10 Effective Marketing Strategies to Help Businesses Thrive During the CoronaVirus Pandemic

At the end of the day, the number one goal of all business owners is to find the perfect marketing pattern to be successful and fruitful in their venture. Regardless of what your definition is, we all hope to achieve professional and business success on some level or another. This desire to do well has been challenged in recent times by the onset of the Coronavirus pandemic that has been plaguing much of the globe since the early part of 2020. Many business owners are experiencing a sharp downturn in revenue and are trying to find viable ways to help make ends meet and keep themselves stable until this great storm passes. Fortunately, there are a few things you can do to help your business thrive during the COVID-19 pandemic.

Let’s explore ten effective marketing strategies that might make things a little easier on you and your business during this trying, unprecedented time we are currently in.

1. Blog Posting

A viable option that has become popular with companies now is to offer a blog or customer service center with cues and product-related data. While this may seem like extra work for no fruitful output, you can count on a blog to generate more traffic for your site and, by default, more interest in your services or products. Curating a blog with keywords targeting specific interests and questions can bring people in need of help directly to you, passively earning your income both during and after the COVID-19 pandemic. This is a very popular marketing strategy that we here at SEO Vendor can help you with through our COVID Business Recovery and New Business Survival Service, which works to assist you to keep yourself stable and afloat during the COVID pandemic through offering counseling and keyword assistance for those looking to generate passive revenue, among other services to help you ensure your assets are protected.

2. Generating Revenue Alternatively

Perhaps the most important thing in ensuring your business survives the pandemic is to generate revenue through alternative means. While you may typically deal in physical products or services that cannot be produced or completed safely during this time, you can still keep a healthy cash-flow moving through online marketing. To do this, you either shift your business online or work to grow your already online business by accruing extra traffic to your site via search engine optimization and keyword usage to target specific interests that are hot right now. People are working and staying home more than ever in recent history right now which means they are all seeking their common purchases and services in an attainable form online. Offer what you can online and you will see interest and growth via this venture, which can help prevent revenue stalling. This is similar to creating blog content, though it is more targeted towards generating interest in your product directly instead of through passive means like blog posting and content creation since you incorporate the keywords directly while still offering your services and products that can be safely delivered online.

3. Consider the Mid-Term

Short-term thinking can lead to a lot of panic and fear. Right now, many businesses are playing things by ear and trying to figure out how to adjust to this new, rocky timeline we are experiencing. This is, of course, an anxious point in time where we are entirely unsure of how to proceed in a lot of ways. While you do need to protect your assets right now, it is important to still consider what is to come and plan for the mid-term. Consider what will change after the pandemic has passed. Will there be an increased need for your product or services when this is over? Will your customers be willing to pay the same amount for your services? Do you need to adapt your methods and delivery practices to ensure they meet the changing needs of the consumer base as we come out of this pandemic? Take time to think about what is to come and plan your business venture accordingly; look at data in your industry and keep a monitor on the longterm impacts of this virus and how you can get ahead of the curve and ensure your business comes back stronger once things are back or normal or we achieve a sort of “new normal”. Being strategic is key in ensuring you are okay at the end of this.

4. Amp Up Your Skill Set

If you are unable to produce products right now or otherwise service your customers, there are still things you can do to help better your business in the long run. Try and find courses, lessons, or skills you can learn and seek out ways to better yourself in your trade. There are plenty of amazing free and low-cost options available to help you enrich your employees and provide even more service options or product availability to your customers. Explore new ways to save money while producing quality results and try to explore the finer points of your business. If you have a time where you cannot actively work, it is a good idea to do everything you can to better your business long term and ensure you can come back stronger once you can open your doors again and get back to the grindstone.

This is an especially important time to spend looking into ways to move aspects of your business into the online marketing world, as doing so would allow you to better reach your customer base and offer your services even when you cannot physically create or ship items. SEO Vendor is happy to help you explore your options and learn more about the online marketing process through our comprehensive available services.

5. Promotional Work

With over thirty-six million people reportedly unemployed following the COVID-19 shutdowns, it is needless to say that may people are carefully budgeting and monitoring their income, even with the inclusion of the CARE Act and similar efforts to help keep people safe and comfortable until they can go back to work. Despite not having the fluid income they are accustomed to, people still need necessities, comforts, and services. This means that, at the end of the day, they still need you if you fall into their definition of those three categories. Offering promotions or discounted rates can keep customers interested in your business and entice them to work with you despite the current economic restrictions that many are facing. Our CoronaVirus Survival Service includes the means to get this promotional data out there, where it can both help keep your business active and perhaps provide a bit of relief in the lives of your customers who are equally struggling during this time.

6. Personalization

With so many businesses closed, automated services are the best that many people can get when attempting to reach out with inquiries about services or products. This can be frustrating and statistically add to the feeling of alienation that many are experiencing right now due to the interruptions to everyday life and social venturing. Offering personalized outreach is a great way to strengthen the ties you have with your customers and clients, especially if you tie it into offering promotional COVID deals and pricing. Emailing your clients can make a world of difference and help remind them that despite not being able to have your doors open to the public, you are still there for them and ready to serve them in any way you feasibly can. This will be remembered when businesses reopen fully in the future and keep you in your customer base’s mind through the shutdowns, helping ensure their return once it is deemed safe to resume operations fully.

7. Amplified Social Media Presence

In this modern world, social media played a massive role in the lives of everyday consumers greatly before COVID began restricting their movements and the ability to go out and enjoy the world. Now that people are home more than ever before, social media usage has skyrocketed, as has the success of business social media outreach in helping draw in new and senior customers alike. Keeping your social media updated and interactive in a positive way with updates, promotions, and specials are key in keeping yourself at the forefront of the minds of those who are looking to hire you or are considering someone in your industry. Having a healthy social media presence can amplify your outreach and work in your favor in keeping yourself afloat during and immediately following the COVID-19 pandemic restrictions and in the long-term. SEO Vendor can assist you in creating this social media presence and in balancing your activity to ensure a maximized positive presence while providing a host of other beneficial services through our comprehensive survival system, as mentioned.

8. Keep Clients Informed

No one likes being surprised and as things change during the pandemic, it can be hard to keep up with the details surrounding each different business you work with. Keeping your clients and customers well informed about the internal decisions of your company during this time can help make them feel more considered and included, which builds a positive, open line of communication. This does not mean that you have to air out your every movement or decision but if it impacts your ability to complete tasks or provide services, you should consider creating a reasonable announcement through social media or personalized outreach email to help keep your clients informed of what is happening within your business. Their feedback on the matter will also prove beneficial in helping you make future decisions as well, alleviating some of the pressure of being the sole decision-making entity by providing insight, too!

9. Provide Alternative Services

While every business has its unique service strategy and methodology for its production, in a time like the modern COVID crisis, it might be a good idea to look into providing services that are safe for the current restrictions. For example, if you provide in-home services, it might be a good idea to pivot and look at other sectors related to your current industry that can be provided remotely or while following COVID safety recommendations to ensure you can still effectively remain open and work while keeping your customers, clients, and employees safe in the process. Some companies even have begun looking into providing services directly pertaining to COVID, like alcohol distilleries producing hand sanitizer, playing into the market, and remaining open while avoiding essential items that benefit the public greatly during these times. Alternative services are worth considering and can help to get you through the pandemic shutdowns while perhaps extending your capabilities long-term, as well.

10. Positive Outlook

Maintaining a positive presence and being reassuring publicly can make a massive difference in how your business is perceived through the pandemic. Everyone is stressed and tired. This is a very tough time for the majority of your clients so try and provide positive information where you can. The same goes for your staff, of course. Keeping in touch with your employees while they are unable to physically come into work can help keep them feeling stable and safe in their employment and foster a good sense of workplace security. Try and assist them and check in often to ensure any work they are doing remotely is going well or just to keep them up to date and well informed on business decisions as they happen. Being stable and positive during such a hard time can help keep things running smoothly and make everyone feel better about the circumstances, which will be remembered once this is over and foster loyalty among your staff and clients, alike.

We’re Here to Help

Through all of the COVID-19 pandemic trials, SEO Vendor is here to help. We will work to ensure you can keep your business afloat and successfully make any movements to online management and product regulation, ensuring you can market yourself effectively and efficiently while keeping your clients and staff informed and protected.

Josh McKay
Josh McKay
I write on the foundational concepts of search engine optimization (SEO). Learn the strategy behind great SEO, including keyword planning, content optimization, link building, and SEO for ecommerce, local search, and mobile audiences.
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Showing 2 comments
  • Loyd
    Reply

    I use Blogs to get people to see my business online. Pretty effective way. Don’t forget, always use valuable content. People love interesting content.

  • Kris
    Reply

    Nice Post! You got it right! I always personalized my products/services. Thank you for sharing.

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