A website owner will make much money and smile at the bank when their page appears on the first page of Google search result (SERP1).
There are two ways involved in getting this result:
Organically: this requires employing SEO techniques, your site goes up in rankings. It can be expensive when you pay someone to help you achieve this, and it can take a long time before a visible effect.
Paid Placement: outbidding every other advertiser in the world for a set of keywords to rank higher on SERP1. Note: this can be too costly.
I prefer to do it organically.
Does that make sense?
Competition generally directly relates to how much money people can earn on the market; thus, competition is beneficial. It is an indicator that you can make money from the niche.
However, too much of it can be bad; you might be contending against whales since there’s a lot of money in the market.
Niching down decreases the level of competition in a market.
It takes a lot of money, some time, and a unique approach to hit SERP1 when a lot of money is needed to bid for a set of keywords.
In several intensely competitive markets, We ranked many sites and appeared at SERP1. Niches like sports betting, sports, gaming, and DFS.
Sometimes, we create a website for product and rank to SERP1 through SERP3. An influx of people would shrink in, but our game plan is to counter and knock them out. In their own SEO game, We’d crushed their vendor, so they purchase the site and hire us to consult them.
We offer better content in a niche that gives our readers value, not black hat SEO techniques.
Do you want people’s loyalty? Give them what they crave (offer them value).
From experience, we’ve learned that there are bullshit pages on SERP1, and people are tired of it all.
Google seems to be actively creating algorithms to eliminate SERP1 garbage, but the ‘SEO world’ works hard to find ways to rank total crap sites.
These are the three best things you can do to enhance the chances to get a SERP1 page:
Don’t overwhelm people with Bullshits to fill a page. Create useful content on your choice of niche. Please pay attention to the pages: offer valuable information to people which they can use.
Ensure your readers can easily share your posts on social media (Twitter, Facebook, and IG).
Employ the use of a keyword tool to discover the keywords/phrases you may not have known of in your niche.
Keys to Web Positioning (2021) | All you Need to Know
SEO is a factor that any business, no matter how small, should consider. Having a presence on the Internet is essential to gain visibility, reputation, and increase sales. But what is online positioning, and how can we apply it to our business?
What is Google Ranking?
Google ranking or web positioning is a set of SEO techniques, strategies, and disciplines focused on optimizing your business’s visibility in search engines. More straightforwardly: SEO is a process focused on placing a web page in search engines’ top positions. When a user does a specific search related to the type of business that the web hosts.
Although there are several search engines, there is no doubt that Google is the king of them all. That is why SEO strategies tend to focus on changes in Google’s algorithms to conquer it.
Statistics show that 90% of people who search on Google only choose the first results on the search engine’s first page. Therefore, SEO pursues to generate organic traffic and ensure that web pages gain visibility.
There are two types of positioning that need to be discussed. They are as follows:
This type of ranking is known as organic. This means that you do not have to pay to get it, but it is achieved naturally. With a well-thought-out SEO strategy, you can place your business in the top positions of Google without having to pay anything, neither to it nor to other search engines. It will be your content and the optimizations that will take you to the top.
It is the flip side of the coin. Its acronym in English translates as Search Engine Marketing and consists of an online positioning strategy using paid ads. An advertising campaign is created in which the user does a search, and your result will come out before the rest. You will pay for each click.
Which one should we choose? Much will depend on the results you want to obtain. There is no doubt that SEO positioning, organic, is slower but more secure; let’s say it would be like stepping on solid ground. The most advisable thing is that an SEO agency helps you build a strategy that gives good results.
What are the Most Relevant Factors for Google Ranking?
Understanding how to position yourself in Google requires knowing what factors directly and decisively influence it. As we mentioned, a well thought out and created strategy is necessary to achieve success. What should this strategy include?
Optimization of the web structure
Optimizing our website is extremely important as reducing page load, and increasing speed has increased sales by at least 1%. On the other hand, just half a second more difference in loading can reduce sales considerably.
Having a well-optimized site has different advantages, such as:
It makes it much easier for users to view and use. This is a critical point for first-time users to do so again. A complicated and non-intuitive page can repel even the most potential customers.
It will cause an excellent user experience, and therefore, you will be able to obtain and retain customers. A user who has to waste time waiting for a page to load and does not have much will quickly search for another that does it faster.
Improve online positioning. Google considers any detail, no matter how small or insignificant it may seem, and its optimization is one of them. Therefore, a point in favor that influences the search results is precisely structuring the content. The contents play an important role, as we will comment a little below. When optimizing a website, it must be of quality and well structured so that users will not look the other way.
Clean source code. If the source code is clean, it will work much better and faster.
Design and user experience
This factor is decisive, talking about getting new clients, building loyalty, and increasing sales. Your website’s design must be simple, but at the same time attractive, that will impress users due to its colors and shapes, above all because of its ease of use.
You take it into account. Each of the colors in the chromatic range you can apply on your website has a different meaning and can convey something different. For example, blue for confidence, yellow for creativity, etc. Although Google does not take into account, it is just a detail that can be important when it comes to getting your page to be seen.
One factor concerning the design that Google does take into account, and a lot, is usability. It should be intuitive so that even a young child can use it. On the other hand, you must stop quickly and all the other points discussed in the optimization section.
Web content and blog articles
Content is the king of SEO. A business without a blog and useful web content won’t get very far on Google. If you wonder how to position yourself in the search engines with the content, you have to include in them:
Please choose the right ones; various tools show you the quality of these and the competition that uses them, and how it is working. At this stage, you must know that if you choose generic words, they will have a lot of competition, and therefore, it will be tough for them to position, much less quickly. One of the best techniques is the keywords’ long-tail technique, keywords made up of two or three words.
Keywords shouldn’t stop us from talking about wild wiggling. Even when we want our content to rank, we can’t blatantly include them, as Google would notice and penalize us. It is not about repeating a keyword many times but about finding a balanced density that the search engine values favorably. Every time the Google bot is more human and values the language in this language. In addition to the main keyword, you can include some secondary ones that activate SEO but do not allow you to lose naturalness.
Images usually include an ALT TEXT or alternative text to optimize to help in SEO positioning. Google does not usually identify pictures, hence the importance of adding a text that contains the keyword and understands what visual content it has. Of course, do not put the same keyword in all images. It could be considered over-optimization and penalize us. Use secondary or synonyms that indicate what your article is about, and the picture included.
Use SEO tools. Like for example, the WordPress Yoast. Especially at the beginning of starting in this world of online positioning. If you do not have the help of an SEO agency, Yoast can help you acquire basic SEO and its operation notions.
The meta description is another aspect to consider. The meta description will be what the user sees in the search engine as a summary of your content, so it is essential to hooks and contains the main keyword.
There are other aspects to include in our content, but they deserve a separate mention. For this reason, we will talk to you about their function below.
Internal links refer to words that redirect our website to a different page than the one we are currently on. These are important for several reasons:
They help users navigate your site. It will improve the user experience because it will be much easier to get from one content to another that interests us.
They consolidate the hierarchy of our site. Our website has several categories that are divided into subcategories. By linking internally, we can make large classes redirect small ones and thus make the content of our website known.
Our site gains authority. This is known as link juice, which is the flow of positioning capacity that Google relates to links. When a website with a lot of authority, or a large page, redirects to a smaller one, Google will give power and importance.
Does this mean that it can be linked anywhere and in any way? Well, the correct way to use the internal links is the following:
Think of usability. The purpose of these links is to improve site navigation, consolidate the structure and improve the user experience.
For Google to detect our internal links and mark them as good, they must have a good structure. Thus the search engine will see different pages of your website.
The external links may be a concept that not all businesses understand. Why refer to pages that deal with topics similar to yours without becoming a competitor? Isn’t it throwing stones on your roof? The questions have their logic, and we understand that they can go through your head. Still, external links are a handy tool in the SEO world and have proven to yield excellent results.
The difference is that the internal ones are important for maintaining our web site’s structure and link juice. In contrast, the external ones give authority and relevance to our content.
Linking to authoritative sites can make our content more relevant and gain SEO rankings. The advantage is that we can know who links to our site, and when we link to a site, they can know it too. As a general rule, the answer is a backlink. Where and how should we link?
Well, it’s not a good idea to link randomly, but to look for relevant and useful quality content. Not all the first results that appear on Google are always the best. Look for those with academic references, those that speak of proven studies, etc.
Another issue to be mindful of is that these links open in a new window so that your page does not lose traffic and remains open. Do not put anchor text (the word hyperlink) like here or this; it is not considered quality since dubious reputation use pages.
It is vital to keep the balance because an excess of external links reduces our content quality and will decrease our ranking.
These are all the steps to follow to achieve organic SEO positioning. It can always be a good idea to have an SEO agency’s experience and professionalism for an effective strategy.
Every year Google makes small changes to its algorithms, so it is essential to keep our content, whether from the blog or the web, well-optimized. The advantages of web positioning are these:
Increase brand visibility. Isn’t that what any business pursues? The motto ‘if you are not on the Internet, you do not exist’ is becoming more and more famous.
Attract traffic. Useful content will convert this traffic into leads, which later become potential customers.
Create sales opportunities.
It positions the brand as an authority in the market.
You will triumph over the competition with patience and perseverance.
You will educate with your content.
A better conversion rate, even if you invest in advertising.
Do not hesitate; betting on SEO positioning even if it requires an investment in hiring professionals. It will bring you multiple benefits and increase your business’s sales. If you don’t know where to start, don’t hesitate to contact us because, at SEO Vendor, we have the qualified professionals you need.