01 / LEAD GENERATION
Hundreds
of leads each month.
Website improvements, focused SEO and paid search, working together.
Turn expensive attention
into more opportunities.
The solar lead provider needed a steadier flow of inquiries without wasting budget on expensive clicks. SV paired a website overhaul with focused SEO and Google Ads, giving visitors clearer navigation, calls to action and contact forms.
Getting the click and earning the inquiry are different jobs. Your campaign should address both.
Give the visit a next step.
A responsive redesign made the offer easier to navigate and placed inquiry opportunities throughout the site.
Reach the searches that matter.
The campaign focused on solar leads, lead generation and solar appointments, with Focus Control helping set priorities.
Address costly attention.
The starting paid-search campaign faced $12–$15 clicks and low lead conversion. Google Ads management formed part of the wider plan.
SOLAR / PERFORMANCE REPORTS
From search visibility to lead generation.
Paid-search performance and organic rankings, organized by what each report measures.
Clicks, conversions and campaign delivery.
- Clicks
- 1.98K
- Recorded conversions
- 150
- Average CPC
- $5.29
- Ad cost
- $10.4K
Clicks & recorded conversions
Google Ads performance, with clicks, recorded conversions, average CPC and cost in one report.
View full report
Ad spend & delivery
Budget allocation and the impressions and clicks recorded in the campaign dashboard.
View full reportThe metrics above belong to the clicks and conversions report. The delivery dashboard shows a separate reporting snapshot.
How the search presence developed.
Earned rankings & sources
The trend in total earned rankings, alongside the search-engine source breakdown.
View full report
Ranking positions
The distribution of ranked keywords across the position groups shown in the report.
View full reportExplore campaign execution & focus controlsSee the priorities and completed work behind the reports.
Solar leads. Lead generation. Solar appointments.
Focus Control shows the campaign priorities for the services the business wanted to promote.
View controls
See the work delivered.
The campaign activity log records completed tasks and delivery dates, providing a view of the work behind the reports.
View activity log






























