The era of expensive campaigns pushing products and services through mass media has been upended as consumers, empowered by digitization, are demanding more and more from the companies they choose to form relationships with. According to Statista, in 2022, retail ecommerce sales crossed the $5.2 trillion mark and are projected to grow 56% over the...
With a potential recession looming, businesses and agencies all over the world are starting to rethink their marketing budgets and how they can best allocate resources most efficiently. In the coming times, it will be even more important to prove the value of SEO to clients and stakeholders. Marketing agencies will be tasked with implementing...
The current marketing landscape is rapidly evolving and becoming more competitive than ever before. The scale of digital transformation and the associated boost in workplace productivity and customer experience that we’ve seen across all industries is largely thanks to data. In fact, IDC estimates that by 2025, worldwide data will reach 175 zettabytes – more than double...
The success of any business demands a continuing flow of organic traffic that significantly grows each day. While content may be king, it takes visualization and high-quality SEO to drive it. In order to succeed, one must be able to tickle the algorithms of search engines like Google and Bing. The same is true for...
Digital agencies offering SEO services know how crucial a comprehensive SEO audit can be for their clients. Audits allow businesses to understand their current position in terms of visibility and authority, as well as identify areas of opportunity. But executing an audit is not always easy – especially if you’re not offering SEO services in-house....
Researching keywords for YouTube is not just about figuring out what people are searching for but also understanding how their search patterns change over time. Today’s customer journeys are much more complex, with several touchpoints and platforms influencing purchase decisions. To ensure your content is seen and shared by the right audience, you need to...
Google’s spam team doesn’t leave SEO professionals with too many options when it comes to building links. The only method endorsed by Google is naturally attracting them, so the challenge for SEOs is figuring out how to create linkable assets that will increase the probability of people in the industry linking to them. Search marketers...
Google is now able to understand the broader context of your content through natural language understanding and machine learning. When it comes to increasing online visibility, relevancy is everything. Google’s recent helpful content update highlights the importance of relevancy for SEO success. Content needs to be focused and relevant to the topic at hand. On...
As an SEO professional, staying ahead of the curve is crucial to maintaining success in driving growth for your clients. Your goal is to understand and predict changing search behaviors and sudden turns. With demand being an ever-changing target, identifying and fixing demand shifts can be difficult. Sudden changes in keyword search volume trends can...
Recurring events and seasons can provide fantastic opportunities for businesses to boost commercial performance and create meaningful engagement with a wider repeat audience. The opportunities to immerse yourself in organic seasonal marketing campaigns around localized exhibitions and pop stores to vast music festivals and industry-leading shows should not be overlooked. Selecting the right keywords for...
Bringing 15+ years of global marketing experience and cutting-edge technology to your clients.
