The Best SEO Providers in the World

There are plenty of SEO providers out there eager to help you. These companies want to get a piece of this profitable industry. But not all of these SEO providers are actually skilled and able to help you.

How are you going to get the help you need to rank high on google and increase your sales? Which SEO companies actually have the ability to help you?

You’ll find the help you need to choose an outstanding SEO provider in this article. We will list some of the top SEO providers and tell you a little bit about them.

You will find that the best SEO providers are the ones who can deliver real-world results and direct more traffic and sales to your website every single time.

The Best SEO Providers in the World:

  • (best overall provider for SEO content marketing)
  • ReachLocal (best provider for local SEO results)
  • FATJOE (best for acquiring backlinks)
  • OuterBox (best SEO provider for eCommerce websites)

In the early days of web marketing, you could find just about anyone and have them stuff your web page to the brim with keywords, and a few days later, you would find it ranking on Google’s first page.

But, those days are long gone.

Now we have taken a step past the point of no return where just ranking high does not equal real business results, including traffic, business leads, and sales.

In order to get your money’s worth out of investing in SEO, you need to take a holistic approach to it.

With a holistic strategy to SEO, you need to blend the underlying code of your website with information architecture and the context of the content marketing to create a website that not only shoots to the front page but reaches interested customers that will actually want what you can offer them.

For instance, if you are still reading this page, it must have been valuable to you.

This is what is called excellent execution of SEO.

When done right, it not only drives the right visitors to your website but gives them the high-quality content it takes to engage them and convert them into business leads and customers.

Now, I know that the companies we are going to show you below can offer these results. Choose any one of them, and you will bring in more visitors and make them the leads and customers that you really want.


Starting off our list, yes, it’s us! We’re going to brag, but it’s not just hype.

We deserve our place on this list.

The first reason is that has proven its results with more than 50,000 highly ranked pages and 7,000 satisfied clients that have more results, more leads, and more customers. If you search for an SEO Vendor, we will be on the first page every time, and that is what we offer our customers.

Plus, these search results are only the beginning.

Our blog receives millions of visitors from organic search traffic. Not from paying for ads, just from pure SEO optimization.

The reality is through our efforts, we have accumulated countless organic keywords with millions of websites linking back to our valuable content pieces.

If you want an experienced SEO company you can rely on to help you in the US, Australia, or the UK, is the one you want to partner with.

We have over 14 years of experience helping brands, from small businesses just starting out online to some of the largest multi-national corporations on the planet.

To put it in a few words, our optimized SEO content marketing is one of the biggest reasons that our customers, from the smallest to the largest trust to always provide top of the line strategies for search engine optimization.

Content is the start from which all other online marketing strategies will spring.

After all, it’s how you got here, and your customers will find you the same way as well.

Plus, we not only offer our core SEO-optimized content marketing, but we also have many other SEO strategies that we would bet our last cent on.

Now that we’re both still here, why don’t you head on over and contact us to see what we can do for you?


ReachLocal is a great choice if you are interested in SEO for a specific locale. This SEO company has considerable experience and success in this area, and their clientele makes this clear. The company started in business in 2004, specializing in local SEO. Now they’ve grown to have 19,000 clients across the world, and they’ve created over 200 million local leads.

ReachLocal has business offices on five different continents and has partnered with Yelp, Yahoo, Bing, Google, and Facebook to help their clients optimize their SEO so as to draw more customers to their brick-and-mortar businesses. They are Bing Ads Certified Specialists in addition to being Google Premier Partners.

ReachLocal is well respected. In fact, Local SEO Companies, which is a website that rates the best local SEO companies, rated ReachLocal as the top in local SEO strategies. They also receive excellent customer reviews on many review sites. Their customers give them an impressive 4.5 out of 5 stars.


This SEO company is particularly good at gaining backlinks for websites or web pages. This is very important for your business’s website since search engines use the number of backlinks your website or web page has to determine the overall importance of your website or web page.

This means that if your website has a lot of backlinks, search engines will see your website as being more authoritative. If the search engines do see your website or webpage as being authoritative, it will rank your website higher for keywords.

So, if you want more backlinks to help your SEO, this is where FatJoe comes in. This company is excellent at generating very high-quality backlinks. FatJoe does such a good job of this that other SEO companies come to them for help in this area. FatJoe is one of the largest companies operating in outsourced link building and has helped over 5,000 customers the world over.

If you sign up for service from FatJoe, you’ll get all the tools you need to help you build quality links. You’ll get a dashboard that will help you keep track of your orders and, most importantly, their Blogger Outreach. This is the tool that will help you find the kind of websites you want to get backlinks from.


This company provides performance marketing and SEO building with a heavy focus on eCommerce, and it is definitely our choice for the top SEO provider for these brands.

If you are the owner of an eCommerce website and looking for a company filled with talented and hardworking professionals who can bring your pages to the top of the search engine, look no further than OuterBox.

Since starting way back in 2004, this company has served hundreds of eCommerce customers across numerous business sectors. They have even managed to be ranked one of the fastest-growing businesses in the US.

However, more than anything else, their clients show what they have to offer with companies like UCFS and Marco Tools partnering with them, among many others.

No matter what eCommerce platform you use, whether it is Magento, Shopify, WooCommerce, or one of many others, Outerbox is the company you can depend on to offer reliable SEO optimization for eCommerce websites.

The Five Characteristics of the Best SEO Service Providers

There are at least hundreds, maybe even thousands of SEO service providers out there to choose from.

So, if you wanted to go it alone and pick one of the SEO companies not on this list, what characteristics should you be looking for.

Well, let’s take a look.

A Procedure for Building SEO and Experience

These days anyone with a computer and an internet connection can make a website claiming they are one of the top SEO service providers.

The thing you won’t see, however, is the procedure they use to build SEO or experience doing it.

You should always keep an eye out for this.

Look through their website, type their company name in on Google and see what their organic rank is; if they aren’t there, then this means they either lack experience, or they can’t deliver what they claim to.

Think about it. Can you deliver what you don’t even have?

A defining characteristic of being one of the best SEO service providers is being experienced in building their own SEO before doing it for others.

Plus, having a procedure that shows you how they will achieve results.

A History of Results

The practice of showing the history of the clients that an SEO company has helped has become an important characteristic of the best SEO service providers. The reason why is easy to understand.

They take pride in their work helping these businesses rank on Google, and the traffic it has delivered, leading to business leads and customers.

But, what this practice does for you is even more important.

Look at this history, and see the clients that this provider has worked within the past. Decide if you want to be one of these clients and have similar results.

Thought Leader

The fact is SEO is constantly changing.

Right now, it’s Fred, and before that, it was Intrusive Interstitial Update, and these are only the major updates. The fact is Google often makes more than 3,000 updates in a single year to how its search algorithm works.

It’s nearly impossible for you while you are running your business to keep up with all the changes. But that is why you need an SEO service provider that is also a thought leader.

This is another defining characteristic of the best SEO service providers.

Check out their websites and blogs to see if they are keeping up with the evolving landscape of SEO and offering tips to help websites adjust.

Customer Reviews

This isn’t just bragging!

The best SEO service providers work hard to develop successful SEO procedures, figure out how to implement them, and ensure they are carried out smoothly.

When all is said and done, if the customers get their money’s worth, they give back to the company with excellent reviews.

This means that excellent customer reviews really are a characteristic of the best SEO service providers.

Professional Team of Specialists

Let’s face it, one person and specialty won’t cut it. To deliver great ideas into high-ranking websites, traffic, and results, an SEO provider needs to have a professional team of specialists.

So, if an SEO provider promises you amazing results without telling you about the wide range of specialists they have, that is a bad sign.

From copywriters to website designers and many more, the best SEO providers employ the best in many fields, and they are proud of that. So look and see if an SEO provider tells you about the amazing people they employ.

What Can You Expect from the Best SEO Providers?

Now we have shown you some of what we believe to be the best SEO providers. We have also talked about what to look for in finding the best SEO providers on your own, but once you choose a company, what should you expect from them?

An Introductory Session

You want to improve your SEO and your sales, so you do your research and find a company that interests you. Once you’ve done this, it’s really important that both of you get to know each other and what you each expect.

Every business is different, and what worked for another company may not work for yours. A good SEO company knows this. They will listen to you and learn about your business and your needs before they tell you what they can do for your business.

Expect Detailed Recommendations 

If you are truly interested in doing business with an SEO company, you’ll want to tell them what you’re looking for and some information about your current situation. After you do this, the SEO company should do a considerable amount of research. They should research your industry and the audience they’ll be targeting.

Once the SEO company is finished, they should share what they’ve learned along with what they believe should be done to achieve your goals.

A Detailed Contract

Once you decide that you’ve found a company that seems to meet your needs, you should speak to them to see exactly what they will do for you. Then, when you get a contract, make sure it mentions the specific details of what they plan to do in the contract. Also, the contract should include when and how the SEO company intends to fulfill its commitments.

Getting to Know Your Company

Before an SEO company can improve your business’s SEO, they will need to learn more about your company. This could mean talking to your staff, accessing your website and blogs, and possibly needing some log-in codes to access your analytics as well.

This could take a bit of time, but it will pay off in the long run. If you’ve chosen a good SEO company, they’ll want to make sure they form an effective partnership with you. The company should also outline specifically what they will be doing as well as giving you a timeline.

Now that we have learned all this about the best SEO providers, there is one last thing you should take away from this.

Think long-term.

Building SEO takes time; after all, if you could expect overnight results every time, your website would be outranked in a day. What an SEO provider can and should promise is long-term results.

Give your provider time, and if they are one of the best, you will see gradual results that stay there.

With the best SEO providers, once things pick up, they just keep going and get better and better.

What to Focus on This Year? – 7 Digital Marketing Trends you don’t want to Miss

Digital marketing has several moving parts, and with every new phase, trends continue to evolve at an astonishing pace. It’s no longer a mere element of marketing. Marketers now employ automation to save time, increase engagement, and become more creative in every aspect possible.

Everyone is looking for ways to learn more and find a gaining edge by understanding digital marketing patterns and strategies over the years. However, 2020 was an unpredictable year. The global pandemic reshaped several elements of the marketing landscape and led marketers towards a new shift.

With the lockdown as a contributing factor, people spent more time on social media and adapted to video conferencing. Since brands had to devise new methods to connect and meet their customers’ needs, eCommerce sales began to have the upper hand.

Now, even with 2020’s chaos behind us, marketers are still scrambling to keep up. The resultant effects of last year’s global pandemic on the global economy have brought about several peculiar changes in digital marketing trends this year.

We know what worked in 2018 and could almost predict 2019, but the events of 2020 raise the curiosities of what to focus on in 2021. No one can say with 100% certainty how the future of marketing will be. We can only focus on research, statistics, and trend in data to identify the opportunities and predict the possibilities that might be available in the coming years.

Here are some valuable insights and key trends you should consider:

1. Increase Live Streaming

One of the results of the lockdown in 2020 was a lot of canceled events. Most people couldn’t socialize and attend in-person events with their family and friends as usual. The only option was to live-stream videos of online workshops or from their favorite celebrities.

During the lockdown period, Facebook recorded a 50% surge in live viewings. On Instagram, the spike was 70%. The number of times people spent watching live videos is three times the number of times they watched pre-recorded videos. Also, TikTok users went off the roof.

There’s a strong possibility 2021 may continue on these paths, and the live video industry is expected to continue to have increasing value. An excellent move is to apply this trend to your brand and use live video as a way to reach your consumers and tell them about your new products.

Compared to the pre-recorded videos, live videos have a way to grab your audience’s attention and make the video more engaging. They feel the fear of missing out like they are a part of it. Instead of just watching passively, your live videos become some exciting news they want to watch.

2.Influencer marketing

Influencers are trusted in specific fields and often have a large, active, loyal audience following them online. These people don’t necessarily have to be celebrities, but they have gained a reputation in their field and become go-to persons or consultants that provide answers to people’s needs.

Employing influencer marketing and using human-driven content creates trust between their audience and your brand. For instance, a basketballer wearing your sneaker in the pictures they post or in their live streams creates an “in-the-moment” connection that makes the viewers crave your product, such that they want to make purchases while they watch.

The influencer you engage needs to have thoughts and values relevant to our brand and your goal. Watch how they interact with their followers, and go for those with growing audiences on new platforms.

3. Goodwill services from brands

No consumer likes to deal with brands they consider ‘shady.’ Once they sense some insincerity or realize that there’s something to can’t fully trust, they back out of such deals. The need for transparency cannot be overemphasized.

Several people and businesses around the world are still trying to survive the turbulences of 2020. While brands search for means to continue flourishing, it’s important to get involved in some good contributions to recovering from the pandemic.

Even more than last year, there will be a more significant emphasis on campaigns that focus on ‘existence to serve’ rather than profit. To keep your brand as one of the trusted sources in 2021, you need to find creative ways to fit into customers’ lives and understand how to get involved in their conversations on social media.

When customers can pick from two comparable products, they would have to decide on the one they want to spend their money on. Goodwill services from your brand can open a platform where you can engage them, understand how to personalize your marketing to meet their needs, and win their hearts.

4. Enhance customer experience

Even before now, customer service has always been a priority year after year. Now in these unpredictable times and shifts in market trends, convincing people to patronize you may no longer be enough. However, maintaining a positive business culture and offering excellent services will keep people coming back for more.

Regardless of how impatient the customers seem, they still expect a seamless and memorable experience from the point of interest to after the sales. They want proof and reassurance before they buy.

From personalized messaging and throughout the customer journey until delivery, coordinate your sales, customer services, and digital marketing team to deliver quality through the process. Every aspect of your marketing strategy depends on you providing a great customer experience.

Due to the growth of online content, consumers are no longer passive parties. They don’t need you to tell them about your products since they hold the power to learn about the products directly.

While doing their research, the consumers want to see more than the product information. Since their buying decision relies strongly on what others say about their experience, several factors improve customer experiences. Some include offering efficiency, friendly and knowledgeable service, and convenience. Other factors to enhance your overall customer experience include up-to-date technology, easy mobile experience, personalization, brand image, and design.

5. User-Generated Content and Easy-to-consume content

Content has always been vital, but in 2020 the demand for more easy-to-consume content increased. People started to rely on easy-to-consume content like podcasts to get on the go or subscribe to newsletters directly into their inboxes.

Advertising your product or services via convenient and readily available content creates a ground for continued success in 2021. Newsletters or podcasts provide a more intimate way for customers to stay in touch and have a deeper connection with your brand.

User-generated content is another powerful tool for user experience and SEO on your website. It doesn’t have to be complicated or intensive. The UGC can be a simple comment on a blog article, a review of a product on your e-commerce site, or a Q&A section for people to ask questions and get answers.

Excelling in 2021 requires more social proof that the UGC can provide. When it comes to connective content, the user-generated content offers some benefits, including:

  • Building and strengthening communication
  • Generating tons of additional content and source of more discussions
  • Creating ground for face-to-face meetings between customers and brands.
  • Source of relatable and uplifting content

Asides from being an effective social tool to forging relationships with your consumers, these are some ways the UGC improves your content:

  • Google favors updated content. Every comment, review, or question added to your content at any time is regarded as an update to Google.
  • Longer content improves search engine rankings. The UGC creates room for more content to the already present one and boots the SEO.
  • With content like product description, it’s pretty difficult for your content to stand out from the others and avoid hurting your SEO. The comments and reviews enhance the uniqueness of your content and increase your search engine ranking.

The point is to ensure you implement any user-generated content to your advantage. You can also adjust your site settings to limit or filter out certain words, spam, or link posting. It can also be done manually, but moderating the massive amount of reviews and comments can be challenging.

6. Increase in voice and visual search

Most people are moving towards voice-activated tools. Spending so much time at home resulted in people having more conversations with digital assistants like Alexa, Siri, or Cortana even than their family members. Perhaps the popularity of voice search in homes and on our phones presents opportunities for changing how we use keywords.

Considering that we phrase our speech differently when using Alexa for information from typing a search into Google, we need to review our keywords when writing content. The keywords need to be based on questions people may ask when using Alexa or Siri to increase our visibility.

As the prevalence of voice search shows no sign of slowing down, our expectations for 2021 digital marketing trends is that more households will fully adapt to using voice search. However, visual search is also another method brands can employ to rise and maintain the top position.

Tools like Google Lens and Pinterest Lens enable search engine users to upload images and get information about the objects in the picture. This way, when consumers don’t need to type a complete description of the product they want. They can turn their cameras in a search bar, and the search engine presents them with similar products and links to where they can buy.

Marketers now need to prioritize visual search by introducing more high-quality images with descriptive keywords to their online inventory. Gradually, visuals are already becoming an important factor in the SEO game. By including image alt-text, descriptive filenames for images, and sitemaps for pictures and advertising on platforms like Pinterest, brands can benefit from boosted search results.

7.Emphasis on inclusivity and sustainability

It’s not surprising that most consumers believe that companies should prioritize improving the environment and participating in public movements. Even as everyone is trying to put the coronavirus’s worries behind us, some brands are already making shifts towards a more sustainable future and getting involved in some endemic issues.

It could be the packaging, the materials they use for their product, issues that are lingering within the various elements of society. Still, consumers are constantly looking out for brands that are conscious of the environment.

Although hunting for a greener planet has been the target for several people, the recent pandemic has contributed to reminding more people of the world’s fragility. One of the main focuses in 2020 includes the Black Lives Matter Movement that highlighted some prevalent issues in several social elements.

Studies show that driving your brand to follow cultural shifts influences purchase behaviors, and many shoppers are shifting away from retailers that don’t offer enough diversity. With consumers making these moves, brands that don’t reflect their views on diversity and identity or appear non-inclusive may see some impacts in 2021. On the other hand, brands who are not holding back and getting involved in inclusive cases will reap some benefits and have deeper connections with their audience.

If you intend to keep being the choice to the masses, your brand needs to make a purpose-driven contribution towards sustainability and inclusivity in 2021.

What to Focus on in 2021

Digital marketing consistently changes, and that’s normal! While digital marketing trends come and go, some basics can be developed into tactics and ideas for a massive game-changer for the foreseeable future.

However, the effects of 2020’s event have resulted in difficulties in predicting the marketing trends. People are spending more time online for entertainment, work, and other reasons. Over the next few months, we are likely to see this continue. Brands now have to reconsider their digital marketing strategies and create better ways to connect with their customers.

Understanding the digital marketing trends helps determine the right marketing strategies to focus on and get the most bang for your bucks. If you are ready to set up your site for more traffic and leads, get started with SEO vendor today. Set up a quick consultation and get all sorts of strategy testing for ON-PAGE and OFF-PAGE SEO.

Top Recommendations on How Digital Trends Will Evolve This Year

Digital Trends Will Evolve This Year

The previous year was not a normal year at the office (pun intended). Even though no calendar year is a stroll in the park, 2020 still managed to fit medical, social, and economic crisis on a global scale in twelve months. It forced every industry to do some inflection, and it was no different for marketers. It made both short and long-term planning difficult – almost impossible. Nobody knows when we can return to normal or what normal would look like then. That does not help the situation either.

However, there is a silver lining. We had a front-row seat to 2020 in the law, education, and healthcare industries. Armed with this information, we can make educated guesses about the new digital marketing trends. They are not all entirely new, but the landscape is changing, and you need to keep up with the times.

Search Engine Optimization (SEO)

SEO is an ever-changing landscape, and 2021 will be no different. There are minor glitches in the matrix, as expected. However, we’ll focus on five trends projected to be the real deal.

  • User Experience (UX) – The user’s experience has become more important than ever to get a good SEO score. Organizations can now use tools like Core Web Vitals to quantify user’s experience. User experience is a significant factor in customer satisfaction. Google recognizes this, and they are moving in that direction too. Speed, site organization, and device-friendliness are trends that will be worth the investment in the current clime.
  • Semantic Search – According to Alexa Blog, Semantic search refers to the ability of search engines to consider the intent and contextual meaning of search phrases when serving content to users on the web.” Google, arguably the biggest search engine in the world, has a lot riding on this. You cannot always trust people to search in grammatically correct and coherent language – more searches are done in natural, conversational question formats. That is why natural, topic-optimized content has to give way for simple keyword optimization. You can monitor your semantic search ratings with tools like Moz and SEMRush.
  • Search Intent – Understanding intent and optimizing to meet it has proven to be a sure way to generate traffic to your website organically. There are fundamentally four intents to cater for – informational, transactional, commercial, and local. Some websites have even reported up to a 677% increase in organic traffic after search intent optimization. Search engine results pages (SERPs) can help you identify the user’s intent.
  • Zero-Click Search Results – These are search results that do not require users to click any buttons before finding answers. About 50% of search results as of 2019 fall in this category. They include featured snippets, videos, graphs, and lists. However, because Google provides most of these results, it translates to fewer clicks to third-party websites. To have a bite of the apple, we advise that you create well-optimized videos to YouTube and update your profile on Google My Business to include your locations and events.
  • Google My Business – More Google searches are getting focused on local businesses than ever before. Services, business hours, reviews and ratings, are big components of searches now. More than one billion people and five million apps use Google maps every month. To make your business rank high on local searches, you should try to provide as much information as possible.

Pay-Per-Click (PPC) Advertising

PPC advertising continues to go strong in 2021, even though there will be some changes in methods. Below are three ways that PPCs are more likely to shift this year.

  • Privacy Concerns and Limited Data Availability – More users are concerned about how much of their data gets shared, especially in this era of internet frauds and data breaches. Google and others are becoming more stringent with the data they share. However, it remains a worthwhile investment as long as you can assure data privacy.
  • PPC Automation and AI Domination – PPC campaigns are judged by their efficiency – minimizing costs while maximizing profits. Machine learning and artificial intelligence are the trendsetting technology in PPC automation and efficiency as they allow marketers to focus on marketing. Some of the PPC parameters that you can improve to increase efficiency are – dynamically generated ad copies, bids, PPC reporting, and error checking.
  • Responsive Search Ads (RSA) – This also kinda falls under automation since it takes off some responsibility of creating ads from you. RSA from Google refines your headlines, ad copy, and call to action (CTA) bases on prevalent search trends. The data supports RSA as an upward trend too. Now, you need a proven copywriter to provide the nuggets that Google or Microsoft’s RSA needs to improve your conversion.

Conversion Rate Optimization

With the new automation processes promising to improve your website visits, how do you get them to commit? Commitment could mean making a purchase, filling a form, etc. These are some trends worth investing in 2021.

  • Mobile Optimization – The odds that someone visits your website on mobile are higher than on any other platform. This is because about three billion people have smartphones worldwide and spend more time on their smartphones now more than ever. Taking advantage of this information is to make your site more mobile-friendly and make processes less redundant and more straightforward.
  • Personalization – People have reported that they are more likely to buy stuff if the experience feels personal – less robotic. You can achieve this by finding ways to cater to users based on their access locations. A tool like Optimizely deserves a shout. This, coupled with a similar advertisement structure, can increase efficiency since you only talk to your potential customers.
  • Transparency – Privacy concerns are similar to what PPCs will face. Finding a safe ground between conversion techniques and respecting privacy will be a balancing act that can make you company. Investing in security systems to prevent breaches will save you a lot of hassle. Also will full disclosure in clear terms and keeping track of apps that have access to user data
  • Data and Design – There is a general sense of agreement between users, web designers, and copywriters on guiding user experience. Data designed to collect data on user behavior to create better user experiences? Yes, please!

Social Media Marketing

Social media remains a fast-paced revolving glass door that we must master because that is where everybody is. Below, you will find four trends that will be relevant for the fiscal year.

  • Increased Adoption – Post-COVID, more people spend more time on social media, which is almost inevitable as they have more idle time. The data shows that more people have downloaded the Facebook, TikTok, and Instagram apps. More people are seeing and engaging with your social media content now more than ever. Nobody can say how far into 2021 this trend will continue after ‘normalcy’ returns. However, we feel confident enough to add this to our list.
  • Be Socially Aware – Whether you agree with it or not, cancel culture exists. It is like public shaming, but because everybody is online now, it is digital – digital shaming. Examples of brands (MyPillow, Goya) that have taken a ton of backlash and subsequent dip due to poor association and lack of awareness should be cautionary tales for you. To avoid this bad press, keep your review team as diverse as possible to cater to as many groups as possible. Also, maintain oversight on your automated processes, so you do not show up at the wrong place at the wrong time.
  • Social Media Accountability – Not dissimilar to cancel culture, more of what you post will be checked for political and factual correctness. Even the biggest social media platforms are under more pressure than ever to control misleading and incendiary content on their platforms, even though it is a losing battle. What you can do is avoid getting caught on the wrong side of the law.

Paid Social Ad Campaigns

The expert analysts at Statista predict spending on social media advertisement will remain on the up in 2021. Company eagerness to commit to social media ads can be explained by the presence of sub-communities within social media spaces. Also, while retail is down 10%, e-commerce is up by 18%. It just makes sense to follow the trend.

  • Facebook Ads – Statista predicts that ads will generate up to $94 billion in revenue in the next year alone. If these figures are to go by, there is a sizeable cake to be shared among businesses that go this route. However, not all products sold in this current economy. Put your best foot forward, advertise your most in-demand products, and show how helpful you can be.
  • Instagram Ads – There are about one billion unique Instagram users every month. The data also shows that these people spend – about $20 billion. A good number of businesses already leverage this media-sharing platform. It is not too late to join them if you have not already.
  • LinkedIn Ads – Unlike the Facebook and Instagram ads, LinkedIn ads don’t have the same far-reaching effects. However, it is a specialist at what it does – B2B marketing. Businesses and professionals connect on LinkedIn. Advertisement is more expensive on LinkedIn, but the risks match the reward if done correctly. LinkedIn Campaign Manager can help you with a laser-focused approach at your target market than on anywhere else.

Video Marketing

Instagram, TikTok, Facebook, YouTube, Twitch, Zoom. These platforms did well in 2020 because they presented solutions to video content creation and sharing. YouTube is still the second largest search engine in the world. As more people watch videos, it makes sense for you to go with the flow.

  • More Videos appear on Search Engine Results Page (SERP) – Google will prioritize videos when they think it is needed, which is often. As more people search “how to” questions, Google will respond accordingly with content from its resources, hence, YouTube. You can optimize your content to make it to the SERPs using SEO best practices like thumbnails, descriptions, and transcriptions.
  • Pandemic Era Video Platforms – TikTok and Zoom were relative unknowns before the pandemic hit in 2020. Since then, they have experienced meteoric rises and have far-reaching influences. When used correctly, you can reach a broad audience with your content on these platforms. About 32.5% of TikTok users are teenagers, while 37% have household earnings of over $100,000. It is still not clear how you can use Zoom for marketing. However, you can always make videos that you can share on other platforms.

Email Marketing

In the face of innovation and embracing new trends, some old-timers continue to wax strong. Email marketing is the old-timer in question here. Data shows that more people are opening and acting on emails. Businesses also have an incentive to stick to email marketing because it is cheap compared to other options, and they remain the best lead generation method. Personalized emails are a safe bet to improve responsiveness. You can also find ways to re-engage users that visited you in the past.

  • Automated Email – Automation is not an option but a necessity for businesses with large customer bases. Personalized emails look like you care and take your time to reach out. People do not need to know that it was automated.
  • Omnichannel Marketing – This is an advanced form of multichannel marketing that improves conversion and retention rates for B2B ad campaigns. Some of these facets of omnichannel marketing include reaching out to people that have searched for you online, engaged with your social media content, etc. They are aimed at nurturing B2B leads as they are usually time-intensive and long-term.

Next year will be a year to test new strategies and double down on the ones that still work. However, success for digital marketers will be in how we treat people. COVID-19 has affected everybody one way or the other. Some empathy and human touch in your approach can make all the difference.

Even when we return to “normalcy,” a vast majority still plan to continue engaging with brands and shopping online. Your online presence (video, SEO, email, paid ads, etc.) will determine your success in the post-COVID-19 era. The most important thing in Digital Marketing is to find what works for you and your business. It is by no means not a one size fits all business.

Have a great year ahead!

Follow-Up Emails that Intrigue Prospects

Email marketing is a form of marketing that many companies have settled for, and it seems to be more convenient as well. It all starts by sending a single email to your prospect, hoping to get a response from them, or you might be having a hot opportunity that’s turning cold. The main reason that pushes prospects away is that you might have reached to the wrong people, or you might not have built up enough intrigue during your first contact.

It would be best if you did not give up at this stage because there is still a lot that you can do to get back on track. You have the alternatives of sending emails and follow-up emails, which will give you another chance of landing a sale. Research done by velocity shows that sending five messages to a prospect before personal contact has a 36% conversion rate compared to the group that receives a list of follow-up emails.

How to Get the Right Timing and Frequency

If you’re wondering how often you should send follow-up emails, then consider the instructions from Pay attention to the first point that you should send only five follow-up emails for all cold emails. On the other hand, you might have some interactions with the prospect in the form of questions and responses. For the latter scenario, keep sending the follow-up emails until you have a clear response, whether it is a close of sale or a simple ‘no.’

You can use the following sequence to send your follow-up emails after making your initial contact.

Day 2 – Day 3 – Day 7 – Day 14 – Day 28 – Day 42 – After every month

Note that day 2 is when you are supposed to send your first follow-up email.

Tips on Writing Follow-Up Emails

It is improper for us to go all us and give you information when you should be sending follow-up emails and fail to provide you with tips on how you should be writing them. Follow-up emails come in handy in several situations, and learning how to write them, and write them excellently, for that matter, is essential. Below are the tips on how to write useful follow-up emails;

  1. Make them Short – Do not push away prospects by sending them a long follow-up email. Many people are not interested in reading long sentences neither are they attracted to wordy emails. Keep your follow-up emails short and precise, from about three to eight sentences depending on the number of words per sentence.
  2. Personalize Them – For a prospect to get the push of ending up reading what you’ve sent, there has to be a form of personalization. Slide in a name or if you had interacted earlier, let the response be the center of the follow-up email for personalization.
  3. A Single Question is Enough – Try as much as possible not to scare away prospects with a series of questions in a single follow-up email. Ask one question to make it comfortable for the candidate.
  4. Let it be Simple – When asking the only question, make sure it’s easy for the prospect to answer it as soon as they read the email. Avoid complicated queries that will push away the possibility.
  5. Be Specific – The right move is to use particular questions with a direct answer and nothing someone should think about. Make the questions have responses such as ‘yes or no,’ ‘2 pm’, ‘true or false,’ etc.
  6. Include a Post-Script – You can slide in some extra information after the email in the form of a link. Just point it out as PS or FYI and follow it up with an embedded URL.

The Proper Circumstances to Send Follow-Up Emails

To ensure that your follow-up emails are useful and that they impact the prospect, you should learn when it is proper for you to send them. The right circumstances to send follow-up emails to include;

Cold Call

You ought to send this follow-up email within one day of the initial cold call. Some of the tips on how to write cold call follow-up emails include;

  • Appreciating the prospect for reading the email and for their feedback
  • Stating your success with another company and assuring them of your ability to deliver
  • Issue further details and showing interest with a request to follow up after a specific time
  • Following up on the matter and posing a question.

Lead Magnet

They are to be sent upon an online automatic trigger by the prospect, e.g., white paper request and sign up for e-newsletter. Tips include;

  • Appreciation for the action taken by the prospect
  • Displaying your strength from experience with other customers
  • Congratulating them for the step made
  • Dropping a link for study purposes and allowing them to set a meeting
  • Following up on everything and giving more materials.

External Trigger

These are emails sent to prospects you identified from external sources such as regulation change or industry news. Tips include;

  • Dropping a congratulatory note
  • Stating where you can come in to help out
  • Requesting for a response before further communication
  • Checking up on the prospect
  • Laying your track record and throwing in a question.

Web Enquiry Contact

It’s to follow up on prospects who took the step to fill out your website’s contact form within a day. Tips include;

  • Welcoming them and appreciating their effort to visit your website
  • Providing materials for the study
  • Ask for their thoughts and requesting for a reply.

Outbound Call

These follow-up emails are meant to be sent after you have left a phone message to the prospect. Tips include;

  • Letting them know that you tried to reach out
  • Asking for them to get back to you when they can
  • Explaining what you mentioned in the phone message.

Inbound Call

You have to immediately send this follow-up email after being on a call with the prospect. A phone call might be better in some situations rather than an email. Tips include;

  • Appreciating their efforts in contacting you
  • Providing materials for the exact point in the conversation
  • Requesting for another call later on for further explanations.

Networking Event

It is meant for a follow-up if the previous email send, post-networking or post-tradeshow event, wasn’t convincing enough, although the prospect showed interest. Tips include;

  • Acknowledging the first interaction and confirming if they read the previous email
  • Asking for their opinion
  • Requesting for a conversation.

Face-to-Face Meeting

The follow-up email to be sent within a day after a skype call or face-to-face meetup. Tips include;

  • Appreciating their efforts and time to avail themselves
  • Posing a question and expressing interest to communicate further.

Proposal or Quote

These follow-up emails are for the prospects you requested for a quote or proposal but ended up not ordering from you. Tips include;

  • Appreciating their efforts in communicating to you
  • Stating a reminder of what you talked about
  • Asking if they have any further questions.


The primary purpose of these follow-up emails is to keep pushing despite no response from a couple of earlier emails. Tips include;

  • Recapping on the last time you communicated
  • Asking for their availability to plan for a meeting
  • Letting them know what you’ve been up to.


It is a follow up on an impressive lead that went cold. Tips include;

  • Reflecting on your last conversation
  • Giving an achievement similar to the prospect’s lead
  • Requesting for their availability and willingness to learn more about the lead.

Email Templates Proven to Get Responses

Email Templates Proven to Get Responses

The success of any marketing campaign includes the process of converting your leads into prospects and your prospects into loyal customers. One effective way of following-up with your prospects after the initial encounter is through the use of emails. However, sending emails is not without its challenges. The truth is, you don’t want your emails to be like any other email, adding to the bunch of mails in your prospective client’s inbox with no hope of commanding attention. So, how do you avoid this?

Not to worry!

You will find out how you can deal with any sales challenges that involve follow-up of prospects. After reading this article, you will have gained the necessary knowledge to increase your prospects’ response rate. Sound enticing, right? Sure it is. But that’s not all; the knowledge gained from this article may help you increase your sales and revenue exponentially.

Who, When, and How to Send Follow-up Emails?

One significant fact you should know as a salesperson is that your customers will buy only when they feel they are ready to do so. Every salesperson love to have customers who will patronize them easily without spending much effort to convince them to buy. You have to bear in mind that you can’t have such hot leads every day. Moreover, the percentage of hot leads you will have is small compared to your cool and warm leads. Cool or warm leads often result in more sales than hot leads.

Two Critical Rules That Will Guide You in Following-up With Leads

  • There is a reward for your patience. Consistency and patience should not be overlooked when following-up with leads.
  • There is a need for you to have an effective follow-up and data management system. Having a good sales CRM helps to prevent embarrassing situations such as email duplication and spamming.

The first highlighted point is quite convenient to implement, but many companies have struggled with implementing the second point. Executing an effective follow-up system may be difficult for some sales reps when generating sales and leads through marketing.

Close More Deals With Teamwork

To close more deals with teamwork, you will need to have a well-structured system. Ensure that both sales and marketing warm up your leads. To do this, ensure that you keep these helpful thoughts in mind.

  • Do endeavor to send valuable and relevant information to your prospective clients frequently, regularly, and relentlessly.
  • You have to communicate effectively with your clients. It may not be practical to communicate with your prospects individually if your prospects are many.
  • Log and track. You do need a logged system that can help you to schedule and execute follow-ups. Calendar reminders and spreadsheets may not suffice if you have a business expansion plan.
  • Get your materials ready. Your team should be equipped with engaging and vital information to craft out messages for follow-up purposes. A follow-up email with poor content is of no value.

Timing is Critical For Follow-up Emails

Remembering your prospects every day is great but do your prospects remember you as well? Remember, you compete with other rival companies providing juicy deals. And not to forget that your prospects as humans may have a fallible memory. You must remind your prospective clients about your service or product regularly. Let your reminder be well-planned and well-thought-out.

The KYC initiative is the golden commandment to follow in the area of sales. It is also the first rule to adopt when you design your strategy for follow-up. The second touch, or follow-up as it is called, should be more warmly and engaging than the first. It should remind your prospect of what was previously discussed and what can be done to move forward. Let there be a 2-day interval before doing this.

Are you aware of a procurement or budgeting window? Do you know the purchase circle that guides prospective clients? Or maybe you have classified information that your prospect is ending a deal with your competitor? You have to ensure that you plot and carefully arrange these events. Many sales agents have been able to close deals years or months after they made the initial presentation. Do you know why? Perseverance and right timing are the keys.

How Can You Design a Response Rate That Will Boost Your Follow-up Process?

Before you write an email, you have to design a follow-up process meant to be bullet-proof. You may also decide to improve an existing email to make it more engaging.

Are you ready for that? Good, we will begin by discussing four vital steps to boost your follow-up process. We will also highlight errors you should avoid if you want to enhance your follow-up process.

How Does the Follow-up Process Fit into Your Sales Plan?

Marketing Wizdom’s executive. Robert Clay said that the number of leads closed after the first meeting is not more than two percent of the total number of times sales agents interface with their prospects. So bear in mind that your first pitch’s end goal is to help you water the ground as you discover more about the buying process. You have to find out other parties involved and their mode of decision making. Getting a straight “no” doesn’t mean the game is over. How you follow-up afterward is dependent on your present position with the prospect.

You have to follow a particular pattern at each stage of your sales pipeline, and you can break this down into these steps:

  • Acquire Lead

When you first begin a relationship with your potential client, you have to respond on time since they may be motivated to act quickly at that time. You should endeavor to follow up with the prospect if there is no confirmation on the next step.

  • Prioritize Your Lead

The message you will send as a follow-up is dependent on what you know about the prospect and the actions they may take. You may consider leading with a strong action call if your prospect has visited your feature and pricing pages many times.

  • Start Discussions

Several factors may determine how you begin to relate with prospects. If your client is a senior decision-maker, you may have to give more insights than prospects who play more technical or strategic roles. Your follow-up message should match the personality or position of your prospect.

  • Progress With Each Opportunity You Get

You should schedule a pitch or presentation after the first conversation, after which you can then organize a second meeting or call to continue discussions, Understand timelines and clarify objections. Try to lead your prospect by progressing from one stage to another through effective follow-up.

Feel free to ask your prospects what their next step is. You may even ask them to give you their preferred follow-up schedule or pattern. Although the discussion may not always go as you envisage, you should try to end your call with a well-defined next line of action. A conference call or meeting is a good avenue to do this because it allows you to compare schedules instantly.

Try to summarize your previous meeting because it gives you an excellent reason to send an email after ending the call. The highpoint of doing this is that it makes your clients have you in mind before the next call.

Now that you understand the connection between follow-up and your sales pipeline, let us now discuss “timing,” which is a critical element in lead conversion. Are you ready? Let us begin.

When is the Right Time to Send Follow-up Messages?

Timing is essential when you send follow-up emails. You should know your wait time, a particular time of the day, and the most suitable days of the week to send your follow-up emails. Doing this will help to improve your response rate.

How to Use Follow-up Emails to Generate More Sales

  • Email Few Days After the First Pitch

It is recommended that you send a follow-up email a day or two after your first presentation. You can use the avenue to review their reservations or objections.  You can end by thanking your prospective client(s) for their time and do not fail to include an action call for future steps.

  • Review With Decision-makers

If other stakeholders are involved in the process of buying, the sales cycle may be extended. Endeavor to send an email with a four to five days interval after your presentation. So they can have ample time to discuss with other team members.

  • Develop a Follow-up Pattern for Unresponsive Leads

When there are no responses to your emails, it is best to have a follow-up pattern. You can offer your prospects extra resources and find out from them if they are still keen on your services or product. You can also find out from them what they feel is the best approach to move forward.

  • The Point of Break-up

If you do not respond after several follow-up emails, then the final thing is to call it a wrap. You can choose to inform your prospects that you are closing their file, or you may use this last avenue to stir them to act.

The perfect time and day for you to send follow-up emails to your prospects vary with the industry. Your own CRM is the best place for you to look. Find out the emails that have the highest response rate. Moreover, carry out an analysis of the time and day you send the emails. By so doing, you can better time your follow-up process.

Five Mistakes You Should Avoid When Sending Follow-up Emails

These are the five common follow-up mistakes made by salespeople.

  • Following-up Late

It is believed that follow-ups should be done at least five minutes after an inquiry is sent. However, this timing may be unrealistic because you may not be on-site when the email was sent. It is critical to follow up quickly because waiting for too long may reduce your chance of getting a response. Ensure that you have the right arrangement that will enable you to respond quickly.

  • Lack of Focus on the Company

Most sales reps put their energy entirely into convincing only one person. What if you were interfacing with a large organization that has multiple decision-makers? Endeavor to get enough information on the buying process in your target company to accommodate other decision-makers. Communicating with all the necessary decision-makers will give you more advantage of winning the prospect.

  • Lack of Follow-up Frequency

A study conducted by Velocify reported that about 93% of all converted leads are gotten after five to six attempts. Ensure that you follow up frequently enough after starting a relationship with your client.

  • The Use of the Wrong Channels

About 90% of prospects will prefer to communicate with you via email. However, some prospects may prefer to communicate via phone call or any other convenient means of communication. It is good to ask your prospective client the communication channel they prefer.

  • Lack of Adequate Data Accumulation and Analysis

Without measuring the performance of your sales, you may not be able to rate your success. Using a CRM to collate and access your response rate after sending each email is very important.

How to Optimize the Response Rates of Your Follow-up Emails

Here are viable ways you can enhance your follow-up emails’ response rate.

  • Start With a Value

Once you have a new trend, you may be tempted to go straight to the pitch. Try to present the value to your client upfront before the pitch. You need your prospects to trust you, so try to guide or advise them first.

  • Avoid Automated Emails

Automation is great for streaming some processes. However, using automation for follow-up may not be advisable because you need it to be personalized.

  • Keep Your Prospect Coming Back

The complexity of what you are offering will determine the number of meetings or calls you will have with your prospect. Endeavor to keep an open conversation and lead your prospects to the next action line.

  • Show a Great Personality

Most people love to do business with individuals they respect. Try to be yourself always during the sales process and follow-ups. Senior decision-makers will respect you for holding up to what you believe.

You have to learn and adapt. Do not bore your prospects with a wall of texts, as that can be a turn-off. So you have to be precise. You can add a link to information that is too large for you to send. With these tips, you can enhance your sales and increase your revenue.



15 Tips For Effective Warm Calling

15 Tips For Effective Warm Calling

We are in 2021, the age of modern technology and artificial intelligence. Compared to 2018, the marketing industry is currently at an all-time high. And these marketing methodologies and sales tactics are advancing at an exponential rate.

And it’s high time people changed their approach towards calling a prospect. This applies to both sales and marketing departments. The average salesperson hates calling prospects, and the prospects despise receiving those calls too. In the end, no one likes them. But, there’s a way around this dilemma.

Inbound Leads vs. Outbound Leads

You must understand the difference between Inbound leads and Outbound leads. Not to worry, we’ll be breaking it down in the simplest way.

Inbound leads are when a prospect begins contact with you or your organization through SEO, referral links, engaging content on your page, or a referral. You simply generate leads through Inbound Prospecting.

On the contrary, Outbound leads are when a marketer or sales representative commences the first interaction by sending a message to a potential customer. Few outbound leads strategies to include ending emails, radio ads, phone calls, and many more. Outbound leads marketing employs the traditional means of advertising and marketing.

Moving on, you must let the marketing team run the inbound leads. Calling potential customers who seek elementary information or simply want to be educated is unnecessary. Most of these leads don’t appreciate the call. Instead, let your marketing team handle this aspect. Why? Like a plant, leads like this need to be watered and carefully nurtured till they’re mature enough.

In contrast, your inbound leads may be running dry. You may not have enough inbound leads. So what do you do? How do you generate new inbound leads?

One answer: Warm Calling.

Warm Calling

In situations where you do not have enough inbound leads, you can employ Warm Calling. So, what exactly is warm calling?

Warm Calling is all about connecting with a prospect or their company, particularly with whom a marketer in your organization has had the previous contact. Before a warm call, you must have established that the firm you wish to connect with has had prior contact with your sales representative and company in general.

Furthermore, it’s essential to note that the prospect has demonstrated an interest in your company’s services or products. And based on your understanding, that the prospect seamlessly fits into the profile you seek.

You can connect with a prospect who is yet to convert on your website. All you have to do is call the right way. During a warm call, you don’t necessarily have to sell the product to the prospect. Remember, you are speaking to a decision-maker. You have just 15 seconds to impress and catch the buyer’s attention. If you do this successfully, you can convert the call into an appointment or a business meeting.

Warm Calling vs. Hot Calling vs. Cold Calling

Okay, let’s clear the air; it’s not about temperature. This trio is not to be mistaken for one another; it could get you in a hot mess.

We have established that warm calling is about connecting with a prospect who is yet to convert to your website. You are simply building a relationship with the prospect by ensuring they buy what you have to offer.

On the other hand, Hot calling doesn’t require you to build a relationship with the prospect. There’s a mutual understanding between you and the prospect, and you know the prospect is willing to buy.

Therefore, the conversation switches from the relationship-building rudimental to budget evaluation, timing, and primary needs necessary to close the deal.

Now, let’s talk about Cold calling- and no, it is still not about temperature. Cold calling is a marketing strategy used to reach out to people about your product or service. It is calling somebody, a group, or a firm with whom you have had no contact regarding your organization’s services. A firm, through research, simply locate people or groups and deem them fit.

Key Differences 

  • Warm Calling; implies building a relationship with a prospect that is yet to convert on your website.
  • Hot Calling; a relationship has been previously established. There’s an agreement, and you’re proving your services.
  • Cold Calling; implies reaching out to a firm you have had zero contact with in the past.

Warm calling is more effective and efficient.

Essential Warm Calling Tips

If you don’t have enough inbound leads, Warm calling can help you generate new leads and keep your pipeline full. It’s impossible to have high-value prospects talking to you every day. But with the following tips, you’ll have the ability to utilize warm calling most efficiently and effectively. Let’s discuss some of these tips:

1. Discover Good Fit Companies

You must determine and locate the best customers that fit the profile your organization seeks. They must share similar ideologies and principles with you. This way, it will be easier to sell your product or services, and you’ll also record higher retention rates.

Conduct an extensive study on your best customers. Study their behavior; this way, you can easily spot your next prospect from a mile away. Conduct an assessment of your customer base; take a look at their history. Then, mark out principal similarities between the best of your clients. This way, you instinctively know the type of prospect you need.

Note: While it is crucial to analyze your customer base and determine the top dogs, it’s inadvisable to rely on these successful customers entirely. The giants in your customer base don’t come around often. Instead, focus on your organization’s nitty-gritty- the clients that patronize frequently.

2. Research the Company

Conduct extensive research on the company. You must adequately prepare for the call. This is the only way you can understand the prospect’s needs and desires, and in turn, add value. You could use Facebook, Twitter, LinkedIn, or Medium to gather essential information about the company.

You don’t have to go over the board; you just have to know the basics. Some of the basics include the company’s name, number of employees, company’s location, the number of years the company has been in the industry, and its value proposition.

3. Research Primary Executives in the Company 

Trust me; this will work wonders. Investigate principal executives in your prospect’s company. Find out if you’re in any way connected to the company’s senior staff members.

Dig in a little deeper into their background, educational setting, lifestyle, and more. This will help you connect deeper with your prospect. It makes the conversation friendly and less tense. You can examine your prospect’s LinkedIn profile to know a bit more about them.

4. Let Your Opening Be Impeccable.

Your opening must be exceptionally flawless and remarkably perfect. It’s a one-time shot. You have just 15seconds to arrest your prospect’s attention and show value.

You have to nail it. For example, you can say, ‘Hi Paul, this is steve from Airbnb.’ Then you pause and wait for a response.

Note; Your prospect might have no clue about who you are, your location, or what products/services your company offers. Therefore, it is vital you sound confident and commanding. People are more likely to pay attention to callers who are confident and assertive than nervous marketers.

5. Be Human 

The fastest way you can connect with a prospect is when you are at ease. A sales rep has three secret weapons; tone, sense of humor, and a fake smile. If you can combine these three, you’re good to go.

Your tone matters a lot, so try to be at ease by adopting a friendly tone. A sense of humor is what gets the conversation going. Try to throw in some jokes but don’t overdo it. By doing this, the prospect connects with you above a superficial level. Prospects are always busy, but they can spare you some minutes by being a little less formal.

Ah, finally, the fake smile- the biggest weapon in your arsenal. When warm calling, smile as much as you can. Trust me, they can hear it, and it goes a long way.

6. Prepare Your Talking Points Ahead of Time.

It’s only right you prepare ahead of time. You do not want to call a prospect and not have a clear idea of what you wish to achieve. A key element in warm calling is Referencing. It keeps the conversation going.

Referencing opens up doors for other conversations. You can reference non-generic information by asking a question. This opens doors to a more professional conversation. Plus, the prospect develops a level of trust for you. For example, you could say;

‘About a week ago, I read a post on your blog about the need to eliminate malaria in African countries. The title was quite intriguing, so was the third and fourth paragraph. I found myself reading it more than once. I remember reading that you tested strategy XY on a few African countries already. I thought I’d put a call through to ask how it went.’

You have undoubtedly arrested your prospect’s attention. Not in a thousand years do they expect a sales rep to come on strong like that. You have successfully captured their attention, complemented their effort, and, most importantly, engaged your prospect in a conversation.

You must relate with the executive beyond a superficial level. Better still, on a topic that they are familiar with. If you successfully integrate this opening line in your call, congratulations; you have revolutionized the game.

7. Ask Open-Ended Questions.

Don’t do all the talking; the conversation becomes one-sided and boring. Despite knowing that the prospect fits your firm’s profile, you must ask questions.

Try not to stick to polar questions. Assess their needs, wants, and interests. By asking open-ended questions, you can engage the prospect in a conversation. Additionally, this gives you a better understanding of what the prospect is all about. Therefore, you’ll be able to help them better.

8. Watch Out for Triggers.  

No, it’s not about a gun. Triggers are your prospect’s reaction to events and questions. When asking open-ended questions, notice what triggers joy and sadness in your prospect.

What gives them a hard time? Capitalize on this and explain how your product/service can eliminate the pain.

9. Keep the Call Brief 

Irrespective of how pure your intentions are, you must understand that prospects are busy people. Keep it short and precise under 5minutes.

Understand that a warm call is an interruption; the prospect didn’t plan to have a call with you. Intellectually assess the conversation to know if the prospect is interested. Once 5minutes is up, ask, ‘Do you have more time to spare, or should I send an email?’ 

Remember, it is an opening call, don’t stress about knowing every information there is. Proceed to include the appropriate executives in the mail.

10. Leave a Voicemail

Remember, a warm call is an interruption, plus your prospect doesn’t know you. There’s a good chance your buyer won’t pick up. Notwithstanding, don’t be discouraged or deterred. Don’t even attempt to abandon this prospect and move to the next one.

Instead, leave a voicemail. You can leave a voicemail if your prospect doesn’t call back; voicemails are quite valuable.

Don’t forget to offer to share more information.

11. Follow up With an Email

Emails are essential; it enhances your visibility. If your prospect picks up the phone and you both engage in a good conversation, you must send an email. The buyer is more likely to open your email because they are familiar with your name.

Adopt this same routine if you sent a voicemail. Alternatively, if you neither spoke to the buyer nor sent a voicemail, you can still send an email. Picture it as a different communication channel.

In your email, thank them for their time and provide supplementary solutions for their company.

12. Call Again

Do this without crossing the harassment line. If you feel you have a good chance of connecting with your buyer through phone calls, put a call through.

You can call four times in 12days. Remember to switch your opening line periodically. Also, call early in the morning, around 7 pm-8 pm, before they get ingrained in the day’s activity.

13. Plan Your Next Step

As a sales rep, you must be tactically sound. Carefully plan your steps. With each call, drive your sales design and marketing purpose further.

14. Have Your Colleague Call You

Practice makes perfect. Have your work partner call you. Practice some of your moves and monitor their reactions. Call them back and ask for feedback. This way, you can build yourself for the task ahead.

15. Track All Calls 

Tracking all calls and leads is essential. It is crucial for your organization. You should investigate and evaluate your prospect’s feedback. It helps in the long run.


6 Critical SEO Factors That Will Help Get Better Returns From Money Spent on Marketing

Critical SEO Factors

If we could open the minds of website owners, we will find a common question which is; “How do I increase my website traffic?” Lots of website owners have spent time thinking about how they can accomplish this task.

What immediately comes to your head is Google and SEO. Why? According to a study by SparkToro, Google is the single-largest traffic driver to websites. Amongst other top traffic referrers include Facebook, Yahoo, Reddit, Youtube, and more. Google accounts for 57.8% of its total referral traffic for an average site, which is ten times more than Facebook.

So, as a website owner searching for more traffic, you will undoubtedly prioritize Google and SEO. But what exactly is SEO, and how does it generate traffic to your website?

What is SEO

SEO stands for Search Engine Optimization. Simply put, SEO describes how your website ends up on Google’s first page. Ending up on Google’s first page implies that your content is the most precise, accurate, and dependable for the search term.

So why does this matter anyway? It’s a mere appearance on Google’s first page – no, it’s not. SEO is the best investment you can make in your business. It is also an investment where you get the best returns from your money spent on marketing. Here’s why? 81% of people conduct online research before purchasing a product. Further, 47% of customers read company-created content before speaking to a salesperson. This simply implies that several people visit websites to read up on their desired product before purchasing. Now, if your website is visited, you can generate traffic, leads, and revenue.

Being on the first page of Google is essential for generating traffic. This is because 75% of users do not look beyond the first page. There’s a joke sometimes that said, “The best place to hide a dead body is page 2 of Google search results.” Studies show that page one results enjoy a whopping 95% of all search traffic. So, if you don’t rank on Google’s first page, you are pretty much at a loss. You lose potential leads, traffic, and revenue for your business.

Here’s where it gets interesting. The process Google employs in selecting web pages to appear on the first page is pretty sophisticated, and it changes frequently. According to Neil Patel, Google changes its ranking algorithm over 3,000 times a year.

Gone are the days when we could randomly stuff some keywords into our meta description and or use tools to tweak the system. Google has been redesigning its search pages, and the algorithms are always changing. The SEO process today is way more complicated than ever before.

6 Factors That Can Help You Succeed at SEO

There are different strategies you can employ. These are six critical factors that will help you get better returns. This will ensure you have the highest ranking, which leads to more traffic and, eventually, a boost on your overall ROI.

There are several trends you can get familiar with to generate more traffic. Some website owners have adopted placing Google Ads on Instagram, Facebook, and other social media platforms as their primary SEO strategy. But if the cost of putting these ads isn’t exactly worth it or convincing, then this article is for you.

There are tons of factors you can refer to to get the best Google rankings possible and generate more drive for your website. However, you can choose to stick to articles like The Beginner’s guide to SEO from Moz, which over three million people have read, by the way.

All you have to do is wait five years and spend a lot of time and dollars before appearing on the first page’s bottom. Simply and easily!

On the other side of the coin are people who cannot afford to wait that longer- I mean, come on, that’s way too long! Here are six critical factors that will definitely up your game and reposition your content on Google rankings:

Maintain a Healthy HTML 

This is the first and most important rule; Never have a messy HTML. Ensure that your HTML code, which is your website structure, is healthy at all times. HTML codes can easily get messy.

Principally, HTML creates the structure of what we view on the website. It adds the heading, paragraphs, page breaks, italics, bold lettering, and more.

In simple terms, if your HTML is messy, it will be difficult for search engines to crawl. An average person clicks on another website if it takes three seconds or more to open. Your guess is as good as mine; search engines will be less patient!

You can easily avoid this by running a tool to check your website’s health. If you do find out your HTML is messy, simply send a report to your development team and have them fix all errors found in the report.

Here’s a little tip for you; often, after a major website update, errors can be accidentally added to your website. This can affect your SEO. Therefore, it’s crucial to run a tool right after major website updates.

Be Tactical When Using Keywords

You require a strategic approach when using keywords. This is a critical point website owners fail to notice. People tend to shift focus from making their customers’ lives better with their product. This shift is erroneously directed to a forceful description of their business. Many people fall into this trap.

Using the right tool and ensuring the right keyword strategies will instantly drive traffic to your business. Therefore, you must pay attention to how you utilize your keywords. So, what if you’re starting? There’s nothing to worry about. Simply go to your competitor’s website and find out words that are generating traffic to their website.

Additionally, you can use keyword tools such as SEMRushKeywords EverywhereWordstream, and Google Ads Keyword Planner to search for keywords related to your business.

Include Keywords in Important HTML Sections

This is the third essential and non-negotiable rule; tactically place some keywords in important HTML sections. Think of this as major HTML tags. They are invisible to users, but they play a huge role in search engines.

HTML tags/ sections are key in SEO. They play a huge part in on-page optimization. How? By including keywords in important HTML sections, the most important part of your articles are highlighted. This, therefore, makes such areas in your pages stand out in Search Engine Results Pages (SERP).

You can include them in sections such as:

  1. Page URL
  2. Page title <title> tag
  3. Headings <H1> <H2> <H3> and links <a>
  4. In the body of your page.

There are different procedures on how to add SEO-rich keywords to your web pages. Furthermore, a strategic way around SEO keywords is to utilize Google search predictions to locate popular phrases and frequently asked questions. You can also use the ‘ People also ask’ section on Google.

Adding keywords is easy. All you have to do is communicate with your development agency, hand over the keywords, and insert them in the right tags.

Do Not Spam

Your web page is designed for marketing your products, publicize your business, and, most importantly, serve your customers and the audience. Website owners using Google Ads as a primary SEO strategy are often associated with spammy content. If you choose to adopt this tactic, try to be careful with it. Don’t overdo it. You will be setting yourself up for failure if you do.

Still in doubt? Okay, here’s what happens if you proceed with spammy content on your web page. To begin with, customers become irritated at the site of spam messages and too many ads. Secondly, the report ad and spam messages. What happens next? Customers begin to avoid your website, hence, less traffic and less revenue. And for the final nail on the coffin, your brand is devalued.

Instead, invest in content that appeals to your audience, one that adds value to their lives. You can do this by including side content that relates to their search. Customers can go as far as subscribing to your page if they notice useful content.

Market Through Channels, Not Ads

Instead of going for ads, think big; go for channels! Whether you just opened your web page or you’ve had it for a long time, there are multiple personalities in your target audience. And one thing is sure; they do not like ads!

With one conversation via channels, you can reach a thousand members in your target audience. Let’s imagine your focus group is Photographers. Through channels such as PHLEARN, you can connect with your target audience. This is more informative and acceptable compared to ads. You can also connect with your target audience through conferences, newsletters, seminars, and more.

Create a User-Focused Design

As much as you love your website, you need to understand that it’s designed for your customers and target audience. This is a vital factor; create a web page that focuses on the users.

Creating a user-focused design will increase the time spent on your website. This is because you have created platform users can easily navigate through. While customers spend enough time on your page, Google receives a signal. This signal indicates that your website contains accurate and relevant information for your audience.

Now that we know what keeps people on your website, how do we keep your audience longer on your website? The first step is creating simple navigation through headings. Headings make websites appear more coordinated and organized. Users can seamlessly skim through your website and locate their desired information.

Another impressive strategy is to include images and headers. Headers, categories, and subsections are perfect for skimmers. But pictures, videos, and graphics appeal even more to readers. A skimmer is more likely to spend more time on your web page if you include images. Not only are images appealing, but they make your website look more professional. With images, the content becomes more interesting.

These features will undoubtedly have your target audience spending more time on your website. And more time means more traffic.

Fact List 

  • SEO is a great marketing and investment strategy. It drives your sales and should be integrated into your marketing strategy. You can generate traffic, leads, and add revenue to your business.
  • Your revenue and click rates rise if you rank in the first three websites of Search Engine Result Pages. websites
  • A healthy HTML is the first and most important rule in achieving a top spot in Google rankings.
  • Tactically use your keywords to your target audience’s advantage.
  • Ensure you don’t spam and invest in creating valuable content for your target audience.
  • You can do much more with channels instead of ads.
  • A user-focused design increases website relevance and generates traffic. Focus on creating user-friendly web pages.

By complying with these critical SEO factors, you are sure to make headway and appear on Google’s first page. However, ROI on SEO varies drastically. Usually, it depends on whether you choose to do it yourself or hire a marketing agency.


7 Most Effective Content Strategies to Optimize for Voice Search and Increase your Rankings

Optimize for Voice Search

It’s not new knowledge that search engine optimization (SEO) helps you earn more website traffic and revenue by ranking your website higher in search engine result pages. Even with that, you need to consider SEO campaigns for voice search.

Voice search has been around for almost a decade now. Still, with its increasing popularity in our contemporary digital world, voice search SEO is now even more compulsory than it was a few years back.

Without an SEO campaign, we know that it’s unlikely you achieve your desired rank on organic search results, and you could lose some potential customers. However, since content that ranks on top of search results would most likely appear as answers to voice search for that specific query, voice search SEO helps bring even higher quality traffic and leads to your website.

What is Voice Search?

Perhaps you already know that voice search functions almost the same way we perform our regular online searches. In simpler terms, the voice search uses a voice recognition technology to produce results when you speak into your devices such as your computers, smartphones, tablets, and other home assistant device.

Maybe due to the increase in smartphone usage and google core algorithm update, the last few years have seen more people perform voice searches via Google Voice Search and other search engines. This has made voice search a key component of several SEO services. Understanding voice search SEO and how you can incorporate it into your digital marketing strategy is no longer an option to doubt. To keep your website ranking high, you now need to optimize your website to include voice searches.

Differences between voice search and regular search

Here are some differences between speaking and typing to get results for a query:

Keywords for Voice searches are longer and conversational

Online searching using texts always depends on the specific keywords that would most likely generate the required results. The unrelated words are most times eliminated, reducing the speech to only the necessary keywords.

For instance, if you’re looking for how to make a chocolate cake, your search could either be “recipe chocolate cake” or “make a chocolate cake,” then you click the first result for your recipe.

On the other hand, online voice searches tend to be more natural, almost like conversing with your machine, which means more words and complete phrases. Arrangements like “how do I make a chocolate cake at home?” or “What are recipes for chocolate cake?” sounds more conversational with a longer length or keywords.

Voice search results are direct and straight to the point

The Google core algorithm update makes it that results from voice searches focus mainly on featured snippets from traditional searches to make answers quicker and immediate. Since Google uses knowledge graphs and snippets as responses to voice enquires, the results are prompt and direct.

The direct answers are the priority. These instantaneous responses are also read back to the researcher, which is why people are starting to prefer the voice search to the traditional search.

How to use keywords for voice search

No specific strict protocols guide the use of voice search, but as we have mentioned the differences in its characteristics from the regular search, the keywords for this search trends also differ.

Some point guiding the keywords processes for using voice searches includes:

  • Since voice search queries focus on asking questions, your target keywords should include words like what, why, where, how, and when.
  • Even though we’re most likely used to shortening the keyword phrases when doing the regular search, voice search is more of a real question involving all the long-tail keywords.
  • Filler words like “the, of, on, to the, etc.” that are most times excluded from the regular research need to be included in the voice search to make the query more conversational.

Why Voice Search is more prevalent in today’s context

There are several reasons why online voice search is gaining more attention today than ever and why focusing on this transition is essential. If you consider the increased use of smartphones for most daily tasks, you will realize there have always been expectations of this event.

People find it easier to command a search query by speaking to their device than having to type or write the keywords on screens. Technology tends to change fast with time, and sometimes it beats our abilities to keep constant track of these changes. With most mobile device producers, and major software developers aware of this, they have started to incorporate more effective and accurate voice-activated tools and personal assistants into their productions.

As more people prefer to use Google Home, Google Voice Search, Viv, Cortana, Amazon Alexa, Siri, and other voice-activated personal assistant and search tools, voice search must be a powerful SEO tool for websites.

Here are some reasons why Voice search is gaining more audience

We use smartphones

For a long while now, Google has been the most popular text search engine. You’re most likely to hear “Google this” or “Google that” about a query; next, you see someone bring out a smartphone to do this research.

Most of us use phones that we carry wherever we go. Since in many cases, they’re more convenient to use and faster than computers. For situations where you’re on the road or in the kitchen preparing a dish, and your hands are so busy that you can’t use your phone, the voice command becomes your go-to.

Gradually, the ease of use and voice search assistant features on our smartphone has contributed to the voice search’s popularity.

We prefer faster answers

As we mentioned, results from voice searches, like google voice search are always direct and straight forward. When there is a query, and people know that they can have faster responses, they tend to trail the easier path instead of going for the other option.

There’s no need to spend time typing an entire question and scrolling through pages when your answer is a speech away. With the prompter response and convenience the voice search feature offers, it’s only understandable that more people start to prefer this option.

Content Strategies to Optimize for Voice Search 

As the voice search becomes the new marketing frontier, learning when the application is most effective and commanding good results is important. For marketers and SEOs to have successful campaigns, you need to make it and habit to optimizing your content for voice search.

We’ll look at the seven most effective content strategies to optimize for voice search and increase your ranking.

1. Optimize your content

Voice search keywords are more conversational and natural than the traditional search since their entire point is to create quick and concise answers. This means for your content to be more voice search-friendly, you need to restructure the layout such that it has questions and answers.

According to Backlinko, Google results for voice search queries is only about 29 words. For this reason, you need your content structure in such a way that the search engine can get snippets from it and rank higher.

One way to optimize your content is to use pointers to divide your content into small fragments, so it ranks better.

Also, include frequently asked questions (FAQs) and question keywords on your websites. For this, use questions that searchers are likely to ask verbally. Since most queries are in question format, it’s essential to include these factors so that Google finds it easy to pull results from your website content and display them as snippets.

2. Use conversational content

For your content to gain the proper attention from voice search queries, you have to reduce your use of robotic languages in the content and make it very conversational.

Using natural languages helps increase your content’s chances of matching the verbal questions from the voice search. You also have to think like the researchers study how they make queries and understand their intents while using oral questions. Some of the points to note during this study are:

  • The question keywords your target audience will say.
  • The style of conversation
  • The most asked type of question
  • The best-suited answers for these queries
  • The answers are most likely to be displayed as voice search results.

Leveraging this helps to have an idea of what people want from their verbal search and increase your content’s chances of appearing in voice search results. Also, natural conversational tones help to engage your audiences more efficiently.

3. Make your contents easy to digest

People prefer contents that are relatable and easy to read. Using complicated tenses that don’t fit would discredit you from featuring in voice search results. Rather than trying to sound overly knowledgeable, write at an understandable level, such that your audiences can quickly assimilate with what you’re relaying.

Make the sentences short and concise to include only what is absolutely necessary. Also, use multimedia like infographics, images, and videos.

4. Create long-form content

Long-form contents are those with 2000 words or more. SEO pros already know the benefits of long-form content and how it helps regular search results. However, it’s also advantageous for voice search results.

Google has a likeness toward pages with lots of useful content that proves expertise in your field and keeps their ranks high. Studies show that google voice search prefers to favor pages that contain an average of 2313 words.

You need to create long-form content that covers almost everything about the topic you’re relaying. Remember also to break the content into subtitles to make it easily readable.

5. Improve the loading time of your page

Even though your website page doesn’t entirely load when people use the voice search for queries related to the page, the loading speed also affects the website’s rank.

People using the voice search often intend to get quick answers to their inquiries, and slowly loading pages can’t offer them just that. Websites that take too long to load are abandoned too quickly. This is why you need to optimize your website to load faster and improve your chances of getting featured in voice search results. Google Page Speed Insight is a useful speed test tool for this process.

Backlinko study’s shows that the average loading time or voice search pages are 4.6 seconds, which is 52% faster than the average loading speed of websites. With this, it’s quite clear that the page loading speed is an important factor for conversation rates on voice searches and website bounce rate.

6. Make your website responsive

Presently, a larger percentage of voice searches are by the younger generations with mobile phones and lesser patience. It’s essential to have a responsive website

Enabling your website to have a “desktop view” feature such that the user can view your website on their small-screened mobile phone the same way it would appear on a desktop makes it responsive.

A web designer can optimize your website so that it is responsive, and when someone encounters your website through voice search, they can easily find their way around the page and get what they need.

7. Leverage your location

A very high percentage of voice queries on google voice search targets the searches towards local businesses. Most people want the quickest answers to their “near me” inquiries. It lets Google know your business’s location, so when someone searches for similar businesses in your area, your company ranks for that query.

Include your business name, business category, area code, and contact address in your listing. You can also add posts on news, updates, or special deals to give your business more attention.

Optimizing your page for local searches, especially for businesses located in a particular place, is always smart. Leverage tools like Google My Business and BrightLocal to improve your local SEO and increase your chances of getting featured.



10 Important SEO Trends You Need To Know in 2021

Important SEO Trends

According to Lila Ray, “SEO Director, Path Interactive: “Above all, a great SEO strategy should start by putting yourself in the user’s shoes and asking yourself if the content is truly valuable, the brand is trustworthy, and the website is easy to use (especially on mobile).”

When we talk about SEO trends of 2021, there’s a lot of things to discuss and evaluate. The most important thing is finding out the strategies that will help you take over the SERP’s and earn more profit in 2021.

After speaking to 42 top SEO professionals, I carefully wrote down their thoughts and suggestions in this article. You’ll discover the top ten most important SEO trends you need to know, to stay on top of the search results in the coming year.

What are the ten important SEO trends of 2021?

1. Pay More Attention to User and Search Intent:

Although this is not a nutrient, it is very important to focus on the user and search intent as it changes every year. This is an essential point of focus for the best SEO results in 2021.

Jenn Mathews, SEO Manager, GitHub says “At the core, Google (and other search engines) is a place to go when people want to answer a question or to learn more about something. When we understand the nature of why people search and help them with content that provides the answers they are looking for then our business benefits from it.”

Britney Muller, an SEO consultant & Data Science Student, Britney Muller LLC, believes that SEO experts should shift from traditional methods of doing things (for instance, writing meta descriptions for every single page) that will have less value as changes are made and the algorithms become stronger.

More emphasis should be placed on understanding what happens in the SERPs/searcher intent.

According to Muller, “Google houses the world’s information and they know what the majority of people searching ‘x’ seek. Paying closer attention to search results will give SEO pros a leg up in creating competitive content in the way that searchers desire to consume it.”

A lot of SEO experts also agree with Muller’s suggestions. For Andrew Dennis, Content Marketing Specialist, Page One Power, “Google is already showing you which results in it thinks to serve users’ intent, use this data for your own strategy. For me, SERP analysis will be an important practice not just in 2021, but moving forward as search intents change and Google continues to become more sophisticated to keep up.”

Marie Haynes, CEO, Marie Haynes Consulting Inc, believes that “Google will get even better at recognizing when a searcher is looking for expert advice and will rank those posts above articles written by content writers who are lacking E-A-T. The SEO pros who will be successful in 2021 will be those who can truly understand how to meet a searchers’ needs.”

So how do you adopt this strategy? Here is a suggestion from Adam Reimer, president of Adam Reimer Marketing:

“Brands are going to need to forget about themselves and cater to their visitors. This includes:

  1. Copy that addresses the visitor’s needs and concerns and not copies the one that talks about your products, your company, or why your product is good.
  2. A quick website that renders and stabilizes fast.
  3. Not making people work to find your content or to spend money with you. No forced pop-ups, registrations, etc.”
  4. Customer Analytics, Retention and Lifetime Value

Before, the major aim of SEO was to drive traffic to your website. However, it has evolved to include so much more over the years.

Miracle Inameti-Archibong, Head of SEO, Erudite, argues that in 2021, you would be driven to make the traffic you already have, work a lot harder for you to bridge the gaps in revenue, and show return on investments. Behavioral analytics is bound to become the hot new thing in 2021.

According to Inameti-Archibong, “With Google evolving faster and faster to give instant satisfaction, taking responsibility beyond visits, as well as marrying up UX, conversion, and revenue have become even more important. Keyword volume will take a back seat and it will be more behavioral analytics – what your customer is doing, how they are doing it, and how we can get them to do more of it quicker – and reverse engineering that to the content you produce.”

Stephan Bajaio, Chief Evangelist and Co-Founder, Conductor, said, “Your post-acquisition content must answer the questions, concerns, and needs your customers are expressing in search and you need to show up for those terms. If not, you will risk others influencing them away from your brand. It will be about understanding your customer best and providing them with valuable content, or risk losing them to someone who understands them better… introduced to them by their trusted friend Google.”

Expanding on this theory, Izzi Smith, Technical SEO Analyst, Ryte, explained, “First of all, establish a process with sales and support staff to ensure that you are aware of important and incoming questions or requests that can be resolved with help articles.

Dig into your Google Search Console keyword data with common question modifiers to find relevant, existing topics that should be catered to. Make sure these are answered concisely and factually and published to a related FAQ topic page.

Help centers and FAQ sections should be created with UX at the very forefront, and should not be a single, un-maneuverable page of questions.”

2. Optimization of Brand SERPs, Knowledge Graphs & Entities:

In the coming year, tracking brand SERPs and knowledge panels will be more prevalent. For Jason Barnard, The Brand SERP Guy,, “In 2021, the reality that entity-based search starts with Google’s confident understanding of who you are, what you offer, and what audience you serve will gain enormous traction. Savvy marketers will truly get to grips with looking at their brand as an entity and start to work in earnest on Google’s understanding of the ‘who you are’ part of that trio by creating or improving their presence in the Knowledge Graph.”

Nik Ranger, an SEO Specialist, also believes that “Google has access to so much information about you, your search history, emails, social media, and other types of user information that they have the ability and means to scale personalized knowledge graphs. Qualifying the relationships between the legitimacy of author credentials to content, in addition to the way Google perceives value from content, will be ever more important.”

3. Core Web Vitals & Page Experience Optimization:

Ignoring page experience metrics is no longer an option as Google has introduced core web vitals as a ranking factor in 2021. According to Areej AbuAli, SEO Manager, Zoopla, “Websites and businesses need to prioritize for them to ensure they don’t fall behind their competitors. Make the most out of insights provided via tools such as Lighthouse and Crux API. Everything from page speed, mobile-friendliness, rendering, image optimization, and security protocols need to be optimized for.”

Rachel Costello Technical SEO Consultant, Builtvisible, advises that more emphasis should be placed on the kind of feelings a page triggers in a user and not just the accessibility or comprehension of the page.

She said, “This will involve us taking a user-centric approach with our optimization efforts, including a keen focus on:

  1. How quickly and smoothly pages load.
  2. How soon pages become responsive to user interactions.
  3. How easy a website is to use and navigate on mobile devices.
  4. The safety and security of a site’s connection as users are browsing through it.

Incorporating page experience into your SEO workflow will not only help to future-proof your website’s performance and rankings ahead of the upcoming algorithm update, but it can also help to improve UX and conversions now.”

4. All SEO Is Mobile SEO:

You must not refrain from ensuring that your content or website performs very well on a mobile scale as this is where most searches occur.

According to Jeff Riddall, VP Product and Customer Success, Mintent, “What type of experience do your users have when accessing your content and trying to find answers on their mobile devices?”

Brock Murray, Co-founder, seoplus+, firmly believes that a significant focus of SEO in 2021 would be mobile device user experience. For him, “The best thing you can do when it comes to mobile UX is to think about the user first. Simplicity in your design is the key. Also, be sure to personalize the website content and elements based on your user.”

However, that’s not the only reason why all SEO is now mobile SEO. According to Shelly Fagin, SEO Director and Founder, Highly Searched, Inc., “Google will essentially be ignoring your desktop site. Your mobile site will determine your rankings. Don’t just settle with getting passing scores and consider it a job well done.”

She also added, “It’s time to closely review your pages and make sure they are intuitive for your users, are easy to navigate, and you aren’t hiding valuable content and images on mobile devices.

“It’s OK to have a different experience between desktop and mobile, but It’s important to know that Google will no longer be ranking your desktop and mobile experiences differently. If you still have a separate mobile site, now might be the time to reconsider migrating to a mobile responsive site instead.”

5. Evaluate, Adopt, and Implement:

You must be ready to work harder than you’ve ever worked in 2021. As you access your current strategies and adopt new ones, be ready to implement them as well.

Motoko Hunt, President & International Search Marketing Consultant, AJPR., said, “Thinking outside the box will be more important than ever. The business opportunities are still out there. If it’s not where you normally look, you need to find where they went.”

Corey Morris, Chief Strategy Officer, Voltage., also stated, “Maybe this is more of a theme or mindset than a trend – but seeing it as a recognized need and something many are arriving at makes it a trend for me,” Morris said. “Now is the time to get organized, build a plan, develop a process, and get ahead.”

6. Lots of Automation:

Hamlet Batista, the CEO, RankSenseIf, said, “if we look back at the increasing number of SEO tasks that we can automate in 2020 (structured data generation, quality content, etc.), the possibilities for 2021 will be mind-bending.

“Expect the quality and quantity of the AI-generated content to increase dramatically. It will definitely create a bigger challenge for search engines to keep spam out of the index. Human-in-the-loop automation to make sure the value is high for search users will be the main focus to avoid penalties and remain competitive.”

7. Changes in SERP Layout and Functionality:

According to Dave Davies, Duke of URL, Beanstalk Internet Marketing, “Why have a page on a general topic, and sub-pages on specifics, when you can have one long page for it all and know that Google will drive the user where they need to go? Isn’t that the best of both worlds? And they’re doing similar in the video.”

8. Long-Form Content:

According to Ron Lieback, CEO/Founder, ContentMender, this is one of the trends that help you outrank your competitors. Publishing long-form content that appeals to Google’s E-A-T guidelines and people’s emotions will boost your website ranking.

He also said, “Throughout 2020, I consistently witnessed blogs over 2,000 words dramatically outperform blogs of 1,000 words or less,” Lieback said. “Expect this long-form content trend to continue in 2021, and as more and more websites follow this trend, the length will get larger – maybe even toward that 2,500-3,000 mark for a blog to rank well over others.”

9. SEO Scalability:

You should use 2021 to build your SEO scalability if you are determined to stay on top of your game and ahead of your competition.

According to Mark Traphagen, Vice President of Product Marketing and Training, seoClarity, there are three ways to do this:

  1. Write all the tasks, procedures, and workflows you do regularly. Decide which steps could be automated or handled more effectively by using a tool.
  2. Create an alert system to monitor significant changes such as the rankings of your important keywords, flip-flopping URLs ranking for the same keyword (URL cannibalization), page content changes, URL changes, etc.
  3. Set up SoPs (Standard Operating Procedures) to take care of regular tasks you can not automate. This will prevent your team from time reinventing how to do them when they are needed.

The world is changing rapidly, and 2020 has shown us that it’s best to prepare for the unexpected. These are the SEO trends to look out for in 2021, and implementing them on your website will ensure you stay ahead of your competition.


Everything You Need to Know About PPC and SEM

Understanding digital marketing and SEO techniques is a tricky thing. It can be wildly confusing and seem like a jumbled bunch of nonsense to someone who does not understand how the industry works. This is why it is so important to do your research and contact professionals if you need assistance. In a world where flags and penalties can be handed out and ruin your chances at ranking highly within the search engine algorithms of Google and other sites, you definitely should play it safe.

Let’s discuss a commonly used technique, pay per click (PPC) and search engine marketing (SEM), to help make your understanding of what a search engine optimization and digital marketing company are going to do for your website.

What is Search Engine Marketing?

Also known by the acronym SEM, search engine marketing is a type of marketing model that is an incredibly effective way to grow your business within the current marketplace despite it being a very competitive and somewhat fickle place. If you look at current online marketing trends, you will notice that there are millions of businesses in any given industry all vying for the attention of potential customers and clients. To give yourself a fighting chance in this incredibly saturated and competition-based market, you have to develop a viable plan of marketing on a digital scale, especially within search engines.

Defined as the practice of using paid advertisement to strategically place ads on search engine result pages, also referred to as SERPS, search engine marketing is a great way to get your name out there while spending a small amount. These ads usually appear higher up on a search engine result page with a tag that explains they are sponsored content or in a special section that is just for paid advertisement.

It is important not to confuse search engine marketing with search engine optimization, also known as SEO. Search engine optimization is a different process entirely that uses strategic posting and content posted onto a website to organically boost the ranking of a site within search engine standings. It does not involve the same paid advertisements that are utilized within search engine marketing, though the two do go hand in hand.

Search engine marketing still requires work, not unlike that which goes into SEO techniques. Before you can begin a targeted advertising campaign, you or the company you hired to handle the SEM work has to first work on figuring out which keywords are most relatable to your desired customer and client range. Building this keyword research data backlog can work greatly in your favor, as it opens up the opportunity for you to truly understand what people are searching for within your industry and customize your advertisement to that window.

Using a keyword search tool or similar device can help this process go smoothly. Using a good, well-planned keyword strategy is a great way to ensure you are on par with your assumed keywords and ready to start your campaign. You can research to find keywords that are relevant to your customers, client, business, and industry to utilize within the campaign.

You can also enlist the assistance of SEM professionals to locate keywords you should avoid, too. These are phrases or single words that may seem related but are not going to get you any good traffic or and will, instead, waste your ad budget. You should stick to terms that have the same search intent as what is relevant to your business or industry niche to prevent this from occurring.

The Ad Auction

It is often understood that those with larger budgets for advertising will come out on top. This, while a factor towards your overall advertisement success, is not something that is solely the answer to your advertising desires. Instead, you have to realize that there is something called an “ad auction”.

Ad auctions happen on small scales every single time someone types a question or phrase into Google. For example, something as generic as, “ice cream near me”, will trigger an ad auction for those sites that have AdSense accounts set up and are related to the search, according to Google’s algorithm.

Google takes the information from the ad to rate its overall quality and will factor this quality rating into the likelihood of the ad winning the auction to be displayed with that given query. The Google algorithm also factors in the total amount a company has listed that they are willing to pay for a click (more on that in a minute) on their link. The algorithm is more inclined to favor content that will pay more per click, as it has a higher revenue potential for Google, so these higher-paying potential advertisements will have a better shot at being placed on the page.

Pay Per Click

Once the ads are on the page, you are in the game and will be showcased as a potential viable link for those looking to find a solution to their problem or specific product. If your ad is clicked, you will pay a preselected amount for that click. This is how pay per click or PPC advertising works.

It may seem a little silly to pay each time someone clicks your link but think about it: paying a couple of dollars to display a link in a place where someone is inclined to click it and potentially purchase an item worth $20 is a profit. This type of advertising works because it caters to what people want (their search query answered) and offers a chance for you to make a sale, launch a conversation with a potential client, or render a service. It is a win-win situation!

Your PPC rate is set before your advertisement goes live and can vary greatly depending on what you want out of your advertisement. For example, if you want to rank very high within the standings and have a better chance at winning your bid for the given query, you should invest a little more in your advertisement’s pay per click bid rate. Some companies bid as little as a few cents and others go with upwards of eight to ten dollars. The decision is yours; you can use data like the keyword value, popularity, and level of interest in that keyword to help you decide what amount is appropriate. Then, if you notice you are not getting selected to be showcased very often, you can easily switch things up and change your minimum bid level after the fact to help boost your chances.

How SEM, PPC, and SEO Go Hand In Hand

So, SEM, PPC, and SEO sound like a lot of alphabet soup if you do not know the meanings behind them but once you do, their importance really shines. Truly, if you can master using these three concepts, you are on your way to successfully work on digitally marketing your business. Plus, the three actually go hand in hand.

You see, in a perfect world, you could write a stellar article with tons of information, rich keyword usage, and perfect parameters and see it excel within the search engine algorithms. Your hard work would pay off and the article would be right at the top of the list, as it answered everything properly and fit the niche needs of the searcher perfectly.

This is not a perfect world, in some ways, though, and, unfortunately, many other people have the same ideas as you and perhaps even got there first, allowing them to rank higher automatically. Similarly, maybe they have ties with larger websites or are a larger website themselves that generally gain more traction. Regardless of the reason, some sites are going to beat you right out of the gate and instantly rank higher.

This does not mean you should give up on SEO, as it definitely offers a lot of perks, especially when working with keywords that are not as competitive as some of the larger and highly sought out ones.

If you cannot get the ranking with SEO, SEM and PPC advertising can really help ensure you still have a fighting chance. SEM and PPC allow you to recognize the worth of your content yourself and take matters into your own hands and boost your standing through budgeted, paid advertisement.

With PPC content, you can boost your own signal by creating a quality advertisement with links to your site, appropriate headers and information, and photo, and more to mesh well with Google’s algorithm. Then, you can set a budget that is reasonable and design a pay per click amount that matches your needs and budget suitably. Once this is done, the ad is off to bid. The advertisement auction happens in seconds as the page loads and the search queries are showcased; if you have a strong enough ad and a big enough budget, then you are likely to find yourself near the very top of the page, waiting to be clicked by a curious searcher.

The Upside and Downside of SEM and PPC

Like any marketing tool, there will be some pitfalls and concerns that come with using SEM and PPC. All types of advertising create both pros and cons and feature a wide range of different potential successes, as well as potential downturns. Let’s weigh the pros and cons together and see how things weigh out.

The Advantages

Pay per click advertising offers some very serious benefits, including an increased opportunity for growth and the ability to create situations where clients and customers can see your products or services more easily than ever before. It is also very cost-effective since you only pay when a user actually clicks your link in order to reach your website. This means there is a chance they may notice your site, not click the link where you would pay for their interest, and come back later if they happen to remember something about your listing that caught their eye.

You can also create incredibly targeted advertising that directly deals with those who would otherwise already be interested in your services or products, allowing you to have an increased chance of making contact with them without wasting time on keywords and niches that do not pertain to you.

The customizable features make the process incredibly easy to use and allow you to formulate your perfect advertising campaign, creating an opportunity where you can make an eye-catching ad that will draw customers and clients in. You can also use the Google analytics tools to monitor the success of your campaign and measure the effectiveness of your pay per click and general advertising efforts, too.

Google also offers training materials for free online and there are tons of webinars concerning how to best utilize Google advertising, too, allowing you to make the most of your investment. All in all, the tools are definitely there to help you comfortably and confidently take on handling your advertising campaign. If you have the will to succeed and the right team behind you, you have a definite fighting chance.

The Disadvantages

While there are only a few, the disadvantages of this type of marketing are worth considering. It is a serious time investment where you have to check-in and monitor your ads, tweaking them as needed to ensure their success. You also have to understand that if your ad works well, the costs of your bid will add up. You have to budget appropriately and have a team prepared to help you convert those clicks into purchases or interest, too.

Let SEO Vendor Help:

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