You need an amount of Internet exposure irrespective of the size of your business. It is the trend, and if you do not catch up, you are highly likely to stay behind. Certain parts of your business require a lot of your attention. Amid the responsibilities of fulfilling customer orders and dealing with other related activities, many businesses have understood the importance of keeping a keen focus on digital marketing.
However, investing in digital marketing can be overwhelming without the right approach and knowledge. Thus, the need to consider taking the route of search engine optimization (SEO) to have an assurance of a seamless digital marketing journey.
While there are various options to consider regarding promoting a business on the Internet, nothing beats SEO, whose primary goal is to ensure high ROI when rightly applied. It is 2021! Yes, you need SEO! More so, with a new decade upon us, you need SEO to survive competition, increase traffic, build a brand, and a host of other tremendous opportunities embedded.
Keep reading to learn more about the reasons, application, and suitability of SEO for your business.
How SEO Makes Businesses Rock-Solid
In the Internet era that we are in, SEO is the word of mouth, and it offers an entirely new way to increase the number of referrals at a lesser cost. Whether as an individual entrepreneur or business owner, there are numerous ways through which SEO can grow your business.
First, you must ensure that you have the right traffic for your potential buyers. Some people buy from you, and there are those whom you love because they do not stress you too much, or because they are the ones that give you the most profit.
No matter the category they belong to, people will be actively searching for your services or products, and as such, you have a responsibility to provide a platform that helps people get the right solution to their problems.
Also, in another sense, the right traffic will give you the perfect grasp of what the buyer personas are. You will have an idea of their pains and problems. These will be in addition to being able to fuel your business goals in a way that they can produce immense sales from the traffic. SEO does all of these, and more.
Without further ado, let’s look at certain ways SEO can help your business:
- Driving targeted search traffic that pertains to your industry.
- Ensuring and propelling higher exposure and visibility.
- Fostering attractive business that will trigger the increased conversion of customers and clients
When Do You Need SEO?
Some of the times and situations when you will need SEO are:
- When you desire to grow your traffic and boost your SEO
While Google makes changes to its algorithms, some strategies remain immensely profitable. Those with long-term strategies have the conviction that the focus is no longer search engines. Rather, they are your customers, what they want, who they are, your ability to predict what they need before they ask, and how well you understand them.
Thus, SEO becomes handy when you want to get over the constant need to use software and repeat tasks that contribute little to your ROI. It also becomes applicable and appropriate when you have the end goal in sight and you can strategize, concentrate on the things that matter, and apply the techniques in the most appropriate way to get the best results.
- When you seek means of gaining a competitive advantage
As a business owner, you must ensure that you do not allow competitors to win the ‘game’. That you are not invested in local SEO does not mean your competitors are not doing the same. Irrespective of how good you are and how juicy or promising your offers are, people will go to your competitors if they can’t find you when they search for a local business. Thus, your best shot is to boast your best products and services on the Internet to customers. You have a surefire means of surviving competition by incorporating SEO.
- When you desire to build your brand
Branding is typically seen as a traditional marketing strategy, but SEO is a more digitized process. Brand building requires considering your offers as a company, as well as other people’s testimonies about your company. The steps in site optimization are similar, too. All you have to do is create content that aligns with the interests and needs of your audience.
Then, find means to earn links from other websites. Bearing this in mind as you develop, your SEO strategy will consolidate your content creation strategy in line with the particular image you desire for your brand. In the long run, the online presence will reflect the ideal branding and enhance its establishment with the target audience.
Typically, the goal of SEO optimization is to improve the ranking of the site in search results. However, beyond that, you can use SEO to achieve high rankings and get more traffic. Also, to convert the traffic into leads and customers.
- When you want your audience to find your site
You can take your business in front of your target audience. That is people that are constantly searching for information. And one effective way to do that is through SEO. More so, SEO is a great opportunity to explore, considering the way consumers use search engines to retrieve information about products and services.
62% of consumers use search engines to get more information about a product or service. 41% of these consumers use search engines when they are ready to buy your products or use your services. Therefore, if you want your business as part of the process of a user’s online research, you should find means to make sure it shows up in search results for keywords about the products and services you offer. A strong online presence is very effective and can help you attain your marketing goals. It can also enhance the way your target audience researches and buys what they want in a way that suits them.
- When you are firmly interested in boosting your authority and credibility
The Internet has brought a tremendous change to the outlook of the sales process in businesses. The reason is: Nowadays, consumers can access a vast range of resources to learn about the available options before contacting a sales representative.
SEO offers a great advantage to become part of the learning process. The reason is that a combination of SEO efforts and content marketing and the creation of valuable, informative content allows you to build credibility and trust with potential customers, especially in the early phase.
- When you seek to improve user’s experience
The ultimate goal of search engines is to give users the best results for their searches. In turn, the focus of the algorithm updates of the likes of Google and co is to make sure that users are directed to sites that provide relevant content, and even more, an excellent user experience.
Hence, these days more than ever, technical factors such as site speed, usability, and mobile-friendliness play a big role in rankings. This implies that you might need some professional help with your site optimization. In addition, it also depicts that you will have to – on a consistent and continuous basis- improve the user experience provided by your site. Interestingly, if you go by the impact of the user experience on conversions, you can think of the extent of the impact on your sales and revenue.
Major SEO Services Offered by SEO Agencies
SEO agencies or service providers offer the following key services:
This involves researching the keywords, links, and content of competitors. The aim is to reverse-engineer their tactics into the companies. Therefore, an SEO provider is known for providing in-depth research on offline and online competitors to tailor the company’s strategy accordingly.
- SEO Audit
SEO audit involves analyzing the effectiveness of a web presence regarding SEO best practices. An SEO agency or service provider is vested with the responsibility to take profound research into the current strategy used by the company and analyze the areas where the company performs best and areas that require improvement. In the process of auditing, the agency considers the website features used to determine the SERP ranking. These include page titles, broken links, to mention a few.
- On-page Optimization
This aspect of SEO services focuses on content page optimization for relevant keywords, including user experience. An SEO performs the responsibility of researching relevant keywords with high quality, the strength of search, guarantee that on-page content satisfies the intent of the user’s search, and bridges the internal links gaps with reliable outbound links.
- Off-page Optimization
Off-page optimization involves building links from relevant websites. Consequently, this will drive traffic to the company’s website- the company that seeks to improve its SEO- and informs search engines of the site’s reputation.
Factors That Determine Whether You Need SEO
Every business, especially startups, have their place. There are, however, many advantages with search engine optimization (SEO), whose primary goal is to help businesses grow. There is no such thing as overnight success- you have to be willing to pay the price. You must also be willing to give it time. SEO takes a lot of time, which invariably has some monetary value.
You also have to decide whether you would prefer to spend your time or pay someone (an SEO agency) to spend their time.
In essence, this decision is crucial as it will imply that you are ready to leap SEO.
The general belief is that all businesses must have SEO. But this is not true. But the underlying idea is that SEO may be what you need if you want to grow your revenue or spread the wings of your message even further.
As such, the cost of SEO will be dependent on the following factors:
Content Management System: SEO-friendliness is not the same in content management systems (CMS). The ones that are slow to work with will ultimately cost more time and money. This will also take a toll on your optimizing ability.
Size (scope) of Work: Strikingly, the more the competition and the larger the business, the more time, cost, effort you will have to invest in SEO.
SEO Plan: There are basic and full-service SEO plans. The cost of each plan varies. Typically, SEO in the basic plan would cost about $750 per month- or at least less- for a small business working with a small SEO agency that offers a vast range of services. Conversely, the full-service SEO agencies usually charge around $2,500-$10,000 per month.
They offer several advanced services such as keyword research, website improvements, competitive analysis. They also act as a PR agency to develop numerous streams of positive brand awareness signals that search engines can pick up on. That explains the prominence of the model, including its ability to provide a higher return on income.
Although, not every business can afford up to $30,000-$120,000 per annum to get reliable SEO results. Thus, you may have to consider other appealing options. In addition to the above, the type of SEO- whether contract, hourly SEO consulting, or project-based- also determines how much you will end up paying for SEO.
When it comes to determining when you need SEO for your business, it is advisable to contact and deal with a vendor with experience, professionalism, quality, and the one that can give results. They must be distinguishable and promise and deliver more than the conventional vendors around.
Also, you will have to consider their suitability based on their ability to save you time, cost and get results through their team of experts. Optimizing your website for search engines in this Internet-driven age is not insurmountable. But it could be a bit challenging for people who have little less technical inclinations. In that case, you will need a web strategist or SEO agency that can help you attract more clients to your websites.