A good marketing firm is only as good as its marketing but it can be hard to toot your horn. In these posts, we’re going to look at some of the leading online marketing and SEO firms in the business and shine a spotlight on their strengths and maybe highlight a few areas where they can improve.
We know what it is that makes a truly excellent internet marketing agency and so we’re well equipped to provide you with our insight.
Who Is Straight North?
Straight North is internet marking agency with offices in Chicago, Charlotte, Baltimore, and Washington D.C. They pride themselves on having a passionate team that pursues the best for the company and the client. They have a few schemes that give back to the community through chosen charity schemes.
They have a proven track record of success since 1997, with many big-name clients and a great network of contacts. The company has over 100 expert level employees spread across their different offices all offering help for your business and it’s digital marketing campaigns.
What Does Straight North Do?
Straight North focuses on pay per click (PPC) management, professional SEO, display advertising, and email marketing. They bill themselves as a full service online digital marketing agency with a wealth of expertise and a unique package of tracking options that put them well ahead of the competition.
They look to improve your business and sales by improving your online visibility generating direct leads and customers that are already interested in what you’re offering. They do this by getting to know your niche and business intimately to offer custom packages that highlight your strengths.
They have a strong reputation for communication and feedback with a dedicated team that focuses on delivering big results in the smallest possible timeframe. They provide easy to understand metrics and data to the client in real-time so they can track the efficacy of the marketing campaign and ensure that they are happy with the results.
How Do Straight North Compare?
So how do Straight North compare to other marketing firms that offer similar services? They certainly have the experience and the accolade of an impressive client list, but do they deliver the goods or is their marketing on their behalf their greatest achievement.
Real-Time Account Management and Campaign Tracking
Lots of digital marketing companies claim to have the most up to date tracking of their various campaigns and their goals, but none deliver on that promise quite like Straight North. You can track the leads and clicks that your advertising campaign is getting in real-time which means that you know exactly where new clients are coming from, what’s working, and what’s not.
This level of a live update, as well as the efficient communication and responsiveness of the Straight North team as a whole, provides a level of security and comfort to the client. It means that they can customize the campaign as they go when they see something working well and drop branches that aren’t to minimize spend.
Results Driven Service
Following on from the previous point, the Straight North team is driven by providing the best service possible. Not only for their job satisfaction, pride, and reputation but with the ability to track the campaign and its effect so precisely, they have to be held accountable and made to explain every decision they make. With such clear and easy to understand reporting, their clients are very well equipped and encouraged to ask questions.
If a campaign isn’t earning the client the business revenue needed to make the campaign spend worth it, they can cancel or go to another agency. This provides Straight North with a very strong incentive to always be achieving the very best for themselves and the client. They provide flexible contracts and all the campaign material is owned by the client once created, so if they do believe they’d be better off elsewhere, they do can do precisely that.
Jack of All Trades, Master of None
With such a diversified roster of services provided and with such a massive team spread out over many different offices one of the clearest drawbacks to Straight North’s service is a lack of specialization and the personal touch. A few reviews and ex-clients have said that whilst the communication and speed of delivery were excellent, they didn’t see the results they expected and the company couldn’t explain some of the choices it had made in the campaign.
This is likely owing to mixed signals and poor communication within the team themselves. The project gets passed back and forth with little tweaks here and there from each department but no collaborative focus. It could also be that these specific clients didn’t give Straight North enough time to get the campaign rolling and build the relationship necessary for it to work through.
Is Straight North Worth It?
Straight North is a digital marketing agency with years of experience and a reputation that more than prove itself and no review, or recommendation could say it more plainly than that. They have continued to stay up to date with a finger on the pulse of the industry and the new trends that present themselves daily and always go above and beyond for their clients.
It would be hard to pick out one service that they specialize in, to the point of complete expertise but the package they provide is robust, affordable, and results-driven. If you’re looking for a digital marketing agency that will work with you, for you, give them a couple of months and see what they can produce.