content that appeals to humans and search engines. That way, given that blogs are typical to increase web traffic, most businesses do not have the technical know-how and expertise to manage the blog. In content analysis, the SEO team checks your content to diagnose poorly targeted keywords, missing pages, duplicate content issues, poorly targeted keywords, voice search compatibility, and other inconsistencies.

  • Local Citation

The creation of local citation is another key aspect of SEO services and this is to ensure that your website appears in local google search engines. SEO companies will help list your business in the appropriate industry and their local directories.

  • Backlink and building links

The creation of backlinks and building links on the website is also important when it comes to SEO. These companies put in the work to create backlinks specific to your business based on the industry and keywords.

Core SEO Services

An effective optimization offer has three core aspects with the acronym CTA- which in marketing references depict “Call To Action”. But with SEO, the core services are content, technology, and authority.

SEO Service: Approach & Pricing

The approach of an SEO company concerning its services differs across the industry. Some provide analysis reports which you can buy independently, and a reliable agency will comprehensively provide them while maintaining undeterred accountability. Also, the agency must make sure that their packages are flexible and are in the interest of any category of client because clients’ needs differ- some need authority, others need content.

Some have technical challenges that are hindering their success, and others need a unique combination of the available services. Therefore, effective SEO service will be all-encompassing and done in a way that the tactic or strategy is not overused, but rather there is a blend of the services and their application by the needed techniques and team of professionals that will guarantee top results.

Concerning service pricing, SEO Vendor prides itself in offering SEO services based on the number of hours required by a project. We give an estimate of the amount of time an SEO project will require starting with an initial analysis. That way, we can produce a report which shows your SEO ROI, projects your expectations in terms of time and cost, and the goals of your SEO project.

Why Do You Need SEO?

There are over 4.2 billion internet users. 40,000 of these users do a Google search per second. This implies that you are not in business if your website is not online. 93% of online experience starts with a search in the search engine. Research says only 75% of internet users making a search scroll beyond the first page on google. SEO will bring your website to the first page and increase your visibility.

Many business owners do not understand what an SEO company or agency does. If not for anything, you will hire an SEO company if:

  • You want to grow your business
  • You want to bolster your identity in the expanded market
  • You want more sales and leads
  • You are not too sure how your website contributes to the bottom line- the growth of your organization
  • You want to ascertain your company’s future
  • You want to be different from the rest on the marketplace
  • You want to outrank others in the search results

What You Should Look Out For When Signing With An SEO Company

Now that you have decided to sign up with an SEO company, they must offer some essential services. As juicy and promising as their strategies may look, ensure they offer the following in the SEO deal:

  • Off-page online analysis
  • Analysis of website structure
  • Analysis of website content and conversion rate
  • Optimization of on-site content
  • Optimization of structure and website code
  • Optimization of off-page factors

How To Find the Best SEO Company That Suits Your Need

Striking a deal or partnership contract with an SEO company is going to be long-term. Therefore, you should be double sure of the company you are choosing, and avoid those with black-hat techniques. More so, it is not strange to find that not all SEO companies live up to their offers of better rankings, increased leads, and better traffic. The way to find a suitable SEO company is to avoid those with promises such as:

  • Overnight rankings
  • Instant leads
  • X amount of ROI projections
  • A certain amount of backlinks
  • Doubled traffic
  • Search engine submissions

The truth is, these promises are not hard to find, but you are highly likely to regret towing the path much later when the results you get do not match what you signed up for.

Things To Ask An SEO Company Before Dealing With Them

Before you sign up with any SEO agency, look up some SEO company reviews. If many people have had problems or difficulties with a particular vendor, it is a red flag. Up-front, ask them for case studies and examples of reviews that guarantee success.

You can also ask specific questions such as the content of your current contract, the process of cancellation, process and frequency of communication, chances of owning your website, and whether you have absolute access to analytics/Adwords accounts and your site. In addition, you can ask if they had done similar work for other companies in the past, the fees and payment package, and the contract options available.

FAQs About SEO Services and Companies

How can you find a suitable SEO company for your business?

Not all SEO companies have promising and reliable services. In other words, you will end up wasting money, effort, and time if you choose the wrong company. Therefore, you will have to do due diligence to find the best SEO company. Read as many case studies and reviews to guide you. The information in this post will also go a long way in helping you determine the right SEO company that suits your business.

What Do SEO Companies Do?

SEO agencies or companies have the responsibility of taking care of website ranking-related hassles. They cater to on-site and off-site optimization ranging from website design to keyword research, content marketing, link building, among others. In a nutshell, an SEO company does what it takes to get your website and business in the good books of Google, Bing, and other search engines.

How Much Do SEO Services Cost?

The services offered by SEO companies vary, and the cost ranges from a few hundred dollars to thousands. Many companies do not market their SEO plan packages because they have unique requirements. The implication is that you will have to contact them for a custom quote.

SEO refers to the practice of maximizing the organic traffic of websites via optimization for search engine ranking. SEO services typically include website SEO audit, keyword research, content production, page speed increase, local citation, and backlink building.

SEO companies have certain similar services. Though, some of them have varying services depending on business goals and solutions. If you would like to choose a firm for your business’s website optimization, prioritize experience.

Your choice of an experienced SEO company indicates an assurance that the company can thrive in the competitive market due to its offer of super-great SEO services. Check if the price is within your budget. And contact the firm to enquire about the custom price and make sure your needs align with their services.

What is an SEO Service Provider?

SEO Service Provider

Having a website is not enough. You need to optimize your site to rank high in search engines. That is when you need SEO service providers. Read on to learn what SEO service providers do and how to get one.

If you own a website but know little about SEO, then you are missing something crucial. It is not enough to launch your website and create quality content. You would also want people to read this content. Of course, what benefit is the information on your website if it’s not seen by the people you created it for? However, there are probably, thousands of websites out there with similar content as yours. Hence, for your website to attract meaningful traffic, it must outperform others.

As much as your website needs good content to compete favorably against competitors, that alone is not enough. You also need good search engine optimization (SEO). Luckily, you can get that from a professional SEO service provider. Now, who are SEO service providers? What do they do, and how can you contact them? We will discuss all these in detail, but first, let’s define SEO.   

What is Search Engine Optimization?

Search Engine Optimization (SEO) is the process of increasing the quantity and quality of traffic to a website or webpage by making the website rank high in search engine results. So, SEO focuses on how search engines rank your webpage. With more than half of web traffic coming from search engines, no website will want to ignore the impact of search engines on its website’s success.

Google is the most popular search engine today. But, there are some other popular search engines like Bing and Yahoo. When searching for information on these search engines, they bring two categories of results: the paid result and the unpaid (organic) result. The paid results are basically adverts, and anyone can pay Google and other search engines to display their website. People searching the web also understand this. Hence, more people click on the unpaid results than the ads. The unpaid results are regarded as the organic results, and they are the targets of SEO.

SEO does not improve only the quantity of traffic to a website but also the quality. If you have a product to sell, your ultimate aim is for your site visitors to actually buy the product. Hence, SEO will target people that can buy the product. This way, your conversion rate will be high. 

How Important is Search Engine Ranking?

Let’s use Google, which is the most popular search engine, as an example. If you search for anything on Google, let’s say, “Bing Bang Theory,” “Motor mechanic near me,” or “The best University in the world,” Google will display about ten websites instantly on the first page. These sites are the ten highest-ranked among the sites that answer the query. Of course, there could be millions of sites that perfectly fit the query. Since all of them cannot occupy the first page, others will have to be pushed to other pages.

Most people will likely click on the site at the top of the search results. Some will consider the first three to decide which one to click on. Some people will consider all the sites on the first page. But hardly will anyone go to the next page before clicking on the sites on the first page. Statistics show that over 90 percent of search engine users will not go beyond the first page of the results. You will agree that hardly can anyone click on the results on page 10. Yet, if your website doesn’t rank among the top 100, it cannot even be on page 10.

Therefore, for a website to have significant discoverability through the search engines, the site must appear on the first page. That means it must rank among the top 10 for the particular query, preferably in the top five. The higher it ranks, the better. So, how can you make your website rank high in search engine results? That is what SEO does.

How to Make Your Website Rank High in Search Engine Result 

Making your website rank high in search engine results should be your top priority. The primary action of search engine optimization involves including the keyword that people are searching for in the content of your website. The design of your website and the formatting also play essential roles in search engine ranking. However, it may not be as simple as it sounds. It may also take time for you to record meaningful SEO success.

Many website owners are too preoccupied with the businesses they run with their sites than to optimize their site for search engines properly. More so, Search Engine Optimization requires expertise. The fact that many websites are competing to occupy the top position means it is a case of the survival of the fittest. Hence, it is best left in the hands of professional SEO service providers.

What Do SEO Service Providers Do?

SEO service providers help you improve the discoverability of your website by making it rank high in search engine results. They focus on organic traffic and ensure visitors to your site belongs to the category that actually needs your products. Hence, they help you drive traffic as well as sales. Certainly, different SEO service providers use various tactics to achieve their aims. However, typical SEO services include the following:

  • Website design and structure

Although your website should be designed for your visitors, you mustn’t neglect what the search engines are looking for. An SEO service provider will help you adjust your website’s design, structure, and effectiveness so that search engines can be pleased with it and rank it high. Google and other search engines are interested in many factors in your website before they can trust it. With over half of website visitors surfing the internet with mobile devices, search engines are interested in your site’s mobile compatibility. Other factors web engines consider include the site’s security, how fast it loads, the ease of navigation, among many others. A professional SEO service provider will help make your website search-engine-friendly without compromising its friendliness with users.

  • Keyword researching

Your search engine service provider’s responsibility is to research the appropriate keywords that will boost the discoverability of your website. The provider must know what words and phrases people are using to search for what they are looking for and help you incorporate them into your website content.

  • Content Optimization

It is not enough to know what people are searching for. The keywords must be appropriately used before they can make your site rank high in search engine results. Your SEO service provider should work with you in creating the right content for your website. Content has to be updated frequently. Also, new content needs to be written from time to time. The proper use of keywords is one of the most critical factors in improving search engine ranking. No matter how rich and valuable a site’s content is, if it doesn’t contain the words people are typing into the search box of a search engine, there is no way the search engine will include the site in the results.

However, content optimization goes way beyond the correct use of keywords. You also need to ensure your content is rich and original. It must also be well structured. Google will not work with plagiarized content or one that is not well-edited and formatted. You must also pay attention to the length of your content. All these are included in the services of SEO service providers.

Your SEO service provider will also ensure your content has a strong call to action to motivate your visitors to patronize you. 

  • Off-page Analysis

The ranking of your site goes beyond what is on the site. Even what other sites say about your website matters. Search engines will also rank your site based on references (usually through links) from other sites. The number of sites that provide links to your site matter as it increases confidence in your site. Also, the review of your site, and the services or products you offer, on other sites is essential. Your SEO service provider will search for this and manage it appropriately. If you have a bad review, your SEO provider can help reply and resolve whatever led to the review. 

  • Web Analytics

Your SEO service providers will also analyze the data generated from your website to understand how the strategies employed are performing. That will help to adjust, continue, discontinue, or improve on some processes.

Why Do I Need an SEO Service Provider?

Every website that wishes to drive more organic traffic needs SEO. However, you may opt to do it yourself. Except you are a professional in it, it is not likely that you will improve the number and quality of your site’s visitors as skilled SEO providers can. 

Consider the fact that SEO is a dynamic process. So, if you handle it and it is successful, you will expect a boost in your business. But what happens after that? Well, the responsibilities of handling the increase in your business demands will lead to even greater website optimization responsibilities. This is because your website will have to be expanded to cater to your expanding customer base. Therefore, giving the responsibility of optimizing your website’s visibility to another organization will enable you to focus on your business while the SEO service provider helps you drive clients.

How to Choose the Best SEO Service, Provider

Before employing an SEO provider, it is crucial to ensure you are choosing the right company for your campaign. Undoubtedly, many companies offer SEO services. So, how do you decide the best among them?

  • Consider the Experience

Experience is essential in all professions. You wouldn’t want your website to be used for experiments by newbies. If a company has been in business for over ten years and is still there, it must be doing it right. It must also have learned what works in the industry and what doesn’t work.

  • Consider the Services Offered

SEO usually comes as a package. Therefore, consider what each company offers. The best SEO service provider for you must include all the services that are essential for your campaign.

  • Read Reviews of Other Clients

Luckily, the internet has made it easy to track the performance of business organizations. Go online to read the review written by other clients about the company you are planning to hire. If some people are dissatisfied with the company’s service, then start looking for another company. But if others are happy with them, it is likely that you too will be satisfied if you hired them. 

We Can Help You 

Are you looking for an SEO service provider with a good track record? Then you don’t have to search for long. We are here to help you. SEO Vendor is a reliable SEO service provider with the best optimization strategies. We have been in operation for over 15 years and have helped over 7000 clients and agencies. They are all happy with our services. Our services include SEO, SEM, and web design services. Our team consists of over 55 SEO experts, and we use the latest technology to help you increase sales from your website. While our services are top-notch, our pricing is affordable. You can contact us today, and we will be happy to work with you.

Search Engine Optimization involves all processes aimed at improving the traffic to a website through search engines. They include website design and structure optimization, content optimization, identification and proper use of appropriate keywords, and web analytics. SEO service providers help website owners to optimize their websites for search engine ranking. Their services focus on driving relevant organic traffic to websites. If you hire a professional SEO company, you will be able to concentrate on your business while the company focuses on improving your site’s ranking. However, before you choose an SEO company, you must consider its experience, its strategies, its services, and the reviews of its previous clients.

Refreshing Old Content: Update Old Content to Gain More Traffic

Some content pieces are too good to be forgotten. You may be proud of an article, or tutorial and you want to update old content without throwing out the work you’ve already done.  Updating old posts with new SEO keywords, links, and multimedia can be very helpful since Google’s SERP favors updated links.

Based on recent data, 92% of marketers have reported content as a valuable business asset. As of this year, 56% are planning to spend more on content. SEO matters considerably as some reports indicate that updating old content can increase organic traffic by 106% with 93% of online experiences beginning with search engines.

Why is it Important to Refresh Your Content?

Search engines love fresh articles. Google admitted to favoring fresh articles using the freshness algorithm with an approximate 35% impact on searches. In other words, the more recent your content, the more Google and other search engines favor it in search results. Thus, it is an effective way to improve traffic to your website.

Constantly refreshing those content improves your content quality, makes them more insightful and relevant to the present need of your audience. Hence, updating your content implies that you care about your audience getting useful and up-to-date information.

Successful website admins know these rules and take advantage of them to rank high on result pages. This article highlights seven tips to refresh your old posts effectively.

Select the Posts You want to Repurpose

You have to figure which material on your website packs the biggest punch, gets people talking, and does the most in conversion. The best way to get this information is through analytics.

The best analytics out there is by Google console. Go to the traffic option and click on search analytics. You can check all the boxes you need data on, download the file, and have it on a spreadsheet.

The deal here is to work on niche related content in the top 40 on Google searches with low traffic but a high conversion rate. You should also look for those with high impression rates. These stats show that people find your post helpful. Hence, making it better will only improve its impact.

The best way to create these kinds of content from the beginning would be to create evergreen material. These are content you find helpful even after years of publication. They aren’t bubbles or news that become irrelevant in no time.  Subsequently, you can update and improve them by adding relevant links, data, explanations, and dates.

Get More Words into Them

Studying Google search results has shown that most articles that make it to the first page on Google have an average of 2000 – 2500 words. You can develop it by adding relevant info if your article doesn’t meet this standard.

Here’s a hack for you – get the top three ranked content on Google for your content category. Then, find the average word count for all three articles. The result you get is your target word count. You can also throw in an extra 100 words, to be sure.

Revise Your Keyword Targeting

This is another way to use Google Console to improve your content refreshment task. Click on the content that needs a keyword revision and select queries. Sort the queries by impression and choose those with the highest impact. Focus on these new keywords that have the highest relevance to improve the page’s SEO.

Target new long-tail keywords you might have also come across that can help you get more visits.

You can also update your Meta-description with this method by inserting the most searched keywords.

Keep Your URL the Same but Optimize Your CTA

As we stated earlier, it is best to refresh evergreen articles that have generated traction over time. It means the content has a history to back it up and has spent enough time ranking on Google. It is not advisable to create a new post and compete with your existing post. This will just create more problems.

Get Rid of Old Content

Even when updating your content seems like the easier option, some outdated ones have to go. These include job postings, time-limited offers, and other content that have lost relevance.

An effective tactic to employ is the 301-error. When someone searches for the old page, it quickly leads them to the more recent and closely related topic.

Follow up on Old Posts with a Second Part

You can create a new article that’s a sequel to an older one that you previously created. Don’t forget to include a ‘Part 2’ at the end of the title.

Now, you can link both content by including links to the other on each one. So the old post becomes more relevant because it’s linked to an even more recent and fresh article. You can also optimize keywords and edit the old post to boost its visibility and freshness, which in turn boosts the newer post.

Repurpose Your Old Content as Emails or YouTube Videos

Website admins usually repurpose to generate traffic and promote their old content. Some old materials are best refreshed as emails and videos. For example, you can turn lengthy web content into a series of promotional or informative emails to keep your list engaged.

Making videos from content is quite easy. It is also a great way to reach another set of audiences with the same message. You can also make cameo appearances on other social media platforms with nuggets from your web content that send them back to the original material.

Google and other search engines love fresh content. Complying with their requirements and constantly updating your posts keeps you on their radar. Successful website admins keep up to date with the latest best practices. One of these practices is keeping your content fresh. Make Google console your friend and use it to identify content with the greatest potential for refreshing.

Repurposing old content is very simple and profitable. There are many options to choose from on what to do with your old material. Try checking your analytics with the SEO tools mentioned above or if not, just contact an SEO agency to do it for you.

When is an XML sitemap important to have and How can you Properly Set One Up

Every day, there’s almost something new about the web. These constant developments result in changes in the way Google and SEO works. It’s gradually becoming more human-centered.

Even though the Sitemaps have been around for ages, the advances of SEO have caught up with them. The process of sorting valuable advice from misinformation becomes complicated.

This is where the sitemap steps in. It helps search crawlers discover areas of your website that they haven’t visited before and ensure they don’t miss the crucial pages.

What are the Sitemaps?

Just like a book and its ‘table of content,’ Sitemaps are specific files with a list of all links containing additional information about the pages. It is used to tell both crawlers and users about the available pages for crawling.

Types of Sitemaps

Although the sitemaps can be grouped into multiple categories based on their purpose, there are two main types HTML sitemaps and XML sitemaps. Search engines will find your pages, more importantly, if they are all in a sitemap, whether it’s HTML or XML.

HTML sitemaps

HTML sitemaps are meant for both users and the search engine. These are web pages with href tags to link to other pages. Usually, when a crawler clicks from link to link and discovers your site, they keep moving to other likes while learning the important sections and pages of your website until there’s no new link to be found.

Using simple HTML codes in the backend, the design of the HTML sitemap is to quickly help people and not robots navigate across the main sections of the website. Also, you can always add CSS to style the HTML sitemap page and include navigation menus, titles, or structure.

XML sitemaps

The XML sitemap is a type of XML file found in the website’s root folder. It specifies the links, titles, page modification dates, and other parameters that the search engines might need. In other words, the XML sitemap is a way for search engines to find and read more information about a page directly from the sitemaps.

The XML code contains all the metadata about the page in a standardized format making it difficult to write and even look unappealing. However, there’s too much SEO value in it to be ignored. It gives crawlers a better understanding of the structure, exposes them to new content, presents your website in a holistic view, and much more.

While we already understand the importance of submitting a sitemap to Google, you need to know when to have an XML sitemap and how to properly set one up in a way that can drive SEO performance.

When is an XML sitemap important to have?

From search engine optimization’s point of view, Sitemaps are always needed. It may not have much impact on search ranking. But it helps search engines locate pages on your site that are not indexed.

The XML sitemaps are most valuable when you first start a blog or when you have just created a new website. Since these new websites don’t yet have backlinks, the search engines find it difficult to locate all the content.

Google and Bing also try to help their search engine bots easily discover content from new websites by allowing their owners to submit a sitemap in their webmaster tool. This doesn’t mean that they are not necessary for established websites. They enable search engines to visit and index your content by highlighting your more relevant pages and the parts that get more frequent updates.

That being said, let’s see how you can properly set up an XML sitemap

How to properly set up an XML sitemap

One of the most straightforward ways to set up the sitemap is the content management system (CMS). The CMS already has all data about all pages on the website and every adjustment you make. It can feed all this information into the dynamic sitemap.

Some popular CMS such as WordPress, Joomla, Open cart, and a few others can generate sitemaps, but you will need to use special plugins. When selecting the one for your site, check out the plugin features. Look out for those that are SEO-friendly and allows you to exclude 404, non-index, redirected, canonicalized, and other inappropriate pages from your sitemap. You may also want to amend the list of pages in the sitemaps, and these CMS have customization capabilities to make it easy.

There are also many free and paid options of sitemap generator tools available in the market for non-CMS-based websites. Only that you may have to deal with the basic nature and lack of some crucial features if you go for the free solution. You may even end up with redirect URLs, canonicalized, and non-indexed pages. But with one of the paid generators, you should be able to generate a customizable dynamic sitemap.

How to submit your XLM sitemap to Google

The sitemaps should already be on your site, but you need to manually add them if it isn’t. Generally, if you used a CMS to generate the XML sitemap and it’s automatically added to your website, you should find your sitemap at yoursite.com/sitemap. 

However, if you used one of the tools to generate the XLM sitemap file, you should go to your website’s root folder and manually do the upload. Use your cPanel or an FTP client like Total Commander or FileZilla. But before uploading, check the sitemap’s validity to ensure it operates as you have intended.

You can also add a reference in the Robot.txt file to your sitemaps. Once the sitemap is validated, you should submit it to Google Search Console (GSC). The status will be ‘Success’ if it goes right. However, if there are errors, ensure to fix them until your sitemap status reads ‘success.’

 

Reference:

Page Experience Will Surely Affect Rankings

Page Experience comprises signals that measure users’ experience when they interact with a web page. This assessment goes beyond the quality of the web content and the amount of information the web users can get, evaluating how the users truly feel when they interact with a web page. Google launched this initiative in 2020 and planned to adopt it fully by August 2021.

Google is set to implement this web optimization and ranking algorithm later this year, which will assess Core Web Vitals. Core Web Vitals refer to a series of standards each web page ought to meet to rank well in Google search engine results pages. These standards measure quick accessibility to web pages, responsiveness, and visual stability.

Page Experience integrates some other existing search signals, including mobile-friendliness, safe browsing, Hypertext Transfer Protocol Secure (HTTPS), and intrusive interstitial guidelines. Most of them are current search signals and are necessary to be adopted for the new Page Experience algorithm. When these signals are good, they provide easy access to web pages for users and ensure search integrity by downgrading questionable web pages. We will discuss all of these in this article.

Core Web Vitals

Core Web Vitals is the series of metrics Page Experience uses in determining the loading time of web pages, user interaction, and visual stability. Page Experience uses these three factors in measuring the accessibility and responsiveness of web pages, and it uses different indexes (called Core Web Vitals) to determine them. Core Web Vitals include:

1. Largest Contentful Paint (LCP) used when analyzing how quickly web pages load;

2. First Input Delay (FID) used to determine the interactivity or responsiveness of web pages, and

3. Cumulative Layout Shift (CLS) is used to determine a web page’s visual stability.

Factors Considered By Page Experience In Determining User Experience

The following are the factors Page experience measure using Core Web Vitals in an attempt to determine user experience:

Loading of Web Pages

For a web page to rank higher on Google search results pages, quick accessibility to the page is essential. With Page Experience, the faster the page loads, the higher the likelihood of the page ranking higher when there is a related search on Google. To measure how quickly a page loads, Page Experience uses Largest Contentful Paint (LCP). The web page content must fully load within 2.5 seconds of clicking the link for a good page. If the page loads above 2.5 seconds but below 4 seconds, it scores the web page fair. Anything over 4 seconds is poor.

Page Interaction

After loading a page, the user should be interested in interacting with the web page immediately by clicking on a link or viewing an image. Whatever form the user’s first interaction takes, Google wants such interaction to be swift and done within a blink of an eye. First Input Delay (FID) measures the responsiveness of the web page to the first interaction of the user. For the web page to get a good grade when First Input Delay carries out its analysis, it must be interactive, and the web user must interact within the first 100 milliseconds. Any interaction between 100 milliseconds and 300 milliseconds is fair, and interactions above 300 milliseconds are poor. SEO, web designers and developers should do their best to ensure their web pages meet this requirement.

Visual Stability

Cumulative Layout Shift (CLS) is a tool Page Experience uses to measure the visual stability of web pages by examining the number of layout shifts that occur when users browse the page. Layout shifts refer to the changes that appear on a web page when browsing through it. These changes could mean movement of text, resizing of images, the clicking of wrong links, etc. While it may be tough to make a web page void of these changes, you can minimize the frequency of these layout shifts. This is why CLS measures the visual stability of the page. When the web page has a score less than 0.1, the web page is good; and a score above 0.1 but below 0.25 is scored fair. It is scored poorly when the score is above 0.25.

Existing Web Signals Used By Page Experience

Page Experience also integrates several existing signals to proffer an effective way of ranking web pages in the Google search engine. Some of the signals are important because they provide security and safety for the users. They include:

1. Mobile Friendliness

Page Experience conducts a Mobile-Friendliness Test on a website to determine if the web page is mobile-friendly enough for mobile phone users. Most of the earliest websites and web pages were developed to have the desktop mode as their default viewing mode. However, with most users accessing the internet for information through their mobile phones, building web pages that accommodate this structure and adopt a mobile-friendly mode for users is essential. The quick adaptability of a web page to a mobile phone user increases its ranking prospect in the Google search engine.

2. Safe Browsing

Safe-browsing is another vital signal Google uses to determine its web page SEO ranking, and with its integration into the Page Experience tool, the effectiveness is heightened. The tool probes the content of web pages to ensure they do not contain malicious content that would adversely affect the user’s experience. The absence of intrusive interstitials enables users to easily access the content of a web page on their mobile. These intrusive interstitials could be in the form of pop-ups that cover the whole page and leave the users frustrated when they cannot access the information or contents they needed at that time as quickly as they would want. Nonetheless, some pop-ups, such as the requirement of age to access the web page, are allowed.

3. Hypertext Transfer Protocol Secure (HTTPS)

HTTPS is a signal used to determine the security of a connection made on the internet. Web browsers and the Google search engine encourage websites to use trusted organizations’ certificates so that the search engine can determine the website’s identity.

Page Experience is one of the hundreds of signals Google uses to determine a web page’s ranking in search engine results pages (SERPs). However, it is a tool that promises to affect rankings on Google search results positively. With the combination of the new Core Web Vitals with several existing signals, Page Experience is more efficient at doing the existing individual or grouped signals previously.

While a great page content might override Page Experience in several search results, you cannot diminish the importance of a good Page Experience. It makes a web page (no matter the content) so efficient and easy to use.

An SEO Advantage – A Guide on How to Guest Post for Top Sites

Do you want to Guest post for top sites but don’t know how? Have you ever wondered what it takes to Guest post for top sites? In this article, you will not only learn how to write an SEO article but also learn the several rules and policies that guide the posting on each site.

Guest posts like every other writing have rules. And to make the matter more serious, several top sites have additional preferences when it comes to posting on their sites. It does not matter what topic you want to write on, these rules must be followed. These rules obey google search engine optimization policies. Therefore when followed, they make the indexing of the article on google ad word easier.

Below, you will learn the following:

  • The top sites that exist
  • The rules that govern their guest posts
  • How to make an article search engine optimized

General Rule for Guest Posts

Before we begin to look at the top sites and how to guest post for them, let’s first walk through some basic rules of guest posting.

The following rules are referred to as basic because they cut across all sites. As long you are doing a Guest post, you must obey them. They include the following:

Every Post Must Be Thoroughly Edited

Nothing beats a well-edited article. No matter how what you are writing on and how well organized your ideas are if your article is not well-edited, it may not stand a chance for considerations. Mostly, editors have lots of projects to handle, and they would not spare much time for poorly edited work. The best that could happen is to have the work returned to you. To learn more about editing, visit the writing center

Every Guest Post Must Be Duly Formatted

The place of formatting cannot be overemphasized. In addition to an edited work, formatting is one thing Top sites look for in a guest post. Although most sites have different preferences when it comes to formatting, few things are common:

  • Use headings, bullets, and tables to simplify information: When information is clustered, most readers lose interest, especially mobile phone users. The use of headings helps to break the information into sections which increases understanding. Whereas the bullets and tables simplify the data analysis and main points easily.
  • The paragraphs must not more than 6 in a section: A heading can introduce a section, but every section starts with a paragraph. However, too many paragraphs in one section would be counter-productive. The fewer the paragraph, the better in a section.
  • Each paragraph should not contain too many sentences: The goal of every paragraph is not words but information. Therefore, the focus must be on passing the information. And as soon as the information is passed, the paragraph must terminate. Every paragraph must contain at least one major idea and other ideas spread to other paragraphs. If a sentence can stand alone, it should let it stand alone.

Every Guest Post Must be Devoid of Plagiarism 

Top sites look for Guest Posts with original content. Plagiarism affects credibility. Therefore, to be sure that each article qualifies for public domain, it is subjected to a plagiarism test. To learn how to avoid plagiarism visit the UCLA library guide

There are different kinds of plagiarism. They include:

  • Copy and paste: This is the most common of all. It is a situation where a writer lifts a part of an entire article from a different source without due acknowledgment.
  • ParaphrasingGoogle regards paraphrasing as plagiarism and several writers are not yet aware of it. Simply re-writing a piece of work but maintaining the same idea does not make it original. The originality of work starts from the use of words but does not end there. It goes down to originality of idea and general presentation of same.
  • Unrestrained citation: It is not a bad practice to quote another source in your article. However, the quotes must be minimal and of course necessary. Best practices to have two or fewer posts in one piece of work. Where the quote becomes too much, google can flag it as plagiarism.

Now that this is understood, we’ll spend the remaining part of this article reviewing the various top sites and their specific guidelines on every guest post.

1. Guest Post Guidelines for New York Times

Unlike other top sites, the New York Times only allows submissions to their Op-Ed Section. As for rules, they are not particular about topics. Their major focus is on what the audience would find interesting. This is summed in the statement of Trish Hall, the Sunday review editor, when she said, ‘anything can be an op-Ed; we’re not interested in policy, policies or government. We’re interested in everything if it’s opinionated and we believe our readers will find it worth reading

Submission

Guest are allowed to send articles to [email protected] for review. And if more convenient, fax to +(212) 556 4100.

Hint: Articles that take the conversational format to stand a better chance. Make your article very appealing to the readers from the onset.

2. Guest Post Guidelines for Inc.com

They major in content that seeks to encourage small businesses. These could come in form of advice, suggestions, strategies, and services. As far it is geared towards building small businesses.

Submission

Their rules are not stringent:

3. Guest Post Guidelines Entrepreneur.com 

As the name implies, Entrepreneur.com is a site for entrepreneurs. They provide content helpful for those who to start, sustain or expand their business.

Submission
  • You will be asked to supply your details and proof of your competence on your chosen topic.
  • Along with that, you will submit validation links like your Linkedin and Twitter profiles.
  • All submissions will be received at [email protected]

4. Guest Post Guidelines for Forbes.com

Contributors who have something along the line of business and finances stand a chance. Forbes.com also are into content about technology, stock markets, culture, and lifestyle.

Submission
  • The length of the article does not count
  • Every submission would be reviewed for five business days before feedback is given
  • Follow up emails are not allowed
  • Every submission should be forwarded to [email protected]

5. Guest Post Guidelines for HBR.Org

The Harvard Business Review (HBR) online covers a wide range of business topics. This ranging from business strategy, tactics, operational model, business leadership and expansion, pitching, and innovation to decision making and team management.

Submission:
  • Send a short pitch to them and wait for feedback.
  • If your submission did not scale through you would be asked to try again
  • The length of the article does not count

We must state that other top sites are not mentioned in this article. But the rule is the same, ‘find out their guideline and follow it. To want to write for a site without understanding their guideline is a venture into futility.

What Can We Learn from the June 2021 Google CORE Update?

Every now and then, Google does a broad Core Update to improve the platform’s efficiency and provide users with the best search results. This has been an ongoing procedure for the last two years. It rolled out the previous Core update in December 2020, and just six months later, it announced that there would be further updates on the search engine.

According to their official tweet on 2nd June 2021, Google informed the public that they’d be releasing a broad core update. It named the new update ‘June 2021 Core Update,’ and it was meant to make a few changes in the algorithm of Google’s platform.

Moreover, Google also mentioned that the broad core algorithm update was rolled out in two concurrent phases within two months. One happened in early June, and the other one is yet to occur on an unknown date in July.

The June 2021 Core Update is different from the expected Page Experience Update that’s yet to come. The latter is meant to focus on the Accelerated Mobile Pages (AMP) and Core Web Vitals. Google is yet to launch the Page Experience Update, so it is essential to keep in mind that the new Core Web Vitals metrics don’t apply in June 2021.

The June 2021 Core Update was officially wholly rolled out on 12th June 2021. This act put digital marketers and website owners to the test as they constantly prepare to put more effort into optimizing their websites. However, the main challenge has been keeping up with the continuous Google algorithmic changes.

The primary task for these website owners and digital marketers is to ensure they conform to the new changes and immediately seek adaptive measures to overcome the unique challenges to increase traffic. Others come from the point of recovery where previous Core updates hit them hard enough that they recorded massive declines in traffic.

What Does the New Google Core Update Entail?

It is unfortunate that there are usually changes in website rankings on Google after every core update roll-out. This makes it challenging and impossible to isolate what qualifies websites for higher ranking and what Google aims to achieve. In addition, each core update calls for specific changes which can be eligible or drop off websites in top rankings.

The Page Experience Update will precede June 2021 in a couple of days. It will call for drastic changes in the performance and ranking of websites. Therefore, the data presented will be subject to significant changes in a couple of weeks. In addition, Google even declared that some sites might experience a complete reversal in their performance after the core updates between June and July.

So, what changes does the June 2021 Core Update entail, and who are the biggest winners and losers?

An Eye-Opener Tip

Looking at the performances of different websites in different categories can be an eye-opener on what core updates mean to websites and how they affect the ranking. You can realize some existing patterns if you analyze data from different sources that showcase the impact of core updates before and after they were launched.

You can do a proper analysis with the Sistrix Visibility Index score of a specific root domain, displaying the major winners and losers after a Google Core Update roll-out. The score reflects how well a domain ranks in the Sistrix index of a particular number of keywords and a particular region.

You further use Similarweb Categories to collect each domain’s category. The reason for using Similarweb Categories is to observe if changes are caused by a core update affect specific niches or categories more than they affect others.

Our analysis is based on the visibility index scores of about 1900 domains in 31 different categories. It also prioritizes domains with visibility index scores of .25 plus because they have SEO visibility and reliable data.

Biggest Winners

Between 4th and 14th June 2021, multiple domains recorded a total increase and percentage increase in visibility. The data below is in respect to the Sistrix Visibility Index score.

Total Visibility Increase

The domains with the most significant increase in visibility are;

  1. wikipedia.org (87.8)
  2. amazon.com (62.1)
  3. cambridge.org (52.2)
  4. lifewire.com (36.2)
  5. dictionary.com (33.5)
  6. facebook.com (26.7)
  7. collinsdictionary.com (26.7)
  8. thefreedictionary.com (25.3)
  9. imdb.com (25.1)
  10. merriam-webster.com    (21.4)

Percentage Increase in Visibility

The domains with the highest percentage increase in visibility are;

  1. storables.com (843.68%)
  2. mapcarta.com (693.77%)
  3. gadgetreview.com (481.63%)
  4. debt.org (465.84%)
  5. thelendersnetwork.com (429.32%)
  6. whereig.com (416.56%)
  7. dayoftheweek.org (379.18%)
  8. moovitapp.com (372.30%)
  9. listoffreeware.com (367.42%)
  10. photoworkout.com (357.07%)

Biggest Losers

On the other hand, still in the same period, some domains recorded significant drops in both their total and percentage visibility.

Total Visibility Decrease

The ten biggest losers in total visibility are;

  1. tripadvisor.com (-75.6)
  2. wiktionary.org (-63.7)
  3. quora.com (-20.1)
  4. techradar.com (-19.5)
  5. youtube.com (-18.2)
  6. yelp.com (-14.7)
  7. lyrics.com (-11.8)
  8. yourdictionary.com (-11.7)
  9. thebalancecareers.com (-11.4)
  10. metrolyrics.com (-11.3)

Total Decrease in Visibility

The ten domains that recorded the highest percentage decrease in visibility are;

  1. smashingmagazine.com (-59.94%)
  2. belfortfurniture.com (-55.06%)
  3. onlineradiobox.com (-52.71%)
  4. lanefurniture.com (-50.72%)
  5. onlineslangdictionary.com (-48.01%)
  6. theblondeabroad.com (-46.87%)
  7. amoyshare.com (-46.08%)
  8. apkpure.com (-45.89%)
  9. handluggageonly.co.uk (-43.67%)
  10. blinkhealth.com (-43.57%)

From the data above, some of the categories involved include;

  • Reference materials
  • E-commerce & shopping
  • Science & education
  • Computers, electronics, & technology
  • Arts & entertainment
  • Law & government
  • Hobbies & leisure
  • Music
  • Games.

Impact of the June 2021 Core Update

The update aligns with the other previous algorithm updates that caused various organic visibility impacts. However, it emphasized particular categories of domains as it mainly had a disproportionate effect on Your Money, Your Life websites. Some statistical observations of the update’s impact include;

a) Dictionaries and reference sites have recorded more visibility. Supposedly, Google wants its users to get search results from highly ranked reference websites.

b) Websites in the travel category have recorded a significant decrease in visibility since Google search results rank travel destinations higher than the agencies.

c) The finance and business websites had a share of both good and bad news. The websites dealing with financial management and debt solutions had more visibility than websites with multiple financial tips that don’t address a given problem.

d) The websites with user-generated content recorded a decline in visibility as Google believes they don’t provide reliable data to users.

e) The affiliate and product review websites got a significant increase in visibility as the customers’ reviews are more reliable than the marketing information by manufacturers.

f)  There were different impacts on the parenting, health, and wellness websites. Most fitness websites had a decrease in visibility, while those for parenting and healthy living recorded positive changes. It all went back to the relevance of the content.

g) The media, news, and publishing websites also recorded different results. Some particular websites increased while others decreased in visibility. The primary consideration was in the proper selection and use of keywords.

The June 2021 core update is still surfacing in different domains with multiple ongoing changes. However, it’s still at the early stages, and the Page Experience Update is yet to be launched – which will record further changes in the algorithm of search results and website ranking.

Ensure you consider your category and the particular possible impacts if you are to make the most out of these frequent core updates.

 

Reference:
https://www.amsivedigital.com/insights/seo/winners-and-losers-of-googles-june-2021-core-update/