Data is the driving force behind a successful digital marketing campaign. Knowing what works, what keywords are performing well, and who is engaging with your content provides you with invaluable insights. It is said that once your technical, content, and outreach strategies are in place, you should be set for digital marketing success. That being...
In today’s market, digital marketing is one of the most effective ways to drive business growth. But with ever-growing competition, it’s becoming increasingly difficult for marketers to cut through the digital noise and engage customers with relevant messaging. AI-powered, personalized digital marketing can provide an effective solution for businesses looking for cost-effective ways to engage...
Content marketing is becoming ever more data-driven, and marketers are increasingly expected to make use of all the information being collected about their campaigns. In this changing landscape, content marketers are required to juggle analytics, metrics, and reports to make sense of the data they have. According to MicroStrategy Global Analytics Study, 97% of real-time enterprise decisions...
Any business’s online reputation is imperative for its long-term profitability, especially at a time when online shopping is so popular. According to a report, 81% of retail shoppers conduct online research before buying. The overwhelming majority of online shoppers base their decisions and opinions on the reviews they read. Therefore, it is essential for businesses to...
Businesses all around the globe are rapidly embracing digital marketing services to stay ahead of the competition. Small and medium-sized enterprises (SMEs) and local businesses are no exception, and they too are increasingly investing in such solutions to reach their potential customers. According to a study, the global e-commerce market size reached USD 16.6 Trillion...
Recurring events and seasons can provide fantastic opportunities for businesses to boost commercial performance and create meaningful engagement with a wider repeat audience. The opportunities to immerse yourself in organic seasonal marketing campaigns around localized exhibitions and pop stores to vast music festivals and industry-leading shows should not be overlooked. Selecting the right keywords for...
Marketing funnels are essential for any ecommerce business. By understanding the typical customer journey, you can optimize your digital marketing strategies to increase conversions and retention rates. But the thing with marketing funnels is that they are not always successful. In fact, many businesses struggle to get their conversion funnel marketing right. If any business...
Artificial intelligence is no longer just a figment of our imagination; it is quickly becoming a reality in our everyday lives. Businesses all around the globe are beginning to harness the power of AI in order to stay ahead of the competition, and digital marketing is no exception. According to a report by Gartner, customer satisfaction...
We all believe in numbers, especially when they show that our businesses are doing well. However, not all numbers are created equal. Some metrics, often called “vanity metrics,” can give us a false sense of progress and should be avoided. These metrics may look impressive but don’t offer any real value in helping you gauge...
People often think of expensive campaigns and strategies when they think of digital marketing. Well, it might surprise you that there are ways to do digital marketing on a small budget. All it takes is a little bit of creativity and innovation. Not all businesses have massive marketing budgets like Coca-Cola or McDonald’s. Most businesses...
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