The success of any marketing campaign includes the process of converting your leads into prospects and your prospects into loyal customers. One effective way of following-up with your prospects after the initial encounter is through the use of emails. However, sending emails is not without its challenges. The truth is, you don’t want your emails...
Understanding how to leverage AI in digital marketing proves crucial for small businesses. You need not be a tech giant to harness this innovation. Even modest ventures can use artificial intelligence tools with savvy strategy execution. These tools enable hyper-targeted marketing tactics that could revamp customer engagement strategies entirely. Before delving into specifics, though, there’s...
No business can survive without customers. It’s the lifeblood of any company, small or large. And yet, too often, businesses focus on acquiring new customers rather than improving relationships with those they already have. This is a huge mistake, as it can be much more costly and time-consuming to attract new customers than to keep...
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Email marketing is a form of marketing that many companies have settled for, and it seems to be more convenient as well. It all starts by sending a single email to your prospect, hoping to get a response from them, or you might be having a hot opportunity that’s turning cold. The main reason that...
We are in 2021, the age of modern technology and artificial intelligence. Compared to 2018, the marketing industry is currently at an all-time high. And these marketing methodologies and sales tactics are advancing at an exponential rate. And it’s high time people changed their approach towards calling a prospect. This applies to both sales and...
It goes without saying that we are in a fairly unprecedented time. Our current economic and social climate as we begin to hopefully come out of the COVID-19 crisis is rocky and shaken, at best. Many businesses are struggling to cope and make ends meet with the current closures and are facing issues in predicting...
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As a business owner; it is your duty to continue improving your business if you want to retain your customers and attract new ones. Of course, with the popularity of the internet, the competition has become harder. Everything is moving at lightning speed, there is new technology every day, new ways of doing things. This...
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