SEO tools have been an essential part of any SEO company. New tools are available all over the internet for SEO professionals to use. The accuracy of many tools could be better though. Amongst hundreds of tools available, some tools are popular among SEO companies globally.
Among the most widely used SEO tools (but not limited to) that have been in day-to-day usage among SEO companies are Semrush, MOZ, Google Search Console, and Screaming Frog. Let us have a look at these tools and the reason why most SEO companies find these useful.
Semrush
Semrush is among the most popular tools that an SEO company uses daily. The specific reason behind this is that it provides multiple facilities for website analysis on just one platform. It helps with Competitive Analysis, Keyword Research, Link Building, On-Page & Tech SEO, Local SEO, Social Media, Content Marketing and even generating SEO reports.
Semrush’s paid version allows you to access most of the above-mentioned features.
MOZ
Moz is the most widely used tool for domain authority (DA), page authority (PA), and website spam score (SS). Many other tools provide the same metrics as Moz, but this seems one of the trusted ones for these specific metrics – DA, PA, and SS.
Moz also provides many features similar to Semrush, but the Moz toolbar showing the DA, PA, and spam scores has always been in regular use by most SEO companies globally.
This tool also shows the number of backlinks for a particular website. Once clicked, it takes the user to the Moz website, where it offers the metrics DA, PA, and linking domain metrics over a period which proves helpful in understanding how the website’s authority has been progressing.
Google Search Console (GSC)
Google Search Console is a free SEO tool by Google itself. This is the very reason that an SEO company situated anywhere in the world trusts GSC to the fullest. From URL inspection and indexing requests to help find out the security issues in a website. It displays it all.
GSC shows the clicks and impressions along with average CTR and average position on the Google search engine. As it shows how things are working on Google, it is still a widely used and trusted tool for even the newest SEO company.
SEO Spider (Screaming Frog)
The SEO Spider tool, generally referred to as ‘Screaming Frog’ is also a widely trusted and used tool for SEO companies on a global basis. The reason behind it is its ability to crawl the entire website and provide page-wise data on almost every aspect that Google takes into consideration for ranking a website. The metadata, response codes, URL Structure, Canonicals, Pagination, Directives, PageSpeed, Sitemaps, Structured data, JavaScript, Analytics, Search Console data, Links Metrics, and much more are all shown in Screaming Frog.
To Conclude
With the technologies changing and new tools flooding the internet, these tools have maintained their spot for a longer period as compared to many others. Almost every SEO company, big, medium, and small, use these tools daily for website analysis and for generating accurate reports.
The main reason behind it is that these tools provide data that is considered the nearest to how search engines view a website. SEO analysts trust these to the level that they find it hard to completely outright reject these specific tools and use something else in their place. This is the reason that Semrush, MOZ, GSC, and SEO Spider are still popular among SEO companies even in 2023.