Category: Small Business

Top Recommendations on How Digital Trends Will Evolve This Year

The previous year was not a normal year at the office (pun intended). Even though no calendar year is a stroll in the park, 2020 still managed to fit medical, social, and economic crisis on a global scale in twelve months. It forced every industry to do some inflection, and it was no different for marketers. It made both short and long-term planning difficult – almost impossible. Nobody knows when we can return to normal or what normal would look like then. That does not help the situation either.

However, there is a silver lining. We had a front-row seat to 2020 in the law, education, and healthcare industries. Armed with this information, we can make educated guesses about the new digital marketing trends. They are not all entirely new, but the landscape is changing, and you need to keep up with the times.

Search Engine Optimization (SEO)

SEO is an ever-changing landscape, and 2021 will be no different. There are minor glitches in the matrix, as expected. However, we’ll focus on five trends projected to be the real deal.

User Experience (UX) – The user’s experience has become more important than ever to get a good SEO score. Organizations can now use tools like Core Web Vitals to quantify user’s experience. User experience is a significant factor in customer satisfaction. Google recognizes this, and they are moving in that direction too. Speed, site organization, and device-friendliness are trends that will be worth the investment in the current clime.
Semantic Search – According to Alexa Blog, “Semantic search refers to the ability of search engines to consider the intent and contextual meaning of search phrases when serving content to users on the web.” Google, arguably the biggest search engine in the world, has a lot riding on this. You cannot always trust people to search in grammatically correct and coherent language – more searches are done in natural, conversational question formats. That is why natural, topic-optimized content has to give way for simple keyword optimization. You can monitor your semantic search ratings with tools like Moz and SEMRush.
Search Intent – Understanding intent and optimizing to meet it has proven to be a sure way to generate traffic to your website organically. There are fundamentally four intents to cater for – informational, transactional, commercial, and local. Some websites have even reported up to a 677% increase in organic traffic after search intent optimization. Search engine results pages (SERPs) can help you identify the user’s intent.
Zero-Click Search Results – These are search results that do not require users to click any buttons before finding answers. About 50% of search results as of 2019 fall in this category. They include featured snippets, videos, graphs, and lists. However, because Google provides most of these results, it translates to fewer clicks to third-party websites. To have a bite of the apple, we advise that you create well-optimized videos to YouTube and update your profile on Google My Business to include your locations and events.
Google My Business – More Google searches are getting focused on local businesses than ever before. Services, business hours, reviews and ratings, are big components of searches now. More than one billion people and five million apps use Google maps every month. To make your business rank high on local searches, you should try to provide as much information as possible.

Pay-Per-Click (PPC) Advertising

PPC advertising continues to go strong in 2021, even though there will be some changes in methods. Below are three ways that PPCs are more likely to shift this year.

Privacy Concerns and Limited Data Availability – More users are concerned about how much of their data gets shared, especially in this era of internet frauds and data breaches. Google and others are becoming more stringent with the data they share. However, it remains a worthwhile investment as long as you can assure data privacy.
PPC Automation and AI Domination – PPC campaigns are judged by their efficiency – minimizing costs while maximizing profits. Machine learning and artificial intelligence are the trendsetting technology in PPC automation and efficiency as they allow marketers to focus on marketing. Some of the PPC parameters that you can improve to increase efficiency are – dynamically generated ad copies, bids, PPC reporting, and error checking.
Responsive Search Ads (RSA) – This also kinda falls under automation since it takes off some responsibility of creating ads from you. RSA from Google refines your headlines, ad copy, and call to action (CTA) bases on prevalent search trends. The data supports RSA as an upward trend too. Now, you need a proven copywriter to provide the nuggets that Google or Microsoft’s RSA needs to improve your conversion.

Conversion Rate Optimization

With the new automation processes promising to improve your website visits, how do you get them to commit? Commitment could mean making a purchase, filling a form, etc. These are some trends worth investing in 2021.

Mobile Optimization – The odds that someone visits your website on mobile are higher than on any other platform. This is because about three billion people have smartphones worldwide and spend more time on their smartphones now more than ever. Taking advantage of this information is to make your site more mobile-friendly and make processes less redundant and more straightforward.
Personalization – People have reported that they are more likely to buy stuff if the experience feels personal – less robotic. You can achieve this by finding ways to cater to users based on their access locations. A tool like Optimizely deserves a shout. This, coupled with a similar advertisement structure, can increase efficiency since you only talk to your potential customers.
Transparency – Privacy concerns are similar to what PPCs will face. Finding a safe ground between conversion techniques and respecting privacy will be a balancing act that can make you company. Investing in security systems to prevent breaches will save you a lot of hassle. Also will full disclosure in clear terms and keeping track of apps that have access to user data
Data and Design – There is a general sense of agreement between users, web designers, and copywriters on guiding user experience. Data designed to collect data on user behavior to create better user experiences? Yes, please!

Social Media Marketing

Social media remains a fast-paced revolving glass door that we must master because that is where everybody is. Below, you will find four trends that will be relevant for the fiscal year.

Increased Adoption – Post-COVID, more people spend more time on social media, which is almost inevitable as they have more idle time. The data shows that more people have downloaded the Facebook, TikTok, and Instagram apps. More people are seeing and engaging with your social media content now more than ever. Nobody can say how far into 2021 this trend will continue after ‘normalcy’ returns. However, we feel confident enough to add this to our list.
Be Socially Aware – Whether you agree with it or not, cancel culture exists. It is like public shaming, but because everybody is online now, it is digital – digital shaming. Examples of brands (MyPillow, Goya) that have taken a ton of backlash and subsequent dip due to poor association and lack of awareness should be cautionary tales for you. To avoid this bad press, keep your review team as diverse as possible to cater to as many groups as possible. Also, maintain oversight on your automated processes, so you do not show up at the wrong place at the wrong time.
Social Media Accountability – Not dissimilar to cancel culture, more of what you post will be checked for political and factual correctness. Even the biggest social media platforms are under more pressure than ever to control misleading and incendiary content on their platforms, even though it is a losing battle. What you can do is avoid getting caught on the wrong side of the law.

Paid Social Ad Campaigns

The expert analysts at Statista predict spending on social media advertisement will remain on the up in 2021. Company eagerness to commit to social media ads can be explained by the presence of sub-communities within social media spaces. Also, while retail is down 10%, e-commerce is up by 18%. It just makes sense to follow the trend.

Facebook Ads – Statista predicts that ads will generate up to $94 billion in revenue in the next year alone. If these figures are to go by, there is a sizeable cake to be shared among businesses that go this route. However, not all products sold in this current economy. Put your best foot forward, advertise your most in-demand products, and show how helpful you can be.
Instagram Ads – There are about one billion unique Instagram users every month. The data also shows that these people spend – about $20 billion. A good number of businesses already leverage this media-sharing platform. It is not too late to join them if you have not already.
LinkedIn Ads – Unlike the Facebook and Instagram ads, LinkedIn ads don’t have the same far-reaching effects. However, it is a specialist at what it does – B2B marketing. Businesses and professionals connect on LinkedIn. Advertisement is more expensive on LinkedIn, but the risks match the reward if done correctly. LinkedIn Campaign Manager can help you with a laser-focused approach at your target market than on anywhere else.

Video Marketing

Instagram, TikTok, Facebook, YouTube, Twitch, Zoom. These platforms did well in 2020 because they presented solutions to video content creation and sharing. YouTube is still the second largest search engine in the world. As more people watch videos, it makes sense for you to go with the flow.

More Videos appear on Search Engine Results Page (SERP) – Google will prioritize videos when they think it is needed, which is often. As more people search “how to” questions, Google will respond accordingly with content from its resources, hence, YouTube. You can optimize your content to make it to the SERPs using SEO best practices like thumbnails, descriptions, and transcriptions.
Pandemic Era Video Platforms – TikTok and Zoom were relative unknowns before the pandemic hit in 2020. Since then, they have experienced meteoric rises and have far-reaching influences. When used correctly, you can reach a broad audience with your content on these platforms. About 32.5% of TikTok users are teenagers, while 37% have household earnings of over $100,000. It is still not clear how you can use Zoom for marketing. However, you can always make videos that you can share on other platforms.

Email Marketing

In the face of innovation and embracing new trends, some old-timers continue to wax strong. Email marketing is the old-timer in question here. Data shows that more people are opening and acting on emails. Businesses also have an incentive to stick to email marketing because it is cheap compared to other options, and they remain the best lead generation method. Personalized emails are a safe bet to improve responsiveness. You can also find ways to re-engage users that visited you in the past.

Automated Email – Automation is not an option but a necessity for businesses with large customer bases. Personalized emails look like you care and take your time to reach out. People do not need to know that it was automated.
Omnichannel Marketing – This is an advanced form of multichannel marketing that improves conversion and retention rates for B2B ad campaigns. Some of these facets of omnichannel marketing include reaching out to people that have searched for you online, engaged with your social media content, etc. They are aimed at nurturing B2B leads as they are usually time-intensive and long-term.

Next year will be a year to test new strategies and double down on the ones that still work. However, success for digital marketers will be in how we treat people. COVID-19 has affected everybody one way or the other. Some empathy and human touch in your approach can make all the difference.

Even when we return to “normalcy,” a vast majority still plan to continue engaging with brands and shopping online. Your online presence (video, SEO, email, paid ads, etc.) will determine your success in the post-COVID-19 era. The most important thing in Digital Marketing is to find what works for you and your business. It is by no means not a one size fits all business.

Have a great year ahead!

Follow-Up Emails that Intrigue Prospects

Email marketing is a form of marketing that many companies have settled for, and it seems to be more convenient as well. It all starts by sending a single email to your prospect, hoping to get a response from them, or you might be having a hot opportunity that’s turning cold. The main reason that pushes prospects away is that you might have reached to the wrong people, or you might not have built up enough intrigue during your first contact.

It would be best if you did not give up at this stage because there is still a lot that you can do to get back on track. You have the alternatives of sending emails and follow-up emails, which will give you another chance of landing a sale. Research done by velocity shows that sending five messages to a prospect before personal contact has a 36% conversion rate compared to the group that receives a list of follow-up emails.

How to Get the Right Timing and Frequency

If you’re wondering how often you should send follow-up emails, then consider the instructions from close.com. Pay attention to the first point that you should send only five follow-up emails for all cold emails. On the other hand, you might have some interactions with the prospect in the form of questions and responses. For the latter scenario, keep sending the follow-up emails until you have a clear response, whether it is a close of sale or a simple ‘no.’

You can use the following sequence to send your follow-up emails after making your initial contact.

Day 2 – Day 3 – Day 7 – Day 14 – Day 28 – Day 42 – After every month

Note that day 2 is when you are supposed to send your first follow-up email.

Tips on Writing Follow-Up Emails

It is improper for us to go all us and give you information when you should be sending follow-up emails and fail to provide you with tips on how you should be writing them. Follow-up emails come in handy in several situations, and learning how to write them, and write them excellently, for that matter, is essential. Below are the tips on how to write useful follow-up emails;

Make them Short – Do not push away prospects by sending them a long follow-up email. Many people are not interested in reading long sentences neither are they attracted to wordy emails. Keep your follow-up emails short and precise, from about three to eight sentences depending on the number of words per sentence.
Personalize Them – For a prospect to get the push of ending up reading what you’ve sent, there has to be a form of personalization. Slide in a name or if you had interacted earlier, let the response be the center of the follow-up email for personalization.
A Single Question is Enough – Try as much as possible not to scare away prospects with a series of questions in a single follow-up email. Ask one question to make it comfortable for the candidate.
Let it be Simple – When asking the only question, make sure it’s easy for the prospect to answer it as soon as they read the email. Avoid complicated queries that will push away the possibility.
Be Specific – The right move is to use particular questions with a direct answer and nothing someone should think about. Make the questions have responses such as ‘yes or no,’ ‘2 pm’, ‘true or false,’ etc.
Include a Post-Script – You can slide in some extra information after the email in the form of a link. Just point it out as PS or FYI and follow it up with an embedded URL.

The Proper Circumstances to Send Follow-Up Emails

To ensure that your follow-up emails are useful and that they impact the prospect, you should learn when it is proper for you to send them. The right circumstances to send follow-up emails to include;

Cold Call

You ought to send this follow-up email within one day of the initial cold call. Some of the tips on how to write cold call follow-up emails include;

Appreciating the prospect for reading the email and for their feedback
Stating your success with another company and assuring them of your ability to deliver
Issue further details and showing interest with a request to follow up after a specific time
Following up on the matter and posing a question.

Lead Magnet

They are to be sent upon an online automatic trigger by the prospect, e.g., white paper request and sign up for e-newsletter. Tips include;

Appreciation for the action taken by the prospect
Displaying your strength from experience with other customers
Congratulating them for the step made
Dropping a link for study purposes and allowing them to set a meeting
Following up on everything and giving more materials.

External Trigger

These are emails sent to prospects you identified from external sources such as regulation change or industry news. Tips include;

Dropping a congratulatory note
Stating where you can come in to help out
Requesting for a response before further communication
Checking up on the prospect
Laying your track record and throwing in a question.

Web Enquiry Contact

It’s to follow up on prospects who took the step to fill out your website’s contact form within a day. Tips include;

Welcoming them and appreciating their effort to visit your website
Providing materials for the study
Ask for their thoughts and requesting for a reply.

Outbound Call

These follow-up emails are meant to be sent after you have left a phone message to the prospect. Tips include;

Letting them know that you tried to reach out
Asking for them to get back to you when they can
Explaining what you mentioned in the phone message.

Inbound Call

You have to immediately send this follow-up email after being on a call with the prospect. A phone call might be better in some situations rather than an email. Tips include;

Appreciating their efforts in contacting you
Providing materials for the exact point in the conversation
Requesting for another call later on for further explanations.

Networking Event

It is meant for a follow-up if the previous email send, post-networking or post-tradeshow event, wasn’t convincing enough, although the prospect showed interest. Tips include;

Acknowledging the first interaction and confirming if they read the previous email
Asking for their opinion
Requesting for a conversation.

Face-to-Face Meeting

The follow-up email to be sent within a day after a skype call or face-to-face meetup. Tips include;

Appreciating their efforts and time to avail themselves
Posing a question and expressing interest to communicate further.

Proposal or Quote

These follow-up emails are for the prospects you requested for a quote or proposal but ended up not ordering from you. Tips include;

Appreciating their efforts in communicating to you
Stating a reminder of what you talked about
Asking if they have any further questions.

Double-Take

The primary purpose of these follow-up emails is to keep pushing despite no response from a couple of earlier emails. Tips include;

Recapping on the last time you communicated
Asking for their availability to plan for a meeting
Letting them know what you’ve been up to.

Lead-Gone-Cold

It is a follow up on an impressive lead that went cold. Tips include;

Reflecting on your last conversation
Giving an achievement similar to the prospect’s lead
Requesting for their availability and willingness to learn more about the lead.

Follow-Up Emails

Email Templates Proven to Get Responses

The success of any marketing campaign includes the process of converting your leads into prospects and your prospects into loyal customers. One effective way of following-up with your prospects after the initial encounter is through the use of emails. However, sending emails is not without its challenges. The truth is, you don’t want your emails to be like any other email, adding to the bunch of mails in your prospective client’s inbox with no hope of commanding attention. So, how do you avoid this?

Not to worry!

You will find out how you can deal with any sales challenges that involve follow-up of prospects. After reading this article, you will have gained the necessary knowledge to increase your prospects’ response rate. Sound enticing, right? Sure it is. But that’s not all; the knowledge gained from this article may help you increase your sales and revenue exponentially.

Who, When, and How to Send Follow-up Emails?

One significant fact you should know as a salesperson is that your customers will buy only when they feel they are ready to do so. Every salesperson love to have customers who will patronize them easily without spending much effort to convince them to buy. You have to bear in mind that you can’t have such hot leads every day. Moreover, the percentage of hot leads you will have is small compared to your cool and warm leads. Cool or warm leads often result in more sales than hot leads.

Two Critical Rules That Will Guide You in Following-up With Leads

There is a reward for your patience. Consistency and patience should not be overlooked when following-up with leads.
There is a need for you to have an effective follow-up and data management system. Having a good sales CRM helps to prevent embarrassing situations such as email duplication and spamming.

The first highlighted point is quite convenient to implement, but many companies have struggled with implementing the second point. Executing an effective follow-up system may be difficult for some sales reps when generating sales and leads through marketing.

Close More Deals With Teamwork

To close more deals with teamwork, you will need to have a well-structured system. Ensure that both sales and marketing warm up your leads. To do this, ensure that you keep these helpful thoughts in mind.

Do endeavor to send valuable and relevant information to your prospective clients frequently, regularly, and relentlessly.
You have to communicate effectively with your clients. It may not be practical to communicate with your prospects individually if your prospects are many.
Log and track. You do need a logged system that can help you to schedule and execute follow-ups. Calendar reminders and spreadsheets may not suffice if you have a business expansion plan.
Get your materials ready. Your team should be equipped with engaging and vital information to craft out messages for follow-up purposes. A follow-up email with poor content is of no value.

Timing is Critical For Follow-up Emails

Remembering your prospects every day is great but do your prospects remember you as well? Remember, you compete with other rival companies providing juicy deals. And not to forget that your prospects as humans may have a fallible memory. You must remind your prospective clients about your service or product regularly. Let your reminder be well-planned and well-thought-out.

The KYC initiative is the golden commandment to follow in the area of sales. It is also the first rule to adopt when you design your strategy for follow-up. The second touch, or follow-up as it is called, should be more warmly and engaging than the first. It should remind your prospect of what was previously discussed and what can be done to move forward. Let there be a 2-day interval before doing this.

Are you aware of a procurement or budgeting window? Do you know the purchase circle that guides prospective clients? Or maybe you have classified information that your prospect is ending a deal with your competitor? You have to ensure that you plot and carefully arrange these events. Many sales agents have been able to close deals years or months after they made the initial presentation. Do you know why? Perseverance and right timing are the keys.

How Can You Design a Response Rate That Will Boost Your Follow-up Process?

Before you write an email, you have to design a follow-up process meant to be bullet-proof. You may also decide to improve an existing email to make it more engaging.

Are you ready for that? Good, we will begin by discussing four vital steps to boost your follow-up process. We will also highlight errors you should avoid if you want to enhance your follow-up process.

How Does the Follow-up Process Fit into Your Sales Plan?

Marketing Wizdom’s executive. Robert Clay said that the number of leads closed after the first meeting is not more than two percent of the total number of times sales agents interface with their prospects. So bear in mind that your first pitch’s end goal is to help you water the ground as you discover more about the buying process. You have to find out other parties involved and their mode of decision making. Getting a straight “no” doesn’t mean the game is over. How you follow-up afterward is dependent on your present position with the prospect.

You have to follow a particular pattern at each stage of your sales pipeline, and you can break this down into these steps:

Acquire Lead

When you first begin a relationship with your potential client, you have to respond on time since they may be motivated to act quickly at that time. You should endeavor to follow up with the prospect if there is no confirmation on the next step.

Prioritize Your Lead

The message you will send as a follow-up is dependent on what you know about the prospect and the actions they may take. You may consider leading with a strong action call if your prospect has visited your feature and pricing pages many times.

Start Discussions

Several factors may determine how you begin to relate with prospects. If your client is a senior decision-maker, you may have to give more insights than prospects who play more technical or strategic roles. Your follow-up message should match the personality or position of your prospect.

Progress With Each Opportunity You Get

You should schedule a pitch or presentation after the first conversation, after which you can then organize a second meeting or call to continue discussions, Understand timelines and clarify objections. Try to lead your prospect by progressing from one stage to another through effective follow-up.

Feel free to ask your prospects what their next step is. You may even ask them to give you their preferred follow-up schedule or pattern. Although the discussion may not always go as you envisage, you should try to end your call with a well-defined next line of action. A conference call or meeting is a good avenue to do this because it allows you to compare schedules instantly.

Try to summarize your previous meeting because it gives you an excellent reason to send an email after ending the call. The highpoint of doing this is that it makes your clients have you in mind before the next call.

Now that you understand the connection between follow-up and your sales pipeline, let us now discuss “timing,” which is a critical element in lead conversion. Are you ready? Let us begin.

When is the Right Time to Send Follow-up Messages?

Timing is essential when you send follow-up emails. You should know your wait time, a particular time of the day, and the most suitable days of the week to send your follow-up emails. Doing this will help to improve your response rate.

How to Use Follow-up Emails to Generate More Sales

Email Few Days After the First Pitch

It is recommended that you send a follow-up email a day or two after your first presentation. You can use the avenue to review their reservations or objections. You can end by thanking your prospective client(s) for their time and do not fail to include an action call for future steps.

Review With Decision-makers

If other stakeholders are involved in the process of buying, the sales cycle may be extended. Endeavor to send an email with a four to five days interval after your presentation. So they can have ample time to discuss with other team members.

Develop a Follow-up Pattern for Unresponsive Leads

When there are no responses to your emails, it is best to have a follow-up pattern. You can offer your prospects extra resources and find out from them if they are still keen on your services or product. You can also find out from them what they feel is the best approach to move forward.

The Point of Break-up

If you do not respond after several follow-up emails, then the final thing is to call it a wrap. You can choose to inform your prospects that you are closing their file, or you may use this last avenue to stir them to act.

The perfect time and day for you to send follow-up emails to your prospects vary with the industry. Your own CRM is the best place for you to look. Find out the emails that have the highest response rate. Moreover, carry out an analysis of the time and day you send the emails. By so doing, you can better time your follow-up process.

Five Mistakes You Should Avoid When Sending Follow-up Emails

These are the five common follow-up mistakes made by salespeople.

Following-up Late

It is believed that follow-ups should be done at least five minutes after an inquiry is sent. However, this timing may be unrealistic because you may not be on-site when the email was sent. It is critical to follow up quickly because waiting for too long may reduce your chance of getting a response. Ensure that you have the right arrangement that will enable you to respond quickly.

Lack of Focus on the Company

Most sales reps put their energy entirely into convincing only one person. What if you were interfacing with a large organization that has multiple decision-makers? Endeavor to get enough information on the buying process in your target company to accommodate other decision-makers. Communicating with all the necessary decision-makers will give you more advantage of winning the prospect.

Lack of Follow-up Frequency

A study conducted by Velocify reported that about 93% of all converted leads are gotten after five to six attempts. Ensure that you follow up frequently enough after starting a relationship with your client.

The Use of the Wrong Channels

About 90% of prospects will prefer to communicate with you via email. However, some prospects may prefer to communicate via phone call or any other convenient means of communication. It is good to ask your prospective client the communication channel they prefer.

Lack of Adequate Data Accumulation and Analysis

Without measuring the performance of your sales, you may not be able to rate your success. Using a CRM to collate and access your response rate after sending each email is very important.

How to Optimize the Response Rates of Your Follow-up Emails

Here are viable ways you can enhance your follow-up emails’ response rate.

Start With a Value

Once you have a new trend, you may be tempted to go straight to the pitch. Try to present the value to your client upfront before the pitch. You need your prospects to trust you, so try to guide or advise them first.

Avoid Automated Emails

Automation is great for streaming some processes. However, using automation for follow-up may not be advisable because you need it to be personalized.

Keep Your Prospect Coming Back

The complexity of what you are offering will determine the number of meetings or calls you will have with your prospect. Endeavor to keep an open conversation and lead your prospects to the next action line.

Show a Great Personality

Most people love to do business with individuals they respect. Try to be yourself always during the sales process and follow-ups. Senior decision-makers will respect you for holding up to what you believe.

You have to learn and adapt. Do not bore your prospects with a wall of texts, as that can be a turn-off. So you have to be precise. You can add a link to information that is too large for you to send. With these tips, you can enhance your sales and increase your revenue.

Reference: https://www.pipedrive.com/en/blog/sales-follow-up-email-templates

Email Templates

15 Tips For Effective Warm Calling

We are in 2021, the age of modern technology and artificial intelligence. Compared to 2018, the marketing industry is currently at an all-time high. And these marketing methodologies and sales tactics are advancing at an exponential rate.

And it’s high time people changed their approach towards calling a prospect. This applies to both sales and marketing departments. The average salesperson hates calling prospects, and the prospects despise receiving those calls too. In the end, no one likes them. But, there’s a way around this dilemma.

Inbound Leads vs. Outbound Leads

You must understand the difference between Inbound leads and Outbound leads. Not to worry, we’ll be breaking it down in the simplest way.

Inbound leads are when a prospect begins contact with you or your organization through SEO, referral links, engaging content on your page, or a referral. You simply generate leads through Inbound Prospecting.

On the contrary, Outbound leads are when a marketer or sales representative commences the first interaction by sending a message to a potential customer. Few outbound leads strategies to include ending emails, radio ads, phone calls, and many more. Outbound leads marketing employs the traditional means of advertising and marketing.

Moving on, you must let the marketing team run the inbound leads. Calling potential customers who seek elementary information or simply want to be educated is unnecessary. Most of these leads don’t appreciate the call. Instead, let your marketing team handle this aspect. Why? Like a plant, leads like this need to be watered and carefully nurtured till they’re mature enough.

In contrast, your inbound leads may be running dry. You may not have enough inbound leads. So what do you do? How do you generate new inbound leads?

One answer: Warm Calling.

Warm Calling

In situations where you do not have enough inbound leads, you can employ Warm Calling. So, what exactly is warm calling?

Warm Calling is all about connecting with a prospect or their company, particularly with whom a marketer in your organization has had the previous contact. Before a warm call, you must have established that the firm you wish to connect with has had prior contact with your sales representative and company in general.

Furthermore, it’s essential to note that the prospect has demonstrated an interest in your company’s services or products. And based on your understanding, that the prospect seamlessly fits into the profile you seek.

You can connect with a prospect who is yet to convert on your website. All you have to do is call the right way. During a warm call, you don’t necessarily have to sell the product to the prospect. Remember, you are speaking to a decision-maker. You have just 15 seconds to impress and catch the buyer’s attention. If you do this successfully, you can convert the call into an appointment or a business meeting.

Warm Calling vs. Hot Calling vs. Cold Calling

Okay, let’s clear the air; it’s not about temperature. This trio is not to be mistaken for one another; it could get you in a hot mess.

We have established that warm calling is about connecting with a prospect who is yet to convert to your website. You are simply building a relationship with the prospect by ensuring they buy what you have to offer.

On the other hand, Hot calling doesn’t require you to build a relationship with the prospect. There’s a mutual understanding between you and the prospect, and you know the prospect is willing to buy.

Therefore, the conversation switches from the relationship-building rudimental to budget evaluation, timing, and primary needs necessary to close the deal.

Now, let’s talk about Cold calling- and no, it is still not about temperature. Cold calling is a marketing strategy used to reach out to people about your product or service. It is calling somebody, a group, or a firm with whom you have had no contact regarding your organization’s services. A firm, through research, simply locate people or groups and deem them fit.

Key Differences

Warm Calling; implies building a relationship with a prospect that is yet to convert on your website.
Hot Calling; a relationship has been previously established. There’s an agreement, and you’re proving your services.
Cold Calling; implies reaching out to a firm you have had zero contact with in the past.

Warm calling is more effective and efficient.

Essential Warm Calling Tips

If you don’t have enough inbound leads, Warm calling can help you generate new leads and keep your pipeline full. It’s impossible to have high-value prospects talking to you every day. But with the following tips, you’ll have the ability to utilize warm calling most efficiently and effectively. Let’s discuss some of these tips:

1. Discover Good Fit Companies

You must determine and locate the best customers that fit the profile your organization seeks. They must share similar ideologies and principles with you. This way, it will be easier to sell your product or services, and you’ll also record higher retention rates.

Conduct an extensive study on your best customers. Study their behavior; this way, you can easily spot your next prospect from a mile away. Conduct an assessment of your customer base; take a look at their history. Then, mark out principal similarities between the best of your clients. This way, you instinctively know the type of prospect you need.

Note: While it is crucial to analyze your customer base and determine the top dogs, it’s inadvisable to rely on these successful customers entirely. The giants in your customer base don’t come around often. Instead, focus on your organization’s nitty-gritty- the clients that patronize frequently.

2. Research the Company

Conduct extensive research on the company. You must adequately prepare for the call. This is the only way you can understand the prospect’s needs and desires, and in turn, add value. You could use Facebook, Twitter, LinkedIn, or Medium to gather essential information about the company.

You don’t have to go over the board; you just have to know the basics. Some of the basics include the company’s name, number of employees, company’s location, the number of years the company has been in the industry, and its value proposition.

3. Research Primary Executives in the Company

Trust me; this will work wonders. Investigate principal executives in your prospect’s company. Find out if you’re in any way connected to the company’s senior staff members.

Dig in a little deeper into their background, educational setting, lifestyle, and more. This will help you connect deeper with your prospect. It makes the conversation friendly and less tense. You can examine your prospect’s LinkedIn profile to know a bit more about them.

4. Let Your Opening Be Impeccable.

Your opening must be exceptionally flawless and remarkably perfect. It’s a one-time shot. You have just 15seconds to arrest your prospect’s attention and show value.

You have to nail it. For example, you can say, ‘Hi Paul, this is steve from Airbnb.’ Then you pause and wait for a response.

Note; Your prospect might have no clue about who you are, your location, or what products/services your company offers. Therefore, it is vital you sound confident and commanding. People are more likely to pay attention to callers who are confident and assertive than nervous marketers.

5. Be Human

The fastest way you can connect with a prospect is when you are at ease. A sales rep has three secret weapons; tone, sense of humor, and a fake smile. If you can combine these three, you’re good to go.

Your tone matters a lot, so try to be at ease by adopting a friendly tone. A sense of humor is what gets the conversation going. Try to throw in some jokes but don’t overdo it. By doing this, the prospect connects with you above a superficial level. Prospects are always busy, but they can spare you some minutes by being a little less formal.

Ah, finally, the fake smile- the biggest weapon in your arsenal. When warm calling, smile as much as you can. Trust me, they can hear it, and it goes a long way.

6. Prepare Your Talking Points Ahead of Time.

It’s only right you prepare ahead of time. You do not want to call a prospect and not have a clear idea of what you wish to achieve. A key element in warm calling is Referencing. It keeps the conversation going.

Referencing opens up doors for other conversations. You can reference non-generic information by asking a question. This opens doors to a more professional conversation. Plus, the prospect develops a level of trust for you. For example, you could say;

‘About a week ago, I read a post on your blog about the need to eliminate malaria in African countries. The title was quite intriguing, so was the third and fourth paragraph. I found myself reading it more than once. I remember reading that you tested strategy XY on a few African countries already. I thought I’d put a call through to ask how it went.’

You have undoubtedly arrested your prospect’s attention. Not in a thousand years do they expect a sales rep to come on strong like that. You have successfully captured their attention, complemented their effort, and, most importantly, engaged your prospect in a conversation.

You must relate with the executive beyond a superficial level. Better still, on a topic that they are familiar with. If you successfully integrate this opening line in your call, congratulations; you have revolutionized the game.

7. Ask Open-Ended Questions.

Don’t do all the talking; the conversation becomes one-sided and boring. Despite knowing that the prospect fits your firm’s profile, you must ask questions.

Try not to stick to polar questions. Assess their needs, wants, and interests. By asking open-ended questions, you can engage the prospect in a conversation. Additionally, this gives you a better understanding of what the prospect is all about. Therefore, you’ll be able to help them better.

8. Watch Out for Triggers.

No, it’s not about a gun. Triggers are your prospect’s reaction to events and questions. When asking open-ended questions, notice what triggers joy and sadness in your prospect.

What gives them a hard time? Capitalize on this and explain how your product/service can eliminate the pain.

9. Keep the Call Brief

Irrespective of how pure your intentions are, you must understand that prospects are busy people. Keep it short and precise under 5minutes.

Understand that a warm call is an interruption; the prospect didn’t plan to have a call with you. Intellectually assess the conversation to know if the prospect is interested. Once 5minutes is up, ask, ‘Do you have more time to spare, or should I send an email?’

Remember, it is an opening call, don’t stress about knowing every information there is. Proceed to include the appropriate executives in the mail.

10. Leave a Voicemail

Remember, a warm call is an interruption, plus your prospect doesn’t know you. There’s a good chance your buyer won’t pick up. Notwithstanding, don’t be discouraged or deterred. Don’t even attempt to abandon this prospect and move to the next one.

Instead, leave a voicemail. You can leave a voicemail if your prospect doesn’t call back; voicemails are quite valuable.

Don’t forget to offer to share more information.

11. Follow up With an Email

Emails are essential; it enhances your visibility. If your prospect picks up the phone and you both engage in a good conversation, you must send an email. The buyer is more likely to open your email because they are familiar with your name.

Adopt this same routine if you sent a voicemail. Alternatively, if you neither spoke to the buyer nor sent a voicemail, you can still send an email. Picture it as a different communication channel.

In your email, thank them for their time and provide supplementary solutions for their company.

12. Call Again

Do this without crossing the harassment line. If you feel you have a good chance of connecting with your buyer through phone calls, put a call through.

You can call four times in 12days. Remember to switch your opening line periodically. Also, call early in the morning, around 7 pm-8 pm, before they get ingrained in the day’s activity.

13. Plan Your Next Step

As a sales rep, you must be tactically sound. Carefully plan your steps. With each call, drive your sales design and marketing purpose further.

14. Have Your Colleague Call You

Practice makes perfect. Have your work partner call you. Practice some of your moves and monitor their reactions. Call them back and ask for feedback. This way, you can build yourself for the task ahead.

15. Track All Calls

Tracking all calls and leads is essential. It is crucial for your organization. You should investigate and evaluate your prospect’s feedback. It helps in the long run.

Reference: https://blog.hubspot.com/sales/warm-calling-tips

Effective Warm Calling

10 Important SEO Trends You Need To Know in 2021

According to Lila Ray, “SEO Director, Path Interactive: “Above all, a great SEO strategy should start by putting yourself in the user’s shoes and asking yourself if the content is truly valuable, the brand is trustworthy, and the website is easy to use (especially on mobile).”

When we talk about SEO trends of 2021, there’s a lot of things to discuss and evaluate. The most important thing is finding out the strategies that will help you take over the SERP’s and earn more profit in 2021.

After speaking to 42 top SEO professionals, I carefully wrote down their thoughts and suggestions in this article. You’ll discover the top ten most important SEO trends you need to know, to stay on top of the search results in the coming year.

What are the ten important SEO trends of 2021?

1. Pay More Attention to User and Search Intent:

Although this is not a nutrient, it is very important to focus on the user and search intent as it changes every year. This is an essential point of focus for the best SEO results in 2021.

Jenn Mathews, SEO Manager, GitHub says “At the core, Google (and other search engines) is a place to go when people want to answer a question or to learn more about something. When we understand the nature of why people search and help them with content that provides the answers they are looking for then our business benefits from it.”

Britney Muller, an SEO consultant & Data Science Student, Britney Muller LLC, believes that SEO experts should shift from traditional methods of doing things (for instance, writing meta descriptions for every single page) that will have less value as changes are made and the algorithms become stronger.

More emphasis should be placed on understanding what happens in the SERPs/searcher intent.

According to Muller, “Google houses the world’s information and they know what the majority of people searching ‘x’ seek. Paying closer attention to search results will give SEO pros a leg up in creating competitive content in the way that searchers desire to consume it.”

A lot of SEO experts also agree with Muller’s suggestions. For Andrew Dennis, Content Marketing Specialist, Page One Power, “Google is already showing you which results in it thinks to serve users’ intent, use this data for your own strategy. For me, SERP analysis will be an important practice not just in 2021, but moving forward as search intents change and Google continues to become more sophisticated to keep up.”

Marie Haynes, CEO, Marie Haynes Consulting Inc, believes that “Google will get even better at recognizing when a searcher is looking for expert advice and will rank those posts above articles written by content writers who are lacking E-A-T. The SEO pros who will be successful in 2021 will be those who can truly understand how to meet a searchers’ needs.”

So how do you adopt this strategy? Here is a suggestion from Adam Reimer, president of Adam Reimer Marketing:

“Brands are going to need to forget about themselves and cater to their visitors. This includes:

Copy that addresses the visitor’s needs and concerns and not copies the one that talks about your products, your company, or why your product is good.
A quick website that renders and stabilizes fast.
Not making people work to find your content or to spend money with you. No forced pop-ups, registrations, etc.”
Customer Analytics, Retention and Lifetime Value

Before, the major aim of SEO was to drive traffic to your website. However, it has evolved to include so much more over the years.

Miracle Inameti-Archibong, Head of SEO, Erudite, argues that in 2021, you would be driven to make the traffic you already have, work a lot harder for you to bridge the gaps in revenue, and show return on investments. Behavioral analytics is bound to become the hot new thing in 2021.

According to Inameti-Archibong, “With Google evolving faster and faster to give instant satisfaction, taking responsibility beyond visits, as well as marrying up UX, conversion, and revenue have become even more important. Keyword volume will take a back seat and it will be more behavioral analytics – what your customer is doing, how they are doing it, and how we can get them to do more of it quicker – and reverse engineering that to the content you produce.”

Stephan Bajaio, Chief Evangelist and Co-Founder, Conductor, said, “Your post-acquisition content must answer the questions, concerns, and needs your customers are expressing in search and you need to show up for those terms. If not, you will risk others influencing them away from your brand. It will be about understanding your customer best and providing them with valuable content, or risk losing them to someone who understands them better… introduced to them by their trusted friend Google.”

Expanding on this theory, Izzi Smith, Technical SEO Analyst, Ryte, explained, “First of all, establish a process with sales and support staff to ensure that you are aware of important and incoming questions or requests that can be resolved with help articles.

Dig into your Google Search Console keyword data with common question modifiers to find relevant, existing topics that should be catered to. Make sure these are answered concisely and factually and published to a related FAQ topic page.

Help centers and FAQ sections should be created with UX at the very forefront, and should not be a single, un-maneuverable page of questions.”

2. Optimization of Brand SERPs, Knowledge Graphs & Entities:

In the coming year, tracking brand SERPs and knowledge panels will be more prevalent. For Jason Barnard, The Brand SERP Guy, Kalicube.pro., “In 2021, the reality that entity-based search starts with Google’s confident understanding of who you are, what you offer, and what audience you serve will gain enormous traction. Savvy marketers will truly get to grips with looking at their brand as an entity and start to work in earnest on Google’s understanding of the ‘who you are’ part of that trio by creating or improving their presence in the Knowledge Graph.”

Nik Ranger, an SEO Specialist, also believes that “Google has access to so much information about you, your search history, emails, social media, and other types of user information that they have the ability and means to scale personalized knowledge graphs. Qualifying the relationships between the legitimacy of author credentials to content, in addition to the way Google perceives value from content, will be ever more important.”

3. Core Web Vitals & Page Experience Optimization:

Ignoring page experience metrics is no longer an option as Google has introduced core web vitals as a ranking factor in 2021. According to Areej AbuAli, SEO Manager, Zoopla, “Websites and businesses need to prioritize for them to ensure they don’t fall behind their competitors. Make the most out of insights provided via tools such as Lighthouse and Crux API. Everything from page speed, mobile-friendliness, rendering, image optimization, and security protocols need to be optimized for.”

Rachel Costello Technical SEO Consultant, Builtvisible, advises that more emphasis should be placed on the kind of feelings a page triggers in a user and not just the accessibility or comprehension of the page.

She said, “This will involve us taking a user-centric approach with our optimization efforts, including a keen focus on:

How quickly and smoothly pages load.
How soon pages become responsive to user interactions.
How easy a website is to use and navigate on mobile devices.
The safety and security of a site’s connection as users are browsing through it.

Incorporating page experience into your SEO workflow will not only help to future-proof your website’s performance and rankings ahead of the upcoming algorithm update, but it can also help to improve UX and conversions now.”

4. All SEO Is Mobile SEO:

You must not refrain from ensuring that your content or website performs very well on a mobile scale as this is where most searches occur.

According to Jeff Riddall, VP Product and Customer Success, Mintent, “What type of experience do your users have when accessing your content and trying to find answers on their mobile devices?”

Brock Murray, Co-founder, seoplus+, firmly believes that a significant focus of SEO in 2021 would be mobile device user experience. For him, “The best thing you can do when it comes to mobile UX is to think about the user first. Simplicity in your design is the key. Also, be sure to personalize the website content and elements based on your user.”

However, that’s not the only reason why all SEO is now mobile SEO. According to Shelly Fagin, SEO Director and Founder, Highly Searched, Inc., “Google will essentially be ignoring your desktop site. Your mobile site will determine your rankings. Don’t just settle with getting passing scores and consider it a job well done.”

She also added, “It’s time to closely review your pages and make sure they are intuitive for your users, are easy to navigate, and you aren’t hiding valuable content and images on mobile devices.

“It’s OK to have a different experience between desktop and mobile, but It’s important to know that Google will no longer be ranking your desktop and mobile experiences differently. If you still have a separate mobile site, now might be the time to reconsider migrating to a mobile responsive site instead.”

5. Evaluate, Adopt, and Implement:

You must be ready to work harder than you’ve ever worked in 2021. As you access your current strategies and adopt new ones, be ready to implement them as well.

Motoko Hunt, President & International Search Marketing Consultant, AJPR., said, “Thinking outside the box will be more important than ever. The business opportunities are still out there. If it’s not where you normally look, you need to find where they went.”

Corey Morris, Chief Strategy Officer, Voltage., also stated, “Maybe this is more of a theme or mindset than a trend – but seeing it as a recognized need and something many are arriving at makes it a trend for me,” Morris said. “Now is the time to get organized, build a plan, develop a process, and get ahead.”

6. Lots of Automation:

Hamlet Batista, the CEO, RankSenseIf, said, “if we look back at the increasing number of SEO tasks that we can automate in 2020 (structured data generation, quality content, etc.), the possibilities for 2021 will be mind-bending.

“Expect the quality and quantity of the AI-generated content to increase dramatically. It will definitely create a bigger challenge for search engines to keep spam out of the index. Human-in-the-loop automation to make sure the value is high for search users will be the main focus to avoid penalties and remain competitive.”

7. Changes in SERP Layout and Functionality:

According to Dave Davies, Duke of URL, Beanstalk Internet Marketing, “Why have a page on a general topic, and sub-pages on specifics, when you can have one long page for it all and know that Google will drive the user where they need to go? Isn’t that the best of both worlds? And they’re doing similar in the video.”

8. Long-Form Content:

According to Ron Lieback, CEO/Founder, ContentMender, this is one of the trends that help you outrank your competitors. Publishing long-form content that appeals to Google’s E-A-T guidelines and people’s emotions will boost your website ranking.

He also said, “Throughout 2020, I consistently witnessed blogs over 2,000 words dramatically outperform blogs of 1,000 words or less,” Lieback said. “Expect this long-form content trend to continue in 2021, and as more and more websites follow this trend, the length will get larger – maybe even toward that 2,500-3,000 mark for a blog to rank well over others.”

9. SEO Scalability:

You should use 2021 to build your SEO scalability if you are determined to stay on top of your game and ahead of your competition.

According to Mark Traphagen, Vice President of Product Marketing and Training, seoClarity, there are three ways to do this:

Write all the tasks, procedures, and workflows you do regularly. Decide which steps could be automated or handled more effectively by using a tool.
Create an alert system to monitor significant changes such as the rankings of your important keywords, flip-flopping URLs ranking for the same keyword (URL cannibalization), page content changes, URL changes, etc.
Set up SoPs (Standard Operating Procedures) to take care of regular tasks you can not automate. This will prevent your team from time reinventing how to do them when they are needed.

The world is changing rapidly, and 2020 has shown us that it’s best to prepare for the unexpected. These are the SEO trends to look out for in 2021, and implementing them on your website will ensure you stay ahead of your competition.

Reference: https://www.searchenginejournal.com/10-important-2021-seo-trends-you-need-to-know/389395/

Everything You Need to Know About PPC and SEM

Understanding digital marketing and SEO techniques is a tricky thing. It can be wildly confusing and seem like a jumbled bunch of nonsense to someone who does not understand how the industry works. This is why it is so important to do your research and contact professionals if you need assistance. In a world where flags and penalties can be handed out and ruin your chances at ranking highly within the search engine algorithms of Google and other sites, you definitely should play it safe.

Let’s discuss a commonly used technique, pay per click (PPC) and search engine marketing (SEM), to help make your understanding of what a search engine optimization and digital marketing company are going to do for your website.

What is Search Engine Marketing?

Also known by the acronym SEM, search engine marketing is a type of marketing model that is an incredibly effective way to grow your business within the current marketplace despite it being a very competitive and somewhat fickle place. If you look at current online marketing trends, you will notice that there are millions of businesses in any given industry all vying for the attention of potential customers and clients. To give yourself a fighting chance in this incredibly saturated and competition-based market, you have to develop a viable plan of marketing on a digital scale, especially within search engines.

Defined as the practice of using paid advertisement to strategically place ads on search engine result pages, also referred to as SERPS, search engine marketing is a great way to get your name out there while spending a small amount. These ads usually appear higher up on a search engine result page with a tag that explains they are sponsored content or in a special section that is just for paid advertisement.

It is important not to confuse search engine marketing with search engine optimization, also known as SEO. Search engine optimization is a different process entirely that uses strategic posting and content posted onto a website to organically boost the ranking of a site within search engine standings. It does not involve the same paid advertisements that are utilized within search engine marketing, though the two do go hand in hand.

Search engine marketing still requires work, not unlike that which goes into SEO techniques. Before you can begin a targeted advertising campaign, you or the company you hired to handle the SEM work has to first work on figuring out which keywords are most relatable to your desired customer and client range. Building this keyword research data backlog can work greatly in your favor, as it opens up the opportunity for you to truly understand what people are searching for within your industry and customize your advertisement to that window.

Using a keyword search tool or similar device can help this process go smoothly. Using a good, well-planned keyword strategy is a great way to ensure you are on par with your assumed keywords and ready to start your campaign. You can research to find keywords that are relevant to your customers, client, business, and industry to utilize within the campaign.

You can also enlist the assistance of SEM professionals to locate keywords you should avoid, too. These are phrases or single words that may seem related but are not going to get you any good traffic or and will, instead, waste your ad budget. You should stick to terms that have the same search intent as what is relevant to your business or industry niche to prevent this from occurring.

The Ad Auction

It is often understood that those with larger budgets for advertising will come out on top. This, while a factor towards your overall advertisement success, is not something that is solely the answer to your advertising desires. Instead, you have to realize that there is something called an “ad auction”.

Ad auctions happen on small scales every single time someone types a question or phrase into Google. For example, something as generic as, “ice cream near me”, will trigger an ad auction for those sites that have AdSense accounts set up and are related to the search, according to Google’s algorithm.

Google takes the information from the ad to rate its overall quality and will factor this quality rating into the likelihood of the ad winning the auction to be displayed with that given query. The Google algorithm also factors in the total amount a company has listed that they are willing to pay for a click (more on that in a minute) on their link. The algorithm is more inclined to favor content that will pay more per click, as it has a higher revenue potential for Google, so these higher-paying potential advertisements will have a better shot at being placed on the page.

Pay Per Click

Once the ads are on the page, you are in the game and will be showcased as a potential viable link for those looking to find a solution to their problem or specific product. If your ad is clicked, you will pay a preselected amount for that click. This is how pay per click or PPC advertising works.

It may seem a little silly to pay each time someone clicks your link but think about it: paying a couple of dollars to display a link in a place where someone is inclined to click it and potentially purchase an item worth $20 is a profit. This type of advertising works because it caters to what people want (their search query answered) and offers a chance for you to make a sale, launch a conversation with a potential client, or render a service. It is a win-win situation!

Your PPC rate is set before your advertisement goes live and can vary greatly depending on what you want out of your advertisement. For example, if you want to rank very high within the standings and have a better chance at winning your bid for the given query, you should invest a little more in your advertisement’s pay per click bid rate. Some companies bid as little as a few cents and others go with upwards of eight to ten dollars. The decision is yours; you can use data like the keyword value, popularity, and level of interest in that keyword to help you decide what amount is appropriate. Then, if you notice you are not getting selected to be showcased very often, you can easily switch things up and change your minimum bid level after the fact to help boost your chances.

How SEM, PPC, and SEO Go Hand In Hand

So, SEM, PPC, and SEO sound like a lot of alphabet soup if you do not know the meanings behind them but once you do, their importance really shines. Truly, if you can master using these three concepts, you are on your way to successfully work on digitally marketing your business. Plus, the three actually go hand in hand.

You see, in a perfect world, you could write a stellar article with tons of information, rich keyword usage, and perfect parameters and see it excel within the search engine algorithms. Your hard work would pay off and the article would be right at the top of the list, as it answered everything properly and fit the niche needs of the searcher perfectly.

This is not a perfect world, in some ways, though, and, unfortunately, many other people have the same ideas as you and perhaps even got there first, allowing them to rank higher automatically. Similarly, maybe they have ties with larger websites or are a larger website themselves that generally gain more traction. Regardless of the reason, some sites are going to beat you right out of the gate and instantly rank higher.

This does not mean you should give up on SEO, as it definitely offers a lot of perks, especially when working with keywords that are not as competitive as some of the larger and highly sought out ones.

If you cannot get the ranking with SEO, SEM and PPC advertising can really help ensure you still have a fighting chance. SEM and PPC allow you to recognize the worth of your content yourself and take matters into your own hands and boost your standing through budgeted, paid advertisement.

With PPC content, you can boost your own signal by creating a quality advertisement with links to your site, appropriate headers and information, and photo, and more to mesh well with Google’s algorithm. Then, you can set a budget that is reasonable and design a pay per click amount that matches your needs and budget suitably. Once this is done, the ad is off to bid. The advertisement auction happens in seconds as the page loads and the search queries are showcased; if you have a strong enough ad and a big enough budget, then you are likely to find yourself near the very top of the page, waiting to be clicked by a curious searcher.

The Upside and Downside of SEM and PPC

Like any marketing tool, there will be some pitfalls and concerns that come with using SEM and PPC. All types of advertising create both pros and cons and feature a wide range of different potential successes, as well as potential downturns. Let’s weigh the pros and cons together and see how things weigh out.

The Advantages

Pay per click advertising offers some very serious benefits, including an increased opportunity for growth and the ability to create situations where clients and customers can see your products or services more easily than ever before. It is also very cost-effective since you only pay when a user actually clicks your link in order to reach your website. This means there is a chance they may notice your site, not click the link where you would pay for their interest, and come back later if they happen to remember something about your listing that caught their eye.

You can also create incredibly targeted advertising that directly deals with those who would otherwise already be interested in your services or products, allowing you to have an increased chance of making contact with them without wasting time on keywords and niches that do not pertain to you.

The customizable features make the process incredibly easy to use and allow you to formulate your perfect advertising campaign, creating an opportunity where you can make an eye-catching ad that will draw customers and clients in. You can also use the Google analytics tools to monitor the success of your campaign and measure the effectiveness of your pay per click and general advertising efforts, too.

Google also offers training materials for free online and there are tons of webinars concerning how to best utilize Google advertising, too, allowing you to make the most of your investment. All in all, the tools are definitely there to help you comfortably and confidently take on handling your advertising campaign. If you have the will to succeed and the right team behind you, you have a definite fighting chance.

The Disadvantages

While there are only a few, the disadvantages of this type of marketing are worth considering. It is a serious time investment where you have to check-in and monitor your ads, tweaking them as needed to ensure their success. You also have to understand that if your ad works well, the costs of your bid will add up. You have to budget appropriately and have a team prepared to help you convert those clicks into purchases or interest, too.

Let SEO Vendor Help:

SEO Vendor is a digital marketing company working to assist in creating the perfect online campaign for businesses across the world. With a staff consisting of trained professionals at the ready, SEO Vendor is waiting to help you ensure your business is the best it can be, with search engine rankings that reflect the value of the company as a whole. For more information, contact the SEO Vendor team and get the ball rolling! Success awaits!

white label PPC

How SEO White Label Services can Benefit You

5 Advantages of Working with a White Label SEO Company

Over the last couple of years, the growth in acceptance of white label SEO in the world of online marketing has witnessed tremendous growth. Thinking about it, one shouldn’t be really surprised at the rate at which it is gaining ground. Imagine being able to outsource your SEO services and still get to sell them as yours.

The cost is also a lot less particularly when you take into consideration the top resellers in and out of the US such as Canada. The price is significantly less for the same professional ready-made solutions offered in the US for a higher fee. The backbone of online marketing today is SEO and as a digital marketer, you need to fully comprehend this, otherwise, you may never be able to fully establish yourself as a relevant competitor in the industry.

Here are 5 reasons that should help make up your mind about White label SEO:

Expert SEO Services at Lower Cost

This means that as a digital agency, you do not have to do all the tedious work or pay all the cost of developing or maintaining a high performing team before you can gain the results you require. Apart from this, these resellers are highly skilled in what they do, thus they offer you an avenue to make use of certain expertise you didn’t have in your company. A good white label company will do what is needed every step of the way to ensure you get the result you want. Be it SEO auditing, or software tracking or analytical tools, they always put you first. The fact that they handle a lot of projects at the same time; it makes it a lot cheaper to make use of their services than to handle them yourself.

The search engine algorithm is upgraded constantly, and for this reason, there is a constant change in SEO as well as marketing technologies and trends and that is why you have to stay abreast or risk being left behind. SEO professionals make it their duty to monitor the changes as they occur because that is the only way they can give you and other clients the services you desire.

Opens up New Markets and Areas of Expertise for Your Agency

It is really difficult for agencies to find themselves in a position where they have to turn businesses away, probably because you don’t have the personnel to professionally handle the task to be one or probably because you lack the product or capacity to tap into that particular market. Your competitor gains an edge over you each time you turn businesses away.

The good news is; it can stop now. You no longer have to turn down businesses anymore. You can partner white label services and expand your reach. You can tap into a market or industry you never thought you would, just by partnering with white label services. The best part is that you will take all the credit and brand them as yours.

Online marketing as with almost any other business depends on a lot of your reputation and as such, you have to focus on building your reputation. Your brand will definitely expand proportionally with the range of expertise. Word of mouth can go a long way in attracting new clients to your business.

You Can Give Business Development Your Undivided Attention

You need a great deal of time, dedication and understanding to master SEO. Finding a reseller, you can trust to handle the complexities of SEO is always a better option. It saves you a lot of stress and money.

Leverage Your Existing Clientele by Adding Value to Your Services

Similar to the last point, giving up on businesses can be painful, especially if it involves an already existing loyal client. It is bad not to have clients and even worse when you can’t satisfy the ones you have already. Don’t turn down existing clients or they just might find someone else who can satisfy all their needs. Endeavor to satisfy your clients even if they ask for services you don’t provide; after all, they may never stop needing those services and other clients may come to you because of the same service. You might think you have the complete loyalty of a client, but believe me; they are as loyal as you are useful to them. The moment they find someone else who can offer all the services they need and they carry out a couple of successful transactions, that the end of the relationship you have with such client.

They may not even return the service you use to offer them because it is almost always cheaper to use one company for a service from start to finish. Don’t put your client in a position where they have to choose between you and another provider.

Make SEO a part of your service offerings today. Partner with white label companies and unlock endless possibilities. Your clients will definitely appreciate that you are making efforts to improve your services and might stick with you for this.

Positive Impact on Your Agency's Bottom Line

Brand recognition and personal growth may be fine, but 90% of the times, it all comes down to the bottom line. The fact that you will gain more clients or more businesses from existing client simply means more profits for your business. Over time, your bottom line will surely witness an upward trend.

Also noteworthy is the fact that getting white label companies to handle SEO jobs will definitely be cheaper than handling them yourself because they have no marketing cost despite handling multiple jobs simultaneously. It also helps you plan better because beforehand, you get a breakdown of what it will cost you throughout the task.

You are also guaranteed to get the best service after all; they are professionals and have their own image to protect. It is even more profitable when you hire a reseller from Canada for instance because with the exchange rate, you get more margins for profit.

Contact us if you are interested in becoming one of our SEO Reseller, we will give you the best SEO White Label Services that you cannot find anywhere else.

How to Increase Your Sales through SEO White Label Services

Nowadays, it is not enough to just offer products and services that are limited to what your business can do. Most clients prefer dealing with companies that are capable of providing all the needs of their business. One of the essential business tools that a company should have is Search Engine Optimization. You can increase your sales by adding SEO to the services you offer with the help of SEO White Label Services.

SEO White Label Services are extremely beneficial to a company, especially for small businesses. Search engine optimization is becoming more complicated as years pass which is why it is important for SEO to be carried out by specialists in the field. With SEO White Label Services, you can offer excellent SEO services even when you know nothing about it.

How SEO White Label Services can benefit your business

If you are aiming to provide full support in marketing, you may want to consider having a partnership with SEO White Label Service providers. It is wiser to resell SEO services from an expert white label service provider since it will allow you to provide the best SEO services to your clients as if it was your own. An expert SEO specialist will do the services on your behalf anonymously, so it remains under your brand.

With the help of a white label service provider, you can focus on other important aspects of your client’s business needs such as customer service, sales invoice, progress reports, and others. Leave the technical marketing strategies to the experts and concentrate on your business’s specialty, this way, you are guaranteed to provide the best experience to your client.

How SEO White Label Services increase your sales

White label SEO providers offer services that are profitable. Here are a few examples of some services that you can add to your list:

Link Building

Link building has been a divisive topic when it comes to SEO strategies. After Google’s updates on its algorithms, link building now requires more strategies to be effective. Link building is more than just inserting a link to other websites that are willing to host them, if not properly done, link building can result in penalties in the search rankings.

Effective link building involves strategies that include high-quality content. Publishing content with relevant embedded links that direct traffic to your client’s page on authority sites is just one of the strategies in effective link building. Another link building strategy is adding high-quality content on your client’s site that intends to attract more traffic to the site. Only experts can do these things effectively which is why it is important to partner with expert white label SEO services.

Pay-Per-Click or PPC

Pay-per-click is among the most effective forms of online marketing. In PPC, you pay when someone clicks on your ad. The result is instantaneous when it comes to PPC; your brand can immediately be on top rather than waiting for months to see the results.

PPC analyzes how many people see your ads when using certain keywords to test which ones are more popular. PPC allows you to utilize long-tail keywords. These keywords are more specific search terms which are known to attract less traffic which is why they also have lesser competition. Using these keywords can help you reach highly-targeted audiences. This form of marketing strategy is not easy to master and requires more time and effort to be effective. For this reason, providers have included this service in their offers.

Search Engine Marketing or SEM

Search Engine Marketing involves bidding on keywords that customers are searching on in a search engine. The goal in SEM is to bid on the most relevant keyword with the lowest cost. Bidding on the most relevant keyword is important to secure an advertisement slot, which is on the first page of search results in search engines.

SEM includes analyzing keywords, bidding on keywords according to a budget, and creating an advertisement. SEM can be tricky when done on your own that’s why it is beneficial to have expert providers to do it for you.

These are just some of the services that you can also offer your clients through white label SEO services. Remember to choose your SEO White Label Service provider wisely so you can gain more profits while building your reputation.

Here are some advantages that can be gained from SEO VENDOR INC. white label service:

Our service allows you to be in total control of your marketing communications and will be able to deal with your customers directly under your own brand name.
We give you total freedom of determining the price of our services while you sell them to your customers and you can be sure that we will never come in your way.
We give you Wholesale costs. You have a great discount opportunity of 50% on all the services excluding complete link building solutions, with stands for 10% discount.
You’re not required to pay any huge initial investment, but can keep on paying as you go.
A multi-currency option allows you to choose any currency to sell our services.
We treat your client’s project like our own client.
We guarantee you 100% customer privacy and 100% satisfaction.

Contact us if you are interested in becoming one of our SEO Reseller, we will give you the best SEO White Label Services that you cannot find anywhere else.

Why Expand Your Business Using Our White Label SEM Opportunities

Expanding a business is every entrepreneur or business owner’s dream, but it requires careful strategy on how you will go about it and how you will tackle the challenges that come about with expansion. Expanding to new territories and marketing your products or services to new customers requires convincing skills and marketing strategies which will enable the business to grow. However, you can choose to expand your business through white labeling.

White labeling is the service where you purchase a product from a company and then rebrand it to give people the impression that you have created it.

SEO Vendor is one among the top companies that offer white labeling business opportunities to various companies globally so that they can venture out into the SEM/SEO business. We have had over 1,000 successful projects with over 11 years of experience. If you are an online marketing company or an affiliate marketer, then our services can definitely benefit you.

When you choose to expand your business through our white label SEM service, you will only have to market our services under your uniquely designed website while we take care of rest of the work including the operation of orders. All business messages will be received directly, under your own brand name. You will be dealing & controlling all the marketing communication with your customers directly. Our white label team will only be involved in the discussion/meeting with you regarding the requirements and services.

We at SEO Vendor believe in wholesale costs which is why you are entitled to a huge discount opportunity of 50% for all SEO white label services that you require excluding the complete link building services, which we offer at 10% discount. Also, you don’t have to make a huge an upfront investment but can keep paying at different stages. Determining the price of our services when you resell them to your customers is completely in your hands and in no way we will intervene in it.

We treat your client’s projects just like our own and promise 100% customer satisfaction and privacy. We have a dedicated team of marketing professionals who will deal with your clients in a professional and friendly manner.

The process involved in Search Engine Marketing includes:

We analyze your website and learn about your product/services to understand better in order design our further marketing strategy. Keyword research and analysis is followed to rank the web pages to related keywords.
Designing of Ads including Test Ads Design, Multiple Ads Design, Banner Ads Design for better ROI is done. PPC campaigns are created by our PPC Specialists having years of hands on experience.
Once the process begins, we observe the campaign and its performance for a couple of days and also monitor the conversions i.e. the sales and all other metrics to calculate the performance.
We do SEM campaign optimization, maintenance and updates of how well the campaign is working and what can be done to get better results. PPC campaign bids management are also done in this step.
Our experts provide a detailed report of the campaign to the clients at regular intervals to maintain transparency and improve performance.

By choosing SEO Vendor, you will be choosing to work with a company that offers high-quality white label services at a price not to be found elsewhere. Our affordable prices and promised results is what make our clients stay back with us for continuous white label business.

5 Ways of Building Links without Content Creation

Building links is a simple process where you search for real sites, those with enough reasons to link to you and demonstrating to them the need to link. Thus, link building is not at all a spammy strategy.

Some of the reasons why a site would accept linking to your site are:

The existence of a real relationship.
Their products or business is similar to yours.
If participating in related community activities.
You are a valuable resource to their audience.

However, there are reasons why a site gets interested in linking.

Links represent online connection and relationship between sites. If your plan is building links without necessarily creating content, it is advisable you search for existing opportunities like already established by connections and relationships.

Nevertheless, for earning links, it is important you provide value to the linked site. If your links cannot provide value to your partners, their site, and audience, it is impossible to find great links.

Any trick of building links can get abused, thus avoid engaging in your community or building relationships for purposes of getting links. You end up developing a negative mindset which results in low quality and spam links, the bad reputation of your brand and weak relationship if you stalk links just for SEO value.

Instead, your priority of concentration should be value delivery and get links as an extra advantage.

Although the creation of content is the best way of providing value and getting links, there are other ways of strengthening the value you provide, with the aim of getting links.

Here are some of the other strategies you can use in building links to your site without creating content.

Partnerships
Online mentions
Directories
Reviews and testimonials
Community participation

Apart from genuine connection resulting in links, if you utilize sound marketing and your site is active, you do not need to create fresh content to build links.

Partnerships

There are many benefits in important partnerships, which include chances of relevant links, a collaboration of products, business referral, and cooperative marketing. It is easier to find link building opportunities even without content creation when a relationship exists. However, the best way of building new online partnerships is co-authoring content.

Although real-world partners are the best partners in link building, any offline public partnerships can also be brought forth by linking to them online.

Online mentions

The simplest way of creating links without content creation is online mentions. Despite the fact that your services, products, executives, brands and business must be mentioned online for various reasons, ensure people are talking about your site by using public relations, offline marketing and other means of building your brand.

Apart from the typical brand mentions, other types of mention chances to aim are:

Proprietary images
Permanent employees
Famous products
Company buildings
Sponsored or hosted events

Controversies can also result in media coverage, which brings about link building opportunities. Your ingenuity and creativity are the only limits to the type of mentions you represent. Significant link opportunities exist when your business is referenced by anyone online.

Directories

Directories were the means of navigating the web before the invention of search engines. Although the importance of lists has been outdone by search engines, linking your site to a real directory is a good way of directing targeted traffic to the site.

Securing a listing in directories does not require content creation because directories concentrate on the entire website instead of certain content pieces. Provided your site is legitimate, your chances of getting a good link are higher because the site is a valuable resource for the directory.

Directories have been victims of abuse and spam over the past few years, and presently too, a majority of the directories are mainly created for SEO purposes. So, you should choose directories wisely before submitting your website.

Reviews and testimonials

Testimonial links are created out of real relationships, just like partnerships.

It is essential to have in mind all services and products contributing to your daily activities when evaluating testimonial chances. Besides, provide testimonials of businesses you trust, and never endorse a business for backlink purpose only.

When giving testimonials of business, state the unique tools and services available and essential for operation, what makes production easy and whether the working environment is suitable.

Reviewing and giving testimonials of services and tools that makes the running of your business smooth creates opportunities for building links. However, before giving testimonials for a company that you want to endorse, it is advisable you check if the business has any existing testimonials on their site.

Also, if you happen to be working with companies and you feel they are worth endorsing, on the basis that they always link testimonials on their site, first inform them you want to provide a testimonial of their excellent services before anything else. Although the provision of testimonials is regarded as content creation, your testimonial should be short compared to a blog post or infographic.

Community participation

Different companies use different ways to give back to their local community. By supporting the local community, you get many chances of building your brand and links. Although these opportunities are often overlooked, they are critical.

For good reasons, links are regarded as the vote of confidence by Google. Online relationships are signified by links, similar to offering recognition and adding the context of a conversation.

Also, getting links is the only way of representing your offline activities and relationships online. The links should be a result of any useful community activity you are actively participating in.

Content creation is one way of ensuring community participation, interaction and getting quality links. You can also get useful links without creating content, in any of the following ways:

Providing scholarships to colleges in your locality.
Charity work
Sponsoring local events
Creating a partnership with other businesses to provide unique discounts.
Actively participating or conducting interviews.

Reference: http://searchengineland.com/build-links-without-creating-content-5-examples-267364

Revamping Your Website? Remember the SEO Audit!

So are you thinking of re-launching your website? Congratulations! Without a doubt, this is a great task. But before it goes live, you might want to make a SEO audit, just to be sure. A thorough check of the SEO parameters can identify potential pitfalls of SEO before the launch, giving you time to solve problems before the website is launched.

An ideal pre-launch audit should be done in two stages: pre-launch and post-launch.

Pre-launch (Research before launch)

While you can wait until after the launching to conduct a review of your SEO, it would be better to capture the major issues before your new site goes live.

The pre-launch review should include:

Analytical Review
Technical Review
Overview of content
Overview of link
Benchmarking

Analytical Review

To restart the website, you want to ensure that your web analytics continue to track the visitor’s data from the old version of the website to the new version. It would be terrible if it pulls data from year to year, only to discover later that the tracking was not programmed right! Make sure that your analytics tracking code is placed on every page of the new site and is programmed correctly.

Technical Review

Technical problems can be a challenge to SEO. You can find out how your website works with existing SEO, but do you know how your new layout, design, images and codes function? It is often not as simple as comparing apples to apples.

Overview of content

One of the most common problems on most websites is the image size. Many times when using the CMS (Content Management System), people who update content on the site are not web designers. That’s the beauty of CMS – it helps everyone in the organization to contribute to the website without the need for much (if any) technical knowledge. However, this can lead to significant problems down the road for the page loading speed, as in the picture.

Overview of Link

If your URL does not change, and you were able to fix the 301 redirect, the incoming links cannot be a big problem when you bring the site back online. But it is certain that you want to make sure to optimize your internal links from page to page on your site. You can deal with this even after the site goes live, but in case you are editing or adding more content, this is a good time to add these internal links on the page.

Benchmarking

Finally, just before the site goes back online, a comparison of the SEO parameters is advisable. What is the organic website traffic from various search engines? What is the current order (position) of multiple keywords with high traffic? You will use these reference data after the new website goes live so as to monitor and ensure that your SEO remains on track.

Post-launch (Check after release)

Once the new site is online, you have to look closely to see if there are changes in traffic and organic rankings. Perform internal control every day for about two weeks to ensure that everything stays on track, comparing the daily data to the standard and to keep a tab on dips in organic traffic if any.

How SEO is significant and how a lack of SEO will deter your business?

Online marketing and digital marketing have two popular methods that are followed. In the first method, the advertisers will create proactive SEO campaigns so that it reaches out to the maximum number of customers, thereby garnering immediate leads.

In the second method, the target lies in enhancing the customer awareness for a particular brand or product, so that it reaches out to them at a better level in the long run, which is mainly based on the reaction of the customer; hence the name reactive approach.

Difference between Proactive and Reactive SEO Methods

A large fraction of SEO advertisers are proactive regarding the approaches to follow and the upcoming trends that exist in the industry so that the opportunities increase significantly over a period of time.

There are also a certain type of strategists that leverage on both types of methods to enhance the brand awareness while engaging the customers and increasing the leads.

To have a good SEO drive, you will have to take into consideration the following factors:

Leverage on Internal Events

Suppose the brand you are promoting is launching a new product or service and for this, you rope in a resource or company that deals with your competitor. Ensure that your customers get to know about this, as it will increase your brand value.

Generally, small to medium sized businesses do not make the world aware of their moves, and they do not realize how crucial it is in increasing the awareness of the brand and improving the number of hits for their website.

Transform internal events in the company to guest author talks

When you see one or more of your internal events getting popular, you can always have guest authors invited, as it will be a great PR strategy and will give your brand a free publicity without having to invest much. It will serve as a great opportunity to have an off page SEO marketing.

Focus on interesting and unique subjects

There are thousands of website content creators, and most of them are redundant. Ensure that you stand out in this aspect and carve a unique niche. A small business SEO company will be able to help you with this. You will have to present information in a different manner and improves the organic growth of your brand, which will, in turn, have the following benefits:

Increase in brand awareness
New lead generation
Enhanced organic visibility
Improve your online presence and footprint
Create new backlinks

Focus on keywords that your competitors might have missed

Keyword research is an ongoing activity, and new algorithms have different ways of looking at keywords. Try using keywords that have not been used by your competitors previously, so that the search engines value your website over that of your competitor’s. Also, try using local search engine optimization services for the same.

Always keep a tab on the social interactions of your competitor

It is highly important that you keep a tab on the social media profiles of your competitor. This will help you learn about the innovations and offers they are coming up with so that you can roll out offers accordingly.

Reference: http://searchengineland.com/relaunching-website-dont-forget-seo-audit-267468

Our Local SEO Services and Their Benefits for Small Businesses

As a business owner; it is your duty to continue improving your business if you want to retain your customers and attract new ones. Of course, with the popularity of the internet, the competition has become harder. Everything is moving at lightning speed, there is new technology every day, new ways of doing things. This means you need to keep up as a business owner or your competitors will surpass you. The struggle for the first page rankings on Google has left business owners looking over each other’s shoulders. Doing business this way can rather be overwhelming and that is exactly why you need the help of local SEO services.

Local SEO helps your business website become more visible to the people in your region by improving its ranking on the search engines. This is mostly done by monitoring the search trends, search engine updates and requirements and implementing the use of keywords that most people looking to do business are likely to be searching.

Small businesses need to implement local SEO now more than ever before. This is because the bulk of small business revenue mostly comes from its local area. Small business needs to adjust their marketing strategies in such a way that they cover the local market thoroughly.

To know the importance of SEO for a Local Company, a research was carried out which revealed that about 61% of local searches lead to a purchase. They also found out that about 87% of these local searches were followed up by phones calls to the business or in-store visit and a purchase. The research also showed that most customers nowadays check the details about products or services in their local area online before purchasing. This is one major way local SEO can help businesses increase their sales from its local area.

Search engine optimization helps improve your visibility on the search engines like Google, Yahoo, Bing, Ask and a whole lot of others. Local SEO on the other hand, is a system that shows the essential information about your business I.e. your business name, phone number, address and website as well as your services on search engines, local directories, Google “My Business” page and on social media profiles. Local SEO when done well can rank your business above others bringing more business opportunity to your doorstep.

Google, the most popular search engine now places more importance on local searches. They have observed the trend that customers are searching for business in their local area and as such have adjusted their search algorithms to reveal the businesses in the locality of the user above the rest. Google places more importance on local search results, pushing down further organic results page for maps with local listings. There are estimated 7.5 billion local searches every month, and 87% of customers searching for local businesses call or visit one within the next 24 hours. Hence implementing local SEO for your business is 16-20 times more cost effective compared to traditional SEO in terms of ROI (return on investment). This makes it increasingly important for small business to be actively present in these local searches.

Local SEO services are a great way to help small businesses grow without stress. Developing a business with wide acceptability and recognition is hard to achieve. For startup businesses, awareness is like climbing a very high mountain. In this regard, a reliable SEO expert needs to be involved in taking your business to the next level. This is to achieve the best of the best for the small business needing immediate growth.

It is surprising that big companies take the opportunity available in small business SEO market, while the small businesses are disregarding the mighty opportunities available in this arena.

Many benefits can be reaped from small business SEO services or local SEO services; however, not all business ventures are aware of those. So, we have made a comprehensive list of the benefits you can get from SEO Vendor’s SEO services.

Their Benefits for Small Businesses

Accessible Websites

SEO optimized websites are fast, smooth, and user-centric. Unlike a few years earlier when SEO was thought to only make websites accessible to search engines alone, the game has actually changed. SEO improves the user experience. At SEO Vendor, providing small business with high-quality SEO services of this kind is a priority.

At SEO Vendor, we understand that a well-structured website entices viewers to stay long and give them the advantage to check the nooks and corners of a website. That is why our professionals can help you achieve your desire, as we are one of the best SEO Company for small business.

On similar lines, business websites that have quality content capture the attention of the user, making them come again or even make them share what they read from the site on social media. If SEO is done correctly, it gives users a reason to come back to a website and also helps search engines index the pages of the website.

Credibility Enhancement

A well-indexed website gains credibility. When a site appears on the first page of Google and other search engines, people begin to have trust in it and depend on it as a source of their needs and requirement. Having your site on the first page of Google is possible through small business SEO services. With this, a reliable and trusted search presence is achieved.

For any small business intending to attract relevant visitors, they need to invest in brand awareness. This will help your website would soon start gaining top search rankings since their websites have required keywords people are searching for.

Create A Better Brand Recognition

Brand recognition is important for small businesses; it is the degree to which your customers are able to recognize your business. Local SEO can help you improve your business brand. It helps you become more visible to potential customers in your area. If your products/services continue to appear frequently on searches, customers will come to recognize your business as a better brand.</p>

Drive Customers To Your Business

Small business SEO is perhaps the most affordable, and cost-effective marketing means employed by small businesses. It drives web users looking for products and services that are relevant to your website. Small business entities need to invest in small business SEO services. This will drive more customers to their website.

Small businesses that invest in SEO optimized websites can drive more traffic. In fact, they grow at a faster pace than those without SEO.

A study by the Search Engine Watch shows that about 60% of the clicks in the Google query results are taken by the first top 3 rankings. Do your business rank among the first three when potential customers search from your locality? – If not, you are missing out on potential business opportunities. An investment in local SEO campaign can help you to promote your business higher in the local search results. This will get more traffic to your website and increases the number of prospective customers.

Continuous Traffic:

Small business SEO services cater for long-term awareness and traffic. When a website is optimized, the rewards are manifold, and the outcome is always permanent. To maintain ranking for a website of this kind is easy. Our professionals at SEO Vendor can help you maintain a good search engine rank, and even place you in the top 10 rankings professional search engine means.

SEO Vendor understands professional optimization procedures that can give you a continuous flow of traffic.

Returning Traffic:

You can easily access SEO-optimized websites. They load faster and display accurately on all devices including smartphones and tablets. These websites gain attention and more readers and most of them are likely to come back to these sites when they need any information.

Overcome Competitions:

If you are not considering investing in SEO, you are losing out to your competitors. But if you sell the same products through a website that is optimized, the sales revenue would surely go up. The power of SEO and search engines is great.

SEO Vendor employs many strategies that can increase your company’s sales. Did you know that there are over 250 million websites on the web? If you do, what means do you think you can use to overcome them?

Making good name on the internet can be very hard, most especially when you sell competitive products. You can bank on SEO Vendor’s local SEO services to create an outstanding brand name.

Return on Investment

You can buy 1000 visitors through a paid advertisement; however, not even 5% of those visitors will stay with you or help you achieve your sales goals. This is not the case with small business SEO. White-hat SEO strategies ensure a good number of targeted visitors that can be converted to potential customers. This is definitely the greatest return on investment.

Google presents a list of SEO-optimized websites when users search the net for keywords relevant to it, and thus it is a common phenomenon that these visitors need particular information, and have been led to this website so that they find what they need. It is highly probable that such visitors get converted into customers, resulting in a return for the company.

Low Cost

Small business SEO is a low-cost alternative as compared to other forms of online marketing. Organic listings do not require a huge investment. White hat SEO gets you organic traffic and you do not need to pay a bomb to get to the first pages of search engines.

More Website Visibility on Local Listings

There is no doubt that when you rank your business higher in the local search results you will attract more potential customers to your website. A study confirmed that customers find it more comfortable to deal with businesses in their local area. This is mostly because they know the area and can eliminate unnecessary transportation fees when they deal with business in their locality. When your business becomes more visible to local searchers, chances are that your business will be getting increased sales.

Increase Revenue

Of course, the aim of every business is to make profits. Local SEO provides small businesses an incredible potential to increase earnings. The profits you will make by using local SEO will be more than double the investment with which you start. By improving your visibility through local SEO you can finally be able to maximize sales which lead to more revenue generation

Finally, in a research by Constant Contact, it was found that about 85% of small business value local traffic; however only half of these businesses are actually updating their local listings online. This means you can leverage the power of local SEO to outrank them and attract more business through your online marketing initiatives.

Local SEO has many benefits, your business may be losing out if you are not doing it properly, that is why it is very important that you hire SEO Professionals to properly position your business on top of local search results and above your competitors within a short period of time. With more and more customers choosing to buy locally, optimizing your website for local searches is a must for small businesses.

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