Refreshing Old Content: Update Old Content to Gain More Website Traffic

Some content pieces are too good to be forgotten. You may be proud of an article, or tutorial and you want to update old content without throwing out the work you’ve already done.  Updating old posts with new SEO keywords, links, and multimedia can be very helpful since Google’s SERP favors updated links.

Based on recent data, 92% of marketers have reported content as a valuable business asset. As of this year, 56% are planning to spend more on content. SEO matters considerably as some reports indicate that updating old content can increase organic traffic by 106% with 93% of online experiences beginning with search engines.

Why is it Important to Refresh Your Content?

Search engines love fresh articles. Google admitted to favoring fresh articles using the freshness algorithm with an approximate 35% impact on searches. In other words, the more recent your content, the more Google and other search engines favor it in search results. Thus, it is an effective way to improve website traffic.

Constantly refreshing those content improves your content quality, makes them more insightful and relevant to the present need of your audience. Hence, updating your content implies that you care about your audience getting useful and up-to-date information.

Successful website admins know these rules and take advantage of them to rank high on result pages. This article highlights seven tips to refresh your old posts effectively.

Select the Posts You want to Repurpose

You have to figure which material on your website packs the biggest punch, gets people talking, and does the most in conversion. The best way to get this information is through analytics.

The best analytics out there is by Google console. Go to the traffic option and click on search analytics. You can check all the boxes you need data on, download the file, and have it on a spreadsheet.

The deal here is to work on niche related content in the top 40 on Google searches with low traffic but a high conversion rate. You should also look for those with high impression rates. These stats show that people find your post helpful. Hence, making it better will only improve its impact.

The best way to create these kinds of content from the beginning would be to create evergreen material. These are content you find helpful even after years of publication. They aren’t bubbles or news that become irrelevant in no time.  Subsequently, you can update and improve them by adding relevant links, data, explanations, and dates.

Get More Words into Them

Studying Google search results has shown that most articles that make it to the first page on Google have an average of 2000 – 2500 words. You can develop it by adding relevant info if your article doesn’t meet this standard.

Here’s a hack for you – get the top three ranked content on Google for your content category. Then, find the average word count for all three articles. The result you get is your target word count. You can also throw in an extra 100 words, to be sure.

Revise Your Keyword Targeting

This is another way to use Google Console to improve your content refreshment task. Click on the content that needs a keyword revision and select queries. Sort the queries by impression and choose those with the highest impact. Focus on these new keywords that have the highest relevance to improve the page’s SEO.

Target new long-tail keywords you might have also come across that can help you get more visits.

You can also update your Meta-description with this method by inserting the most searched keywords.

Keep Your URL the Same but Optimize Your CTA

As we stated earlier, it is best to refresh evergreen articles that have generated traction over time. It means the content has a history to back it up and has spent enough time ranking on Google. It is not advisable to create a new post and compete with your existing post. This will just create more problems.

Get Rid of Old Content

Even when updating your content seems like the easier option, some outdated ones have to go. These include job postings, time-limited offers, and other content that have lost relevance.

An effective tactic to employ is the 301-error. When someone searches for the old page, it quickly leads them to the more recent and closely related topic.

Follow up on Old Posts with a Second Part

You can create a new article that’s a sequel to an older one that you previously created. Don’t forget to include a ‘Part 2’ at the end of the title.

Now, you can link both content by including links to the other on each one. So the old post becomes more relevant because it’s linked to an even more recent and fresh article. You can also optimize keywords and edit the old post to boost its visibility and freshness, which in turn boosts the newer post.

Repurpose Your Old Content as Emails or YouTube Videos

Website admins usually repurpose to generate traffic and promote their old content. Some old materials are best refreshed as emails and videos. For example, you can turn lengthy web content into a series of promotional or informative emails to keep your list engaged.

Making videos from content is quite easy. It is also a great way to reach another set of audiences with the same message. You can also make cameo appearances on other social media platforms with nuggets from your web content that send them back to the original material.

Google and other search engines love fresh content. Complying with their requirements and constantly updating your posts keeps you on their radar. Successful website admins keep up to date with the latest best practices. One of these practices is keeping your content fresh. Make Google console your friend and use it to identify content with the greatest potential for refreshing.

Repurposing old content is very simple and profitable. There are many options to choose from on what to do with your old material. Try checking your analytics with the SEO tools mentioned above or if not, just contact an SEO agency to do it for you.

Page Experience Will Surely Affect Google Ranking

Page Experience comprises signals that measure users’ experience when they interact with a web page. This assessment goes beyond the quality of the web content and the amount of information the web users can get, evaluating how the users truly feel when they interact with a web page. Google launched this initiative in 2020 and planned to adopt it fully by August 2021.

Google has implemented this web optimization and ranking algorithm this year, which will assess Core Web Vitals. Core Web Vitals refer to a series of standards each web page ought to meet to rank well in Google search engine results pages. These standards measure quick accessibility to web pages, responsiveness, and visual stability.

Page Experience integrates some other existing search signals, including mobile-friendliness, safe browsing, Hypertext Transfer Protocol Secure (HTTPS), and intrusive interstitial guidelines. Most of them are current search signals and are necessary to be adopted for the new Page Experience algorithm. When these signals are good, they provide easy access to web pages for users and ensure search integrity by downgrading questionable web pages. We will discuss all of these in this article.

Core Web Vitals

Core Web Vitals is the series of metrics Page Experience uses in determining the loading time of web pages, user interaction, and visual stability. Page Experience uses these three factors in measuring the accessibility and responsiveness of web pages, and it uses different indexes (called Core Web Vitals) to determine them. Core Web Vitals include:

1. Largest Contentful Paint (LCP) used when analyzing how quickly web pages load;

2. First Input Delay (FID) used to determine the interactivity or responsiveness of web pages, and

3. Cumulative Layout Shift (CLS) is used to determine a web page’s visual stability.

Factors Considered By Page Experience In Determining User Experience

The following are the factors Page experience measure using Core Web Vitals in an attempt to determine user experience:

Loading of Web Pages

For a web page to rank higher on Google search results pages, quick accessibility to the page is essential. With Page Experience, the faster the page loads, the higher the likelihood of the page ranking higher when there is a related search on Google. To measure how quickly a page loads, Page Experience uses Largest Contentful Paint (LCP). The web page content must fully load within 2.5 seconds of clicking the link for a good page. If the page loads above 2.5 seconds but below 4 seconds, it scores the web page fair. Anything over 4 seconds is poor.

Page Interaction

After loading a page, the user should be interested in interacting with the web page immediately by clicking on a link or viewing an image. Whatever form the user’s first interaction takes, Google wants such interaction to be swift and done within a blink of an eye. First Input Delay (FID) measures the responsiveness of the web page to the first interaction of the user. For the web page to get a good grade when First Input Delay carries out its analysis, it must be interactive, and the web user must interact within the first 100 milliseconds. Any interaction between 100 milliseconds and 300 milliseconds is fair, and interactions above 300 milliseconds are poor. SEO, web designers and developers should do their best to ensure their web pages meet this requirement.

Visual Stability

Cumulative Layout Shift (CLS) is a tool Page Experience uses to measure the visual stability of web pages by examining the number of layout shifts that occur when users browse the page. Layout shifts refer to the changes that appear on a web page when browsing through it. These changes could mean movement of text, resizing of images, the clicking of wrong links, etc. While it may be tough to make a web page void of these changes, you can minimize the frequency of these layout shifts. This is why CLS measures the visual stability of the page. When the web page has a score less than 0.1, the web page is good; and a score above 0.1 but below 0.25 is scored fair. It is scored poorly when the score is above 0.25.

Existing Web Signals Used By Page Experience

Page Experience also integrates several existing signals to proffer an effective way of ranking web pages in the Google search engine. Some of the signals are important because they provide security and safety for the users. They include:

1. Mobile Friendliness

Page Experience conducts a Mobile-Friendliness Test on a website to determine if the web page is mobile-friendly enough for mobile phone users. Most of the earliest websites and web pages were developed to have the desktop mode as their default viewing mode. However, with most users accessing the internet for information through their mobile phones, building web pages that accommodate this structure and adopt a mobile-friendly mode for users is essential. The quick adaptability of a web page to a mobile phone user increases its ranking prospect in the Google search engine.

2. Safe Browsing

Safe-browsing is another vital signal Google uses to determine its web page SEO ranking, and with its integration into the Page Experience tool, the effectiveness is heightened. The tool probes the content of web pages to ensure they do not contain malicious content that would adversely affect the user’s experience. The absence of intrusive interstitials enables users to easily access the content of a web page on their mobile. These intrusive interstitials could be in the form of pop-ups that cover the whole page and leave the users frustrated when they cannot access the information or contents they needed at that time as quickly as they would want. Nonetheless, some pop-ups, such as the requirement of age to access the web page, are allowed.

3. Hypertext Transfer Protocol Secure (HTTPS)

HTTPS is a signal used to determine the security of a connection made on the internet. Web browsers and the Google search engine encourage websites to use trusted organizations’ certificates so that the search engine can determine the website’s identity.

Page Experience is one of the hundreds of signals Google uses to determine a web page’s ranking in search engine results pages (SERPs). However, it is a tool that promises to affect rankings on Google search results positively. With the combination of the new Core Web Vitals with several existing signals, Page Experience is more efficient at doing the existing individual or grouped signals previously.

While a great page content might override Page Experience in several search results, you cannot diminish the importance of a good Page Experience. It makes a web page (no matter the content) so efficient and easy to use.

An SEO Advantage – A Guide on How to Guest Post for Top Sites

Do you want to Guest post for top sites but don’t know how? Have you ever wondered what it takes to Guest post for top sites? In this article, you will not only learn how to write an SEO article but also learn the several rules and policies that guide the posting on each site.

Guest posts like every other writing have rules. And to make the matter more serious, several top sites have additional preferences when it comes to posting on their sites. It does not matter what topic you want to write on, these rules must be followed. These rules obey google search engine optimization policies. Therefore when followed, they make the indexing of the article on google ad word easier.

Below, you will learn the following:

  • The top sites that exist
  • The rules that govern their guest posts
  • How to make an article search engine optimized

General Rule for Guest Posts

Before we begin to look at the top sites and how to guest post for them, let’s first walk through some basic rules of guest posting.

The following rules are referred to as basic because they cut across all sites. As long you are doing a Guest post, you must obey them. They include the following:

Every Post Must Be Thoroughly Edited

Nothing beats a well-edited article. No matter how what you are writing on and how well organized your ideas are if your article is not well-edited, it may not stand a chance for considerations. Mostly, editors have lots of projects to handle, and they would not spare much time for poorly edited work. The best that could happen is to have the work returned to you. To learn more about editing, visit the writing center

Every Guest Post Must Be Duly Formatted

The place of formatting cannot be overemphasized. In addition to an edited work, formatting is one thing Top sites look for in a guest post. Although most sites have different preferences when it comes to formatting, few things are common:

  • Use headings, bullets, and tables to simplify information: When information is clustered, most readers lose interest, especially mobile phone users. The use of headings helps to break the information into sections which increases understanding. Whereas the bullets and tables simplify the data analysis and main points easily.
  • The paragraphs must not more than 6 in a section: A heading can introduce a section, but every section starts with a paragraph. However, too many paragraphs in one section would be counter-productive. The fewer the paragraph, the better in a section.
  • Each paragraph should not contain too many sentences: The goal of every paragraph is not words but information. Therefore, the focus must be on passing the information. And as soon as the information is passed, the paragraph must terminate. Every paragraph must contain at least one major idea and other ideas spread to other paragraphs. If a sentence can stand alone, it should let it stand alone.

Every Guest Post Must be Devoid of Plagiarism 

Top sites look for Guest Posts with original content. Plagiarism affects credibility. Therefore, to be sure that each article qualifies for public domain, it is subjected to a plagiarism test. To learn how to avoid plagiarism visit the UCLA library guide

There are different kinds of plagiarism. They include:

  • Copy and paste: This is the most common of all. It is a situation where a writer lifts a part of an entire article from a different source without due acknowledgment.
  • ParaphrasingGoogle regards paraphrasing as plagiarism and several writers are not yet aware of it. Simply re-writing a piece of work but maintaining the same idea does not make it original. The originality of work starts from the use of words but does not end there. It goes down to originality of idea and general presentation of same.
  • Unrestrained citation: It is not a bad practice to quote another source in your article. However, the quotes must be minimal and of course necessary. Best practices to have two or fewer posts in one piece of work. Where the quote becomes too much, google can flag it as plagiarism.

Now that this is understood, we’ll spend the remaining part of this article reviewing the various top sites and their specific guidelines on every guest post.

1. Guest Post Guidelines for New York Times

Unlike other top sites, the New York Times only allows submissions to their Op-Ed Section. As for rules, they are not particular about topics. Their major focus is on what the audience would find interesting. This is summed in the statement of Trish Hall, the Sunday review editor, when she said, ‘anything can be an op-Ed; we’re not interested in policy, policies or government. We’re interested in everything if it’s opinionated and we believe our readers will find it worth reading


Guest are allowed to send articles to [email protected] for review. And if more convenient, fax to +(212) 556 4100.

Hint: Articles that take the conversational format to stand a better chance. Make your article very appealing to the readers from the onset.

2. Guest Post Guidelines for

They major in content that seeks to encourage small businesses. These could come in form of advice, suggestions, strategies, and services. As far it is geared towards building small businesses.


Their rules are not stringent:

3. Guest Post Guidelines 

As the name implies, is a site for entrepreneurs. They provide content helpful for those who to start, sustain or expand their business.

  • You will be asked to supply your details and proof of your competence on your chosen topic.
  • Along with that, you will submit validation links like your Linkedin and Twitter profiles.
  • All submissions will be received at [email protected]

4. Guest Post Guidelines for

Contributors who have something along the line of business and finances stand a chance. also are into content about technology, stock markets, culture, and lifestyle.

  • The length of the article does not count
  • Every submission would be reviewed for five business days before feedback is given
  • Follow up emails are not allowed
  • Every submission should be forwarded to [email protected]

5. Guest Post Guidelines for HBR.Org

The Harvard Business Review (HBR) online covers a wide range of business topics. This ranging from business strategy, tactics, operational model, business leadership and expansion, pitching, and innovation to decision making and team management.

  • Send a short pitch to them and wait for feedback.
  • If your submission did not scale through you would be asked to try again
  • The length of the article does not count

We must state that other top sites are not mentioned in this article. But the rule is the same, ‘find out their guideline and follow it. To want to write for a site without understanding their guideline is a venture into futility.

What Can We Learn from the June 2021 Google CORE Update?

Every now and then, Google does a broad Core Update to improve the platform’s efficiency and provide users with the best search results. This has been an ongoing procedure for the last two years. It rolled out the previous Core update in December 2020, and just six months later, it announced that there would be further updates on the search engine.

According to their official tweet on 2nd June 2021, Google informed the public that they’d be releasing a broad core update. It named the new update ‘June 2021 Core Update,’ and it was meant to make a few changes in the algorithm of Google’s platform.

Moreover, Google also mentioned that the broad core algorithm update was rolled out in two concurrent phases within two months. One happened in early June, and the other one is yet to occur on an unknown date in July.

The June 2021 Core Update is different from the expected Page Experience Update that’s yet to come. The latter is meant to focus on the Accelerated Mobile Pages (AMP) and Core Web Vitals. Google is yet to launch the Page Experience Update, so it is essential to keep in mind that the new Core Web Vitals metrics don’t apply in June 2021.

The June 2021 Core Update was officially wholly rolled out on 12th June 2021. This act put digital marketers and website owners to the test as they constantly prepare to put more effort into optimizing their websites. However, the main challenge has been keeping up with the continuous Google algorithmic changes.

The primary task for these website owners and digital marketers is to ensure they conform to the new changes and immediately seek adaptive measures to overcome the unique challenges to increase traffic. Others come from the point of recovery where previous Core updates hit them hard enough that they recorded massive declines in traffic.

What Does the New Google Core Update Entail?

It is unfortunate that there are usually changes in website rankings on Google after every core update roll-out. This makes it challenging and impossible to isolate what qualifies websites for higher ranking and what Google aims to achieve. In addition, each core update calls for specific changes which can be eligible or drop off websites in top rankings.

The Page Experience Update will precede June 2021 in a couple of days. It will call for drastic changes in the performance and ranking of websites. Therefore, the data presented will be subject to significant changes in a couple of weeks. In addition, Google even declared that some sites might experience a complete reversal in their performance after the core updates between June and July.

So, what changes does the June 2021 Core Update entail, and who are the biggest winners and losers?

An Eye-Opener Tip

Looking at the performances of different websites in different categories can be an eye-opener on what core updates mean to websites and how they affect the ranking. You can realize some existing patterns if you analyze data from different sources that showcase the impact of core updates before and after they were launched.

You can do a proper analysis with the Sistrix Visibility Index score of a specific root domain, displaying the major winners and losers after a Google Core Update roll-out. The score reflects how well a domain ranks in the Sistrix index of a particular number of keywords and a particular region.

You further use Similarweb Categories to collect each domain’s category. The reason for using Similarweb Categories is to observe if changes are caused by a core update affect specific niches or categories more than they affect others.

Our analysis is based on the visibility index scores of about 1900 domains in 31 different categories. It also prioritizes domains with visibility index scores of .25 plus because they have SEO visibility and reliable data.

Biggest Winners

Between 4th and 14th June 2021, multiple domains recorded a total increase and percentage increase in visibility. The data below is in respect to the Sistrix Visibility Index score.

Total Visibility Increase

The domains with the most significant increase in visibility are;

  1. (87.8)
  2. (62.1)
  3. (52.2)
  4. (36.2)
  5. (33.5)
  6. (26.7)
  7. (26.7)
  8. (25.3)
  9. (25.1)
  10.    (21.4)

Percentage Increase in Visibility

The domains with the highest percentage increase in visibility are;

  1. (843.68%)
  2. (693.77%)
  3. (481.63%)
  4. (465.84%)
  5. (429.32%)
  6. (416.56%)
  7. (379.18%)
  8. (372.30%)
  9. (367.42%)
  10. (357.07%)

Biggest Losers

On the other hand, still in the same period, some domains recorded significant drops in both their total and percentage visibility.

Total Visibility Decrease

The ten biggest losers in total visibility are;

  1. (-75.6)
  2. (-63.7)
  3. (-20.1)
  4. (-19.5)
  5. (-18.2)
  6. (-14.7)
  7. (-11.8)
  8. (-11.7)
  9. (-11.4)
  10. (-11.3)

Total Decrease in Visibility

The ten domains that recorded the highest percentage decrease in visibility are;

  1. (-59.94%)
  2. (-55.06%)
  3. (-52.71%)
  4. (-50.72%)
  5. (-48.01%)
  6. (-46.87%)
  7. (-46.08%)
  8. (-45.89%)
  9. (-43.67%)
  10. (-43.57%)

From the data above, some of the categories involved include;

  • Reference materials
  • E-commerce & shopping
  • Science & education
  • Computers, electronics, & technology
  • Arts & entertainment
  • Law & government
  • Hobbies & leisure
  • Music
  • Games.

Impact of the June 2021 Core Update

The update aligns with the other previous algorithm updates that caused various organic visibility impacts. However, it emphasized particular categories of domains as it mainly had a disproportionate effect on Your Money, Your Life websites. Some statistical observations of the update’s impact include;

a) Dictionaries and reference sites have recorded more visibility. Supposedly, Google wants its users to get search results from highly ranked reference websites.

b) Websites in the travel category have recorded a significant decrease in visibility since Google search results rank travel destinations higher than the agencies.

c) The finance and business websites had a share of both good and bad news. The websites dealing with financial management and debt solutions had more visibility than websites with multiple financial tips that don’t address a given problem.

d) The websites with user-generated content recorded a decline in visibility as Google believes they don’t provide reliable data to users.

e) The affiliate and product review websites got a significant increase in visibility as the customers’ reviews are more reliable than the marketing information by manufacturers.

f)  There were different impacts on the parenting, health, and wellness websites. Most fitness websites had a decrease in visibility, while those for parenting and healthy living recorded positive changes. It all went back to the relevance of the content.

g) The media, news, and publishing websites also recorded different results. Some particular websites increased while others decreased in visibility. The primary consideration was in the proper selection and use of keywords.

The June 2021 core update is still surfacing in different domains with multiple ongoing changes. However, it’s still at the early stages, and the Page Experience Update is yet to be launched – which will record further changes in the algorithm of search results and website ranking.

Ensure you consider your category and the particular possible impacts if you are to make the most out of these frequent core updates.



E-A-T and SEO Can Help Create Content Based on Google’s Update

Content That Google Approves

In the past few months, you must have seen the acronym, “E-A-T” flying around. Although this term has been in the vocabulary of several SEOs for a long time now, since the major Google algorithm update that took place in August 2018,  the spotlight has turned to  Google’’s “Expertise, Authoritativeness, and Trustworthiness” has been on the lips and fingertips of many SEOs since then.

So why is it suddenly relevant now? It’s because the days when you could show up on Google overnight are far gone. If you want to rank high in Google, you must nurture your brand through building your E.A.T which stands for expertise, authority, and trustworthiness.

In this article, I’ll discuss the three pillars of Expertise, Authoritativeness, and Trustworthiness (E-A-T) and give you tips on how to incorporate each into your content strategy so that you can get high rankings on Google for your niche.

The “Medic Update”

At first, the “medic” update seemed to have hit several websites especially those offering health and medical advice.  That’s why the renowned search engine marketing journalist Barry Schwartz called it “the medic update.”

Yet, even though this update affected many medical websites, it hit a host of other websites that could be grouped under what Google terms “YMYL sites”.

Digital marketers have a knack for using jargon and having lots of acronyms, but this time, it was Google themselves who added YMYL and E-A-T to the ever-growing list of potentially confusing digital lingo.

YMYL is a quality rating for web content. It is an acronym for “Your Money or Your Life”. Google isn’t only concerned with delivering the most relevant information; they also want to deliver accurate information. With some types of searches, there is a big possibility to negatively impact users’ happiness, health, or wealth. If these pages were of low quality, they have the potential to impact a user’s well-being.

Google’s E-A-T and Y.M.Y.L

Google search quality evaluator rules

E-A-T and YMYL came from a vital Google archive known as “the Google Search Quality Evaluator Guidelines”. Back in 2015, Google formally delivered its Search Quality Evaluator Guidelines, and this gave us a thought of what is considered to be a high (or bad) quality site, from Google’s point of view.

The documents were written for their human rating group, who are performing significant searches throughout the day and assessing sites that top the Google results for those searches. Google uses about 10,000 individuals to complete these spot-checks, which is intended to determine the effectiveness of the ranking algorithms in assessing web page quality. The data from the quality rating group educate Google’s architects on the best way to improve the ranking algorithms. As the people at Google frequently remind us, their ranking algorithm is ever-changing with frequent updates.

The 2018 google update.

Seven days after the July 2018 update to the rules, Google made a few additional changes that had significant effects: The quality evaluators would now be required to audit a site’s E-A-T as well as the content authors’ E-A-T as well. This is vital information.

From now on, Google needs to see who the author of a page’s principal content is and what their certifications are concerning the topic, especially if it’s a YMYL niche.

This implies that we should now develop author E-A-T just as site E-A-T. A few different ways you may accomplish this is by having author boxes, with links to author profiles somewhere else on the web and using author construction markup, for example, organized information that tells Google about the author, making it easier to associate the author with some other power signals (such as author profiles on authority sites, online media profiles, and so on).

So what exactly is E-A-T and why is it important? Let us discuss each of them.


The Oxford word reference defines an expert as someone who is “entirely educated about or handy in a specific subject”. But having this information alone won’t get traffic flooding to your site from Google.

You need to figure out how to communicate this information in a manner that connects with your audience. It boils down to having the data as well as understanding the needs of your audience and how best to convey the data to them.

Whenever a Googler asks “How might my site improve its rankings?” the stock answer frequently is something like: “Make great content that your audience loves.” While this may appear to be an excessively oversimplified answer (and it will be), it’s an answer which summarizes what I’m discussing in this post.

How would we make great content? Here are a couple of tips to help you deliver great content to your audience:

  • Discover what your audience is looking for, and talk about it. This starts with keyword research. Try to understand the searcher’s goal behind the terms you find during that keyword research.
  • You also have to understand where they are at in their journey as a consumer or as someone interested in your niche. There are plenty of circumstances here, depending on your unique situation but for instance, you are inquiring about a term that is for someone new to the topic, at that point, avoid using a lot of languages or focusing on terms that a beginner will find it difficult to understand.
  • Discover the harmony between being extensive while keeping it straightforward. This comes down to organizing your content so it’s consumable, using visual guides or other media like video or sound. An ideal illustration of this is Moz’s Whiteboard Friday series. We need the reader to genuinely comprehend the content from beginning the end, without making it excessively arduous.
  • Consider the subsequent questions a searcher may have and prepare content to respond to them, as well. Add links to supporting content that is easy to find and access. Your goal is to become the go-to source of data in your field.


Being an expert in your niche is great but it is only a start. When other experts and influencers in your niche begin to refer to you as a credible source of data or your brand becomes synonymous with various topics, then you have become an authority and not just an expert.

Here is a list of some of the KPIs that determine your authoritativeness:

Links from important and legitimate sites are a big factor with regards to positioning sites and we surely can’t examine any structure for SEO success without emphasizing this.

Note: When we talk about links, the goal is to build your domain’s authority. This implies that we need important sites that have acquired expertise in a particular field to recommend us and what better recommendation can a site get from another website owner than a link.

While links are essential, essentially being referenced in the information or on definitive sites in your space will help to boost your authority, in Google’s eyes. So mentions are also welcome.

We can use the Moz Domain Authority score to help us understand the authority of a site. It can also be used for a glance at our site or the sites connected to us and gives us an inkling of our current degree of authority.

Another dependable measure of authority and dependability is the Majestic ‘trust radio’ score. If you score at least 1.0, then it means things are looking good. If your content is widely shared ac ss various online media, this is also an indication of increasing authority.

Building a brand is an excellent idea for many reasons, not least for SEO authority. Branded search volume is another factor that measures the growth of your brand authority. If an ever-increasing number of individuals are looking for your brand on the net, it is a great development. If they’re looking for your brand name with an important keyword attached, that is even better.

Having a Wikipedia page for your brand as well as individuals in your organization is a major sign that you’re an authority. Remember, getting a Wikipedia page isn’t easy except if you’re a recognized individual/brand. Nonetheless, this comes up inside the Google raters’ guidelines, so it is something to strive for.


Proven trustworthiness is highly essential. While expertise and authority are factors that support your rankings, trust or the lack of it can reduce your rankings on Google.

If you don’t take care of any negative impression around your business, you will find it difficult to build your brand on Google. Generally, you should make your clients happy and if you receive any protests, you should address them before you end up with a myriad of negative comments connected to your brand. Google is exceptionally clear about this in their rules: too many negative reviews is a sign of low quality.

Positive reviews on places like Tripadvisor, Trustpilot, Facebook, Google My Business, etc. will truly help your brand. If you’re working in the US, Canada, or Mexico, you ought to be supporting good reviews esp, especially on The Better Business Bureau is the go-to hotspot for client feedback for Google, as referred to a few times in their search evaluators guidelines.

There are many ways you can build trustworthiness for your brand. Here are some tips on how to get people to trust your brand:

  • You must have a clear means of making contact with the website owners.
  • Link your website to a physical location. For instance, you should have an office or store address and it should be visible on your website.
  • You should also have a precise term of business or T&Cs page, which is easily accessible to users (this is usually found in the footer).
  • Make sure that your website’s domain is secure. Accurately implement all HTTPS as this is something that Google takes very seriously. It also helps to ensure that any data your users provide will be safe from any nefarious 3rd party entity.
  • You must also have a privacy policy that is accessible (usually found in the footer).
  • If you’re accepting transactions, you must have clear refunds and returns policies.
  • If you’re selling products, make sure to include comprehensive specifications of the product and add any safety advice that might be relevant.
  • If you’re sharing knowledge, in general, it’s a good idea to have an author biography included in the post. Also, ensure to cite external sources where relevant. Linking out to authority sites is a great thing and will help to build your authority. Remember what we talked about earlier concerning mentions? Linking to authority sites will overtime build the authority of your brand.

In case you’re posting content on a specific niche especially on medical, health and, finance- topics, you need to have shown your expertise, authority, and trustworthiness for Google to recommend your content.

When Google suggests a page to a searcher, they don’t need them to scan through bogus data (fake news!) particularly when it could affect their wellbeing, finance, or happiness, ss. Bad guidance is unacceptable, however, with regards to these subjects, it’s the worst thing.

Using E-A-T as a system when working on your Brand’s digital marketing strategies will help you take a holistic approach to your SEO and content promotion. Taking note of these three pillars is essential especially when you want to rank high on Google for the best search terms in your niche.

However, if you’re in this for the quick win, then there is bad news for you. Building expertise, authority, and, worthiness takes a lot of time. There are no shortcuts and you must obey the rules. We’re no longer in those days when you can just take over Google’s search pages overnight. The EAT strategy will help you build a profitable and successful brand naturally. Building an online presence that will last for a very long time is what you should be striving for. The good news is that if you can master and build an unshakeable EAT, nothing will be able to knock you down from the number 1. spot on Google.

Top Recommendations on How Digital Trends Will Evolve This Year

Digital Trends Will Evolve This Year

The previous year was not a normal year at the office (pun intended). Even though no calendar year is a stroll in the park, 2020 still managed to fit medical, social, and economic crisis on a global scale in twelve months. It forced every industry to do some inflection, and it was no different for marketers. It made both short and long-term planning difficult – almost impossible. Nobody knows when we can return to normal or what normal would look like then. That does not help the situation either.

However, there is a silver lining. We had a front-row seat to 2020 in the law, education, and healthcare industries. Armed with this information, we can make educated guesses about the new digital marketing trends. They are not all entirely new, but the landscape is changing, and you need to keep up with the times.

Search Engine Optimization (SEO)

SEO is an ever-changing landscape, and 2021 will be no different. There are minor glitches in the matrix, as expected. However, we’ll focus on five trends projected to be the real deal.

  • User Experience (UX) – The user’s experience has become more important than ever to get a good SEO score. Organizations can now use tools like Core Web Vitals to quantify user’s experience. User experience is a significant factor in customer satisfaction. Google recognizes this, and they are moving in that direction too. Speed, site organization, and device-friendliness are trends that will be worth the investment in the current clime.
  • Semantic Search – According to Alexa Blog, Semantic search refers to the ability of search engines to consider the intent and contextual meaning of search phrases when serving content to users on the web.” Google, arguably the biggest search engine in the world, has a lot riding on this. You cannot always trust people to search in grammatically correct and coherent language – more searches are done in natural, conversational question formats. That is why natural, topic-optimized content has to give way for simple keyword optimization. You can monitor your semantic search ratings with tools like Moz and SEMRush.
  • Search Intent – Understanding intent and optimizing to meet it has proven to be a sure way to generate traffic to your website organically. There are fundamentally four intents to cater for – informational, transactional, commercial, and local. Some websites have even reported up to a 677% increase in organic traffic after search intent optimization. Search engine results pages (SERPs) can help you identify the user’s intent.
  • Zero-Click Search Results – These are search results that do not require users to click any buttons before finding answers. About 50% of search results as of 2019 fall in this category. They include featured snippets, videos, graphs, and lists. However, because Google provides most of these results, it translates to fewer clicks to third-party websites. To have a bite of the apple, we advise that you create well-optimized videos to YouTube and update your profile on Google My Business to include your locations and events.
  • Google My Business – More Google searches are getting focused on local businesses than ever before. Services, business hours, reviews and ratings, are big components of searches now. More than one billion people and five million apps use Google maps every month. To make your business rank high on local searches, you should try to provide as much information as possible.

Pay-Per-Click (PPC) Advertising

PPC advertising continues to go strong in 2021, even though there will be some changes in methods. Below are three ways that PPCs are more likely to shift this year.

  • Privacy Concerns and Limited Data Availability – More users are concerned about how much of their data gets shared, especially in this era of internet frauds and data breaches. Google and others are becoming more stringent with the data they share. However, it remains a worthwhile investment as long as you can assure data privacy.
  • PPC Automation and AI Domination – PPC campaigns are judged by their efficiency – minimizing costs while maximizing profits. Machine learning and artificial intelligence are the trendsetting technology in PPC automation and efficiency as they allow marketers to focus on marketing. Some of the PPC parameters that you can improve to increase efficiency are – dynamically generated ad copies, bids, PPC reporting, and error checking.
  • Responsive Search Ads (RSA) – This also kinda falls under automation since it takes off some responsibility of creating ads from you. RSA from Google refines your headlines, ad copy, and call to action (CTA) bases on prevalent search trends. The data supports RSA as an upward trend too. Now, you need a proven copywriter to provide the nuggets that Google or Microsoft’s RSA needs to improve your conversion.

Conversion Rate Optimization

With the new automation processes promising to improve your website visits, how do you get them to commit? Commitment could mean making a purchase, filling a form, etc. These are some trends worth investing in 2021.

  • Mobile Optimization – The odds that someone visits your website on mobile are higher than on any other platform. This is because about three billion people have smartphones worldwide and spend more time on their smartphones now more than ever. Taking advantage of this information is to make your site more mobile-friendly and make processes less redundant and more straightforward.
  • Personalization – People have reported that they are more likely to buy stuff if the experience feels personal – less robotic. You can achieve this by finding ways to cater to users based on their access locations. A tool like Optimizely deserves a shout. This, coupled with a similar advertisement structure, can increase efficiency since you only talk to your potential customers.
  • Transparency – Privacy concerns are similar to what PPCs will face. Finding a safe ground between conversion techniques and respecting privacy will be a balancing act that can make you company. Investing in security systems to prevent breaches will save you a lot of hassle. Also will full disclosure in clear terms and keeping track of apps that have access to user data
  • Data and Design – There is a general sense of agreement between users, web designers, and copywriters on guiding user experience. Data designed to collect data on user behavior to create better user experiences? Yes, please!

Social Media Marketing

Social media remains a fast-paced revolving glass door that we must master because that is where everybody is. Below, you will find four trends that will be relevant for the fiscal year.

  • Increased Adoption – Post-COVID, more people spend more time on social media, which is almost inevitable as they have more idle time. The data shows that more people have downloaded the Facebook, TikTok, and Instagram apps. More people are seeing and engaging with your social media content now more than ever. Nobody can say how far into 2021 this trend will continue after ‘normalcy’ returns. However, we feel confident enough to add this to our list.
  • Be Socially Aware – Whether you agree with it or not, cancel culture exists. It is like public shaming, but because everybody is online now, it is digital – digital shaming. Examples of brands (MyPillow, Goya) that have taken a ton of backlash and subsequent dip due to poor association and lack of awareness should be cautionary tales for you. To avoid this bad press, keep your review team as diverse as possible to cater to as many groups as possible. Also, maintain oversight on your automated processes, so you do not show up at the wrong place at the wrong time.
  • Social Media Accountability – Not dissimilar to cancel culture, more of what you post will be checked for political and factual correctness. Even the biggest social media platforms are under more pressure than ever to control misleading and incendiary content on their platforms, even though it is a losing battle. What you can do is avoid getting caught on the wrong side of the law.

Paid Social Ad Campaigns

The expert analysts at Statista predict spending on social media advertisement will remain on the up in 2021. Company eagerness to commit to social media ads can be explained by the presence of sub-communities within social media spaces. Also, while retail is down 10%, e-commerce is up by 18%. It just makes sense to follow the trend.

  • Facebook Ads – Statista predicts that ads will generate up to $94 billion in revenue in the next year alone. If these figures are to go by, there is a sizeable cake to be shared among businesses that go this route. However, not all products sold in this current economy. Put your best foot forward, advertise your most in-demand products, and show how helpful you can be.
  • Instagram Ads – There are about one billion unique Instagram users every month. The data also shows that these people spend – about $20 billion. A good number of businesses already leverage this media-sharing platform. It is not too late to join them if you have not already.
  • LinkedIn Ads – Unlike the Facebook and Instagram ads, LinkedIn ads don’t have the same far-reaching effects. However, it is a specialist at what it does – B2B marketing. Businesses and professionals connect on LinkedIn. Advertisement is more expensive on LinkedIn, but the risks match the reward if done correctly. LinkedIn Campaign Manager can help you with a laser-focused approach at your target market than on anywhere else.

Video Marketing

Instagram, TikTok, Facebook, YouTube, Twitch, Zoom. These platforms did well in 2020 because they presented solutions to video content creation and sharing. YouTube is still the second largest search engine in the world. As more people watch videos, it makes sense for you to go with the flow.

  • More Videos appear on Search Engine Results Page (SERP) – Google will prioritize videos when they think it is needed, which is often. As more people search “how to” questions, Google will respond accordingly with content from its resources, hence, YouTube. You can optimize your content to make it to the SERPs using SEO best practices like thumbnails, descriptions, and transcriptions.
  • Pandemic Era Video Platforms – TikTok and Zoom were relative unknowns before the pandemic hit in 2020. Since then, they have experienced meteoric rises and have far-reaching influences. When used correctly, you can reach a broad audience with your content on these platforms. About 32.5% of TikTok users are teenagers, while 37% have household earnings of over $100,000. It is still not clear how you can use Zoom for marketing. However, you can always make videos that you can share on other platforms.

Email Marketing

In the face of innovation and embracing new trends, some old-timers continue to wax strong. Email marketing is the old-timer in question here. Data shows that more people are opening and acting on emails. Businesses also have an incentive to stick to email marketing because it is cheap compared to other options, and they remain the best lead generation method. Personalized emails are a safe bet to improve responsiveness. You can also find ways to re-engage users that visited you in the past.

  • Automated Email – Automation is not an option but a necessity for businesses with large customer bases. Personalized emails look like you care and take your time to reach out. People do not need to know that it was automated.
  • Omnichannel Marketing – This is an advanced form of multichannel marketing that improves conversion and retention rates for B2B ad campaigns. Some of these facets of omnichannel marketing include reaching out to people that have searched for you online, engaged with your social media content, etc. They are aimed at nurturing B2B leads as they are usually time-intensive and long-term.

Next year will be a year to test new strategies and double down on the ones that still work. However, success for digital marketers will be in how we treat people. COVID-19 has affected everybody one way or the other. Some empathy and human touch in your approach can make all the difference.

Even when we return to “normalcy,” a vast majority still plan to continue engaging with brands and shopping online. Your online presence (video, SEO, email, paid ads, etc.) will determine your success in the post-COVID-19 era. The most important thing in Digital Marketing is to find what works for you and your business. It is by no means not a one size fits all business.

Have a great year ahead!

On-Page SEO – Why is it Important for ALL Business Websites?


Right now, think of any product you want to buy. Your next move would be pulling out your phone or opening a web browser to search for the product.

This scenario right here is why On-page SEO is important for all business websites.

As business owners, you need the search engines to present your website when someone types something related to the product or service you offer. This way, you can convert motivated buyers into happy customers. However, it wouldn’t matter how fancy your website is or how great your social media is; these potential customers may not find you from their quick searches without proper SEO.

The best way to promote your business, make your website show up, and ensure long-term success is by understanding the efficiency of SEO.

What is On-Page SEO?

On-page SEO is a type of SEO (Search engine optimization) known to focus on optimizing web pages according to search engines’ needs. You earn organic traffic, which improves your website’s ranking in SERP (Search Engine Result Pages).

The aim is for search engines to find and register websites adequately such that it ranks high from a related query. On-page SEO is done by optimizing the page’s HTML, Meta title, Meta description, keyword density, internal links, and ensuring the website content and images are relevant and high-quality. The contents need to be written such that it includes specific keywords that relate to your business. Doing these On-page SEO practices improves the webpage.

Asides from the activities on your website, off-page SEO is another factor that has direct or non-direct effects on ranking in the SERP. It involves backlinks from other sides, brand mentions, social media, and shares.

Websites are built of content, including text, metadata, HTML code, CSS, JavaScript, multi-media, and more. Also, Marketers term this aspect of SEO as On-Page SEO since the entire practice is done within the website.

Everything about on-page SEO relies on the webpage’s actual content. This will equally mean that anything within the website is a factor that can affect the SEO.

Regardless, on-page SEO is the central area of focus for search engines, and with the critical role it plays in ranking your site, on-page SEO should be a target for any SEO marketing strategy.

Why is On-Page SEO Important?

For a searcher to find your website from related queries on Google and other prominent search engines, your website content needs to be appropriately optimized. On-page SEO helps these search engines analyze your website’s structure so that it becomes possible to identify the relevant queries to your website.

Almost half of all websites get their traffic from search engines like Google or Bing. Google shows that the 1st result from a query receives more than 32% of keyword traffic, and 91.5% of traffic goes to the first page of the search result.

Even after you spend thousands of dollars to get your website running, you may not have a chance, and your site may keep getting pushed down the search result by competitors without on-page SEO. So why risk it?

Since 40% of online revenue comes from search traffic, SEO remains one of the most popular and reliable digital marketing strategies for maximum return-on-investment. With the possibility to help websites grow and bring passive traffic for years, on-page SEO, in particular, is a digital marketing strategy that offers the best ROI for long-term benefits at a relatively low cost.

As the search marketing world continues to grow, many companies now prefer to hire an SEO agency for better on-page SEO performance. Whether your business is big or small, when someone types your target keywords in the search engine, the on-page SEO helps the search engine understand your website and know how to rank it.

However, it’s also true that Google has become smarter, and your on-page SEO score is no longer the only determinant to rank any website. With regularly updating algorithms and more sophistication that can better understand a searcher’s intent and deliver results that meet the searcher’s needs, there are stricter decisions to index websites on Google SERP.

Some other factors like Domain authority, social signals (shares, tweets, likes, follows, and other social activities), Page Authority backlinks, and many more come into play.

This is why your primary goal should be to writing readable and valuable content even while focusing on the SEO efforts and optimizations to the latest practices by search engines like Google and Bing. As Google’s algorithm develops, you need to keep your website content (i.e., media, images, contents, metadata, HTML) balanced and enjoyable for your viewers.

Benefits of Performing On-Page SEO on Your Website

We have introduced on-page SEO and explained the importance. Now below are some benefits you get from performing on-page search engine optimization on your business website.

1. Low Cost to Gain the Right Audience:

When you compare the cost of on-page SEO to paid ads, the difference is clear. You only invest time and patience to create great content, and you can find yourself on top of the search engine results. On-page SEO offers a chance to sit back and watch your website gain traffic without having to set aside a monthly budget for paid ads like Google Adwords.

These paid ads may profit you for a while, but once your budget runs out, the traffic also stops, while SEO continues to supply you with traffic. With created backlinks to your webpages, users can keep linking your content and gaining authority for your website on the focus topic.

2. Higher Authority and Credibility for your Brand

When searchers punch your keyword into search engines like Google, they tend to have more trust for the top-ranking results they see on the search result page. Businesses that rank high are often seen as more reputable. Optimizing your site according to the search engine’s regular updates keeps your site on top of the search result page.

This means that when users conduct searches on content relevant to your business, your brands show up and gain higher credibility and trust than the lower-ranking sites.

3. First-Page Attention

When last did you click the ‘next’ button of a Google search result page? This is evidence that most searchers never move past the first page of search engines. Proper on-page SEO is needed for your website to gain and maintain the first page of the search engine.

When your business is not on the first page, you miss out on potential clicks and the overall brand awareness you should be gaining. Being on the first page of the search engine result guarantees a continuous stream of visitors to your website while establishing your brand as a leader in your field.

4. Access to Leverage Data for Lead Generation

By monitoring your website’s analytics, you can see the products or services people visit the most on your website. You can also see the queries they use in the search engines that drove them to your website. With this data, you can easily find the gaps in your content.

You can present the content with gaps to potential clients before your competitors and watch these leads come to you. Using tools like Google search console and Google Analytics, you can easily access valuable customer data to benefit your business in the long-term.

5. A Step Above your Competitors

Let’s face it, on-page SEO is not so new. With all the benefits on-page SEO offers, your competitors may already be finding this practice extremely valuable and are already enjoying the benefits.

Knowing that your competitors are possibly taking full advantage of the on-page SEO and are ranking on Google should be enough motivation to push you. You need to optimize your website content for the correct keywords and catch-up with their advantages. If you find that they are not taking full advantage of SEO, you can capitalize on where they lack focus and use it to move out of their online reach.

Basic Aspect of On-Page SEO That You Need to Know

Choose the Right Keywords

Like we’ve been discussing so far, the role keyword play in on-page SEO is as important as the practice itself. The right set of keywords, or keyword phrases, helps optimize your website and target your internet market.

Choosing the keywords is always the first step for every online marketing campaign. More so, to determine your target audiences and increase their chances of becoming paying customers, your web pages need to have the right keywords.

There are a few things to keep in mind when choosing the keywords.

  • Go for keywords that are in line with the subject of the page.
  • The right keywords are easily searchable.
  • Complications are disadvantages, so use keywords that work smoothly within the text.

While using keywords, they need to have correct placements in the content without going too far.

Publish Valuable Content

Besides using keywords inside your content to aid your Google analytics, the idea is still to write amazing copy that keeps the searchers can consider useful and unique. Keep in mind that content is key, and compromising your content’s value only makes all your SEO efforts useless. Not only will Google notice your content’s worth, but it’s also going to be evident to everyone that visits your site.

Knowing your audience gives you a better chance to offer valuable content. It should follow a path that answers any question the audiences have concerning your business.

Create useful content that is not too short and also not plagiarized to avoid been penalized by Google. Content comes in different forms, but with a decent length, it ranks higher.

We recommend 500-600 words for short articles and 2000 words or more for longer pieces. As regularly as possible, keep the content on your website up-to-date with fresh content. Your SEO moves up the rank quickly when you get plenty of new visitors and keep the current visitors coming back.

Build User Experience:

Some of the factors that determine User experience include responsiveness, your site’s loading speed, and lots more. When you have a properly researched keyword and valuable content that users consider useful, you need them to have good experiences and an enjoyable time on your site.

Users bouncing back from your site and never coming back will affect your ranking. Your ranking drops as rapidly as they hit the back button. To Google, this means the searcher can’t find their answers on your site. Ensure visitors coming from any search engine have a good time on your site, reduce your bounce rate, and answer your readers’ questions.

After attracting readers with meaningful content, go further and build a relationship with them by answering your post’s queries. Use the enabled comments section and regularly answer your visitor’s questions to keep them visiting and reading your article.

Optimize your Metadata:

Using content and metadata such as title tags and meta description, your webpages need to be optimized such that they are search engine friendly.

  • Title Tags

The title tags are an essential factor of on-page SEO that serves as text advertisement potential readers can see on their browsers before loading your actual page. It helps the search engine understand your topic better and attract engagement with your content.

A reasonable title tag can have a size between 50 to 70 characters. After the user makes their query on the search engine, they will be more interested in exploring your site to see what it holds if they find your title tag unique, descriptive, and attractive.

  • Meta Description

The meta description is a basic summary of the content on your webpage that appears during a search result. It’s another factor of on-page SEO that helps the reader understand the topic and entice them to open your page to see more of your content. It shows up as the short description on the search result page, which you see under the title.

A good meta description should include the keywords of the content and match the page’s content. It also has to be concise, meaningful, user-friendly, and attractive for searchers to click on them. The targeted keyword in the meta description contributes to ranking your webpage on Google search engine.

The Most Effective Way to Increase your DA Score

One of the factors that influence the positioning of any business is the domain authority of the website. When your domain authority gets higher, the better your search engine ranking will be. Therefore, the more chances you will have to appear in the top positions of the SERPs.

In today’s article, you will learn:

  1. What is domain authority?
  2. Measuring tools
  3. Techniques to increase your domain authority.

Domain authority is a piece of any SEO strategy. Suppose you want to know the way to obtain a greater Domain Authority and better position your content. In that case, this guide will give you some of the best techniques to achieve it. But first, some concepts might be confusing to you; let’s make them clear.

What is Domain Authority?

The domain authority is nothing more or less than the popularity of a website on the Internet than others.

It is one of the many factors that the Google algorithm uses to determine the quality of a website and, on that quality, to know its position in the search engine results pages.

Note: When we talk about domain authority, we should not confuse this term with page authority since each one follows different metrics to improve positioning. The former refers to the website’s authority as a whole. In contrast, page authority refers to the authority of each of the pages of the website.

DA is measured based on several aspects that qualify a website; some are for example:

  • Total number of domains and links pointing to a website
  • The quality of those links and domains
  • The quality of the internal link building of websites
  • Website traffic
  • User experience

As you can see, much of an excellent strategy to increase domain authority revolves around the links or backlinks that you generate.

The more links and domains that point to your site, the better.

Still, when we talk about links, we mean both do-follow and no-follow links. These terms must be clear since each type of connection fulfills a different function.

Link Do-Follow vs. No-Follow:

No-Follow link: These links receive the no-follow attribute indicating to search engines not to follow those links. As these are untracked links, they do not influence the authority of your domain. Example: <a href= <http://destinesite> rel= no-follow »> Anchor Test </a>

Do-Follow link: These are usually set by default, so no HTML attribute is needed to place them. Search engines crawl these links, so your domain authority will benefit.

Example: <a href=http://destinationsite> Anchor Test </a>

You probably think that the links that interest you are only the do-follow ones because they help you increase your domain authority.

Well, it is not quite so.

Let me tell you that Google once created the no-follow attribute to control manipulation and improper positioning in search results and thus facilitate safe sites’ ranking.

For you to Understand it Better:

Imagine that you start a paid advertising campaign on other portals so that all the banners link to your website. Google will consider this action as manipulative since they are not backlinks generated thanks to your site’s quality but because you have invested money.

If all your links are only do-follow, Google and other search engines will have suspicions of manipulation. They will classify your links as spam in a way that will negatively affect your positioning.

Therefore, it is recommended to have a balance between both do-follow and no-follow links.

Tools to Measure Domain Authority:

To apply the proper techniques to increase your domain’s authority, it is essential to overview your website’s status and the aspects that require more dedication.

This section presents you with two top-rated tools that will help you measure your domain’s authority and obtain relevant data about it.


Both domain authority and page authority were developed by MOZ company. It is software that offers a series of resources to analyze and optimize websites and, in this way, carry out SEO strategies that best suit each of the businesses.

MOZ Open Site Explorer: This tool developed by MOZ allows you to know the domain authority for free by simply inserting the URL of your website. Even of the site whose domain you would like to check. Prior registration is necessary.

Some of the info this tool can provide you are the URLs that have been created recently, the age of the domain. And the site’s reputation, the pages with the best rankings, the number of internal links and backlinks, the keywords most used by the website, etc.


Unlike MOZ, you don’t need previous registration; you can check at a single glance and free. Your domain authority or that of other sites and the number of do-follow links. This allows you to quickly analyze how effective the backlink strategy you are carrying out is being.

With Ahrefs, you can know the backlinks that point to a website and its origin. And other info like the evolution of the positioning strategy, the analysis of keywords, the SEO on-page, the authority of page (URL Rating), etc.

Naturally, both in MOZ and Ahrefs, extra paid functionalities will allow you to expand your knowledge according to your needs.

Best Techniques to Increase the Authority of your Domain

As we have mentioned before, each websites’ domain authority depends on the number of backlinks pointing to your site. That said, here is the first technique to increase the DA of your domain.

Develop a Successful Link Building Strategy:

Link building is a system that involves creating external links pointing to your website domain to generate authority and thus improve positioning. The higher the authority of those domains that point to yours, the better.

For this reason, it is vital that, when generating backlinks, you make a good selection of the websites that you would like to link to your domain. So, the question remains: how can I get those damn backlinks?

There exist several ways to generate links to develop a strong and effective link-building strategy. Some of the methods are, for example:

Take Advantage of Guest Posting:

The famous guest posting consists of publishing your content as a guest author on a third-party website. This way, you have the opportunity to include in the content that you generate some other backlink that points to your domain.

This practice, on occasions, tends to become an exchange of content between both websites. Website or blog on which you published your content will have the possibility also to publish its content on your site, including links to your domain. It is an action that is usually carried out free of charge, and both parties will benefit.

Guest posting is a proven effective way to increase both traffic and domain authority for websites.

Tip: Please keep in mind that when selecting the website you would like to write for, it is vitally important that its target group and industry are relevant to yours. Otherwise, you’re targeting the wrong audience. You will not attract new visitors to your site, and your collaborative efforts will have been in vain.

For instance, if you have a store that sells pet care. The most logical thing would be for you to write for a blog whose readers are pet owners who are interested, for example, in cat food.

Don’t start generating backlinks just like that!

Domain authority, in this case, is also related to increased conversions. So once again, select the site for which you would like to write thoroughly.

If your website has several domains, link them together!

Suppose your business has a presence in other markets. Therefore, this allows you to create a link-building strategy between your domains without requiring much effort and increasing each of them’ authority.

For example, we’d announce our website’s launch for online merchants in Portugal a couple of weeks before launching. To reinforce the Portuguese domain’s authority, each of the websites (Poland, France, United Kingdom, Italy, Spain, etc.) will report their respective blogs about this event, including a backlink pointing to the Portuguese website.

Suppose your company website or online store has a blog. In that case, you could announce the online store’s launch in Portugal (or in other countries). You can even write an article about the best-selling products in different countries and take advantage of the occasion to include backlinks to the respective domains.

There are thousands of ways to link your domains, and I’m sure you can think of many others apart from the ones I have named.

Get Mentions from Third Parties:

Another alternative to guest posting but would involve some cost. Still, less effort would be to agree with a blogger or influencer that refers to your products or services.

If, for example, you offer sporting goods in your store, the right solution would be to agree with an essential blogger in that area to refer to your site in its content.

This action, again, will help you increase the reach of your products and the authority of your domain.

Another way to get third-party mentions would be through the media. This is possibly the most impactful way to increase the authority of your domain.

Also, getting mentions and backlinks in authority media will give your brand more visibility.

It is not so difficult to achieve …

Keep in mind that bloggers are always looking for interesting content to write about. So, find something interesting to communicate about your brand or your services and rekindle your content marketing strategy!

And this brings us to the second technique.

Develop a Content Marketing Strategy:

Content marketing is a proven essential SEO tool. However, today, many online marketers still undervalue it and focus only on paid advertising.

There are thousands of ways to incorporate a good content marketing strategy into your online store, from product descriptions to launching a blog, organizing webinars, creating podcasts, etc. Many podcasts transcribe dialogue and create a verbatim post, so you could take advantage of this to include backlinks to your site.

If your eCommerce sells sporting goods, it will be more relevant to Google if you have a blog that recommends your store with relevant information for athletes.

Google and the media alike love to see a site stay active by creating fresh content. With the help, for example, of guides, tutorials, and additional information about your products, you are not only helping your customers. Also, you are increasing the chances that third-party sites link to yours.

Hint: Utilize social media networks to spread your content and thus reach more users. This will have a positive impact on your domain authority in the long run.

Generate Internal Links in your Content:

Once you have curated your content marketing strategy, you need to put this third method into practice.

Try always to link the content you create with other internal content or product pages, naturally. It is a way of showing Google that the contents are related to each other and follow a coherence in your theme.

Additionally, (proper) internal links provide a good user experience, something Google also scores for more domain authority.

I recommend looking at our free white paper to dig deeper into this topic and optimize your site’s internal links.

Check for Broken Links:

And now, if we come to the fourth and last technique. But because it is the last, it is no less essential. Even it is a critical technique if we do not want lower-ranking positions and lose DA.

Generating internal links between your content and getting links for your site only is not enough to improve your authority. It is also good to pay attention to the maintenance of these links.

By this, if you point to a modified or removed site, the link will indicate a page is not in existence (404 error). Thus, you will lose domain authority. The same is true if third-party sites point to certain content on your site that has ceased to exist.

Therefore, it is vital to identify the links that no longer exist and take them off your page. It is achieved, for example, with tools like Ahref that offer you an overview of links on your site that are broken.

Doing the 301 redirect from time to time would be another option. Google is informed that a URL has been modified to avoid broken links.

A large number of backlinks your site has is not so significant, but the quality of these. Suppose the third-party sites that point to your site are relevant. In that case, you will notice a positive impact on the authority of your domain.

And in the end, we always talk about the most crucial thing: an effective content strategy. As we already mentioned in previous articles, content is and will always be the “king.” Therefore, if you want to stand out enough that more and more websites point to yours, producing premium content that provides consumers with added value is essential.

Improving your website’s Domain Authority is essential to positioning your content in search engines. At SEO Vendor, we offer you the possibility of preparing winning SEO strategies.



6 Critical SEO Factors That Will Help Get Better Returns From Money Spent on Marketing

Critical SEO Factors

If we could open the minds of website owners, we will find a common question which is; “How do I increase my website traffic?” Lots of website owners have spent time thinking about how they can accomplish this task.

What immediately comes to your head is Google and SEO. Why? According to a study by SparkToro, Google is the single-largest traffic driver to websites. Amongst other top traffic referrers include Facebook, Yahoo, Reddit, Youtube, and more. Google accounts for 57.8% of its total referral traffic for an average site, which is ten times more than Facebook.

So, as a website owner searching for more traffic, you will undoubtedly prioritize Google and SEO. But what exactly is SEO, and how does it generate traffic to your website?

What is SEO

SEO stands for Search Engine Optimization. Simply put, SEO describes how your website ends up on Google’s first page. Ending up on Google’s first page implies that your content is the most precise, accurate, and dependable for the search term.

So why does this matter anyway? It’s a mere appearance on Google’s first page – no, it’s not. SEO is the best investment you can make in your business. It is also an investment where you get the best returns from your money spent on marketing. Here’s why? 81% of people conduct online research before purchasing a product. Further, 47% of customers read company-created content before speaking to a salesperson. This simply implies that several people visit websites to read up on their desired product before purchasing. Now, if your website is visited, you can generate traffic, leads, and revenue.

Being on the first page of Google is essential for generating traffic. This is because 75% of users do not look beyond the first page. There’s a joke sometimes that said, “The best place to hide a dead body is page 2 of Google search results.” Studies show that page one results enjoy a whopping 95% of all search traffic. So, if you don’t rank on Google’s first page, you are pretty much at a loss. You lose potential leads, traffic, and revenue for your business.

Here’s where it gets interesting. The process Google employs in selecting web pages to appear on the first page is pretty sophisticated, and it changes frequently. According to Neil Patel, Google changes its ranking algorithm over 3,000 times a year.

Gone are the days when we could randomly stuff some keywords into our meta description and or use tools to tweak the system. Google has been redesigning its search pages, and the algorithms are always changing. The SEO process today is way more complicated than ever before.

6 Factors That Can Help You Succeed at SEO

There are different strategies you can employ. These are six critical factors that will help you get better returns. This will ensure you have the highest ranking, which leads to more traffic and, eventually, a boost on your overall ROI.

There are several trends you can get familiar with to generate more traffic. Some website owners have adopted placing Google Ads on Instagram, Facebook, and other social media platforms as their primary SEO strategy. But if the cost of putting these ads isn’t exactly worth it or convincing, then this article is for you.

There are tons of factors you can refer to to get the best Google rankings possible and generate more drive for your website. However, you can choose to stick to articles like The Beginner’s guide to SEO from Moz, which over three million people have read, by the way.

All you have to do is wait five years and spend a lot of time and dollars before appearing on the first page’s bottom. Simply and easily!

On the other side of the coin are people who cannot afford to wait that longer- I mean, come on, that’s way too long! Here are six critical factors that will definitely up your game and reposition your content on Google rankings:

Maintain a Healthy HTML 

This is the first and most important rule; Never have a messy HTML. Ensure that your HTML code, which is your website structure, is healthy at all times. HTML codes can easily get messy.

Principally, HTML creates the structure of what we view on the website. It adds the heading, paragraphs, page breaks, italics, bold lettering, and more.

In simple terms, if your HTML is messy, it will be difficult for search engines to crawl. An average person clicks on another website if it takes three seconds or more to open. Your guess is as good as mine; search engines will be less patient!

You can easily avoid this by running a tool to check your website’s health. If you do find out your HTML is messy, simply send a report to your development team and have them fix all errors found in the report.

Here’s a little tip for you; often, after a major website update, errors can be accidentally added to your website. This can affect your SEO. Therefore, it’s crucial to run a tool right after major website updates.

Be Tactical When Using Keywords

You require a strategic approach when using keywords. This is a critical point website owners fail to notice. People tend to shift focus from making their customers’ lives better with their product. This shift is erroneously directed to a forceful description of their business. Many people fall into this trap.

Using the right tool and ensuring the right keyword strategies will instantly drive traffic to your business. Therefore, you must pay attention to how you utilize your keywords. So, what if you’re starting? There’s nothing to worry about. Simply go to your competitor’s website and find out words that are generating traffic to their website.

Additionally, you can use keyword tools such as SEMRushKeywords EverywhereWordstream, and Google Ads Keyword Planner to search for keywords related to your business.

Include Keywords in Important HTML Sections

This is the third essential and non-negotiable rule; tactically place some keywords in important HTML sections. Think of this as major HTML tags. They are invisible to users, but they play a huge role in search engines.

HTML tags/ sections are key in SEO. They play a huge part in on-page optimization. How? By including keywords in important HTML sections, the most important part of your articles are highlighted. This, therefore, makes such areas in your pages stand out in Search Engine Results Pages (SERP).

You can include them in sections such as:

  1. Page URL
  2. Page title <title> tag
  3. Headings <H1> <H2> <H3> and links <a>
  4. In the body of your page.

There are different procedures on how to add SEO-rich keywords to your web pages. Furthermore, a strategic way around SEO keywords is to utilize Google search predictions to locate popular phrases and frequently asked questions. You can also use the ‘ People also ask’ section on Google.

Adding keywords is easy. All you have to do is communicate with your development agency, hand over the keywords, and insert them in the right tags.

Do Not Spam

Your web page is designed for marketing your products, publicize your business, and, most importantly, serve your customers and the audience. Website owners using Google Ads as a primary SEO strategy are often associated with spammy content. If you choose to adopt this tactic, try to be careful with it. Don’t overdo it. You will be setting yourself up for failure if you do.

Still in doubt? Okay, here’s what happens if you proceed with spammy content on your web page. To begin with, customers become irritated at the site of spam messages and too many ads. Secondly, the report ad and spam messages. What happens next? Customers begin to avoid your website, hence, less traffic and less revenue. And for the final nail on the coffin, your brand is devalued.

Instead, invest in content that appeals to your audience, one that adds value to their lives. You can do this by including side content that relates to their search. Customers can go as far as subscribing to your page if they notice useful content.

Market Through Channels, Not Ads

Instead of going for ads, think big; go for channels! Whether you just opened your web page or you’ve had it for a long time, there are multiple personalities in your target audience. And one thing is sure; they do not like ads!

With one conversation via channels, you can reach a thousand members in your target audience. Let’s imagine your focus group is Photographers. Through channels such as PHLEARN, you can connect with your target audience. This is more informative and acceptable compared to ads. You can also connect with your target audience through conferences, newsletters, seminars, and more.

Create a User-Focused Design

As much as you love your website, you need to understand that it’s designed for your customers and target audience. This is a vital factor; create a web page that focuses on the users.

Creating a user-focused design will increase the time spent on your website. This is because you have created platform users can easily navigate through. While customers spend enough time on your page, Google receives a signal. This signal indicates that your website contains accurate and relevant information for your audience.

Now that we know what keeps people on your website, how do we keep your audience longer on your website? The first step is creating simple navigation through headings. Headings make websites appear more coordinated and organized. Users can seamlessly skim through your website and locate their desired information.

Another impressive strategy is to include images and headers. Headers, categories, and subsections are perfect for skimmers. But pictures, videos, and graphics appeal even more to readers. A skimmer is more likely to spend more time on your web page if you include images. Not only are images appealing, but they make your website look more professional. With images, the content becomes more interesting.

These features will undoubtedly have your target audience spending more time on your website. And more time means more traffic.

Fact List 

  • SEO is a great marketing and investment strategy. It drives your sales and should be integrated into your marketing strategy. You can generate traffic, leads, and add revenue to your business.
  • Your revenue and click rates rise if you rank in the first three websites of Search Engine Result Pages. websites
  • A healthy HTML is the first and most important rule in achieving a top spot in Google rankings.
  • Tactically use your keywords to your target audience’s advantage.
  • Ensure you don’t spam and invest in creating valuable content for your target audience.
  • You can do much more with channels instead of ads.
  • A user-focused design increases website relevance and generates traffic. Focus on creating user-friendly web pages.

By complying with these critical SEO factors, you are sure to make headway and appear on Google’s first page. However, ROI on SEO varies drastically. Usually, it depends on whether you choose to do it yourself or hire a marketing agency.


Future of SEO: AI-Generated Content vs. Authenticity of Human Content

Future of SEO

SEO agencies’ common strategies are to optimize genuine human-made content for end-users or focus on technical shortcuts and generated content for Google optimization. Right from time, Google’s guidelines also have always prioritized human inputs where accurate, reliable, and relevant content is everything.

Now that artificial intelligence and machine learning technology have become one of the hottest topics of discussion in different industries, there are bound to be some digital marketing space impacts.

Machine learning algorithms and artificial intelligence contribute tremendously to improving content relevance for the searchers. It’s increasing on the internet that there’s almost no way to differentiate between the generated content and the human content.

Even though intelligent technologies introduce a revolutionary change in the fundamental strategies, it shouldn’t be difficult since the digital marketing space already has a history of adapting effectively to new technology changes.

From simple optimization of websites to the complex and nonstop evolving process of creating and enhancing the contents to meet its target users on various platforms, the last decade has recorded some Search Engine Optimization changes.

These evolutions have imposed changes on content marketing, social media marketing, user experience, and mobile optimization. Simultaneously, some other basic tools like the keywords, link building, and meta tags optimizations remain unchanged.

While considering that a move towards prioritizing AI-generated contents over human content could mean gathering reliable information in no time, you also need to know that actualities depend on Google and its strategy.

Before adopting these new technologies to your strategy as some sort of advantage to stay on top of the game, there are predictions on how the automatically generated content can influence the future of search engine optimization.

Google’s Actions against Manipulation and Spamming

Right from time, Google’s focus has mainly been on the users. However, since many consistently try several means to manipulate their algorithm for their benefits, Google has launched several updates.

At first, Google searches were based on the page rank algorithm, where a website’s quality depends on the quality of websites that directs to it. This then means that the site’s rank is based on the credibility given to them by the other website, making it difficult to manipulate the algorithm.

Regardless, some SEO specialists found ways to counter the system and increase their ranking by spamming websites, especially the comment sections with backlinks. This technique could have worked, only that it spreads links all over the internet.

The relevance and page ranking depend on the query’s main keywords compared with the words present on the page. Easy enough, several website managers tried to fill their pages with keywords and rank higher. Google found out about this practice and introduced an update to the algorithm in 2003. This way, websites that have pages stuffed up with keywords were penalized.

There is also another update – Google Panda to target those domains that relied on duplicate content, irrelevant links, and link farming, which put a lot of pressure on the SEO profession.

Their moves towards removing the shortcuts with these two updates indicate that Google prefers content to be unique, authentic, and credible. With a background like this, it’s safe to say that Google continues to prioritize the relationship of trust, credibility, and reliability with the user and the content creators, which defines the human aspect of the internet.

Google Prioritizing Human Values and Inputs

After Google lost their initial algorithm due to the marketer’s moving ranks with false signals, they found a way to upgrade their technology and improve search results. Only the highest-quality content gets a top ranking.

Even though Google will continue to value human content’s authenticity, they have also invested a lot in progressing the machine’s efficiency and how it benefits the algorithms.

The introduction of the Hummingbird algorithm update redefined the overall context of search queries by understanding the intention of the users instead of displaying only pages that included the word they typed. Using information such as the domain, idea, or location of the query analyses the concepts and interprets longer and more complex queries.

In 2015, the RankBrain’s update went further into implementing deep learning to understand better and predict new queries in the search engine. For instance, “boot” is footwear in America, and in the UK, it means the trunk of a car.

The algorithm teaches itself to deliver precise results to the user’s queries and use details from the user’s engagement, such as click rate and read time, to know the relevance of these results.

Without relying on backlinks or semantic content, the algorithm uses information from the content’s engagement value to expose Google to the user’s satisfaction level and precise value of the content.

How AI-Based Content Affect the Authenticity of Human Content

From the several kinds of artificial intelligence, search engines require the aspects of AI machine learning that finds and displays SERPs. This kind of intelligence enables the technology to teach themselves, adapt, generate and respond to data without explicit programming.

With this, you only need to give a few keywords, and the AI uses the information they find from online data and create unique content. Search engine administrators may not be ready to face this, but the machine learning targets towards giving them less direct control over results.

Recently, AI has been used to generate data. One of the interesting ones is the GPT-3 (an AI language model developed by OpenAI) that Guardian in 2020 allowed to write an essay on its purpose as artificial intelligence.

Although the algorithms still lack relevance, structure, global semantic understanding, and some results are not yet as convincing as expected, there are anticipations that these technologies will soon evolve to the point where users and google would find the content indistinguishable.

Knowing the efficiency of this learning machine and the predicted impacts on content creation, the AI will soon generate their own responses to searches without requiring extensive developer input.

After investing in developing updates that fight against spamming robots, we likely see Google admitting to content automation’s growing power and applying changes to its human content policy. Since some AI-generated articles seem more readable with lesser jargon of bloggers and journalists, this may just be enough reason for Google to change its perspective.

The Future of SEO

Artificial intelligence has come as a huge factor in search engine optimization. As machine learning and word vector programming improve, there are bound to be consequences for your content. The impact right now may not yet be so relevant, but it introduces a path to reconsidering your content creation strategy to stay on top of your game.

With the changing environment of voice searching, smart device, and user’s demand for relevant content from quick queries, SEO specialists have to adapt to the machines and AI updates. However, up-to-date, the authenticity of human content still provides the value and result that an average user might require.

As the number of SEO specialists continuously increases, machine learning will eventually accelerate the market’s battle. It presents ways to save time, increase your productivity, and give a step above your competitors.

As good as this sounds, artificial intelligence is still in an evolving process, and it’s interesting for only redundant types of contents like match summaries and essays. The technology is not yet a perfect replacement for in-depth and valuable articles.

With this, you have to balance the time saving of automation and the authenticity of human content. In the end, the future of SEO may adapt to a marketing approach where human cause and the intentions behind it may be all that’s left.

What lies ahead for SEO?

Will the future of SEO AI-generated content bring an end to the need for human content and its authenticity? Should content creators roll over in defeat and cede their works to the robots? Not quite.

Optimization strategies may change, but by creating long content that is efficiently optimized to focus on voice and visual searches, the system will remain valuable. Human-created content will most likely keep its value long past the generation of AI-based technology.

How SEOs Can Adapt Better with AI Technology

Artificial intelligence keeps improving and adapting better with search engines. Now SEO strategies need to follow the process and adjust as well. Voice and visual searches in long-quality content keep the hopes of optimization currently, but there certain demands of this changing medium.

1. Optimizing your site for voice search

Now that there are smartphones and assistants such as Siri, Alexa, Ask Google, and others, the convenience, and popularity of voice searches are changing the way we think about SEO. Studies show that a continuously increasing number of users are adapting to voice searches, which makes optimizing your website for the voice search essential.

Queries made via voice search tend to be conversational and concise, more like conversing with an acquaintance. Having a phrase or a sentence as a response to questions instead of typing seems like a better choice to most searchers. Optimizing your site for voice search will require your content to be unique, valuable, and have a more natural language such that it’s easy to find and understand.

2. Optimizing visual content

The adaption of AI enables the search engines to predict, label, and connect visual content based on the AI platform’s historical data. This means the search engines are getting better at knowing what images, audio clips, and videos are about.

Contents creators should consider the importance of SEO in their work. There are already aspects of SEO in visual content creation, but using factors like descriptions, video length, and keyword tags help to have video rank in search and gain traffic on visual content sites like YouTube and others.

As the AI gets better, photos and video analysis will improve such that visual contents will be compared based on their relevance, quality, and value to website visitors. Content creators now have to adjust specific visuals to suit this development.

3. Quality is a priority

Quality content is already one of the essential factors in effective SEO. With better AI-powered search engines, the need for quality content is now more important than ever since the AI finds and bypasses weak content with poor readability and a high bounce rate.

Optimizing experts have to consider putting more effort into creating content and backlinks that are more relevant and valuable to users. As the AI gets smarter, SEO would depend more on quality and increased standards for website content, email targeting, social media, and digital marketing campaigns.

Only websites with authentic, consistent, and relevant content will rank high. They need to have engagement features and vital personalization that keeps the consumers interested.

The necessities of an Improved AI in several ways improve the SEO strategies that marketers can implement. Considering everything from the creation and structuring of the content, chatbots, and email correspondence, just to mention a few, the AI and machine learning techniques represent a future where AI is prevalent in SEO.