Digital Marketing

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11 Digital Marketing Vanity Metrics To Know and Avoid

We all believe in numbers, especially when they show that our businesses are doing well. However, not all numbers are created equal. Some metrics, often called “vanity metrics,” can give us a false sense of progress and should be avoided. These metrics may look impressive but don’t offer any real value in helping you gauge...

6 Powerful Tips For Digital Marketing on a Small Budget

People often think of expensive campaigns and strategies when they think of digital marketing. Well, it might surprise you that there are ways to do digital marketing on a small budget. All it takes is a little bit of creativity and innovation. Not all businesses have massive marketing budgets like Coca-Cola or McDonald’s. Most businesses...

How to Turn Your $5K Client to $500K Client

The growth of e-commerce has been notable, with more consumers going for online shopping for convenience and a first-class user experience. The trend has seen a surge in the demand for digital marketing services and a steep increase in inquiries and spending. As more businesses continue to leverage digital marketing, they must develop campaigns that...