Common High Cost Marketing Mistakes
Hiring someone who claims they do marketing, only because you happened to know them.
- Marketing is all about return on investment (ROI). If you give me $500 per month, I need to be able to give you back more. High-cost marketing companies who start at $5,000 or even $10,000 per month marketing plans aren’t going to guarantee any ROI.
Thinking all Marketing Agencies are equal, have the exact same cost, or can deliver the same results.
- The fact is that not all agencies have the same costs or fundamental understanding of the business landscape. This prevents them from providing positive ROI, but still end up charging ludicrous fees.
Assuming you, a relative (cousin, brother in law, etc.), or any firm that has designed a website once or twice is automatically qualified to do your marketing and be successful with it.
- We see this all too often. Saying things like: “My cousin built a website once and they’re doing my SEO” is essentially saying “I don’t care about growing my business, but will pay the high dollars anyways.” If you’re serious about getting more customers, hire a company who knows what they’re doing and will get you results dollar by dollar.
Not thinking big enough when it comes to getting results in certain cities or areas for thousands you’re paying.
- There’s a lot of opportunity for businesses to target suburbs of major cities. There’s less competition and you can get a quicker ROI. Don’t limit yourself to only targeting one city with your marketing due to too much overhead costs.