It is your lead forever, put it in your mail list and nurture it. It is your lead and if you didn’t get the sales the first month, later down the road, they’ll remember you. Countless times we pitched and made the sale 2-3 months down the road.
It costs almost the same price as a shared SEO lead with our competitors. We want to make our clients selling SEO services as comfortable and well informed as possible when selling to our leads. You don’t have to compete with 3-5 other agencies and annoy the client.
Exclusive leads convert 75% better than shared leads based on industry tests. The way we see it, if you are not closing the leads (for one reason or another), then we don’t have a very good chance of keeping your business.
The most common ways of generating SEO Leads are email marketing, and form submissions. It is the hardest indirect way to find people for SEO, but it’s the best way to get leads.