Secret Revealed: How I Quit the Rat Race and Developed My Own Online SEO Agency with the Help of White Label SEO Services

True Story: Our Partner Marketing Agency Owner who Quit his Office Job to Owning One of the Most Successful SEO Agency Around

Working in the modern climate can be a bit of a trying task. With burnout at an all-time high and more and more people growing disenchanted with the state of the modern industry and the “work until you die” mantra, there appears to be a growing unrest and general interest of becoming self-employed in modern employee groups. I, too, was one of these people, sick of working a nine to five and wanting something with more freedom. Instead of getting frustrated and letting myself burn out, I decided to do something about it. Let me take you on the journey of how I quit the rat race and developed my online SEO agency with the help of a white label SEO service.

The Background

For years, I worked in a job that I enjoyed but felt rumblings of discontent. I knew I wanted to do something more and that the nine to five mentality was doing no favors for the state of my mental health. Did you know that being overworked is one of the leading causes of depression in adults? It makes sense if you think about it. You are essentially a hamster on a wheel, running in place, and not seeing any personal results outside of a paycheck unless you are in a position with growth potential.

Unfortunately, I did not have any growth potential at all. Most of the staff above me would stay there until they retired and their children would take their place. Its a surprisingly common theme in a lot of businesses, especially smaller ones where it is a family’s legacy. I understood their standpoint and respected it entirely but also needed to find something for myself.

This leads me to begin looking into potential online work options. There were tons of options, it was just a matter of finding my niche. The issue is that I had worked in a people-centric job for so long that I was not sure where I exactly fit in. Finding a perfect little space in the modern market is tricky if you do not have a concrete goal in mind.

After a bit of digging, though, I finally struck gold: I wanted to create an SEO agency.

What is SEO?

SEO stands for search engine optimization. Essentially SEO specialists understand how Google and other search engine algorithms work and use keywords and enriched content to rank higher and higher on the searches. This draws in more clients and customers to the website or store, gaining revenue and generating interest. It is quite literally a vital tool that many businesses are just now beginning to utilize.

I wanted to get into SEO management for two reasons. First, I saw the hole in the market that I could fill as a middle man between clients and content creators. I could form an agency and help link people from both worlds to create exactly the content that would skyrocket a business into prosperity. Additionally, I quickly understood that the SEO market is not a one and done situation. Creating an article that ranks high is great but you have to continually create more to stay on top. Due to this, my second reason was simply that it is a job with a lot of potential for ongoing work and stability, especially if you do your job well.

The Process and The Struggle

So, I had my idea. I understood SEO. I even had a few writers ready to go and a couple of businesses interested. I was ready and willing to get started but immediately realized that I needed to pump the breaks and take a minute to plan things through if I wanted to be effective and efficient in helping connect content specialists and businesses.

There is a lot that goes into being an SEO agency. You have to plan your connections, have access to a dashboard with all of the tools you need to keep your clients organized and maintained, and do so much more. It can be daunting and even a bit implausible if you are just getting into the industry, especially with so many big players already existing. Fortunately, there is one amazing tool you can use to help you hit the ground running: SEO white label services.

What is an SEO White Label Service?

SEO white label services are essentially a service that allows you access to the tools an existing and established SEO company has so you can use them under your brand. It gives you the ability to work as a functional SEO industry business without developing all-new tools and structural elements. This streamlines the process and makes it much easier to get the job done right.

I looked through several different white label SEO company options and ended up ultimately settling on SEO Vendor’s product. The Free Agency Plan is a great starting point that gives you access to all of the starter tools needed to get a company off of the ground. If you are beginning your SEO venture, I recommend this product. It does not cost and makes the entire process much easier and creates a lot of opportunities to grow your brand without listing anything as an affiliation or having other names tying you down.

After starting with the free program, I soon moved up to the middle tier Managed Agency Plan, which opened up more opportunities. My business had grown and I was managing several different clients that were larger in scale so it was a little tricky to keep everything straight. With the help of the Managed Agency Plan, though, I was able to take back the reigns and get the job done right!

The communication systems of this plan and the ongoing customer and accounting support helped me get things organized and ready. It can be scary moving from a structured job to self-employment but with the right help, the transition can be relatively painless, especially if you have professionals at the ready to go to bat for you at any given moment.

The last tier of the SEO Vendor white label services is one that I have not used but have looked into. Essentially, you call and receive a quote for your company’s needs and the amazing staff at SEO Vendor works to create a curated plan for exactly what you need and want done to assist your business is growing and thriving. This is especially helpful for larger businesses that deal with a bigger array of clients and often have a ton of different activities going on at once, as it acts as an extra set of hands and eyes ready to catch mistakes and ensure that everything is high-quality and ready to go.

I have not needed this level of service yet but one day soon, I may. My company has grown exponentially and I anticipate and am confident enough to project continued growth, so I am sure that one day soon I will be sitting down for a quote and working out the terms of my comprehensive plan to get my business even further towards my overall goals.

Finding Your Place

Everyone has a dream. Whether it is being a bigshot CEO or just owning a home, there is something that makes every single person ready to fight and work. Achieving these goals is something many people assume is impossible for them, especially if they are on the larger, grander end of the spectrum but why does that have to be true? We place limitations on ourselves without even realizing it and set ourselves up to not even try.

The anxiety around leaving the traditional workplace is entirely valid. Making such a big life change is a scary thing and can make even the most steel spined, hardcore person anxious. Our livelihoods are how we pay for our entire lives and how we support our families. Changing that in any capacity can be terrifying, especially if you are making such a giant leap.

That being said, you do not have to do it all at once. Many people retain their day job while looking for ways to thrive in the SEO industry. I did in the beginning! I worked my normal hours while working on marketing my brand and getting clients and often spent the evenings getting everything done that I needed to finish. It was not easy and got stressful and tiring but I did it and can now work entirely from home on my own.

If you are willing to put in the work and fight for your dreams, they will come to you more often than not if they are realistic and attainable. Break it into pieces and take on each piece, treating them as stepping stones towards your goal. Looking at your grand goal as a series of small events makes it much more realistic and plausible and gives you a direct path to reach the pot of gold at the end of the rainbow. This mentality made a massive difference in my ability to achieve and helped me have the confidence to make the tough calls necessary to get a running start in taking on the SEO industry and finding my place in the digital world.

Quitting the Rat Race

While many people can thrive in the rat race and constant cutthroat business environment of the general industrial world, sometimes it is best to get out and reevaluate your options. I am so incredibly grateful for my ability to open my SEO agency and start working towards my goals on my own. Since then, I have partnered with amazing content creators and clients who all desire the same level of success, creating a harmonious environment where growth is happening all around. This positive space has created a nurturing space for my mental health and has helped me to better handle my life, giving me the freedom to do more and be more.

The craziest thing is that without a service like SEO Vendor, I am not sure I would have pulled it off. They are truly a life-saving company that can change your entire world. The staff is incredibly knowledgeable and seems to care about your needs and overall success, which is so refreshing. I cannot recommend them enough for someone looking to get started in the SEO industry who need a little help accessing the proper tools. You cannot go wrong here.

Your dreams and success are worth chasing. If you want to try and go the route of owning an SEO agency, there are so many different options out there to help you get to a point that makes it easier to dive in and take on the entire industry. It is just a matter of finding the right one for you.

For me, SEO Vendor was very much the key difference between success and failure. When I thought I was getting in over my head, they were there to help give me a stone to stand on to catch my breath and hold my head above the water. This gave me a strong place to make my foundation and an opportunity to learn more about the industry and how I could be a beneficial party to both my clients and my content creators. When making such a huge change, having the right team matters so, so much.

Also, I would like to say that success is subjective. You can be successful in the traditional industry and you can be successful as a self-employed person. Both are viable and valued paths that can bring great benefit and merit. It is simply a matter of preference and choice. If you are looking to start your journey into self-employment through SEO agency management, I wish you the absolute best and hope you find your perfect team! Good luck!

Jeannie Brouts

by Jeannie Brouts

Jeannie Brouts is a Marketing Manager at SEO Vendor. She has 10 years of experience in White Label SEO and online marketing. Jeannie loves writing about the latest ways to help businesses market and produce results.


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    September 9, 2020 at 2:45 pm

    Wow! Is this for real? Good For You! I am thinking of getting into this white label seo thingy.

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    September 10, 2020 at 2:44 pm

    It is always a challenge going through the rat race. But once you find the right business, eventually, you will find your peace and prosperity.

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    Laura Perkins

    March 31, 2022 at 3:01 pm

    Hey, congratulations on your success! Your story is inspiring, this White Label SEO services you speak of got me really intrigued.

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    Carolyn Dennie

    December 20, 2022 at 2:26 pm

    If you’re considering starting your own business, I highly recommend looking into white-label SEO services. They can help you get your business off the ground quickly and efficiently without having to worry about all of the technical details.

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    George Obrien

    December 21, 2022 at 12:22 pm

    White label SEO services are a fantastic way to get started in the online SEO agency world. They provide you with all the tools and resources you need to get started, and they can be a great way to learn the ropes of the business.

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