7 Most Effective Content Strategies to Optimize for Voice Search and Increase your Rankings

Optimize for Voice Search

It’s not new knowledge that search engine optimization (SEO) helps you earn more website traffic and revenue by ranking your website higher in search engine result pages. Even with that, you need to consider SEO campaigns for voice search.

Voice search has been around for almost a decade now. Still, with its increasing popularity in our contemporary digital world, voice search SEO is now even more compulsory than it was a few years back.

Without an SEO campaign, we know that it’s unlikely you achieve your desired rank on organic search results, and you could lose some potential customers. However, since content that ranks on top of search results would most likely appear as answers to voice search for that specific query, voice search SEO helps bring even higher quality traffic and leads to your website.

What is Voice Search?

Perhaps you already know that voice search functions almost the same way we perform our regular online searches. In simpler terms, the voice search uses a voice recognition technology to produce results when you speak into your devices such as your computers, smartphones, tablets, and other home assistant device.

Maybe due to the increase in smartphone usage and google core algorithm update, the last few years have seen more people perform voice searches via Google Voice Search and other search engines. This has made voice search a key component of several SEO services. Understanding voice search SEO and how you can incorporate it into your digital marketing strategy is no longer an option to doubt. To keep your website ranking high, you now need to optimize your website to include voice searches.

Differences between voice search and regular search

Here are some differences between speaking and typing to get results for a query:

Keywords for Voice searches are longer and conversational

Online searching using texts always depends on the specific keywords that would most likely generate the required results. The unrelated words are most times eliminated, reducing the speech to only the necessary keywords.

For instance, if you’re looking for how to make a chocolate cake, your search could either be “recipe chocolate cake” or “make a chocolate cake,” then you click the first result for your recipe.

On the other hand, online voice searches tend to be more natural, almost like conversing with your machine, which means more words and complete phrases. Arrangements like “how do I make a chocolate cake at home?” or “What are recipes for chocolate cake?” sounds more conversational with a longer length or keywords.

Voice search results are direct and straight to the point

The Google core algorithm update makes it that results from voice searches focus mainly on featured snippets from traditional searches to make answers quicker and immediate. Since Google uses knowledge graphs and snippets as responses to voice enquires, the results are prompt and direct.

The direct answers are the priority. These instantaneous responses are also read back to the researcher, which is why people are starting to prefer the voice search to the traditional search.

How to use keywords for voice search

No specific strict protocols guide the use of voice search, but as we have mentioned the differences in its characteristics from the regular search, the keywords for this search trends also differ.

Some point guiding the keywords processes for using voice searches includes:

  • Since voice search queries focus on asking questions, your target keywords should include words like what, why, where, how, and when.
  • Even though we’re most likely used to shortening the keyword phrases when doing the regular search, voice search is more of a real question involving all the long-tail keywords.
  • Filler words like “the, of, on, to the, etc.” that are most times excluded from the regular research need to be included in the voice search to make the query more conversational.

Why Voice Search is more prevalent in today’s context

There are several reasons why online voice search is gaining more attention today than ever and why focusing on this transition is essential. If you consider the increased use of smartphones for most daily tasks, you will realize there have always been expectations of this event.

People find it easier to command a search query by speaking to their device than having to type or write the keywords on screens. Technology tends to change fast with time, and sometimes it beats our abilities to keep constant track of these changes. With most mobile device producers, and major software developers aware of this, they have started to incorporate more effective and accurate voice-activated tools and personal assistants into their productions.

As more people prefer to use Google Home, Google Voice Search, Viv, Cortana, Amazon Alexa, Siri, and other voice-activated personal assistant and search tools, voice search must be a powerful SEO tool for websites.

Here are some reasons why Voice search is gaining more audience

We use smartphones

For a long while now, Google has been the most popular text search engine. You’re most likely to hear “Google this” or “Google that” about a query; next, you see someone bring out a smartphone to do this research.

Most of us use phones that we carry wherever we go. Since in many cases, they’re more convenient to use and faster than computers. For situations where you’re on the road or in the kitchen preparing a dish, and your hands are so busy that you can’t use your phone, the voice command becomes your go-to.

Gradually, the ease of use and voice search assistant features on our smartphone has contributed to the voice search’s popularity.

We prefer faster answers

As we mentioned, results from voice searches, like google voice search are always direct and straight forward. When there is a query, and people know that they can have faster responses, they tend to trail the easier path instead of going for the other option.

There’s no need to spend time typing an entire question and scrolling through pages when your answer is a speech away. With the prompter response and convenience the voice search feature offers, it’s only understandable that more people start to prefer this option.

Content Strategies to Optimize for Voice Search 

As the voice search becomes the new marketing frontier, learning when the application is most effective and commanding good results is important. For marketers and SEOs to have successful campaigns, you need to make it and habit to optimizing your content for voice search.

We’ll look at the seven most effective content strategies to optimize for voice search and increase your ranking.

1. Optimize your content

Voice search keywords are more conversational and natural than the traditional search since their entire point is to create quick and concise answers. This means for your content to be more voice search-friendly, you need to restructure the layout such that it has questions and answers.

According to Backlinko, Google results for voice search queries is only about 29 words. For this reason, you need your content structure in such a way that the search engine can get snippets from it and rank higher.

One way to optimize your content is to use pointers to divide your content into small fragments, so it ranks better.

Also, include frequently asked questions (FAQs) and question keywords on your websites. For this, use questions that searchers are likely to ask verbally. Since most queries are in question format, it’s essential to include these factors so that Google finds it easy to pull results from your website content and display them as snippets.

2. Use conversational content

For your content to gain the proper attention from voice search queries, you have to reduce your use of robotic languages in the content and make it very conversational.

Using natural languages helps increase your content’s chances of matching the verbal questions from the voice search. You also have to think like the researchers study how they make queries and understand their intents while using oral questions. Some of the points to note during this study are:

  • The question keywords your target audience will say.
  • The style of conversation
  • The most asked type of question
  • The best-suited answers for these queries
  • The answers are most likely to be displayed as voice search results.

Leveraging this helps to have an idea of what people want from their verbal search and increase your content’s chances of appearing in voice search results. Also, natural conversational tones help to engage your audiences more efficiently.

3. Make your contents easy to digest

People prefer contents that are relatable and easy to read. Using complicated tenses that don’t fit would discredit you from featuring in voice search results. Rather than trying to sound overly knowledgeable, write at an understandable level, such that your audiences can quickly assimilate with what you’re relaying.

Make the sentences short and concise to include only what is absolutely necessary. Also, use multimedia like infographics, images, and videos.

4. Create long-form content

Long-form contents are those with 2000 words or more. SEO pros already know the benefits of long-form content and how it helps regular search results. However, it’s also advantageous for voice search results.

Google has a likeness toward pages with lots of useful content that proves expertise in your field and keeps their ranks high. Studies show that google voice search prefers to favor pages that contain an average of 2313 words.

You need to create long-form content that covers almost everything about the topic you’re relaying. Remember also to break the content into subtitles to make it easily readable.

5. Improve the loading time of your page

Even though your website page doesn’t entirely load when people use the voice search for queries related to the page, the loading speed also affects the website’s rank.

People using the voice search often intend to get quick answers to their inquiries, and slowly loading pages can’t offer them just that. Websites that take too long to load are abandoned too quickly. This is why you need to optimize your website to load faster and improve your chances of getting featured in voice search results. Google Page Speed Insight is a useful speed test tool for this process.

Backlinko study’s shows that the average loading time or voice search pages are 4.6 seconds, which is 52% faster than the average loading speed of websites. With this, it’s quite clear that the page loading speed is an important factor for conversation rates on voice searches and website bounce rate.

6. Make your website responsive

Presently, a larger percentage of voice searches are by the younger generations with mobile phones and lesser patience. It’s essential to have a responsive website

Enabling your website to have a “desktop view” feature such that the user can view your website on their small-screened mobile phone the same way it would appear on a desktop makes it responsive.

A web designer can optimize your website so that it is responsive, and when someone encounters your website through voice search, they can easily find their way around the page and get what they need.

7. Leverage your location

A very high percentage of voice queries on google voice search targets the searches towards local businesses. Most people want the quickest answers to their “near me” inquiries. It lets Google know your business’s location, so when someone searches for similar businesses in your area, your company ranks for that query.

Include your business name, business category, area code, and contact address in your listing. You can also add posts on news, updates, or special deals to give your business more attention.

Optimizing your page for local searches, especially for businesses located in a particular place, is always smart. Leverage tools like Google My Business and BrightLocal to improve your local SEO and increase your chances of getting featured.

 

REFERENCE SITE:
https://www.semrush.com/blog/voice-search-optimization-7-seo-strategies-to-rank-better/

10 Important SEO Trends You Need To Know in 2021

Important SEO Trends

According to Lila Ray, “SEO Director, Path Interactive: “Above all, a great SEO strategy should start by putting yourself in the user’s shoes and asking yourself if the content is truly valuable, the brand is trustworthy, and the website is easy to use (especially on mobile).”

When we talk about SEO trends of 2021, there’s a lot of things to discuss and evaluate. The most important thing is finding out the strategies that will help you take over the SERP’s and earn more profit in 2021.

After speaking to 42 top SEO professionals, I carefully wrote down their thoughts and suggestions in this article. You’ll discover the top ten most important SEO trends you need to know, to stay on top of the search results in the coming year.

What are the ten important SEO trends of 2021?

1. Pay More Attention to User and Search Intent:

Although this is not a nutrient, it is very important to focus on the user and search intent as it changes every year. This is an essential point of focus for the best SEO results in 2021.

Jenn Mathews, SEO Manager, GitHub says “At the core, Google (and other search engines) is a place to go when people want to answer a question or to learn more about something. When we understand the nature of why people search and help them with content that provides the answers they are looking for then our business benefits from it.”

Britney Muller, an SEO consultant & Data Science Student, Britney Muller LLC, believes that SEO experts should shift from traditional methods of doing things (for instance, writing meta descriptions for every single page) that will have less value as changes are made and the algorithms become stronger.

More emphasis should be placed on understanding what happens in the SERPs/searcher intent.

According to Muller, “Google houses the world’s information and they know what the majority of people searching ‘x’ seek. Paying closer attention to search results will give SEO pros a leg up in creating competitive content in the way that searchers desire to consume it.”

A lot of SEO experts also agree with Muller’s suggestions. For Andrew Dennis, Content Marketing Specialist, Page One Power, “Google is already showing you which results in it thinks to serve users’ intent, use this data for your own strategy. For me, SERP analysis will be an important practice not just in 2021, but moving forward as search intents change and Google continues to become more sophisticated to keep up.”

Marie Haynes, CEO, Marie Haynes Consulting Inc, believes that “Google will get even better at recognizing when a searcher is looking for expert advice and will rank those posts above articles written by content writers who are lacking E-A-T. The SEO pros who will be successful in 2021 will be those who can truly understand how to meet a searchers’ needs.”

So how do you adopt this strategy? Here is a suggestion from Adam Reimer, president of Adam Reimer Marketing:

“Brands are going to need to forget about themselves and cater to their visitors. This includes:

  1. Copy that addresses the visitor’s needs and concerns and not copies the one that talks about your products, your company, or why your product is good.
  2. A quick website that renders and stabilizes fast.
  3. Not making people work to find your content or to spend money with you. No forced pop-ups, registrations, etc.”
  4. Customer Analytics, Retention and Lifetime Value

Before, the major aim of SEO was to drive traffic to your website. However, it has evolved to include so much more over the years.

Miracle Inameti-Archibong, Head of SEO, Erudite, argues that in 2021, you would be driven to make the traffic you already have, work a lot harder for you to bridge the gaps in revenue, and show return on investments. Behavioral analytics is bound to become the hot new thing in 2021.

According to Inameti-Archibong, “With Google evolving faster and faster to give instant satisfaction, taking responsibility beyond visits, as well as marrying up UX, conversion, and revenue have become even more important. Keyword volume will take a back seat and it will be more behavioral analytics – what your customer is doing, how they are doing it, and how we can get them to do more of it quicker – and reverse engineering that to the content you produce.”

Stephan Bajaio, Chief Evangelist and Co-Founder, Conductor, said, “Your post-acquisition content must answer the questions, concerns, and needs your customers are expressing in search and you need to show up for those terms. If not, you will risk others influencing them away from your brand. It will be about understanding your customer best and providing them with valuable content, or risk losing them to someone who understands them better… introduced to them by their trusted friend Google.”

Expanding on this theory, Izzi Smith, Technical SEO Analyst, Ryte, explained, “First of all, establish a process with sales and support staff to ensure that you are aware of important and incoming questions or requests that can be resolved with help articles.

Dig into your Google Search Console keyword data with common question modifiers to find relevant, existing topics that should be catered to. Make sure these are answered concisely and factually and published to a related FAQ topic page.

Help centers and FAQ sections should be created with UX at the very forefront, and should not be a single, un-maneuverable page of questions.”

2. Optimization of Brand SERPs, Knowledge Graphs & Entities:

In the coming year, tracking brand SERPs and knowledge panels will be more prevalent. For Jason Barnard, The Brand SERP Guy, Kalicube.pro., “In 2021, the reality that entity-based search starts with Google’s confident understanding of who you are, what you offer, and what audience you serve will gain enormous traction. Savvy marketers will truly get to grips with looking at their brand as an entity and start to work in earnest on Google’s understanding of the ‘who you are’ part of that trio by creating or improving their presence in the Knowledge Graph.”

Nik Ranger, an SEO Specialist, also believes that “Google has access to so much information about you, your search history, emails, social media, and other types of user information that they have the ability and means to scale personalized knowledge graphs. Qualifying the relationships between the legitimacy of author credentials to content, in addition to the way Google perceives value from content, will be ever more important.”

3. Core Web Vitals & Page Experience Optimization:

Ignoring page experience metrics is no longer an option as Google has introduced core web vitals as a ranking factor in 2021. According to Areej AbuAli, SEO Manager, Zoopla, “Websites and businesses need to prioritize for them to ensure they don’t fall behind their competitors. Make the most out of insights provided via tools such as Lighthouse and Crux API. Everything from page speed, mobile-friendliness, rendering, image optimization, and security protocols need to be optimized for.”

Rachel Costello Technical SEO Consultant, Builtvisible, advises that more emphasis should be placed on the kind of feelings a page triggers in a user and not just the accessibility or comprehension of the page.

She said, “This will involve us taking a user-centric approach with our optimization efforts, including a keen focus on:

  1. How quickly and smoothly pages load.
  2. How soon pages become responsive to user interactions.
  3. How easy a website is to use and navigate on mobile devices.
  4. The safety and security of a site’s connection as users are browsing through it.

Incorporating page experience into your SEO workflow will not only help to future-proof your website’s performance and rankings ahead of the upcoming algorithm update, but it can also help to improve UX and conversions now.”

4. All SEO Is Mobile SEO:

You must not refrain from ensuring that your content or website performs very well on a mobile scale as this is where most searches occur.

According to Jeff Riddall, VP Product and Customer Success, Mintent, “What type of experience do your users have when accessing your content and trying to find answers on their mobile devices?”

Brock Murray, Co-founder, seoplus+, firmly believes that a significant focus of SEO in 2021 would be mobile device user experience. For him, “The best thing you can do when it comes to mobile UX is to think about the user first. Simplicity in your design is the key. Also, be sure to personalize the website content and elements based on your user.”

However, that’s not the only reason why all SEO is now mobile SEO. According to Shelly Fagin, SEO Director and Founder, Highly Searched, Inc., “Google will essentially be ignoring your desktop site. Your mobile site will determine your rankings. Don’t just settle with getting passing scores and consider it a job well done.”

She also added, “It’s time to closely review your pages and make sure they are intuitive for your users, are easy to navigate, and you aren’t hiding valuable content and images on mobile devices.

“It’s OK to have a different experience between desktop and mobile, but It’s important to know that Google will no longer be ranking your desktop and mobile experiences differently. If you still have a separate mobile site, now might be the time to reconsider migrating to a mobile responsive site instead.”

5. Evaluate, Adopt, and Implement:

You must be ready to work harder than you’ve ever worked in 2021. As you access your current strategies and adopt new ones, be ready to implement them as well.

Motoko Hunt, President & International Search Marketing Consultant, AJPR., said, “Thinking outside the box will be more important than ever. The business opportunities are still out there. If it’s not where you normally look, you need to find where they went.”

Corey Morris, Chief Strategy Officer, Voltage., also stated, “Maybe this is more of a theme or mindset than a trend – but seeing it as a recognized need and something many are arriving at makes it a trend for me,” Morris said. “Now is the time to get organized, build a plan, develop a process, and get ahead.”

6. Lots of Automation:

Hamlet Batista, the CEO, RankSenseIf, said, “if we look back at the increasing number of SEO tasks that we can automate in 2020 (structured data generation, quality content, etc.), the possibilities for 2021 will be mind-bending.

“Expect the quality and quantity of the AI-generated content to increase dramatically. It will definitely create a bigger challenge for search engines to keep spam out of the index. Human-in-the-loop automation to make sure the value is high for search users will be the main focus to avoid penalties and remain competitive.”

7. Changes in SERP Layout and Functionality:

According to Dave Davies, Duke of URL, Beanstalk Internet Marketing, “Why have a page on a general topic, and sub-pages on specifics, when you can have one long page for it all and know that Google will drive the user where they need to go? Isn’t that the best of both worlds? And they’re doing similar in the video.”

8. Long-Form Content:

According to Ron Lieback, CEO/Founder, ContentMender, this is one of the trends that help you outrank your competitors. Publishing long-form content that appeals to Google’s E-A-T guidelines and people’s emotions will boost your website ranking.

He also said, “Throughout 2020, I consistently witnessed blogs over 2,000 words dramatically outperform blogs of 1,000 words or less,” Lieback said. “Expect this long-form content trend to continue in 2021, and as more and more websites follow this trend, the length will get larger – maybe even toward that 2,500-3,000 mark for a blog to rank well over others.”

9. SEO Scalability:

You should use 2021 to build your SEO scalability if you are determined to stay on top of your game and ahead of your competition.

According to Mark Traphagen, Vice President of Product Marketing and Training, seoClarity, there are three ways to do this:

  1. Write all the tasks, procedures, and workflows you do regularly. Decide which steps could be automated or handled more effectively by using a tool.
  2. Create an alert system to monitor significant changes such as the rankings of your important keywords, flip-flopping URLs ranking for the same keyword (URL cannibalization), page content changes, URL changes, etc.
  3. Set up SoPs (Standard Operating Procedures) to take care of regular tasks you can not automate. This will prevent your team from time reinventing how to do them when they are needed.

The world is changing rapidly, and 2020 has shown us that it’s best to prepare for the unexpected. These are the SEO trends to look out for in 2021, and implementing them on your website will ensure you stay ahead of your competition.

Reference: https://www.searchenginejournal.com/10-important-2021-seo-trends-you-need-to-know/389395/

What to Do When the December 2020 Google Core Update Hit Your Site

December 2020 Google Core Update

Google continues without giving us rest. Thursday, December 3, the search engine announced on Twitter that it was releasing the December 2020 Core Update. A new update of the core of its algorithms that, of course, will affect the volume of organic traffic on websites.

This update is like the last ones: confusing and contradictory. In this post, we are not going to give you new clues about what happened in May. We’re not going to fool you. Doing a simple search allows you to find different theories about what Google has wanted to reward/punish this time.

There has been some speculation about whether Web Vitals have been applied in Google’s latest major update these weeks. Some experts say that the search engine has “awarded” fast websites with a good user experience … At least I am not sure. The Web Vitals’ announcement is after the update. After the update, we have seen upward variations in websites very slow and, on the contrary, significant drops in some web pages that loaded like lightning.

What is Core Update?

It is essential to know what these adjustments consist of to understand what this new update to the Google algorithm entails.

The Core Update is the in-depth update of Google’s search ranking systems (SERPS), websites’ organic positioning. There is no single central classification algorithm, but rather, according to the American company, there are a series of factors the algorithms take into account, such as:

  • Query words
  • Relevance
  • Usability of the pages
  • Degree of specialization of sources
  • Location
  • Setting

Although many say ‘new update of the Google algorithm’ is the same as saying ‘the coconut is coming,’ it does not affect the same. There are web pages that are significantly affected, and others reinforced.

Google continually makes small adjustments to its algorithms, and many go unnoticed. Webmasters or web page owners know when they will be significant for the Internet when they have specific names. Google uses this resource to warn the online community and pay attention to those aspects that it penalizes.

The Intention behind These Updates is to Show The Most Relevant Content for User Searches.

One more point that Google always emphasizes is that a negative impact on the ranking may not signify your website’s problem. These updates are made to improve how the internet giant evaluates content in general, showing results relevant to user searches.

So, in general, you should consider creating a quality site with great content adjusted to your theme or vertical. Much more than just overcoming this Google update, but to improve your overall positioning with valuable content that your target audience cares about.

It only remains attentive to the changes that the core update of December 2020 shows us during the coming weeks. Still, as always, there will be websites that gain or lose positions in the search results. We will then understand the factors that Google has changed in this update and if it is necessary to make any changes in our SEO strategy.

New Google Algorithm Update, New SEO Reformulation:

For many, the announcement of this significant update of Google’s central algorithm (Google Core Update 2020), the third during this 2020, has been a jug of cold water. Many websites have come across this ‘gift’ just the day before Christmas with little room for maneuver. As if everything that happened during 2020 had not been enough, Google has ended up finishing it off.

How Do I Know If The December Google Core Algorithm Update Has Affected Me?

This question is around more than one and one, and that is, as we said at the beginning of the article, it may or may not affect you. Now, if you have been the lucky ones and Google has considered penalizing some aspect of your website, do not despair. First of all, you must breathe, see your ranking in the SERPs and analyze:

  1. Daily organic traffic
  2. Clicks, impressions, and CTR
  3. Visibility in the Google ranking
  4. The volatility in the results of both your website and the competition
  5. And, above all, that the content that your website offers try:
  6. Ensure information that builds trust and gives authority to the page.
  7. Participation of experts or enthusiasts who offer quality content.
  8. Avoid duplicating content or topics so that they do not cannibalize each other.
  9. Writings without spelling or stylistic errors
  10. Offer unique, original content or with own research and analysis.
  11. Provide differential value and rigorous quality control.

Now not everything depends on the keyword and your positioning concerning them since the algorithm increasingly perfects the results it offers depending on the type of request that the user has. What does depend on you is the content you want to provide and what your website has. Suppose you ensure that you meet the quality standards and SEO technical aspects that are being readjusted with these updates. In that case, your SEO level does not have to be negatively affected.

Remember that Google promotes organic questions and creates new, natural, and quality content capable of answering them.

The Most Significant Updates before the Google Core Update 2020

On January 13 of this year, the American company released a first update (January 2020 Core Update). In it, Google made its intentions clear: to search all the web pages of its search engine for the most useful and relevant results in a fraction of a second. Of course, it was rewarding those sites that will add value to user inquiries.

Google has started, and this year, it has been readjusting its algorithms to put quality content before SPAM content. Also, websites that perform Black SEO, bad web positioning practices.

In May of this year, the company carried out a second update (May 2020 Core Update). It opted for the appearance of new modules incorporating new types of results such as images, videos, local modules, or enriched fragments. As always with Google updates, the company does not announce these recent changes. Users have to analyze the metrics and look for patterns that explain the classification and interaction with your website.

These two updates are the most recent, but the truth is that since 2011 Google has been working incessantly to offer the most useful results for each query.

Among them, we found:

Panda (2011): It analyzed the content and penalized the excessive use of the primary keyword and duplicate content or added value.

Pirate (2012): Google created a filter to fight against piracy and preserve the copyright of the content published on the web pages indexed in its search engine.

Penguin (2012): It rewarded those pages that naturally and progressively got links to their content for quality.

Venice (2012): It opted to boost local searches without searching by city (Google detected the location through the same IP). Also, it caused traffic to drop on national services’ general web pages.

Hummingbird (2013) analyzed the searches’ semantics to be more natural and had more consistent results. It has been one of the changes that have had the most impact. More than 90% of web pages were affected.

HTTP to HTTPS (2014): Google awarded those websites that migrated to the SSL certificate (HTTPS). It represented a substantial change for web pages and their positioning since those that didn’t would be relegated by the upgraded ones. Another of the disadvantages that this new algorithm contracted was the duplication of web pages and content.

Google Pigeon (2014): Focused on improving local search; this algorithm put local links before general ones.

Pirate 2.0. (2014): In this update of the Pirate (2012), Google awarded those web pages that offered legal downloads, and that complied with copyright laws such as the Digital Millennium Copyright Act (DMCA).

Mobilegeddon (2015 and 2016): With this algorithm, Google promoted responsive themes so that web pages were ‘mobile-friendly.’

In 2016, Google put mobile web views before the desktop version with the new ‘mobile-first index’ algorithm. If both versions differed a lot, the search engine penalized the website.

Rankbrain (2015): Continuing with the Hummingbird algorithm, with Rankbrain, Google incorporates Artificial Intelligence and automated learning to sophisticate and adjust user queries’ responses.

Possum (2016): Modified the Venice algorithm (local searches) by expanding the results sampling radius. It was no longer limited to the specific location but also included neighboring municipalities.

Fred (2017): This algorithm focused on those web portals seeking profit through their pages with tools other than Google Ads.

YMYL (2018): This update focused on combating those websites that did not have professional support in their content. Money and health websites were the hardest hit.

Neural Matching (2019): Neural matching is an algorithm based on Artificial Intelligence to analyze and identify users’ search intentions.

What Can You Do if A Google Core Update 2020 Hit Your Website?

Let’s go into it in parts… The second thing you have to know is that the Core Updates do not apply to a specific online project.

Google has nothing “personal” against your website. Unless it discovers that you have voluntarily or mistakenly gone over to the dark side of SEO and are “cutting” down “Black Hat” trails. If you are in that situation, it could penalize you. The seeker does not like cheats.

The Google Core Algorithm Update respond to changes in their evaluation criteria and content classification (or part) of the Internet. These modifications may sometimes harm you and others, as they harm and favor many other pages in your sector.

With these significant updates to its algorithm’s core, Google tries to improve its users’ quality. This is the only thing that interests it: it cares very little about how good or bad your page does.

So, in principle…

There exists no “antidote” to recover from a Google Core Algorithm Update.

When it comes to SEO, on any website, there are always things to improve. Aspects that affect users’ experience (readers, your patients) and that make things easier for Google when establishing the quality and relevance of your content.

Because its search engine does not understand things the way, we humans do. It looks for “signals” correlated with how its users establish the “relevance” of what we find on the Internet.

These “signals” are reflected in the SEO work you can do on your website. Doing an SEO audit is the best way to discover areas for improvement on any page.

SEO is not static and does not usually offer short-term results…

It is a very dynamic process in which you compete for the first positions of the results with other pages under rules that you do not know and that Google changes frequently.

Remember that SEO is a zero-sum game.

The visits you lose after an update are won by other pages that compete with you to be at the top.

By reading this post, you already took the first step: you have to understand how Google works, what an algorithm update is, and what the search engine expects from your website.

“Self-evaluation” test on the SEO quality of your website

The document published in August raises a series of recommendations in the form of questions that you can answer yourself.

It would be ideal for you to compare yourself with your competition.

Questions about the quality of what you publish on your website

  1. Do you offer original content (information), or are you rewriting or even copying – what others have told without providing additional value?
  2. Are you publishing complete and exhaustive information on the matter you address in your post (on health)?
  3. Do you develop the subject in-depth, or do you stay on the surface? Do you do better than other pages that deal with similar issues?
  4. Do you publish exciting content (of interest) for your readers?
  5. Does your post and articles’ title respond to what you develop later in the content, or are you trying to provoke an easy click with it? Google does not like the practice of clickbait.
  6. Are you sure what you post? Is it so good that you could recommend it to your friends?
  7. Is your publication so good that it could appear published or cited in a magazine, a book …?
  8. Do you have “demonstrable” experience on the subject you are talking about?
  9. The above questions have a lot to do with EAT signals and their importance on your website pages.
  10. Does your website inspire confidence?
  11. Do you convey with her the feeling of having experience and knowledge on the subject of trafficking?
  12. Is it easy to identify yourself as an “author with recognized authority” on the issues you address?
  13. Questions about the formal quality of your website
  14. Do you take care of the edition of your post?
  15. Do you check for mistakes in spelling, expression, and style?
  16. Do you publish a large number of advertising ads on your website?
  17. Do your posts look good on mobile devices? Does your website adapt well to mobile?

In summary, compared to your competitors (other websites that try, like you, to answer the questions of Google users). Does what you publish provide real value to the people who use the search engine? Is your content aimed at responding to the Google user or exclusively seeking to improve your positioning in the SERPs?

The Importance of Quality Raters

Once again, Google once also mentions its Guidelines Guide for Search Quality Assessors. I have already told you about them. They are people hired by Google to review the algorithms’ response.

They do simple searches and value them. With their reports, they help Google engineers to “fine-tune” the classification systems. They check if the algorithm works as expected or if it can be improved.

Although it is not a ranking factor, knowing its evaluation criteria will help you understand what the search engine likes. In particular, what refers to the EAT.

REFERENCE SITES:
https://www.mediavisioninteractive.com/featured/googles-december-2020-core-update-how-was-your-brand-impacted/

Straight North Review

Straight North Review

Website: https://www.straightnorth.com/

A good marketing firm is only as good as its marketing but it can be hard to toot your horn. In these posts, we’re going to look at some of the leading online marketing and SEO firms in the business and shine a spotlight on their strengths and maybe highlight a few areas where they can improve.

We know what it is that makes a truly excellent internet marketing agency and so we’re well equipped to provide you with our insight.

Who Is Straight North?

Straight North is internet marking agency with offices in Chicago, Charlotte, Baltimore, and Washington D.C. They pride themselves on having a passionate team that pursues the best for the company and the client. They have a few schemes that give back to the community through chosen charity schemes.

They have a proven track record of success since 1997, with many big-name clients and a great network of contacts. The company has over 100 expert level employees spread across their different offices all offering help for your business and it’s digital marketing campaigns.

What Does Straight North Do?

Straight North focuses on pay per click (PPC) management, professional SEO, display advertising, and email marketing. They bill themselves as a full service online digital marketing agency with a wealth of expertise and a unique package of tracking options that put them well ahead of the competition.

They look to improve your business and sales by improving your online visibility generating direct leads and customers that are already interested in what you’re offering. They do this by getting to know your niche and business intimately to offer custom packages that highlight your strengths.

They have a strong reputation for communication and feedback with a dedicated team that focuses on delivering big results in the smallest possible timeframe. They provide easy to understand metrics and data to the client in real-time so they can track the efficacy of the marketing campaign and ensure that they are happy with the results.

How Do Straight North Compare?

So how do Straight North compare to other marketing firms that offer similar services? They certainly have the experience and the accolade of an impressive client list, but do they deliver the goods or is their marketing on their behalf their greatest achievement.

PROS

Real-Time Account Management and Campaign Tracking

Lots of digital marketing companies claim to have the most up to date tracking of their various campaigns and their goals, but none deliver on that promise quite like Straight North. You can track the leads and clicks that your advertising campaign is getting in real-time which means that you know exactly where new clients are coming from, what’s working, and what’s not.

This level of a live update, as well as the efficient communication and responsiveness of the Straight North team as a whole, provides a level of security and comfort to the client. It means that they can customize the campaign as they go when they see something working well and drop branches that aren’t to minimize spend.

Results Driven Service

Following on from the previous point, the Straight North team is driven by providing the best service possible. Not only for their job satisfaction, pride, and reputation but with the ability to track the campaign and its effect so precisely, they have to be held accountable and made to explain every decision they make. With such clear and easy to understand reporting, their clients are very well equipped and encouraged to ask questions.

If a campaign isn’t earning the client the business revenue needed to make the campaign spend worth it, they can cancel or go to another agency. This provides Straight North with a very strong incentive to always be achieving the very best for themselves and the client. They provide flexible contracts and all the campaign material is owned by the client once created, so if they do believe they’d be better off elsewhere, they do can do precisely that.

CONS

Jack of All Trades, Master of None

With such a diversified roster of services provided and with such a massive team spread out over many different offices one of the clearest drawbacks to Straight North’s service is a lack of specialization and the personal touch. A few reviews and ex-clients have said that whilst the communication and speed of delivery were excellent, they didn’t see the results they expected and the company couldn’t explain some of the choices it had made in the campaign.

This is likely owing to mixed signals and poor communication within the team themselves. The project gets passed back and forth with little tweaks here and there from each department but no collaborative focus. It could also be that these specific clients didn’t give Straight North enough time to get the campaign rolling and build the relationship necessary for it to work through.

Is Straight North Worth It?

Straight North is a digital marketing agency with years of experience and a reputation that more than prove itself and no review, or recommendation could say it more plainly than that. They have continued to stay up to date with a finger on the pulse of the industry and the new trends that present themselves daily and always go above and beyond for their clients.

It would be hard to pick out one service that they specialize in, to the point of complete expertise but the package they provide is robust, affordable, and results-driven. If you’re looking for a digital marketing agency that will work with you, for you, give them a couple of months and see what they can produce.

SocialSEO Review

Website: https://www.socialseo.com/

The world of digital marketing agencies is growing daily. Floods of new companies, freelancers, and start-ups are marketing themselves as marketers with the best way of getting you big sales and clients. But can they all deliver the results they promise?

As a digital marketing agency with years of experience under our belt, we’re fairly well equipped to see through the bravado and ad-speak and give an honest and straightforward assessment of the services offered.

We know what excellence looks like in both our own and other agencies’ specialty services. In this article, we’re going to take the microscope to SocialSEO and have a look at what they’re made of.

Who Are SocialSEO?

SocialSEO is a global digital marketing agency based out of Colorado Springs but with offices all over the United States Of America. They have grown from a one-man-band to a national brand and were recently voted the “#1 Digital Marketing Agency in the US” by UpCity.

CEO Greg Walthour used to be in real estate and back in 1996 when his boss asked him to find a way to improve their company’s website ranking online he dove deep to figure it out. Seeing the impact that SEO and digital marketing were going to have on the market and having already taught himself the basics he decided to go further and start his own business.

The company prides itself on being different without subscribing to the silicon valley image of mixing it up. You won’t find beanbags and ping pong in their corporate offices but you will find a team that has bonded and forged their own culture over the years they’ve been together. The company has enjoyed a 1000% growth over the past 5 years.

What Does SocialSEO Do?

A better question might be what doesn’t SocialSEO do? To which the answer might be cooking 5-star meals and laundry, although who knows what side-hustles and activities they get up to in their free time. SocialSEO offers a complete in-house digital marketing service which means they have specialists and experts that can help in every aspect of an online marketing campaign.

The main proponents of online advertising in the current climate are SEO management, pay per click advertising, and social media campaigns. They offer competitive packages in all three and tailor those services to the specific needs and sizes of your business. Whilst they have a huge and impressive array of big business clients to their name, they also make sure that their services are competitive to the smaller businesses just starting as well.

How Do SocialSEO Compare?

So now we know who SocialSEO is and what they do, but how do they compare to a market filled with other companies whom all claim they’re the best. Let’s breakdown some of the specifics.

SocialSEO

PROS

Proven Track Record with Faultless Testimonials and Review

When doing our due diligence and researching a company we might want to work with or recommend a client to if there is a specific campaign goal or niche that we aren’t experts in ourselves, we always check in with ex-clients as the first port of call. There is no finer way to get a measure of what they can do.

SocialSEO has possibly one of the cleanest and most impressive reputations in the business. This is rare for a company that has a presence and notoriety as large as they do. This is largely due to the transparency and accountability reporting that they provide their customers. They let you know what they are doing and how they are doing at all times so you know exactly what you’re spending your money on and how that is benefiting your business.

Expertise and Constant Evolution

SocialSEO has positioned itself at the very top of the industry in terms of expertise and innovation. They hold symposiums and share their knowledge freely with others in the industry proving that they’re not going to just sit back and coast on what they can do, but rather keep focusing on what they’re going to be doing next.

Few companies can boast the level of acclaim and growth that SocialSEO has achieved and that has been entirely built on the results they provide and the work that they do. Last year saw them awarded fairly for that and they even had advertisement slots in the Super Bowl. They’re a pretty big deal.

CONS

Overworked and Underpaid?

With such a squeaky-clean reputation it’s honestly hard to find any cons for SocialSEO. In regards to clients or lack of delivery on promised results, there seems to not be a bad word said. On some websites that rank how good a company is to work for however, there are a few complaints that you would expect to bleed into the clients’ portfolio.

Some former employees complain that new contracts start below the standard 41k, this is irrespective of experience. Reviews come yearly but you should expect to negotiate if you want to see an increase and even promotions will come with more work but don’t always come with more pay.

Is SocialSEO Worth It?

If you’re looking to boost your business online and want to start a campaign that gets you seen on a local or global scale, SocialSEO is probably one of the best companies out there to help you achieve that goal. They have an incredible reputation and years of experience behind them that they will make work for you.

Their digital marketing campaigns are custom and tailored to your needs and size and so you’ll have to contact them directly for a quote but even though they have a mammoth-sized reputation, they’re still competitively priced with the rest of the market.

Victorious Review

Victorious Review

Website: https://victoriousseo.com/company/

The internet is a great place to grow your business, especially if you’re a business that specializes in growing internet business. Digital marketing agencies use the tools that they know best to boost their online presence and advertise their skills to a global market.

But with so many of them out there, how do you know which one is right for you? They all claim to be the best at what they do and given the fact that they’re essentially the most modern iteration of the ad man, how can you believe any of it?

In this article we’re going to take a closer look at the Victorious digital marketing agency and what they do. We know the business inside and out being in ourselves and so we’re fairly well situated to give you a fair assessment of they do or don’t do best.

Who Are Victorious?

Victorious is an SEO agency based out of San Francisco. The company is relatively young with a team made up of passionate and driven individuals looking to make an impact in the industry and they’re already doing so. They’ve received critical acclaim and were recently ranked the #1 SEO company in San Francisco and #8 on the global market by Clutch.

Their core values are on people, both those in their company and the clients they serve. They put the priority on creating innovative and thoughtful campaigns that are crafted with a personal touch. By focusing on the people and the voices that a business is made up of can help connect them to an audience and build trust and relationship.

What Does Victorious Do?

As an SEO agency Victorious focuses solely on increasing your business online visibility. They make sure that you are getting seen by the right people at the right time to generate leads and sales. Without professional help to many businesses expect to grow by reputation and hard work alone, but the digital world doesn’t work like that and they specialize in getting you the attention you deserve.

Other companies diversify and offer a wide spread of different online marketing tools in-house but Victorious knows what they do best and they are dedicated to improving, evolving, and making that one expertise the best that it can be. They know search engine optimization and what it takes to get your business in front of the right sets of eyes.

How Does Victorious Compare?

Like most digital marketing agencies Victorious works with both small and large clients. Every campaign is different and they need time to make their magic work. But how do their services rank against others on the market? What makes them stand out?

PROS

Victorious claims that they don’t care about SEO. But what does that mean? Going back to their focus on putting people first essentially boils down to the fact that they will work as hard as they can for you because it’s a partnership. They want you to succeed, because if you enjoy success, then so do they.

It’s not some altruistic love of helping people, well it probably is a little, but this is a hungry and results-driven company that wants your campaign to go above and beyond the projected to become something epic. They’re all in and they’re custom crafted and unique SEO campaigns are designed to deliver big results in a small time frame.

Mad Science

The company mentions a few times its proprietary methodology, which involves the latest in technological advances to deliver scientifically-driven SEO strategies. The industry and algorithms are all evolving at breakneck speed and companies need to keep up or be left behind.

The reviews and the testimonials all speak to how their “people first” core value provides clear communication channels with great analysis and transparency into precisely how the campaign is being conducted. They want to show you the great work that they’re doing and the invite you in at every step to provide feedback and collaboration. The science, values, and results all seem to agree with the campaign goals because they have a huge list of happy clients.

A Personal Touch

A lot of companies say they have core values, or they make a lot of bold claims about what they do and don’t do. And we’ve already spoken at length about Victorious and their people first attitude but it really and truly is at the heart of all that they do. If you read through the testimonials and reviews, you’ll see account after account of how much they care and how attentive they are.

This comes from building relationships, not just of success and partnership but actual relationships from one human to another. The campaigns are not micromanaged into oblivion by a thousand faceless names like with other agencies. You have a point of contact who is available 24/7 to answer questions and give you updates about the campaign. It’s something that is far too often overlooked.

CONS

Laser-Focused On SEO

This is less of a con and more just something to consider if you’re looking for a digital marketing agency. Victorious is one of the best there is at SEO, but that’s the only service they offer. Other agencies and companies try to at least have a team in house that can also offer other aspects of an online marketing campaign like PPC advertising, email campaigns or social media marketing.

Those same companies might underperform in certain areas through over-diversification but there is something to be said for the convenience of having everything under one roof.

Is Victorious Worth It?

If you want to know why your business isn’t being seen online, in the local market or in a much wider one they can tell you where you need to focus and help you to quickly climb the ladder to start ranking and raking in new clients.

They are SEO specialists and we mean that their team is incredibly passionate and talented at what they do. But don’t let us tell you, contact them yourself and get a quote for your business.

If you have any other questions or want to know more about our range of services drop one of our own immensely brilliant team a line today. What are you waiting for?

Boost Or Boo’s A Boostability Review

Website: https://www.boostability.com/

Here at SEO Vendor we know what it takes to provide great SEO and digital marketing services to our customers. We’ve been in the business long enough to know what to look for in other companies and even those that we would recommend for specific niches or services.

We’ve been putting together a list of articles that go into a little more depth about some of our competitors and contemporaries to help you make an informed decision about which agencies might be the perfect match for your needs. Today we’re going to look at Boostability and give you an idea of the services they offer and what they’re best at.

Who Are Boostability?

Boostability is an SEO and digital marketing agency that focus on helping to build up the online presence of small businesses. Founded in Utah in 2009 they have over a decade of experience in the market and have received a decent amount of awards and recognition for their specialization in cost-effective, entry-level online marketing plans.

What Does Boostability Do?

Boostability employs a wide array of different techniques to boost their client’s visibility online. This starts with website optimization and the first month working with them will see them fixing any broken links and meta tags to get your business trusted and recognized by search engines. From there they will begin to work on link building and depending on the plan you choose to take with them will even begin guest posting and creating content to boost the speed at which you see results on this.

Boostability is one of the most affordable agencies available which makes them very attractive to small businesses or those that haven’t tried digital marketing before. They are experts at laying down the groundwork to a successful campaign and getting your website and online market visible and attractive to a whole new client base.

PROS

So now we know who and what Boostability does, but what sets them apart from other agencies and SEO companies offering the same services? What makes Boostability special? And what potentially lets them down?

Cost-Effective Campaigns and Contracts

As mentioned before, with Boostability the price is right. This doesn’t mean that they’re cheap or that they cut corners though. They offer custom-built packages that start as low as $250 a month. They are also very clear and upfront with both their costing and contract length which is surprisingly a rarity amongst most digital marketing agencies.

This low cost and clear communication make them perfect for small businesses looking to test out just how much benefit can be had through a digital marketing campaign and they can help you get started even if you choose to take your businesses to a more well-rounded company later down the line.

Free Reporting and Online Dashboard Service

Boostability also offers a completely free foot in the door service that will give you a good idea of your websites standing as it is. If you visit their website you can input your site to have an evaluation and report built for you. After this, you are understandably prompted to chat with a member of their team to help you understand the data and what options might be available to you going forward but it’s a useful tool even if you’re just curious.

In the same vein, they offer this reporting technology to their clients going forward and as well as clear communication throughout the campaign you can check in manually to see what they are tweaking on your site and precisely what effect it’s having to improve your visibility.

Expertise in Getting the Ball Rolling

It’s fair to say that Boostability’s focus is in the initial phase of boosting your online presence. They know the ins and outs of taking you from complete amateur to functioning professional in terms of digital marketing and SEO. There are so many baby steps that have to be taken to improve your ranking and be seen by the search engine algorithms these days and they have done well in keeping up with the latest trends and evolutions.

Whilst their services are limited to those focused on SEO and getting your page ranked amongst the first, they are very specialized in doing so and so it makes it a very cost-effective approach.

CONS

Lack of a Wider Variety of Marketing Services

Boostability is a great start in the world of digital marketing; they can help improve your business’s online credentials even after their minimum 3-month contract. But once they have your site functioning as it should, with proper tags, SEO, links, and content, there is little room for improvement from there. They lack the aftercare and follow up packages that other digital marketing agencies can provide.

They can only take you so far and once you’re there you’re likely to be better off searching for a company with a more comprehensive list of services to continue seeing growth and progress.

Contract Length

Whilst it should be said that especially at the founding stage, it does take time to see results in the SEO market, and even though they are offering great value contracts, they do still require a minimum 3-month contract for new clients. There are other companies out there that can fast track this and help you see results quicker, there are many more that don’t have minimum contracts at all and instead rely solely on the results they can provide.

Services as Boostability are focused on those new to the market and with little to no previous SEO engagement, it is a fair amount of time for them to be working on the basics and if you don’t see results after that, start asking questions.

Boostability is a great choice for businesses looking to take their first steps into SEO and digital marketing as a whole. They offer a cost-effective contract that will see your page rise through the search engine rankings through their experienced and focused campaign approach. However, once you’re through with the initial build they have less to offer than other agencies with a fuller array of digital marketing services to offer.

Launching a Creative Campaign with Avalaunch Media

Website: https://avalaunchmedia.com/

Finding the right digital marketing agency can be a tough search. There are so many different factors to consider and everyone is claiming to be the best at what they do and using the same skill set they promote their customers with to promote themselves. It’s impossible to know what’s real and what’s not.

We have been working with other companies, customers, and businesses long enough to get a good idea of what to look out for and what different agencies specialize in. Today we’re going to look at Avalaunch Media who are one of the highest-rated in the country, but how and why have they achieved such accolade?

Who Are Avalaunch Media

Founded in 2005 Avalaunch Media is based out of the silicon slopes of Salt Lake City, Utah with an additional office in San Francisco. They have 15 years of experience behind them and a wealth of extremely high profile clients such as Ancestry.com, GoPro and Red Bull to back up their claims to fame.

As a company, they have 8 core values that they cultivate in their office and team. Core value #1 is to “create believers”, they do this by offering tangible results and by creating a culture in their team built on optimism and a great attitude, which is core value #2 “project positivity”. Core values 3 and 4 are to “be proactive” and “deliver distinguished service” which is all about creating new creative own paths and then following through on those plans, the word is your bond.

Core value 5 is to “thrive on communication”, which is sage advice for many marketing agencies who rely on monthly catch-ups as their only outreach, expect updates on your campaign and the ins and outs. Core value 6 is “trust the team” which is more about how they interact as a unit themselves and lift each other up to deliver the best for their customers. Core values 7 and 8 are to “initiate innovation” and “enjoy the ride” which as a company that has been in the game as long as they have means they’re still experimenting and adapting with the ever-evolving industry.

What Does Avalaunch Media Do?

Avalaunch is a digital marketing agency with a focus on creating sharp and professional-looking visual content campaigns that capture the attention and hearts of those that see them. At this stage, they’re a larger agency themselves and it’s fair to say that their focus is on larger clients. Whilst they do offer services to small businesses when they have clients as big as Coca Cola and MTV in their portfolio it’s unlikely they’re going to be your first choice for a startup.

Just as they have the 8 core values for who they are and what they encourage and champion within their team, they also have what they call the 8 pillars of digital marketing which talks about their focus when it comes to their campaigns. Which are as follows:

  • Branding and sales collateral
  • Content marketing
  • Marketing automation
  • Paid media advertising: pay-per-click (PPC), display, and YouTube
  • Public relations (PR)
  • Search engine optimization (SEO)
  • Social media management
  • Web development

PROS

High Profile Agency with a Client List to Match

It cannot be stressed enough just how important your clients are and how having big name brands coming back to your agency, again and again, is both testaments to the quality of your work as it is beneficial to your profit margins. Avalaunch is doing something right and their list of high-profile clients is staggering.

Ancestry.com, Expedia, GoPro, Microsoft, Red Bull, Hilton, Intel, Linkedin, 1800Contacts, Coca Cola, MTV, BlendTec, to name just a few. If they’re good enough for brands as big as this imagine what they could do for you.

Visual Content Specialists

Avalaunch has built its name by building some of the most sharp-looking and memorable visual campaigns for their clients. Whether this is through social media, interactive graphics, motion graphics, infographics, or any other kind of graphic, they specialize in catching the eye of the audience and directing them to their client campaigns.

When you think of just how global and big some of their clients are then it’s fairly likely that you’ve seen some of their work yourself and if you’re looking to sprinkle some of that magic onto your own business you’d be hard-pressed to find a better agency.

Expertise in a Wide Array of Services

With many years in the industry running successful campaigns and building their brand and reputation as well as their team and profits, it’s understandable that Avalaunch Media has attracted and trained a spectrum of talented individuals focused on all aspects of running a digital marketing agency.

They know the ins and outs of the industry well and are constantly adapting and experimenting to ensure they stay at the forefront of new developments, techniques, and trends. They have a wide variety of different services to offer and build their campaigns around.

CONS

Lack of Support for Smaller Businesses

We mentioned it earlier but it should be stated again. This isn’t the company you are likely to want to hire to build you up from the ground floor. If you can afford them we are sure they would help skyrocket your brand into the stratosphere, but it may be hard to budget for smaller businesses.

That said they do offer campaigns customized to the needs and specific niches of their clients and if you wanted to reach out and have a chat they’re sure to hear you out and make recommendations.

Avalaunch is a brand with a sterling reputation. The feedback, testimonials, client list, and even their branding and website speak of an agency without equal who will go above and beyond to deliver a campaign with massive results. If you’re a medium to large-sized business with the budget for them you’re unlikely to find an agency that can do it better.

As with all digital marketing agencies, the services and campaign they offer will depend on precisely who you and your business are your niche and your needs. If you want to discuss options and get a feel for what might be a good fit drop Avalaunch or one of our helpful team a line today to get the ball rolling.

WebiMax Review: Getting To the Max of Your Web Potential

Website: https://www.webimax.com/

When it comes to online presence a business can be made or broken at the click of a button. The World Wide Web can be a fickle and sticky one to navigate by yourself or to the non-initiated and a slight misstep can see you hung up and feasted upon.

WebiMax realize that an online reputation is one that needs careful and professional oversight and sometimes it needs a complete overhaul. They are specialists in online reputation management and one of the first businesses you should call if you’ve built up some bad press online or are on the receiving end of a smear campaign.

WebiMax has a great online reputation, but if they can’t look after their own why would you trust them with yours? Are they as good as they and the rest of the internet are saying so? Let’s take a look at the company in a little more detail and find out.

Who Are WebiMax?

Based in Camden, New Jersey, Webimax was founded in 2008 by web entrepreneur Ken Wisnefski. The founding pledge and backbone of the ethic of the company is excellent customer service with Wisnefski vowing that a great business is built on treating it’s customers how you would like to be treated yourself.

To this end, he has put his money where his mouth is and offers his email and direct line extension number on the website encouraging existing customers and new prospects alike to contact him personally with any concerns they may have or questions. He takes his position as leader of the company very seriously and believes that trickles down from the top to the whole team.

They have won multiple awards over the years including being named one of the most promising companies in the US by Forbes in 2011 and then the fastest growing company in New Jersey by Inc. Magazine. They have been given the “Best Places To Work” title by numerous different bodies and on multiple occasions in and around the Philadelphia area.

What Does WebiMax Do?

WebiMax offers a range of different services other than just online reputation management and crisis control. They are specialized in creating a positive visibility on the World Wide Web and so they have perfected the full array of services and strategies employed by any other digital marketing agency to achieve that goal.

WebiMax likes to customize the campaign to the specific needs and goals of each customer and so no two plans will look the same. This is true of any good digital marketing agency and what might work for one, wouldn’t for another. Following in the footsteps of their founder the company takes a keen interest in listening to their customers to custom build packages suited to them.

How Does WebiMax compare to their competitors?

So now we know who WebiMax is and what they do, but how do they compare with the other businesses offering the same services. Let’s look at what makes them special.

PROS

Transparency and Training

If there is one thing that will put a client off a company or service provider faster than others is if they can’t see visible results. When it comes to online reputation management or digital marketing weighing up just how valuable an investment has been can be even more difficult, especially when the reason you hired an outside firm in the first place is that it’s not your field of expertise.

WebiMax provides clear feedback, campaign analysis, and reports on how your campaign is performing, the effect it has had, and how they will evolve and shift focus going forward. They are happy to spend time with their customers ensuring they are kept fully abreast and answering any questions regarding why or what they are doing.

They also provide training and tutelage materials on their website to show you precisely how they go about targeting specific areas of the campaign and why. If you’re looking to get into digital marketing yourself or train up a member of your in-house team it is an excellent resource.

A Coat of Many Colors

As mentioned before, WebiMax is a fully functioning digital marketing agency, they have access to a wide range of different skill sets and tactics to build you a custom campaign that targets the precise niches and areas that your business needs to improve your online reputation.

To push down or suppress any negative press, they will help to create new positive content and use their understanding of SEO to promote it and your brand onto the first page. They will continually monitor your brand’s presence and alert you of anything that could potentially require a shift in focus. Should a crisis arise that would result in floods of negative press, they have a team trained specifically in management and mitigation.

CONS

The one downside to WebiMax is that whilst they have a beautiful and well-designed website. It’s a little lacking in the specifics of what a contract with them might look like. It’s not a fault of the brand as this is fairly common across an industry that is built on very specific niches and custom-tailored action, but it can make taking the plunge a little difficult to the uninitiated.

It means that potential new clients would have to reach out with a phone call or email before they can start to get a feel for the costing, contracts length, and specific action plan for their business and that might be more than they’re willing to do if they’re unsure of the return on the investment and just how effective this company may or may not be.

WebiMax has a great reputation, if you look into their reviews and testimonials you’ll see streams of people attesting to that. They claim to have a 95% retention rate with businesses renewing their contracts month after month, which also mean they don’t lock you into lengthy contracts and you can judge them on the results they get for you.

If you are in any way on the fence, drop them a line or send an email to Ken Winesfski himself to answer any questions you might have or get in touch with a member of our team if you need more information on any of the topics covered.

The HOTH Review: Outsourced SEO White Label Services For SEO Experts And Agencies

Here at SEO Vendor, we work with other companies regularly to provide our customers with the best services and results on the market. We regularly are checking in to see what other companies are doing.

We have extensive knowledge of what we do best and what other companies like us are offering. We’re perfectly situated to critically compare and contrast and take a deeper look at just what a good SEO package looks like.

In today’s article, we are going to look at The HOTH and the range of different SEO packages that they offer, how they work, and whether it’s worth it. Read on if you want to find out more about The HOTH and what they do.

Who Are The HOTH?

It may have a cute name that conjures up images of tauntauns and snow but this is a professional SEO company that takes the business as seriously as their savage little mascot does. HOTH is an acronym for ‘hittem on the head’ which is the basic outline for their entire ethos; going out into the world of the internet to go to bat for their customers.

They claim to put the customer first with an impressive promise of round the clock access to their team so any questions or concerns can quickly be put to rest. They also make a big promise in terms of a results-driven relationship with no contract to lock you in for longer than you want to stick around.

But do they get those results?

What Does The HOTH Do?

So The HOTH has two primary target audiences. They function as a B2B (business to business) company outsourcing and reselling their SEO packages through and to other SEO companies as well as to their clientele of businesses looking to grow their audience and online traffic.

The standout takeaway from this though is that they label their services as white label SEO to be resold by other SEO companies. This not only establishes them as an expert in the field able to take on their contracts as well as other companies too. But it means that they have a whole market that many other companies have overlooked.

They have a range of different packages and price points for you to choose from whether you want to learn SEO for yourself or rank a local business at the top of search engine results. It’s best to talk to them yourself to find out precisely what package or offering might suit.

How Do The HOTH Compare?

So now we’ve established the basics, how do The HOTH compare when ranked against other companies providing similar services? Well, let’s get stuck in.

Pros

Excellent Customer Service

The HOTH would happily tell you that their customer’s satisfaction is their number 1 priority, but we’ve all heard that countless times before. However, in this case, it does seem to be the case. By making themselves readily accessible and taking the time to answer questions and explain what they are doing to their customers they build a relationship and are genuinely committed to it.

Too many SEO companies will bombard you with graphs and mumbo-jumbo hoping that you won’t question, understand, or bother them past that point. In their mind, it frees them up to focus on the technical side of things. But it also loses them a lot of clients as they don’t really believe or get the results they expect.

Results-Driven Relationship

Another annoying habit in the SEO market is one of the binding fixed-term contracts. Now we understand why they do this. Good SEO does take time and especially with small or new companies it will take a while to start seeing a real or impressive return on your investment. Many SEO agencies are worried that their customers won’t understand this and so only offer packages at a length of time that nets them a sizeable paycheque but also presents an impressive return on that to their clientele.

Following on from treating their customers with respect and time, The HOTH is happy to explain the processes and results that they are giving at any time and so offer rolling and flexible packages to their customers. This is what belief in your product looks like.

Broad Range of Different Products

The HOTH has been around for a long time and has established itself as a link building expert. They have now built that into an online marketing business that offers practically every service thinkable all under one umbrella.

This allows them to offer very niche and personalized packages that will suit and build your business or customer base in the ways that you need without having to subscribe to extra add-ons that you don’t. The best way to pick out the best package for you is to contact them and have a chat about what you are trying to do.

Overwhelmingly Positive Reviews and Testimonials

Following on from the three points above The HOTH has been busy building itself a sterling reputation for quite some time now. They have thousands of happy customers leaving video reviews and testimonials which you can view on their site.

The major take-home though is the points listed above. With a lot of praise directed at their copywriting and blogging services also. But don’t take our word for it, let their customers tell the story.

Cons

Pricing

It’s hard to find fault with a business we have as much respect for as The HOTH but if there is one thing we can perhaps chew on it would be their pricing. Let’s start by saying the value you get for what they are offering is well worth it. But if you are a smaller business or just starting, it may be that their expertise is still a little out of your comfort zone.

Take a blog post for example. Where you could hire a freelancer for $20 they charge $70. Now admittedly that freelancer will not be including SEO optimization or keyword research in his price, nor will it be passed through their rigorous editing team.

Is The HOTH Worth It?

Due to their reputation, their excellent customer service, and flexible packages, if you are considering trying out The HOTH’s services for yourself, we would recommend you do just that by having a chat with them.

As far as we’ve experienced you are very unlikely to be disappointed.