Best Link Building Strategies for SEO in 2019

In the past, what was considered as the best SEO strategies cannot solve SEO issues of today. Why? SEO (Search Engine Optimization) is evolving rapidly and continuously. There is no longer such thing as automated link building; everything must be manually done. With Google’s SEO policy changing regularly, SEO experts must be up to date.

In this post, we shall be discussing, Link building which is a vital part of SEO. Therefore, the better you understand the concept the tighter your SEO becomes. Link building happens to be the process of getting links from external websites to a page on your site. A link or hyperlink is a reference to data which makes it possible for visitors to move among various pages on the internet.

For easier understanding of the concept, let us take the web as a big city with different streets. The streets are the links, while search engines (more like cars) crawl on the streets (links). Link building strategies are numerous and have been used by expert over the year for success. However, in 2019, experts recommend the following as the best link building strategies for SEO to follow and use religiously for success.

Content is King

You need to create great contents that are link-worthy as your first link-building strategy. This point has not changed since, in fact, it still is the single most important strategy. The content in question must be useful and add value to whoever visits the page. It’s important that you write contents to meet your daily or weekly target of posting, but it is much more important to upload top notch contents. Relevant and quality content increases search engine ranking and therefore attracting other pages to link to it.

Reports, Case Studies, and other useful contents

Your content will lack credibility and fail reliability test if you base them strictly on personal opinions. Linking to reliable sources like Wikipedia and other government or educational sites will buy you lots of backlinks. People easily share posts with facts, reviews, case studies, and research papers. Link all relevant data appropriately so that you can get more backlinks and mentions.

Check Broken Backlinks and reclaim them

A misspelt of your link will result in a broken link to your website. Broken backlink leads to 404 error. If you don’t check your link from time to time, you might relax thinking your site is bringing traffic whereas it is directing visitors to an error page. Sometimes when a site is re-launched or migrated to a different domain the link might get broken. Hence, you need to utilize the link research tool that locates broken links on your site linking to nowhere. Use these tools to recover or redirect such pages.

Guest Post for Success

Give guest posting a chance this year and do it properly. Guest posting works and that is why many sites are allowing content from guest bloggers. You can also write as a guest on others website then add a backlink to your site too. Either way, it’s a win-win situation, the site gets free content while your site gets the backlink and vice versa.

Be Social!

Today, social media is a big thing! Everyone has more than one social media page and every day millions of people are on Social media posting, sharing, commenting, chatting, and reading and so on. You need to be aware that it is now a huge part of SEO although it does not have a direct impact on search engine ranking. Be that as it may, you must know that social media will impact your SEO in the following ways:

  • Boosts the traffic to your site
  • Improve your online visibility
  • Intensifies your authority and brand recognition
  • Boosts local SEO
  • Widens the distribution of your contents

With that at the back of your mind, ensure you create Social media posts with the links to your site on it.


For you to have a successful SEO strategy, you must have a water-tight backlink. The backlinks make your website available across the web by linking them with others which in turn broadens your audience coverage. The more audience you have the more traffic to your page and more money you make.

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