How to Provide SEO ServicesSEO – you surely have heard of it? If you have not, you are probably conducting your business primarily online. Today’s digital age demands that all business owners have a deep understanding of SEO practices to thrive. Why? Because SEO is how your customers find you, how you build keen brand awareness, and how you find a place in the crowded digital world. For those individuals who are looking to get into the white label SEO service industry, we have compiled a guide of services that an SEO agency should provide.
What is SEO?
Search engine optimization or SEO is the practice of optimizing your business site so that search engines like Google rank your page highly on their website. Google, Bing, and other search engines look for valuable content for their users and rank those pages which have it higher on their queries. Keywords, original content, and user traffic all help a page rank up. Finding an agency that specializes in SEO is a logical step for anyone looking to boost their business revenue. SEO is not going anywhere anytime soon.
What Is an SEO Agency?
An SEO agency provides various services to small and large businesses; these services are heavily grounded in sales and marketing practices. An SEO agency’s primary purpose is to increase the overall visibility of a client online, and to do this is it must deploy a vast amount of resources and knowledge such as:
- Integration of keywords into the client’s site
- Original multimedia content
- Site monitoring and adaptation
- Intricate marketing via multiple channels
Those mentioned above are only some of the services that a white label SEO reseller should offer. Small businesses stand to gain visibility, which in turn can become profits, all from having a white label SEO company handling their site. An SEO agency can be the difference between a robust online presence and relative internet obscurity.
Looking for an SEO Agency
Whether you are looking to start your own or wish to find an SEO agency to up the visibility of your business online, there are several things you need to be sure they can provide for you. SEO services are all about results so as you do your research; you will want to look for companies that have a proven track record of delivering the following:
On-Page and Off-Page Optimization
SEO is an ongoing process; a great agency knows this and charges accordingly. A business sometimes competes on a global scale, and to stand out; they must rank highly in Google’s searches; for this to happen, optimization needs to be organic and constant. On the page, optimization occurs anytime that content is added. The more organically those keywords are integrated into original and engaging copy, the more search engines will see the page as valuable content. Customers of the brand or people within the industry will too notice that the page has intriguing content and thus will return to the site often, helping the page rank up.
Off-page SEO refers to anything that can be done to help the page rank up that is outside of the site’s boundaries. You can think of off-page optimization is the new way of going and passing out flyers or cards for your business. This active approach generates passive traffic to your site once it is applied properly. Some off-page building strategies that SEO agencies apply include:
- Social media marketing
- Link building
- Social bookmarking
A strong presence on social media can bring people to your site, and if you are selling services, it opens the door for potential sales. Link building is another essential asset that you must take into consideration. When your site has useful content, it is more likely to appear on other pages that refer it to their visitors. All of this is happening without you having to continually update your site with content (though you want to do that anyway).
Part of an excellent on and off the page SEO strategy is monitoring competitors. Competitors who have the type of traffic you desire have likely already integrated the keywords and text style you need. While the copy cannot be replicated precisely, a great SEO company will know how to create original copy that integrates these same words. Not only can a good SEO company help you tailor your page to be on par with your competitors, but they may also actually be able to improve upon their formula.
When working with a white label SEO service company, one thing you should always demand is transparency. You want to know what type of tactics they are using to rank your site, how often they deploy their strategies, and how long they anticipate to see results. A lot of SEO companies do not want to give away these secrets, but the truth is that the information is easily accessible online. You pay these companies for the time and effort they invest in your brand, not for the strategies themselves.
Reporting and Meetings
A great SEO agency should be reporting to you regularly. If possible, each month, you and the SEO agency that works for you should be meeting and outlining the best possible strategies to increase traffic to the site. Charts, graphs, and anything else that shows the progress that has been made should be laid out and strategies conjured up. Reporting and meetings fall right in line with transparency; a business relationship should always be this way.
Doing your part is also essential. A great business owner is aware of the industry his or her business is in and how that industry changes over the years. Use taxi services as a prime example: ten years ago, the idea of Uber overtaking them was not on anybody’s radar. Some began to see the change occurring, and the same happened with the hotel industry and Airbnb. By doing your research and staying on top of trends, you can work with your SEO agency on finding better ways to stay ahead of the game.
One of the primary services that an SEO company should be offering is mass multimedia marketing. Because SEO is naturally a type of marketing device, most agencies are well versed in sales and marketing. A great agency provides the full package, and that means constant marketing via numerous channels. Today’s world demands more than the typical written content; they demand multimedia.
The Future is Here
Many millennials are already in their middle age; even Generation Z is already in their twenties while Generation Alpha is about to enter their teens, the latter has never known a world without the internet. People growing up with online services expect reliability, concise and engaging content, and entertainment to boot. Businesses looking to compete must market in an extravagant and well-thought-out way. The simple flyer won’t do, the well-written article will flop; these things can only help when there are media and network engagement present.
What white label SEO service companies ultimately provide is brand awareness. Having an opportunity to connect with a target audience is massive, but getting their attention is not an easy task. Your brand has to send a clear message that is easily digestible and shareable as well. SEO goes beyond simple keyword integration; it is also the process of optimizing copy to ensure that an understandable message is being sent out. The more your message is put out to mass audiences; the more your brand will become prominent.
Now that you have a good idea of what a great SEO company should provide, you can begin to set some goals. What does your business need in particular? What kind of message are you trying to send to audiences? Depending on the industry you are in, you may want to ask yourself a few questions such as:
- Who is your target audience?
- Where are you trying to direct audiences to?
- What kind of information do you want to provide?
- When can you expect to see results?
All of these things can be discusses with an SEO company, but you must have a good idea before sitting down with one to talk. SEO is a lot of work that requires direction; any misstep can undo months of hard work and dedication. Touching base with your SEO agency regularly is significant. The last anyone wants is to undertake the wrong direction as this can cause your brand to be misunderstood and eventually abandoned. A clear message needs to be crafted for success to ensue.
Ready, Set, Go!
Go and put these tips into action. Your business will thrive and leads increase so long as you partner up with the right SEO agency. Today’s companies are embracing the future, and not doing so is no longer an option for those looking to survive, let alone for anyone hoping to build a successful brand. Get yourself ready to put your business in good hands and also get involved. The future has arrived, are you prepared for it?