Google Rankings to the Top – Give Readers What They Need

Google Rankings

A website owner will make much money and smile at the bank when their page appears on the first page of Google search result (SERP1).

There are two ways involved in getting this result:

Organically: this requires employing SEO techniques, your site goes up in rankings. It can be expensive when you pay someone to help you achieve this, and it can take a long time before a visible effect.

Paid Placement: outbidding every other advertiser in the world for a set of keywords to rank higher on SERP1. Note: this can be too costly.

I prefer to do it organically.

Does that make sense?

Competition generally directly relates to how much money people can earn on the market; thus, competition is beneficial. It is an indicator that you can make money from the niche.

However, too much of it can be bad; you might be contending against whales since there’s a lot of money in the market.

Niching down decreases the level of competition in a market.

It takes a lot of money, some time, and a unique approach to hit SERP1 when a lot of money is needed to bid for a set of keywords.

In several intensely competitive markets, We ranked many sites and appeared at SERP1. Niches like sports betting, sports, gaming, and DFS.

Sometimes, we create a website for product and rank to SERP1 through SERP3. An influx of people would shrink in, but our game plan is to counter and knock them out. In their own SEO game, We’d crushed their vendor, so they purchase the site and hire us to consult them.

We offer better content in a niche that gives our readers value, not black hat SEO techniques.

Do you want people’s loyalty? Give them what they crave (offer them value).

From experience, we’ve learned that there are bullshit pages on SERP1, and people are tired of it all.

Google seems to be actively creating algorithms to eliminate SERP1 garbage, but the ‘SEO world’ works hard to find ways to rank total crap sites.

These are the three best things you can do to enhance the chances to get a SERP1 page:

Don’t overwhelm people with Bullshits to fill a page. Create useful content on your choice of niche. Please pay attention to the pages: offer valuable information to people which they can use.

Ensure your readers can easily share your posts on social media (Twitter, Facebook, and IG).

Employ the use of a keyword tool to discover the keywords/phrases you may not have known of in your niche.

Keys to Web Positioning (2021) | All you Need to Know

SEO is a factor that any business, no matter how small, should consider. Having a presence on the Internet is essential to gain visibility, reputation, and increase sales. But what is online positioning, and how can we apply it to our business?

What is Google Ranking?

Google ranking or web positioning is a set of SEO techniques, strategies, and disciplines focused on optimizing your business’s visibility in search engines. More straightforwardly: SEO is a process focused on placing a web page in search engines’ top positions. When a user does a specific search related to the type of business that the web hosts.

Although there are several search engines, there is no doubt that Google is the king of them all. That is why SEO strategies tend to focus on changes in Google’s algorithms to conquer it.

Statistics show that 90% of people who search on Google only choose the first results on the search engine’s first page. Therefore, SEO pursues to generate organic traffic and ensure that web pages gain visibility.

There are two types of positioning that need to be discussed. They are as follows:

SEO positioning

This type of ranking is known as organic. This means that you do not have to pay to get it, but it is achieved naturally. With a well-thought-out SEO strategy, you can place your business in the top positions of Google without having to pay anything, neither to it nor to other search engines. It will be your content and the optimizations that will take you to the top.

SEM positioning

It is the flip side of the coin. Its acronym in English translates as Search Engine Marketing and consists of an online positioning strategy using paid ads. An advertising campaign is created in which the user does a search, and your result will come out before the rest. You will pay for each click.

Which one should we choose? Much will depend on the results you want to obtain. There is no doubt that SEO positioning, organic, is slower but more secure; let’s say it would be like stepping on solid ground. The most advisable thing is that an SEO agency helps you build a strategy that gives good results.

What are the Most Relevant Factors for Google Ranking?

Understanding how to position yourself in Google requires knowing what factors directly and decisively influence it. As we mentioned, a well thought out and created strategy is necessary to achieve success. What should this strategy include?

Optimization of the web structure

Optimizing our website is extremely important as reducing page load, and increasing speed has increased sales by at least 1%. On the other hand, just half a second more difference in loading can reduce sales considerably.

Having a well-optimized site has different advantages, such as:


It makes it much easier for users to view and use. This is a critical point for first-time users to do so again. A complicated and non-intuitive page can repel even the most potential customers.

Faster loading

It will cause an excellent user experience, and therefore, you will be able to obtain and retain customers. A user who has to waste time waiting for a page to load and does not have much will quickly search for another that does it faster.

Improve online positioning. Google considers any detail, no matter how small or insignificant it may seem, and its optimization is one of them. Therefore, a point in favor that influences the search results is precisely structuring the content. The contents play an important role, as we will comment a little below. When optimizing a website, it must be of quality and well structured so that users will not look the other way.

Clean source code. If the source code is clean, it will work much better and faster.

Design and user experience

This factor is decisive, talking about getting new clients, building loyalty, and increasing sales. Your website’s design must be simple, but at the same time attractive, that will impress users due to its colors and shapes, above all because of its ease of use.

You take it into account. Each of the colors in the chromatic range you can apply on your website has a different meaning and can convey something different. For example, blue for confidence, yellow for creativity, etc. Although Google does not take into account, it is just a detail that can be important when it comes to getting your page to be seen.

One factor concerning the design that Google does take into account, and a lot, is usability. It should be intuitive so that even a young child can use it. On the other hand, you must stop quickly and all the other points discussed in the optimization section.

Web content and blog articles

Content is the king of SEO. A business without a blog and useful web content won’t get very far on Google. If you wonder how to position yourself in the search engines with the content, you have to include in them:


Please choose the right ones; various tools show you the quality of these and the competition that uses them, and how it is working. At this stage, you must know that if you choose generic words, they will have a lot of competition, and therefore, it will be tough for them to position, much less quickly. One of the best techniques is the keywords’ long-tail technique, keywords made up of two or three words.

Natural writing

Keywords shouldn’t stop us from talking about wild wiggling. Even when we want our content to rank, we can’t blatantly include them, as Google would notice and penalize us. It is not about repeating a keyword many times but about finding a balanced density that the search engine values ​​favorably. Every time the Google bot is more human and values ​​the language in this language. In addition to the main keyword, you can include some secondary ones that activate SEO but do not allow you to lose naturalness.

Optimized images

Images usually include an ALT TEXT or alternative text to optimize to help in SEO positioning. Google does not usually identify pictures, hence the importance of adding a text that contains the keyword and understands what visual content it has. Of course, do not put the same keyword in all images. It could be considered over-optimization and penalize us. Use secondary or synonyms that indicate what your article is about, and the picture included.

Use SEO tools. Like for example, the WordPress Yoast. Especially at the beginning of starting in this world of online positioning. If you do not have the help of an SEO agency, Yoast can help you acquire basic SEO and its operation notions.

The meta description is another aspect to consider. The meta description will be what the user sees in the search engine as a summary of your content, so it is essential to hooks and contains the main keyword.

There are other aspects to include in our content, but they deserve a separate mention. For this reason, we will talk to you about their function below.

Internal linking

Internal links refer to words that redirect our website to a different page than the one we are currently on. These are important for several reasons:

They help users navigate your site. It will improve the user experience because it will be much easier to get from one content to another that interests us.

They consolidate the hierarchy of our site. Our website has several categories that are divided into subcategories. By linking internally, we can make large classes redirect small ones and thus make the content of our website known.

Our site gains authority. This is known as link juice, which is the flow of positioning capacity that Google relates to links. When a website with a lot of authority, or a large page, redirects to a smaller one, Google will give power and importance.

Does this mean that it can be linked anywhere and in any way? Well, the correct way to use the internal links is the following:

Think of usability. The purpose of these links is to improve site navigation, consolidate the structure and improve the user experience.

For Google to detect our internal links and mark them as good, they must have a good structure. Thus the search engine will see different pages of your website.

External linking

The external links may be a concept that not all businesses understand. Why refer to pages that deal with topics similar to yours without becoming a competitor? Isn’t it throwing stones on your roof? The questions have their logic, and we understand that they can go through your head. Still, external links are a handy tool in the SEO world and have proven to yield excellent results.

The difference is that the internal ones are important for maintaining our web site’s structure and link juice. In contrast, the external ones give authority and relevance to our content.

Linking to authoritative sites can make our content more relevant and gain SEO rankings. The advantage is that we can know who links to our site, and when we link to a site, they can know it too. As a general rule, the answer is a backlink. Where and how should we link?

Well, it’s not a good idea to link randomly, but to look for relevant and useful quality content. Not all the first results that appear on Google are always the best. Look for those with academic references, those that speak of proven studies, etc.

Another issue to be mindful of is that these links open in a new window so that your page does not lose traffic and remains open. Do not put anchor text (the word hyperlink) like here or this; it is not considered quality since dubious reputation use pages.

It is vital to keep the balance because an excess of external links reduces our content quality and will decrease our ranking.

These are all the steps to follow to achieve organic SEO positioning. It can always be a good idea to have an SEO agency’s experience and professionalism for an effective strategy.

Every year Google makes small changes to its algorithms, so it is essential to keep our content, whether from the blog or the web, well-optimized. The advantages of web positioning are these:

Increase brand visibility. Isn’t that what any business pursues? The motto ‘if you are not on the Internet, you do not exist’ is becoming more and more famous.

Attract traffic. Useful content will convert this traffic into leads, which later become potential customers.

Create sales opportunities.

It positions the brand as an authority in the market.

You will triumph over the competition with patience and perseverance.

You will educate with your content.

A better conversion rate, even if you invest in advertising.

Do not hesitate; betting on SEO positioning even if it requires an investment in hiring professionals. It will bring you multiple benefits and increase your business’s sales. If you don’t know where to start, don’t hesitate to contact us because, at SEO Vendor, we have the qualified professionals you need.



10 Important Google Search Engine Optimization Trends You Need To Know in 2021

Important SEO Trends

When we talk about Google Search Engine Optimization Trends of 2021, there’s a lot of things to discuss and evaluate. The most important thing is finding out the strategies that will help you take over the SERP’s and earn more profit in 2021.

According to Lila Ray, “SEO Director, Path Interactive: “Above all, a great SEO strategy should start by putting yourself in the user’s shoes and asking yourself if the content is truly valuable, the brand is trustworthy, and the website is easy to use (especially on mobile).”

After speaking to 42 top SEO professionals, I carefully wrote down their thoughts and suggestions in this article. You’ll discover the top ten most important SEO trends you need to know, to stay on top of the search results in the coming year.

What are the Ten Important Google Search Engine Optimization Trends of 2021?

1. Pay More Attention to User and Search Intent:

Although this is not a nutrient, it is very important to focus on the user and search intent as it changes every year. This is an essential point of focus for the best SEO results in 2021.

Jenn Mathews, SEO Manager, GitHub says “At the core, Google (and other search engines) is a place to go when people want to answer a question or to learn more about something. When we understand the nature of why people search and help them with content that provides the answers they are looking for then our business benefits from it.”

Britney Muller, an SEO consultant & Data Science Student, Britney Muller LLC, believes that SEO experts should shift from traditional methods of doing things (for instance, writing meta descriptions for every single page) that will have less value as changes are made and the algorithms become stronger.

More emphasis should be placed on understanding what happens in the SERPs/searcher intent.

According to Muller, “Google houses the world’s information and they know what the majority of people searching ‘x’ seek. Paying closer attention to search results will give SEO pros a leg up in creating competitive content in the way that searchers desire to consume it.”

A lot of SEO experts also agree with Muller’s suggestions. For Andrew Dennis, Content Marketing Specialist, Page One Power, “Google is already showing you which results in it thinks to serve users’ intent, use this data for your own strategy. For me, SERP analysis will be an important practice not just in 2021, but moving forward as search intents change and Google continues to become more sophisticated to keep up.”

Marie Haynes, CEO, Marie Haynes Consulting Inc, believes that “Google will get even better at recognizing when a searcher is looking for expert advice and will rank those posts above articles written by content writers who are lacking E-A-T. The SEO pros who will be successful in 2021 will be those who can truly understand how to meet a searchers’ needs.”

So how do you adopt this E-A-T strategy based on Google’s Updates? Here is a suggestion from Adam Reimer, president of Adam Reimer Marketing:

“Brands are going to need to forget about themselves and cater to their visitors. This includes:

  1. Copy that addresses the visitor’s needs and concerns and not copies the one that talks about your products, your company, or why your product is good.
  2. A quick website that renders and stabilizes fast.
  3. Not making people work to find your content or to spend money with you. No forced pop-ups, registrations, etc.”
  4. Customer Analytics, Retention and Lifetime Value

Before, the major aim of SEO was to drive traffic to your website. However, it has evolved to include so much more over the years.

Miracle Inameti-Archibong, Head of SEO, Erudite, argues that in 2021, you would be driven to make the traffic you already have, work a lot harder for you to bridge the gaps in revenue, and show return on investments. Behavioral analytics is bound to become the hot new thing in 2021.

According to Inameti-Archibong, “With Google evolving faster and faster to give instant satisfaction, taking responsibility beyond visits, as well as marrying up UX, conversion, and revenue have become even more important. Keyword volume will take a back seat and it will be more behavioral analytics – what your customer is doing, how they are doing it, and how we can get them to do more of it quicker – and reverse engineering that to the content you produce.”

Stephan Bajaio, Chief Evangelist and Co-Founder, Conductor, said, “Your post-acquisition content must answer the questions, concerns, and needs your customers are expressing in search and you need to show up for those terms. If not, you will risk others influencing them away from your brand. It will be about understanding your customer best and providing them with valuable content, or risk losing them to someone who understands them better… introduced to them by their trusted friend Google.”

Expanding on this theory, Izzi Smith, Technical SEO Analyst, Ryte, explained, “First of all, establish a process with sales and support staff to ensure that you are aware of important and incoming questions or requests that can be resolved with help articles.

Dig into your Google Search Console keyword data with common question modifiers to find relevant, existing topics that should be catered to. Make sure these are answered concisely and factually and published to a related FAQ topic page.

Help centers and FAQ sections should be created with UX at the very forefront, and should not be a single, un-maneuverable page of questions.”

2. Optimization of Brand SERPs, Knowledge Graphs & Entities:

In the coming year, tracking brand SERPs and knowledge panels will be more prevalent. For Jason Barnard, The Brand SERP Guy,, “In 2021, the reality that entity-based search starts with Google’s confident understanding of who you are, what you offer, and what audience you serve will gain enormous traction. Savvy marketers will truly get to grips with looking at their brand as an entity and start to work in earnest on Google’s understanding of the ‘who you are’ part of that trio by creating or improving their presence in the Knowledge Graph.”

Nik Ranger, an SEO Specialist, also believes that “Google has access to so much information about you, your search history, emails, social media, and other types of user information that they have the ability and means to scale personalized knowledge graphs. Qualifying the relationships between the legitimacy of author credentials to content, in addition to the way Google perceives value from content, will be ever more important.”

3. Core Web Vitals & Page Experience Optimization:

Ignoring page experience metrics is no longer an option as Google has introduced core web vitals as a ranking factor in 2021. According to Areej AbuAli, SEO Manager, Zoopla, “Websites and businesses need to prioritize for them to ensure they don’t fall behind their competitors. Make the most out of insights provided via tools such as Lighthouse and Crux API. Everything from page speed, mobile-friendliness, rendering, image optimization, and security protocols need to be optimized for.”

Rachel Costello Technical SEO Consultant, Builtvisible, advises that more emphasis should be placed on the kind of feelings a page triggers in a user and not just the accessibility or comprehension of the page.

She said, “This will involve us taking a user-centric approach with our optimization efforts, including a keen focus on:

  1. How quickly and smoothly pages load.
  2. How soon pages become responsive to user interactions.
  3. How easy a website is to use and navigate on mobile devices.
  4. The safety and security of a site’s connection as users are browsing through it.

Incorporating page experience into your SEO workflow will not only help to future-proof your website’s performance and rankings ahead of the upcoming algorithm update, but it can also help to improve UX and conversions now.”

4. All SEO Is Mobile SEO:

You must not refrain from ensuring that your content or website performs very well on a mobile scale as this is where most searches occur.

According to Jeff Riddall, VP Product and Customer Success, Mintent, “What type of experience do your users have when accessing your content and trying to find answers on their mobile devices?”

Brock Murray, Co-founder, seoplus+, firmly believes that a significant focus of SEO in 2021 would be mobile device user experience. For him, “The best thing you can do when it comes to mobile UX is to think about the user first. Simplicity in your design is the key. Also, be sure to personalize the website content and elements based on your user.”

However, that’s not the only reason why all SEO is now mobile SEO. According to Shelly Fagin, SEO Director and Founder, Highly Searched, Inc., “Google will essentially be ignoring your desktop site. Your mobile site will determine your rankings. Don’t just settle with getting passing scores and consider it a job well done.”

She also added, “It’s time to closely review your pages and make sure they are intuitive for your users, are easy to navigate, and you aren’t hiding valuable content and images on mobile devices.

“It’s OK to have a different experience between desktop and mobile, but It’s important to know that Google will no longer be ranking your desktop and mobile experiences differently. If you still have a separate mobile site, now might be the time to reconsider migrating to a mobile responsive site instead.”

5. Evaluate, Adopt, and Implement:

You must be ready to work harder than you’ve ever worked in 2021. As you access your current strategies and adopt new ones, be ready to implement them as well.

Motoko Hunt, President & International Search Marketing Consultant, AJPR., said, “Thinking outside the box will be more important than ever. The business opportunities are still out there. If it’s not where you normally look, you need to find where they went.”

Corey Morris, Chief Strategy Officer, Voltage., also stated, “Maybe this is more of a theme or mindset than a trend – but seeing it as a recognized need and something many are arriving at makes it a trend for me,” Morris said. “Now is the time to get organized, build a plan, develop a process, and get ahead.”

6. Lots of Automation:

Hamlet Batista, the CEO, RankSenseIf, said, “if we look back at the increasing number of SEO tasks that we can automate in 2020 (structured data generation, quality content, etc.), the possibilities for 2021 will be mind-bending.

“Expect the quality and quantity of the AI-generated content to increase dramatically. It will definitely create a bigger challenge for search engines to keep spam out of the index. Human-in-the-loop automation to make sure the value is high for search users will be the main focus to avoid penalties and remain competitive.”

7. Changes in SERP Layout and Functionality:

According to Dave Davies, Duke of URL, Beanstalk Internet Marketing, “Why have a page on a general topic, and sub-pages on specifics, when you can have one long page for it all and know that Google will drive the user where they need to go? Isn’t that the best of both worlds? And they’re doing similar in the video.”

8. Long-Form Content:

According to Ron Lieback, CEO/Founder, ContentMender, this is one of the trends that help you outrank your competitors. Publishing long-form content that appeals to Google’s E-A-T guidelines and people’s emotions will boost your website ranking.

He also said, “Throughout 2020, I consistently witnessed blogs over 2,000 words dramatically outperform blogs of 1,000 words or less,” Lieback said. “Expect this long-form content trend to continue in 2021, and as more and more websites follow this trend, the length will get larger – maybe even toward that 2,500-3,000 mark for a blog to rank well over others.”

9. SEO Scalability:

You should use 2021 to build your SEO scalability if you are determined to stay on top of your game and ahead of your competition.

According to Mark Traphagen, Vice President of Product Marketing and Training, seoClarity, there are three ways to do this:

  1. Write all the tasks, procedures, and workflows you do regularly. Decide which steps could be automated or handled more effectively by using a tool.
  2. Create an alert system to monitor significant changes such as the rankings of your important keywords, flip-flopping URLs ranking for the same keyword (URL cannibalization), page content changes, URL changes, etc.
  3. Set up SoPs (Standard Operating Procedures) to take care of regular tasks you can not automate. This will prevent your team from time reinventing how to do them when they are needed.

The world is changing rapidly, and 2020 has shown us that it’s best to prepare for the unexpected. These are the SEO trends to look out for in 2021, and implementing them on your website will ensure you stay ahead of your competition.


What to Do When the December 2020 Google Core Update Hit Your Site

December 2020 Google Core Update

Google continues without giving us rest. Thursday, December 3, the search engine announced on Twitter that it was releasing the December 2020 Core Update. A new update of the core of its algorithms that, of course, will affect the volume of organic traffic on websites.

This update is like the last ones: confusing and contradictory. In this post, we are not going to give you new clues about what happened in May. We’re not going to fool you. Doing a simple search allows you to find different theories about what Google has wanted to reward/punish this time.

There has been some speculation about whether Web Vitals have been applied in Google’s latest major update these weeks. Some experts say that the search engine has “awarded” fast websites with a good user experience … At least I am not sure. The Web Vitals’ announcement is after the update. After the update, we have seen upward variations in websites very slow and, on the contrary, significant drops in some web pages that loaded like lightning.

What is Core Update?

It is essential to know what these adjustments consist of to understand what this new update to the Google algorithm entails.

The Core Update is the in-depth update of Google’s search ranking systems (SERPS), websites’ organic positioning. There is no single central classification algorithm, but rather, according to the American company, there are a series of factors the algorithms take into account, such as:

  • Query words
  • Relevance
  • Usability of the pages
  • Degree of specialization of sources
  • Location
  • Setting

Although many say ‘new update of the Google algorithm’ is the same as saying ‘the coconut is coming,’ it does not affect the same. There are web pages that are significantly affected, and others reinforced.

Google continually makes small adjustments to its algorithms, and many go unnoticed. Webmasters or web page owners know when they will be significant for the Internet when they have specific names. Google uses this resource to warn the online community and pay attention to those aspects that it penalizes.

The Intention behind These Updates is to Show The Most Relevant Content for User Searches.

One more point that Google always emphasizes is that a negative impact on the ranking may not signify your website’s problem. These updates are made to improve how the internet giant evaluates content in general, showing results relevant to user searches.

So, in general, you should consider creating a quality site with great content adjusted to your theme or vertical. Much more than just overcoming this Google update, but to improve your overall positioning with valuable content that your target audience cares about.

It only remains attentive to the changes that the core update of December 2020 shows us during the coming weeks. Still, as always, there will be websites that gain or lose positions in the search results. We will then understand the factors that Google has changed in this update and if it is necessary to make any changes in our SEO strategy.

New Google Algorithm Update, New SEO Reformulation:

For many, the announcement of this significant update of Google’s central algorithm (Google Core Update 2020), the third during this 2020, has been a jug of cold water. Many websites have come across this ‘gift’ just the day before Christmas with little room for maneuver. As if everything that happened during 2020 had not been enough, Google has ended up finishing it off.

How Do I Know If The December Google Core Algorithm Update Has Affected Me?

This question is around more than one and one, and that is, as we said at the beginning of the article, it may or may not affect you. Now, if you have been the lucky ones and Google has considered penalizing some aspect of your website, do not despair. First of all, you must breathe, see your ranking in the SERPs and analyze:

  1. Daily organic traffic
  2. Clicks, impressions, and CTR
  3. Visibility in the Google ranking
  4. The volatility in the results of both your website and the competition
  5. And, above all, that the content that your website offers try:
  6. Ensure information that builds trust and gives authority to the page.
  7. Participation of experts or enthusiasts who offer quality content.
  8. Avoid duplicating content or topics so that they do not cannibalize each other.
  9. Writings without spelling or stylistic errors
  10. Offer unique, original content or with own research and analysis.
  11. Provide differential value and rigorous quality control.

Now not everything depends on the keyword and your positioning concerning them since the algorithm increasingly perfects the results it offers depending on the type of request that the user has. What does depend on you is the content you want to provide and what your website has. Suppose you ensure that you meet the quality standards and SEO technical aspects that are being readjusted with these updates. In that case, your SEO level does not have to be negatively affected.

Remember that Google promotes organic questions and creates new, natural, and quality content capable of answering them.

The Most Significant Updates before the Google Core Update 2020

On January 13 of this year, the American company released a first update (January 2020 Core Update). In it, Google made its intentions clear: to search all the web pages of its search engine for the most useful and relevant results in a fraction of a second. Of course, it was rewarding those sites that will add value to user inquiries.

Google has started, and this year, it has been readjusting its algorithms to put quality content before SPAM content. Also, websites that perform Black SEO, bad web positioning practices.

In May of this year, the company carried out a second update (May 2020 Core Update). It opted for the appearance of new modules incorporating new types of results such as images, videos, local modules, or enriched fragments. As always with Google updates, the company does not announce these recent changes. Users have to analyze the metrics and look for patterns that explain the classification and interaction with your website.

These two updates are the most recent, but the truth is that since 2011 Google has been working incessantly to offer the most useful results for each query.

Among them, we found:

Panda (2011): It analyzed the content and penalized the excessive use of the primary keyword and duplicate content or added value.

Pirate (2012): Google created a filter to fight against piracy and preserve the copyright of the content published on the web pages indexed in its search engine.

Penguin (2012): It rewarded those pages that naturally and progressively got links to their content for quality.

Venice (2012): It opted to boost local searches without searching by city (Google detected the location through the same IP). Also, it caused traffic to drop on national services’ general web pages.

Hummingbird (2013) analyzed the searches’ semantics to be more natural and had more consistent results. It has been one of the changes that have had the most impact. More than 90% of web pages were affected.

HTTP to HTTPS (2014): Google awarded those websites that migrated to the SSL certificate (HTTPS). It represented a substantial change for web pages and their positioning since those that didn’t would be relegated by the upgraded ones. Another of the disadvantages that this new algorithm contracted was the duplication of web pages and content.

Google Pigeon (2014): Focused on improving local search; this algorithm put local links before general ones.

Pirate 2.0. (2014): In this update of the Pirate (2012), Google awarded those web pages that offered legal downloads, and that complied with copyright laws such as the Digital Millennium Copyright Act (DMCA).

Mobilegeddon (2015 and 2016): With this algorithm, Google promoted responsive themes so that web pages were ‘mobile-friendly.’

In 2016, Google put mobile web views before the desktop version with the new ‘mobile-first index’ algorithm. If both versions differed a lot, the search engine penalized the website.

Rankbrain (2015): Continuing with the Hummingbird algorithm, with Rankbrain, Google incorporates Artificial Intelligence and automated learning to sophisticate and adjust user queries’ responses.

Possum (2016): Modified the Venice algorithm (local searches) by expanding the results sampling radius. It was no longer limited to the specific location but also included neighboring municipalities.

Fred (2017): This algorithm focused on those web portals seeking profit through their pages with tools other than Google Ads.

YMYL (2018): This update focused on combating those websites that did not have professional support in their content. Money and health websites were the hardest hit.

Neural Matching (2019): Neural matching is an algorithm based on Artificial Intelligence to analyze and identify users’ search intentions.

What Can You Do if A Google Core Update 2020 Hit Your Website?

Let’s go into it in parts… The second thing you have to know is that the Core Updates do not apply to a specific online project.

Google has nothing “personal” against your website. Unless it discovers that you have voluntarily or mistakenly gone over to the dark side of SEO and are “cutting” down “Black Hat” trails. If you are in that situation, it could penalize you. The seeker does not like cheats.

The Google Core Algorithm Update respond to changes in their evaluation criteria and content classification (or part) of the Internet. These modifications may sometimes harm you and others, as they harm and favor many other pages in your sector.

With these significant updates to its algorithm’s core, Google tries to improve its users’ quality. This is the only thing that interests it: it cares very little about how good or bad your page does.

So, in principle…

There exists no “antidote” to recover from a Google Core Algorithm Update.

When it comes to SEO, on any website, there are always things to improve. Aspects that affect users’ experience (readers, your patients) and that make things easier for Google when establishing the quality and relevance of your content.

Because its search engine does not understand things the way, we humans do. It looks for “signals” correlated with how its users establish the “relevance” of what we find on the Internet.

These “signals” are reflected in the SEO work you can do on your website. Doing an SEO audit is the best way to discover areas for improvement on any page.

SEO is not static and does not usually offer short-term results…

It is a very dynamic process in which you compete for the first positions of the results with other pages under rules that you do not know and that Google changes frequently.

Remember that SEO is a zero-sum game.

The visits you lose after an update are won by other pages that compete with you to be at the top.

By reading this post, you already took the first step: you have to understand how Google works, what an algorithm update is, and what the search engine expects from your website.

“Self-evaluation” test on the SEO quality of your website

The document published in August raises a series of recommendations in the form of questions that you can answer yourself.

It would be ideal for you to compare yourself with your competition.

Questions about the quality of what you publish on your website

  1. Do you offer original content (information), or are you rewriting or even copying – what others have told without providing additional value?
  2. Are you publishing complete and exhaustive information on the matter you address in your post (on health)?
  3. Do you develop the subject in-depth, or do you stay on the surface? Do you do better than other pages that deal with similar issues?
  4. Do you publish exciting content (of interest) for your readers?
  5. Does your post and articles’ title respond to what you develop later in the content, or are you trying to provoke an easy click with it? Google does not like the practice of clickbait.
  6. Are you sure what you post? Is it so good that you could recommend it to your friends?
  7. Is your publication so good that it could appear published or cited in a magazine, a book …?
  8. Do you have “demonstrable” experience on the subject you are talking about?
  9. The above questions have a lot to do with EAT signals and their importance on your website pages.
  10. Does your website inspire confidence?
  11. Do you convey with her the feeling of having experience and knowledge on the subject of trafficking?
  12. Is it easy to identify yourself as an “author with recognized authority” on the issues you address?
  13. Questions about the formal quality of your website
  14. Do you take care of the edition of your post?
  15. Do you check for mistakes in spelling, expression, and style?
  16. Do you publish a large number of advertising ads on your website?
  17. Do your posts look good on mobile devices? Does your website adapt well to mobile?

In summary, compared to your competitors (other websites that try, like you, to answer the questions of Google users). Does what you publish provide real value to the people who use the search engine? Is your content aimed at responding to the Google user or exclusively seeking to improve your positioning in the SERPs?

The Importance of Quality Raters

Once again, Google once also mentions its Guidelines Guide for Search Quality Assessors. I have already told you about them. They are people hired by Google to review the algorithms’ response.

They do simple searches and value them. With their reports, they help Google engineers to “fine-tune” the classification systems. They check if the algorithm works as expected or if it can be improved.

Although it is not a ranking factor, knowing its evaluation criteria will help you understand what the search engine likes. In particular, what refers to the EAT.