In the first month, our campaigns focused 90% on on-page optimizations. That includes performing keyword research to understand your targeting and advanced audit and on-page optimization and foundational link building to help your website build authority. This also includes social media optimizations.
Keyword research is done by our dedicated team that specializes in keyword research. Our keyword research involves more than 12 different criteria to understand your business keyword intent search volume, competition and look at both supply and demand sides of the equation.
Then we perform an advance audit that looks at more than 250 factors related to search engine rankings.
These factors can range from competitive factors. We look at the top 10 competitors for every keyword and background research and determine which factors are ranking the best and which ones matter the most.
Our on-page optimization follows a specific process. We document all changes to the website based on our advanced audit. So that you can see before and after what changes we’re going to make. Whether these changes are visible or technical, we will separate them in a document to keep them organized.
We will only make changes to the website once the on-page optimization document is approved. You have every opportunity to also make changes to the document or approve only certain parts of it. Once the document is approved, then our team will schedule a time to make all the changes.
We are very strict about our processes. We will go through the same process if we need to make any more on-page optimization updates to the site.
Afterward, we perform a set of foundational link-building optimize Google optimizations, including Google console, and we can even set up Google analytics optionally if required.
That pretty much completes the first month.