How to Sell SEO Like an Expert – Agency Growth Guide

If you’re looking to start or grow an SEO agency, it’s essential to know how to sell SEO services like an expert. In this guide, we’ll walk you through the process of selling white label SEO services, from creating proposals and pricing your services to closing deals and building long-term relationships with clients

Selling SEO is Easier Than You Think

Selling SEO like an expert isn’t rocket science!

You Don’t Need to Know Everything About SEO

In fact, most people who need SEO don’t know much about it themselves.

What’s important is that you understand the basics of how SEO works and what benefits it can provide to businesses.

This way, you’ll be able to accurately explain the value of SEO to potential clients and answer any questions they have. If you’re not sure about where to start, check out our blog post on SEO basics.

Keep in mind that your job isn’t to become an SEO expert. Your job is to help your clients understand how SEO can help them achieve their business goals.

You Don’t Have To Do All Work In-House

One of the great things about offering SEO services is that you don’t have to do all the work yourself! You can partner with an experienced white label SEO provider like SEO Vendor to do the heavy lifting for you.

If you’re not familiar with ‘white label SEO’ or ‘reseller SEO,’ it simply means that you buy SEO services from another company and sell it under your name.

SEO Vendor is the perfect partner for agencies of all sizes. Whether you’re just getting started or an established agency looking to scale, we can help! We offer a wide range of white label SEO services, from link building and content creation to local SEO and international SEO. Plus, we have a team of experienced account managers who will work with you to ensure that your clients are happy with the results.

This way, you can focus on selling and growing your business while we take care of delivering results for your clients.

If you’re interested in learning more about our white label SEO services, don’t hesitate to contact us. We’d be happy to answer any questions you have.

What Are Some Common Myths About SEO?

There are a lot of myths and misconceptions about SEO.

One common myth is that you need to pay for results—this simply isn’t true. While there are some paid marketing methods (like Google AdWords), the vast majority of SEO tasks are free.

Another common myth is that SEO is easy. While it’s true that anyone can do basic SEO, it takes a lot of time, effort, and knowledge to do it effectively. Finally, another myth is that you need to be an expert in coding or web development to do SEO—this also isn’t true! While some technical knowledge is helpful, it’s not necessary to be an expert in these fields to do SEO.

Finally, another myth is that you need to be an expert in coding or web development to do SEO—this as well is not true.

If you’re interested in learning more about common myths and misconceptions about SEO, check out our blog post on the topic.

What Do You Need To Know To Start Your Own SEO Agency?

Own SEO Agency

Now that you know more about selling SEO let’s answer some common questions about starting an SEO agency.

How Much Does It Cost to Start an SEO Agency?

The good news is that you don’t need much money to start an SEO agency.

If you already have a website and some basic marketing materials (business cards, proposal templates), you’re ready to get started!

Of course, if you want to invest in some additional resources like branding or market research, that’s up to you. But it’s not necessary to get started.

How Do I Find Clients?

There are a few different ways to find clients for your new SEO agency.

First, you can reach out to your personal and professional network.

Do you have any friends or family who own businesses? Do you know anyone who’s looking to improve their website ranking? These are the perfect people to start with.

Another great way to find clients is through online platforms like Upwork, Fiverr, or Freelancer. You can create a profile and start bidding on projects that match your skills and experience.

Finally, don’t forget about good old-fashioned cold outreach! This involves reaching out to potential clients via email or social media and introducing them to your services.

It may seem daunting at first, but it’s pretty easy and fun once you get the hang of it!

What Should You Charge for SEO Services?

This is a common question, and unfortunately, there’s no easy answer.

It depends on several factors, including your location, the size of the client’s business, the scope of work, and more.

That being said, we recommend starting with an hourly rate of $50-$100. From there, you can adjust your pricing based on the needs of each client.

If you’re not sure what to charge, try reaching out to other agencies in your area and see what they’re charging for similar services.

You can also use online tools like Paysa or Salary.com to research average hourly rates for marketing professionals in your area.

Keep in mind that you can always adjust your pricing as you gain more experience and build up your portfolio.

What Are Some Common Challenges of Running an SEO Agency?

Like any business, certain challenges come with running an SEO agency.

One of the biggest challenges is staying up-to-date on the latest trends and algorithm changes. Google makes hundreds of changes to its algorithm every year, so it’s crucial to stay on top of those updates.

Another challenge is managing client expectations. It’s important to set realistic expectations from the beginning (i.e., it will take time to see results) and then consistently deliver results throughout the project’s duration.

Finally, another common challenge is simply finding enough hours in the day! Running an agency can be a lot of work, so it’s important to find a good balance between work and life.

What Do You Need to Know About the SEO Process to Start Your Own SEO Agency?

SEO process

Now that you know more about selling SEO, and the everyday challenges of running an SEO agency, let’s answer some questions about the SEO process.

What is SEO?

SEO, or search engine optimization, is the process of improving the visibility and ranking of a website on search engines like Google, Bing, and Yahoo.

The goal of SEO is to drive more organic (i.e., free) traffic to a site by improving the site’s visibility and ranking for relevant keywords.

How Does SEO Work?

When someone types a keyword into a search engine, the search engine uses an algorithm to determine which websites should appear in the results.

This algorithm takes into account hundreds of different factors, including things like the website’s content, backlink profile, loading speed, and more.

SEO agencies work to improve all of these factors to improve their clients’ visibility and ranking.

What Are Some Common SEO Tasks?

Common SEO tasks include keyword research, content optimization, link building, and technical SEO audits.

SEO agencies typically offer various services, so it’s important to find one that offers the specific services you’re looking for.

How Long Does It Take for SEO to Work?

This is another common question, and unfortunately, there’s no easy answer. The time frame can vary depending on the website’s size, the age of the domain, the competition for keywords, and more.

However, most people see some results (i.e., improved traffic and rankings) within six months to a year.

Of course, the time frame can always be shorter or longer depending on the individual circumstances.

How Do You Find Clients for Your Agency?

There are many ways to find clients for your agency. It is important to know about different SEO client categories before reaching out to them. Here are some common categories:

  1. Local businesses: these are businesses that serve a specific geographic area. They may have brick-and-mortar locations or be service-area businesses.
  2. E-commerce businesses: these are businesses that sell products or services online.
  3. Enterprise businesses: these are large businesses with complex needs. They usually have a team of in-house marketing professionals, but they may need help with specific SEO tasks or campaigns.
  4. Startups: these are new businesses often trying to establish themselves in a competitive market.
  5. Ecommerce businesses: these are businesses that sell products or services online. They typically have websites with product pages and checkout processes.
  6. SaaS companies: these are Software As A Service companies that provide software products or services online. They typically have subscription plans and use recurring billing.

Each of these business categories has different needs and requirements for SEO. It is vital that you do your research and understand the specific needs of each type of client before reaching out to them.

Now that you know about some common client categories let’s talk about how to find them.

There are several ways to find potential clients, including online directories (like Yelp or Google My Business), online job boards (like Upwork or Freelancer), and even social media sites like LinkedIn.

Another great way to find potential clients is through networking and referrals. Attend industry events, meetups, and conferences to meet potential clients. Or, ask your current clients if they know anyone who might be interested in your services.

Finally, don’t forget about cold outreach! This involves reaching out to potential clients you haven’t worked with before—it can be done via email, social media, or even by picking up the phone and giving them a call.

Pro-Tip:

SEO Vendor’s Marketing Engine: Use our in-house marketing engine to find new leads and new opportunities for your business. It does not require any proxies, VPN, or any expensive service as it uses your own Google search. With this free and powerful tool, you can find businesses in any industry worldwide just by putting in your keyword and the target location.

Things You’ll Want to Take into Account Before Selling SEO to Different Clients

ow that you have a client list and are ready to make your pitch, here are a few things you should consider to sell SEO like an expert.

selling SEO

Local Businesses:

Selling SEO to local businesses can be tricky as they are not always familiar with the term and what it entails. You’ll want to make sure that you can explain what SEO is and how it can benefit their business in layman’s terms.

Local businesses typically have smaller budgets, so you’ll need to be mindful of that when proposing your services. You may need to tailor your services or package them differently for them to be affordable.

Another thing to keep in mind is that local businesses are often bustling and may not have much time to dedicate to working on their website. This means that you’ll need to be able to work independently and manage your own time effectively.

Ecommerce BusinessesEcommerce Businesses:

Ecommerce businesses are a great target for selling SEO services as they typically have larger budgets and are more willing to invest in marketing and advertising efforts.

However, it is important to note that ecommerce businesses are often very competitive, so you’ll need to be able to show them how your services can help them stand out from the rest.

You’ll also need to be familiar with common ecommerce platforms, such as Shopify or Magento.

Enterprise BusinessesEnterprise Businesses:

Enterprise businesses are usually looking for agencies that can provide a full suite of marketing services, of which SEO is just one part.

Selling SEO to enterprise businesses can be challenging as you’ll need to prove that you’re capable of handling their large-scale needs. This may include having a team of experts or being able to offer other services, such as paid search or social media marketing.

Enterprise businesses typically have huge budgets, so you’ll need to be prepared to make a significant investment to win their business.

SaaS CompaniesSaaS Companies:

SaaS companies are a great target for selling SEO services as they are always looking for new ways to acquire and retain customers.

Selling SEO to SaaS companies can be tricky, as they often have complex sales cycles and may not be familiar with the term “SEO.” As such, you’ll need to be able to explain what SEO is and how it can benefit their business.

You’ll also need to be familiar with common SaaS tools, such as Salesforce or HubSpot.

StartupsStartups:

Startups are a great target for selling SEO services because they often look for new and innovative ways to grow their business.

Selling SEO to startups can be tricky, as they may not have a lot of budgets to invest in marketing and advertising efforts. You’ll need to be able to show them how your services can help them save money while still getting results.

You’ll also need to be familiar with common startup tools, such as Hootsuite or Mailchimp.

Now that you know your ideal clients and what to consider before selling SEO services, you’re ready to start pitching your services and growing your agency!

How To Categorize SEO Services That You Can Sell?

Local SEO

Local SEO is perfect for businesses targeting customers in a specific geographic area. If you’re selling Local SEO services, you’ll need to be familiar with local citation sites, such as Yelp or Foursquare, and local search engines, such as Google Maps or Apple Maps.

National SEO

National SEO is perfect for businesses targeting customers on a national level. If you’re selling National SEO services, you’ll need to be familiar with national citation sites, such as Yellow Pages or Angie’s List, and national search engines, such as Google or Bing.

Industry-Specific SEO

Industry-specific SEO is perfect for businesses targeting customers in a specific industry. If you’re selling Industry-Specific SEO services, you’ll need to be familiar with industry-specific citation sites and directories, such as the Better Business Bureau or Chamber of Commerce. You’ll also need to be familiar with industry-specific search engines, such as Indeed or Dice.

How To Make Your Pitch and Close Deals?

Now that you’re all caught up with different client types and SEO services let’s create pitches and close deals.

How To Create a Perfect Pitch That Closes?

The first step is to create a portfolio that showcases your previous work and results. This will give potential clients an idea of what you’re capable of and help them understand your services’ value.

Once you have a strong portfolio, you’ll need to create a pitch that resonates with your ideal client. This pitch should be tailored specifically to their needs and explain how your services can help them achieve their desired results.

Once you have a strong pitch, you’ll need to close the deal by providing a proposal outlining the work scope and pricing for your services. Include any relevant case studies or testimonials from previous clients to further solidify your offer.

Pro-Tip:

SEO Vendor’s Sales Library: SEO Vendor’s comprehensive knowledge library gives you free access to unlimited sales resources that you can use to close a business deal much faster, just like a pro. Use the vast collection of our SEO case studies, sales assets, training, service samples of deliverables to elevate your business pitch and make instant closings.

SEO Vendor’s Preliminary SEO Audit: Powered by our patent-pending CORE AI technology, you can use this tool to assess a website quickly, get analysis, and download a branded PDF report to send to your potential clients! It uses AI algorithms to generate a detailed report of important SEO parameters with optimization suggestions to put in your proposal to keep ahead of your competitors.

Preliminary SEO Audit

reach out to clientsHow To Reach Out to Clients?

Now that you know how to create a perfect pitch and close deals, you can start reaching out to potential clients. The best way to reach out to potential clients is through a personal introduction or referral from a mutual contact. If you don’t have any personal introductions, you can reach out to potential clients through LinkedIn or cold emailing.

When reaching out to potential clients, customize your message and avoid using generic templates. Your goal is to stand out from the hundreds of other agencies trying to sell their services, so take the time to personalize your message.

Include a brief overview of your agency and what makes you unique, and a summary of your experience working with businesses in their industry. Be sure to include any relevant case studies or testimonials from previous clients. Finally, finish your message by explaining how you can help them achieve their desired results and inviting them to schedule a consultation call.

Close an SEO DealHow To Close an SEO Deal?

Now that you know how to reach out to potential clients and create a pitch that closes let’s review the final steps of closing an SEO deal.

The first step is to schedule a consultation call with the client—this call should be used to qualify the opportunity further and build rapport with the client.

During the call, ask questions about their business goals, target audience, and current marketing efforts—this will help you understand their needs and pain points and position your services as a solution.

Once you’ve built rapport and qualified for the opportunity, it’s time to send over your proposal. Be sure to include all relevant information from your previous conversations and pricing for your services.

Pro-Tip:

SEO Vendor’s Lead Engine: We use the same technology in-house to track leads. SEO Vendor has used it extensively and refined it to be the most straightforward, most intuitive tool for keeping track of sales leads. As an agency member, you get free access.

It allows you to stay current on a lead and when to follow up to ensure that you don’t miss closings on any deal.

How to Deliver SEO Results?

deliver SEO results

Now that you’ve closed a deal here’s how you can assure smooth delivery to your clients and get repeat business.

The first step is to set expectations with your client by sending over a project kickoff document. This document should include an overview of the project, timeline, deliverables, and any other relevant information.

Next, you’ll want to create a project plan that outlines all of the tasks that need to be completed. Be sure to include milestones for each deliverable so that you can track progress and keep the project on schedule.

As you begin working on the project, keep your client updated on your progress. The best way to do this is through weekly or bi-weekly status reports. These reports should include an overview of the work that was completed and any results achieved.

Finally, once the project is complete, send over a final report that includes all relevant data and results achieved—this will help your client see the ROI of your services and ensure they are happy with the work you’ve done.

Pro-Tip:

SEO Vendor – #1 White Label SEO Company: We’re a white label SEO company that provides agencies with the tools and resources to succeed. We offer a wide range of services, including on-page optimization, link building, content marketing, and much more. As an agency member, you get free access to our platform and our services.

White Label SEO Company

If you’re looking for reselling SEO to help you grow your agency, look no further than SEO Vendor. We’re the #1 white label SEO company in the world and we’re here to help you succeed. Contact us today to learn more about our services or sign up for free on our agency platform.

Reselling SEO can be a great way to grow your agency, but there are a few things you’ll want to keep in mind before making your pitch. Here’s what you need to know about selling SEO services:

Selling SEO is all about understanding your client’s needs and being able to show how your services can benefit them.

You’ll need to be familiar with common SEO tools, such as Google Analytics or Moz, to show your clients how you can help them improve their website ranking.

Selling SEO also requires understanding the different types of businesses out there and knowing which ones are a good fit for your services. For example, local businesses typically have smaller budgets, so you’ll need to tailor your services accordingly.

Keep these things in mind, and you’ll be well on your way to successfully selling SEO like an expert!

What Are Some Common Mistakes Made When Starting an SEO Agency?

Selling SEO services doesn’t have to be complicated. Keep these tips in mind, and you’ll be on your way to success! Here are a few common mistakes people make when they start their SEO agency.

Trying To Do Everything Yourself

When you’re first starting out, it’s tempting to try to do everything yourself. But as your business grows, you’ll quickly realize that you can’t do it all. To free up your time, you’ll need to start delegating tasks to other people (like employees or contractors).

Not Having a Niche

Another common mistake is not having a niche. It’s important to specialize in one area to be successful. For example, if you’re good at on-page optimization, then focus on that and don’t try to do everything else.

Not Being Able to Sell

Selling SEO services isn’t easy if you don’t know how to sell. You’ll need to learn how to communicate your services’ benefits to potential clients effectively. If you can do that, you’ll be well on your way to success!

Not Tracking Results

Finally, another mistake made by many agencies is not tracking their results. It’s essential to track your progress to see what’s working and what isn’t—this will help you adjust your strategy and continue growing your business.

These are just a few of the most common mistakes made when starting an SEO agency. Avoid these pitfalls!

Some Tips on How to Sell SEO Services Like an Expert

sell SEO services

Don’t be afraid to ask for the sale—this may seem obvious, but many people are hesitant to do it. Remember, you’re providing a valuable service that can help grow their business. They should be happy to pay you for it!

Educate your clients on what SEO is and how it can benefit them. Many people still don’t understand what SEO is or how it works. It’s your job to explain it in simple terms and show them how it can help their business.

Be upfront about pricing. There’s no need to try to hide your prices. Be upfront about what you charge and why it’s worth it—this will build trust with potential clients and make them more likely to do business with you.

Offering free consultation is a great way to show potential clients what you can do for them. It also allows you to get an idea of their needs and budget.

Follow up after the sale. Once you’ve made a sale, be sure to follow up with the client to see how they’re doing and if they have any questions or concerns—this shows that you care about their business and want to help them succeed.

Selling SEO services doesn’t have to be difficult. Keep these tips in mind, and you’ll be on your way to success!

If you’re ready to start Selling SEO like an expert, our team at SEO Vendor can help. We offer a variety of services that can help you grow your business. Signup for a free agency account today and start selling SEO like an expert!

 

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Sonu Yadav

by Sonu Yadav

Sonu Yadav is a Certified Digital Marketing Manager with SEO Vendor. He has over eight years of experience in the field of digital marketing and has helped numerous businesses grow online. He is passionate about helping businesses succeed and enjoys seeing the results of his work.

2 comments

  • Avatar
    Jaden Ross

    March 28, 2022 at 2:42 pm

    Great article! Everything is covered from start to finish. Selling SEO services might not be that difficult at all.

    Reply

  • Avatar
    Heidisah

    March 29, 2022 at 4:03 am

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