After we collect your preferences during onboarding, your campaign will be 90% focused on attributes directly related to your website in the first month. That includes performing keyword research to understand your targeting and an advanced audit
We also acquire your business information and provide social media optimizations, including Google My Business if it’s a local SEO project.
Keyword research is done by our dedicated team who specializes in keyword research. Our keyword research involves looking at more than 12 different criteria to understand your business, keyword intent, search volume, and competition. We evaluate both the supply and demand sides of the equation.
Once your keyword selections are finalized, we perform an advanced audit that looks at more than 300 of the latest factors related to search engine rankings.
These factors can range from competitive to technical factors. We review the top 10 competitors for every keyword, perform background research and determine which factors matter the most.
In order to develop your on-page optimization, we follow a specific process. We document all changes to the website so that you can see before and after what changes we’re going to make. We organize changes that are visible or technical for ease of review.
We will only make changes to the website once the on-page optimizations are approved. You have every opportunity to also make changes or approve only certain parts of the optimizations. Once it is approved, then our team will schedule a time to make all the changes.
Afterward, we perform a set of foundational link building, optimize Google console, and set up Google analytics optionally if required.