7 Off Page SEO Tactics to Build Your Reputation Online
Off-page SEO is the other side of the on-page SEO. In essence, off page SEO deals with those tactics which you can employ externally to your website. You will find many articles and books that explain how to do both on-page and off page SEO.
So I guess you did the basics. You have sent the URL of your site to search engines like Google. And you have already submitted to directories. That said, here are seven effective tactics that companies must use to improve their ranking in search engines.
Tactic 1- Blog Commenting and Forum Posting
Blogging is probably the most effective way of improving Off Page SEO. It is interactive. It is updated frequently. And it’s very fast as well. This translates to efficiency. Specifically, companies that blog generate 67% more potential customers that companies that don’t blog.
Forum posting also improves your overall SEO because it builds incoming links to your website. Google evaluates your site, in part, based on the number of quality links from other sites. As you post or comment on forums, your presence will generate links. This takes time but is worth the investment.
Tactic 2 – Content Sharing
Three years back, content marketing created a stir in marketing circles. Today, content marketing is more than just a rumor. It is part of mainstream marketing. Content marketing includes article marketing, the web, white papers, case studies, content, etc. So how does this affect SEO off page?
It is one thing to create content, it is another to curate and share it. Share content using three methods: (1) Social media channels like LinkedIn; (2) Video sharing sites like YouTube, in particular, and (3) Presentation sharing sites such as SlideShare. Highly informative and shareable contents will drive traffic to your site immediately.
Tactic 3 – Link Building
Link building appears more technical than it sounds. Again, it is necessary to focus on quality rather than quantity. Google always assigns Page rank based on authority. So if you have external links linking to your site, Google recognizes this and give you a higher rating. But how do you get authority site links?
The answer is to create relevant and useful content. Nothing attracts viewers to a website more than unique content. It can be just text, audio or video. But original and shareable content will improve the number of inbound links.
Tactic 4 – Submission of Articles and Press Releases
Article marketing, as well as press releases, are two proven tactics to improve your off-page SEO ranking. They take more time, as you develop a reputation and a following, but they are very effective. You will get increased inbound links by publishing your articles and press releases to other websites that distribute articles. You will see an increase in traffic and potential customers over time as you build your brand.
Tactic 5 – Yellow Pages
Do not ignore the yellow pages. This is vividly “off the page” and “old school” – but it works. Yellow Pages help to promote your business locally. And you can register your business for free, making it an inexpensive way to build your business’ reputation. Today’s versions are Google Maps and Yahoo Local works. Use these methods online and offline to fatten your SEO reputation.
Tactic 6–Search Engine Submission
Search engines would eventually find your site online, but it might take some time. To accelerate this process you must submit your site to search engines like Google the most popular one and to Yahoo, Bing, etc.
Tactic 7–Directory Submission
A lot of people may say that directory submission is dead! I think it’s not like we only increase the likelihood of people spotting your site. It’s purely based on the efficiency with which we select the directories and choose the presentation category. You may submit to general directories, but for maximum effect, it is best to submit to niche directories. Of course, I agree that it might give quite late results, but it’s worth it.
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