In the digital world of today, you must already have an idea of what search engine optimization is all about and how it can help your website. You would probably also know that without optimizing your website for search engines, you will risk being invisible. A website without search engine optimization means no traffic, no traffic means no visitors and no sales, and no money. It would really be bad if no one is visiting your site as it would eventually result in huge losses. So whether you are an amateur or professional you need to carry out proper search engine optimization of your website.
There are two types of search engine optimization techniques, one which is the one done on your website backend, otherwise known as on-page SEO and the other one is off-page SEO. We will look at Off-page SEO in detail in this article to know why and how it can help you to get more traffic.
What Is Off-Page SEO Exactly?
Off-page SEO is those search engine optimization techniques that you carry out outside your website back-end. Off-page SEO majorly consists of getting quality links to your websites. It is safe to say that the more quality links you have to point to your online content, the better off-page SEO you will have.
Off-page optimization is a very important technique when you are optimizing your site for search engines. A good website that needs search engine traffic cannot do without off-page optimization. The objective of this type of SEO is to get the best position possible for a specific set of keywords which would mean more people visiting the website from search engines and other pages that linked to it.
How Off-page SEO works
Generating backlinks to your website is the most important part of off-page SEO.
Why do you need to get backlinks? Search engines see backlinks as a vote of confidence on your website. It simply means that if more people are linking to your website, search engines will tend to believe that you have something valuable on your site and will always rank it high. The simple logic is that if more people are talking about you then you must be popular. Search engines use the same analogy when determining which site to rank first on the search engine result page making use of other sites linking to your own site… So if you have more quality inbound links to your website or blog, then your website or blog will have better chances of ranking higher in search engines.
Websites Need Off-page SEO?
Like we stated above, off-page SEO is all about building quality backlinks to your website. With current search engine algorithms; backlinks form the backbone of your website which will render your website invisible when your site lacks optimization.
The more quality backlinks you build to your blog, the more you will rank higher in search engines and the more visitors you will receive which will translate to making more sales and more money. Without adequate off-page SEO, your site will always be behind that of your competitors. Businesses can increase the number of links they have pointing to their website by carrying out off-page optimization services.
Off-page SEO determines your position on the search engine result page. It accounts for about 90% of all your SEO efforts. This does not mean you can ignore on-page SEO as they are the foundation of your website. However the more you build quality backlinks to your website, the more increase you will see in your position on the search engine result page. Most successful website spends lot of money to maintain their position on search engine. If your site is not spending enough to increase the number of inbound links you have pointing to your web pages, then you might find yourself sliding down the rank order.
Do you want to increase the credibility of your website? Then get involved in more off-page search engine techniques to help you increase the relevancy and credibility of your website.
How can you do this? When you visit authority sites like Wikipedia.com, webmd.com, wikihow.com, buzzfeed.com, among others; these sites write the sources of their quotes after each article. These sites are perceived as an authority as they are being cited as a reference. Not only will they get a higher rank in search engines but net surfers will also see your site as a credible source of information.
Off-page SEO without a doubt is very crucial to the survival and success of every website. It determines where you rank in search engines and also helps you to drive targeted traffic to your website. Most metrics used by search engines are based on off-page SEO. If you want to move your site up the ranks in search engines then you must focus on securing quality links for your website.
7 Off-Page SEO Tactics to Build Your Reputation Online
Off-page SEO is the other side of on-page SEO. In essence, off-page SEO deals with those tactics which you can employ externally to your website. You will find many articles and books that explain how to do both on-page and off-page SEO.
So I guess you did the basics. You have sent the URL of your site to search engines like Google. And you have already submitted to directories. That said, here are seven effective tactics that companies must use to improve their ranking in search engines.
Tactic 1- Blog Commenting and Forum Posting
Blogging is probably the most effective way of improving Off-Page SEO. It is interactive. It is updated frequently. And it’s very fast as well. This translates to efficiency. Specifically, companies that blog generate 67% more potential customers than companies that don’t blog.
Forum posting also improves your overall SEO because it builds incoming links to your website. Google evaluates your site, in part, based on the number of quality links from other sites. As you post or comment on forums, your presence will generate links. This takes time but is worth the investment.
Tactic 2 – Content Sharing/Managing
Three years back, content marketing created a stir in marketing circles. Today, content marketing is more than just a rumor. It is part of mainstream marketing. Content marketing includes article marketing, the web, white papers, case studies, content, etc. So how does this affect SEO off-page?
It is one thing to create content, it is another to curate and share it. Share content using three methods: (1) Social media channels like LinkedIn; (2) Video sharing sites like YouTube, in particular, and (3) Presentation sharing sites such as SlideShare. Highly informative and shareable content will drive traffic to your site immediately.
Tactic 3 – Link Building
Link building appears more technical than it sounds. Again, it is necessary to focus on quality rather than quantity. Google always assigns Page rank based on authority. So if you have external links linking to your site, Google recognizes this and gives you a higher rating. But how do you get authority site links?
The answer is to create relevant and useful content. Nothing attracts viewers to a website more than unique content. It can be just text, audio, or video. But original and shareable content will improve the number of inbound links.
There are Affordable Ways to Earn Backlinks Through Content Management and let me share them with you here:
Link building remains to be significant because aside from being one of Google’s top three ranking factors in Search Engine Optimization, it is also crucial to building the credibility of your brand and it is an essential part of a PR strategy. People are more likely to buy products and services from familiar brands, which is why mentions from reliable and established online news resources can help your brand gain people’s trust.
Even though link building is tough since you need to conform to Google’s guidelines, you should know that there are link-building strategies that are more affordable to implement. Link building strategies based on content management principles will not only help you get backlinks since it can also increase the possibility of social shares with referral traffic.
Here are some content management strategies that will make you earn those links:
Interviews
Interviews with the right people enable you to share fresh ideas that can help in gaining new audiences and expanding your connections. Conducting interviews with experts and influencers is a great strategy for brand publishers. Highly informative interviews have higher chances of being shared online that’s why you should have a thorough preparation to maximize its outcome.
Prepare sets of questions ahead to avoid wasting time during the interview and to make sure that you ask the right questions. The secret to an informative interview is curating questions tailored around the expertise, recent works, posts, or research of the expert. This way, you can show the expert that you are genuinely interested in what they say which will increase their response rate.
To make sure that you get backlinks, look for someone who includes the list of works they have contributed to in their portfolio when choosing an expert to interview. Some experts have a section for this on their website.
Feedbacks
Link building can also be carried out through posting feedbacks. Every company values their customer’s feedback which is why most of their website has a dedicated section for people to voice out their experiences and questions. Your primary goal in this strategy is to get your feedback posted on their website so you can get a backlink. Chances of getting your comment published are higher when you reach out to newly established brands.
In writing your feedback, make sure to share your overall experience and how the product has improved your way of living. Be careful not to overpraise to make your statement more credible.
Lost Links
Keeping track of your competitor’s lost links can also help you in link building. Lost links are links that no longer exist after being deleted by a webmaster. Monitoring lost links gives you an opportunity of earning a link from that brand. Once you have found the lost links, all you need to do is to produce content that is relevant to that brand. Although this method requires a lot of effort, the returns of earning links from brand mentions will be worth it.
White Label Link Building
Link building requires a lot of work and expertise for it to be effective. If you would like to consider adding this to your list of services, it will be wise to utilize white label link building. In white label link building, you are guaranteed to provide expert link building without the need of studying the technicalities. Link building is hard work so it will be best to leave this to the experts so you can focus on the things that you are good at.
The importance of content creation and link building in PR is undeniable. To get the best results, do not hesitate to have a partnership with experts in the field. Remember that in today’s age, it is important not just to work hard, but to work smart. For more information, visit our white label SEO service
Tactic 4 – Submission of Articles and Press Releases
Article marketing, as well as press releases, are two proven tactics to improve your off-page SEO ranking. They take more time, as you develop a reputation and a following, but they are very effective. You will get increased inbound links by publishing your articles and press releases to other websites that distribute articles. You will see an increase in traffic and potential customers over time as you build your brand.
Tactic 5 – Yellow Pages
Do not ignore the yellow pages. This is vividly “off the page” and “old school” – but it works. Yellow Pages help to promote your business locally. And you can register your business for free, making it an inexpensive way to build your business’ reputation. Today’s versions are Google Maps and Yahoo Local works. Use these methods online and offline to fatten your SEO reputation.
Tactic 6–Search Engine Submission
Search engines would eventually find your site online, but it might take some time. To accelerate this process you must submit your site to search engines like Google the most popular one and to Yahoo, Bing, etc.
Tactic 7–Directory Submission
A lot of people may say that directory submission is dead! I think it’s not like we only increase the likelihood of people spotting your site. It’s purely based on the efficiency with which we select the directories and choose the presentation category. You may submit to general directories, but for maximum effect, it is best to submit to niche directories. Of course, I agree that it might give quite late results, but it’s worth it.
In Addition, if you still need professionals that would guide you through the process and help you build links for your website, then visit http://seovendor.co/services/link-building/.