It’s no secret that ecommerce is booming. In fact, it’s predicted that global ecommerce sales will reach $4 trillion by 2022. If you’re an ecommerce business, you need to be doing everything you can to ensure that you’re taking advantage of this growth. One of the most important things you can do is make sure your website is optimized for search engines. We will discuss how ecommerce SEO can help drive organic traffic in 2022. We’ll also talk about tips and tricks for optimizing your website for search engines.
Let’s take a look at the current ecommerce market share before diving any deeper.
Current Ecommerce Market
In 2019, ecommerce accounted for 14.0% of all retail sales worldwide. This number is expected to grow to 22.0% by 2023! Of course, this growth cannot be taken lightly. With more and more people shopping online, it’s important to make sure your ecommerce website is visible on search engine results pages (SERPs).
What is Ecommerce SEO?
Ecommerce SEO is the process of optimizing your website for search engines. This includes things like keyword research (finding the right keywords to target), link building (getting other websites to link to yours), and on-page optimization ( optimizing your website’s title tags, meta descriptions, etc.).
There are many benefits of ecommerce SEO, including increased traffic, improved ROI, and greater brand awareness.
Why do you Need Ecommerce SEO for your Business?
If you want your ecommerce website to be successful, you need to make sure it’s visible on search engine results pages. And to do that, you need ecommerce SEO. While ecommerce SEO may 
seem like a lot of work, it’s not that difficult. And, the benefits are well worth the effort! Here are some of the benefits of ecommerce SEO:
Increased Traffic
When your website is optimized for search engines, it will rank higher in SERPs. This means more people will see your website and click through to your products or services.
Improved ROI
Investing in ecommerce SEO can help you save money on paid advertising campaigns (such as Google AdWords). It can also help you generate more sales and leads, which will improve your ROI.
Greater Brand Awareness
When your website ranks higher in SERPs, people will see your brand name more often. This increased exposure can lead to greater brand recognition and awareness.
Tips to Drive Organic Traffic Using Ecommerce SEO in 2022
Now that we’ve discussed the benefits of ecommerce SEO let’s take a look at some tips and tricks for optimizing your website for search engines in 2022!
Keyword Research for Ecommerce SEO
One of the most important things you can do for ecommerce SEO is keyword research. You need to find the right keywords to target so that your website ranks high in SERPs.
What Is A Keyword?
A keyword is a word or phrase that people use when searching for something on the internet.
For example, if someone is looking for a new ecommerce platform, they might type “ecommerce platform” into Google.
If you’re selling ecommerce platforms, you want to make sure your website appears in the search results for this keyword.
There are a few different ways to do keyword research. One way is to use a tool like Google Keyword Planner. This tool will help you find keywords relevant to your ecommerce business and that have high search volume.
Another way to do keyword research is to use a tool like Ahrefs. Ahrefs is a powerful SEO tool that can help you uncover keywords that even your top competitors are missing out on.
Once you’ve found the right keywords, you need to use them throughout your website. This includes your title tags, meta descriptions, product descriptions, and blog posts.
Here’s a list of top keyword research tools which you can use for your ecommerce website:
Amazon.com’s Search Suggest Functionality
On-page Optimization for ecommerce SEO
What is On-Page Optimization?
On-page optimization is another important ecommerce SEO tactic. This refers to optimizing your website’s title tags, meta descriptions, and other elements for search engines. This helps your website rank higher in SERPs and drives more organic traffic to your ecommerce store.
Here are a few tips for on-page optimization:
Use keyword-rich title tags: Your title tags should include your target keywords. This helps search engines understand your website and index it accordingly.
Use meta descriptions: Meta descriptions are the short descriptions that appear under your website’s title in SERPs. They should be keyword-rich and describe what your website is about.
Include keywords in product descriptions: Product pages are an important part of ecommerce SEO. Make sure to include your target keywords in your product descriptions. This helps search engines understand what your products are and index them accordingly.
Use keyword-rich blog posts: Blogging is a great way to drive organic traffic to your ecommerce store. Make sure to include your target keywords in your blog posts. This will help search engines find and index your content.
Link Building for Ecommerce SEO
What is Link Building?
Link building refers to the process of getting other websites to link back to your website. This helps improve your website’s authority and rankings in SERPs.
There are a few different ways to build links. One way is to guest post on other blogs in your industry. This can help you get links back to your ecommerce store. Another way is to reach out to other websites and ask for links.
Here are a few tips for link building:
Write guest posts: Guest posting is a great way to get links back to your ecommerce store. Reach out to other blogs in your industry and offer to write a guest post. Include a link back to your website in your guest post.
Reach out to other websites: Reaching out to other websites and asking for links is a great way to build links. Make sure you only reach out to relevant websites.
Use social media: Social media is a great way to build links. Share your ecommerce store’s content on social media and include links back to your website.
Site Architecture for Ecommerce SEO
What is Site Structure?
The structure of your website is important for ecommerce SEO. Your website should be easy to navigate and understand. This helps search engines index your website correctly and rank it higher in SERPs.
Here are a few tips for ecommerce site architecture:
Make sure your website is easy to navigate: Your website should be easy to navigate so that users can find what they’re looking for easily.
Use breadcrumbs: Breadcrumbs are a great way to improve the usability of your ecommerce store. They help users understand where they are on your website and allow them to navigate back to previous pages easily.
Use internal linking: Internal linking is a great way to help search engines index your website correctly. Make sure to link to relevant pages on your website from your blog posts and product pages.
Technical SEO & Ecommerce
Technical SEO refers to the process of optimizing your website for search engines. This includes things like optimizing your website’s code and structure. It can help improve your website’s ranking in SERPs.
Here are a few tips for ecommerce technical SEO:
Optimize your website’s code: Make sure your website’s code is clean and well-organized. This helps search engines index your website correctly and improves your site’s speed.
Use responsive design: Responsive design is a must for ecommerce stores. This helps ensure that your website looks great on all devices.
Use a sitemap: A sitemap is a great way to help search engines index your ecommerce store. Make sure to submit your sitemap to Google Search Console.
Local SEO & Ecommerce
What is Local SEO?
Local SEO is the process of optimizing your ecommerce store for local search. This includes optimizing your website for local keywords and creating location-specific pages. Local SEO can help you attract more customers from your target area.
Here are a few tips for ecommerce local SEO:
Optimize your website for local keywords: Make sure to include relevant local keywords on your ecommerce store’s website. This helps improve your website’s ranking in local SERPs.
Create location-specific pages: Creating location-specific pages is a great way to improve your ecommerce store’s local SEO. Make sure to include relevant information about your store’s location on these pages.
Add your ecommerce store to local directories: Adding your ecommerce store to local directories can help improve your website’s ranking in local SERPs. Make sure to add your store to relevant directories.
Content Marketing for Ecommerce SEO
What is Content Marketing?
Content marketing is the process of creating and promoting content to attract customers. This can include things like blog posts, ebooks, and infographics. Content marketing can help improve your ecommerce store’s SEO.
Here are a few tips for ecommerce content marketing:
Create high-quality content: Make sure to create well-written and informative content. This helps improve your website’s ranking in SERPs.
Promote your content: Promote your content on social media and other websites. This helps attract more visitors to your ecommerce store.
Include keywords: Include relevant keywords in your content. This helps improve your ecommerce store’s ranking in SERPs.
SEO Audits & Ecommerce
What is an SEO Audit?
An SEO audit is a process of checking your ecommerce store for search engine optimization. This includes things like checking your website’s code and structure. An SEO audit can help improve your ecommerce store’s ranking in SERPs.
Here are a few tips for ecommerce SEO audits:
Check your website’s code: Make sure your website’s code is clean and well-organized. This helps search engines index your ecommerce store correctly and improves your site’s speed.
Check your website’s structure: Make sure your ecommerce store’s website is easy to navigate. This helps improve your website’s ranking in SERPs.
Check for broken links: Check your ecommerce store’s website for broken links. This helps improve your website’s usability and can help improve your SEO.
Here’s a list of top audit tools for your ecommerce website:
Measuring SEO Success
The final ecommerce SEO tip is to measure your SEO success. This includes things like tracking your website’s traffic and ranking in SERPs.
There are a few ways to measure ecommerce SEO success:
Track your website’s traffic: Use Google Analytics or another similar tool to track your ecommerce store’s traffic. This helps you see how your SEO efforts impact your website’s traffic.
Check your website’s ranking in SERPs: Use a tool like Google Search Console to check your ecommerce store’s ranking in SERPs. This helps you see how well your website is doing in search engines.
Monitor your backlinks: Use a tool like Ahrefs to monitor your ecommerce store’s backlinks. This helps you see how many websites are linking to your site and helps you improve your SEO.
There are a few other things you can do to measure ecommerce SEO success, but these are some of the most important. Measuring SEO success is important because it helps you track your progress and ensure your efforts are paying off.
Ecommerce stores need to focus on SEO just like any other type of business if they want to rank highly in search engine results pages (SERPs).
Organic traffic should be any ecommerce businesses’ number one focus when it comes to SEO. If you need help with ecommerce SEO, consider working with a white label SEO provider like SEO Vendor. SEO Vendor offers ecommerce businesses a wide range of services, including keyword research, link building, and content creation.
2 comments
Ian Brown
November 2, 2022 at 1:44 pm
These tips to drive organic traffic are relevant and useful to e-commerce SEO in 2022. Another informative post shared here.
David Helton
January 2, 2023 at 3:25 pm
By following the expert tips outlined in this article, you can generate quality leads that are more likely to convert into closed sales and loyal customers.
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