There is NO secret method in boosting your SEO presence online, it’s about applying common sense and business intuition. Successful brands who are currently on the first page of search engines are providing fresh quality content focusing on their targeted audience’s interest. Moreover, they also invest time in optimizing their website.
Focusing on your website means to focus on your business in the right manner. A study by Robbins Research International reveals that business owners with the right mindset will have a better chance at success.
Let me share a few more tips that could help businesses rank higher in the search engines. Below are 8 top small business SEO tips for brands who want to increase their online presence.
- Don’t spend too much time planning –Trying to get 100% results from SEO can be ambiguous and time-consuming. Remember that most online marketers have once been in your situation. Most people have been wasting valuable time looking for the “hidden secret” having little or no idea about SEO. In order to get the best result out of your SEO goal, you need to pay attention to providing a quality web experience to your visitors.
- Post Quality Content –People do research on a particular product before buying, so thereby posting quality up-to-date content will increase your ranking on search engines. When you post fresh quality content, it means that the search engine crawls your page faster. Besides your readers don’t want to waste their time reading outdated.
- Provide Help to Readers and Not Spamming Links – Off page SEO or building quality backlinks help Google and other search engines determine how relevant a post or content is to readers. But the mistake most online marketers tend to forget is that building healthy quality backlinks will naturally rank high on search engines.
- Applying the right keywords at the right place – keywords are what search results are based on, that’s why it’s important to use the right keywords at the right place in your content. This is the key to improving your presence on search results. But if your website does not have the facility for this, create a news feed or blog attach to your website and post content on your targeted keywords.
- Properly Optimized – professional SEO services would recommend optimizing your website by making it mobile friendly and easy to access on desktop plays a major role in your SEO arsenal. Making your website user-friendly with informative content will always bring repeated visitors to your page thereby increasing traffic.
- Never leave any stone unturned – Taking advantage of every part of your website like your Meta descriptions is the key that sets you apart from your competitors. A proper Meta description encourages searchers to click on your URL on search engines thereby increasing your Click through Rate (CTR).
- Channel Your Content Towards Long-Tail Keywords – To make it easy for people to locate your website, it’s ideal that you pay more attention to long-tail keywords, this helps you to target your contents towards the right audience. For example, if your long-tail keyword is “dog groomer in Beverly Hills”, it makes it easier for users to get a better picture of what services you are offering; thereby brings in more leads.
- Be Seen as an Expert in Your Niche by Creating A Dictionary Page – Visitors and potential customers like to deal with people who really understand their needs and so if your website has the latest information, it will easily convert visitors to paying clients. One of the creative ways of achieving this goal is by making a dictionary page with the aim of providing an objective and comprehensive definition. Your goal here is to provide quality information for your target audiences and not just add a few keywords.