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Our discourse on SEO, GEO, and content marketing and how agencies/businesses can maximize ROI.

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GPT-6 and Gemini 4 Argon: What AI Answer Changes Mean for SEO
October 27, 2026by Elisa Murphy
GPT-6 and Gemini 4 Argon: What AI Answer Changes Mean for SEO
Canonical Tags 2026: When Google Ignores Your Hints
October 26, 2026by Elisa Murphy
Canonical Tags 2026: When Google Ignores Your Hints
AI Overviews Now Rewrite Your Citations: What Agencies Must Track
October 25, 2026by Elisa Murphy
AI Overviews Now Rewrite Your Citations: What Agencies Must Track
Ranking Volatility Without an Update: How to Tell What is Normal
October 25, 2026by Elisa Murphy
Ranking Volatility Without an Update: How to Tell What is Normal
SEO Affiliate Programs: How to Build a Revenue Stream
October 23, 2026by Elisa Murphy
SEO Affiliate Programs: How to Build a Revenue Stream
GPT-6 and ChatGPT Ads: What the Oct 30 Changes Mean
October 23, 2026by Elisa Murphy
GPT-6 and ChatGPT Ads: What the Oct 30 Changes Mean
GEO Client Churn: Why Visibility Gains Dont Save Retainers
October 22, 2026by Elisa Murphy
GEO Client Churn: Why Visibility Gains Dont Save Retainers
Google Web Stories: Still Worth Building in 2026
October 22, 2026by Elisa Murphy
Google Web Stories: Still Worth Building in 2026
ChatGPT Citation Gap: New Study Finds API Only Partially Matches
October 21, 2026by Elisa Murphy
ChatGPT Citation Gap: New Study Finds API Only Partially Matches
Reddit AI Pages Regain Google Visibility: What to Do
October 21, 2026by Elisa Murphy
Reddit AI Pages Regain Google Visibility: What to Do
Bing Algorithm Updates October 2026
October 21, 2026by Elisa Murphy
Bing Algorithm Updates October 2026
ChatGPT Traffic Drop: A Tracking Problem, Not a Real Loss
October 20, 2026by Elisa Murphy
ChatGPT Traffic Drop: A Tracking Problem, Not a Real Loss
Meta Crawling Rights: What to Do Before October 30
October 20, 2026by Elisa Murphy
Meta Crawling Rights: What to Do Before October 30
Google Rank Tracker Poisoning: What the Data Shows
October 19, 2026by Elisa Murphy
Google Rank Tracker Poisoning: What the Data Shows
Google Algorithm Updates October 2026
October 19, 2026by Elisa Murphy
Google Algorithm Updates October 2026
Google Site Migrations: Why They Exceed 4 Months
October 18, 2026by Elisa Murphy
Google Site Migrations: Why They Exceed 4 Months
Google PDF Ranking: What It Means for SEO and GEO
October 18, 2026by Elisa Murphy
Google PDF Ranking: What It Means for SEO and GEO
Google Web Multimodal Search Reporting: How to Read It
October 17, 2026by Elisa Murphy
Google Web Multimodal Search Reporting: How to Read It
ChatGPT Citations Shift to Primary Sources: What the Data Shows
October 17, 2026by Elisa Murphy
ChatGPT Citations Shift to Primary Sources: What the Data Shows
Google Crawl and Indexing Timings: What Illyes Said in Barcelona
October 16, 2026by Elisa Murphy
Google Crawl and Indexing Timings: What Illyes Said in Barcelona
Google Site Reputation Policy Update: What Changed
October 16, 2026by Elisa Murphy
Google Site Reputation Policy Update: What Changed
How to Verify SEO Lead Quality: A Benchmark Framework for Agencies
October 15, 2026by Elisa Murphy
How to Verify SEO Lead Quality: A Benchmark Framework for Agencies
How Agencies Can Track AI Visibility for Clients: A White-Label GEO Guide
October 15, 2026by Elisa Murphy
How Agencies Can Track AI Visibility for Clients: A White-Label GEO Guide
Nano Banana 2.1 In Google AI Mode: What It Means for SEO
October 14, 2026by Elisa Murphy
Nano Banana 2.1 In Google AI Mode: What It Means for SEO
Google Preferred Source Subscribers: How to Get More
October 14, 2026by Elisa Murphy
Google Preferred Source Subscribers: How to Get More
Google EU Monopoly Appeal: What the Ruling Means for SEO
October 14, 2026by Elisa Murphy
Google EU Monopoly Appeal: What the Ruling Means for SEO
Google UGC Fresh Data Program: How Reddit Content Ranks
October 13, 2026by Elisa Murphy
Google UGC Fresh Data Program: How Reddit Content Ranks
Google September 2026 Spam Update Done: Rollout Explained
October 12, 2026by Elisa Murphy
Google September 2026 Spam Update Done: Rollout Explained
Google AI Overviews Character Counter: What It Means for Agencies
October 12, 2026by Elisa Murphy
Google AI Overviews Character Counter: What It Means for Agencies
GEO Pricing: How Much Should Agencies Charge for AI Visibility
October 12, 2026by Elisa Murphy
GEO Pricing: How Much Should Agencies Charge for AI Visibility
Spam Update Recovery: How to Get Traffic Back After September 2026
October 11, 2026by Elisa Murphy
Spam Update Recovery: How to Get Traffic Back After September 2026
Google Uses AI to Catch AI Spam: What Agencies Must Do
October 11, 2026by Elisa Murphy
Google Uses AI to Catch AI Spam: What Agencies Must Do
GPT-6 Sol and Luna: What the ChatGPT Upgrade Means for SEO
October 11, 2026by Elisa Murphy
GPT-6 Sol and Luna: What the ChatGPT Upgrade Means for SEO
Google Crawl Rate Doc Adds Retry-After: What It Means
October 10, 2026by Elisa Murphy
Google Crawl Rate Doc Adds Retry-After: What It Means
Deceptive Authorship Warning: What Google’s New Rule Means
October 10, 2026by Elisa Murphy
Deceptive Authorship Warning: What Google’s New Rule Means
Google Maps Now Requires Sign-In To See Reviews
October 10, 2026by Elisa Murphy
Google Maps Now Requires Sign-In To See Reviews
GSC Performance Report Adds Country Filters: What Changed
October 10, 2026by Elisa Murphy
GSC Performance Report Adds Country Filters: What Changed
GEO Audit Report: How to Measure AI Visibility for Your Clients
October 10, 2026by Elisa Murphy
GEO Audit Report: How to Measure AI Visibility for Your Clients
What Is AEO (Answer Engine Optimization)? The 2026 Guide for Agencies
October 10, 2026by Elisa Murphy
What Is AEO (Answer Engine Optimization)? The 2026 Guide for Agencies
Google Update Traffic Loss: What to Do When It Drops
October 9, 2026by Elisa Murphy
Google Update Traffic Loss: What to Do When It Drops
AEO vs SEO: How Answer Engines Change Ranking
October 9, 2026by Elisa Murphy
AEO vs SEO: How Answer Engines Change Ranking
AEO Optimization: How to Get Cited by AI Search
October 9, 2026by Elisa Murphy
AEO Optimization: How to Get Cited by AI Search
Google Crawling and Indexing Recovery: How Long It Takes
October 9, 2026by Elisa Murphy
Google Crawling and Indexing Recovery: How Long It Takes
SEO Leads at Position 20: Why High Impressions Don’t Convert
October 8, 2026by Elisa Murphy
SEO Leads at Position 20: Why High Impressions Don’t Convert
SEO Leads: 2,120 Impressions, 1 Click — The Conversion Fix
October 8, 2026by Elisa Murphy
SEO Leads: 2,120 Impressions, 1 Click — The Conversion Fix
ChatGPT Apps Platform: What It Means for SEO Agencies
October 8, 2026by Elisa Murphy
ChatGPT Apps Platform: What It Means for SEO Agencies
Google’s Hidden Data Layer: What It Is and What To Do
October 8, 2026by Elisa Murphy
Google’s Hidden Data Layer: What It Is and What To Do
Google Tests URL Tracking Parameters in AI Overviews
October 7, 2026by Elisa Murphy
Google Tests URL Tracking Parameters in AI Overviews
Google Local Service Ads Now Hide Phone Numbers by Default
October 7, 2026by Elisa Murphy
Google Local Service Ads Now Hide Phone Numbers by Default
Agency SEO Software: 185 Impressions, Zero Clicks — The Fix
October 7, 2026by Elisa Murphy
Agency SEO Software: 185 Impressions, Zero Clicks — The Fix
Google’s Next Search Ranking Update: What To Expect
October 7, 2026by Elisa Murphy
Google’s Next Search Ranking Update: What To Expect
Google AI Contribution Report: What Publishers Get Paid
October 6, 2026by Elisa Murphy
Google AI Contribution Report: What Publishers Get Paid
Bing Copilot Citation Data: How to Measure AI Visibility
October 6, 2026by Elisa Murphy
Bing Copilot Citation Data: How to Measure AI Visibility
Google Loyalty Customer Match in AI Mode: Agency Guide
October 6, 2026by Elisa Murphy
Google Loyalty Customer Match in AI Mode: Agency Guide
Google Fake Author Warning: What Changed for SEO
October 5, 2026by Elisa Murphy
Google Fake Author Warning: What Changed for SEO
Google Tells Sites to Fact-Check AI Content: SEO Impact
October 5, 2026by Elisa Murphy
Google Tells Sites to Fact-Check AI Content: SEO Impact
Shopify Auto-Enrolls Stores in AI Shopping: SEO Impact
October 5, 2026by Elisa Murphy
Shopify Auto-Enrolls Stores in AI Shopping: SEO Impact
Google Desktop CTR Fell in Q2: What the Data Shows
October 4, 2026by Elisa Murphy
Google Desktop CTR Fell in Q2: What the Data Shows
AI Overviews Reach 39% of U.S. Desktop Searches: Agency Impact
October 2, 2026by Elisa Murphy
AI Overviews Reach 39% of U.S. Desktop Searches: Agency Impact
Shopify WebMCP Checkout: AI Agents Now Complete Purchases
October 2, 2026by Elisa Murphy
Shopify WebMCP Checkout: AI Agents Now Complete Purchases

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