Common Lawn Care SEO Mistakes
Hiring someone who claims they do SEO, only because their pricing is low.
- SEO is all about return on investment (ROI). If you give me $500 per month, I need to be able to give you back more. Budget SEO companies who offer $50 or even $100 per month SEO plans aren’t going to get you any ROI
Thinking all Lawn Care SEO angencies are equal, have the exact same strategy, or can deliver the same results.
- The fact is that not all agencies have the inside knowledge or fundamental understanding of the landscaping business. This prevents them providing positive ROI.
Assuming you, a relative (cousin, brother in law, etc.), or any firm that has designed a website once or twice is automatically qualified to do your search engine optimization and be successful with it.
- We see this all too often. Saying things like: “My cousin built a website once and they’re doing my SEO” is essentially saying “I don’t care about growing my business so I’m going let someone with limited understanding of search algorithms experiement on website.” If you’re serious about getting more customers, hire a company who knows what they’re doing and will get you results.
Not thinking big enough when it comes to targeting certain cities or areas.
- There’s a lot of opportunity for lawn care businesses to target suburbs of major cities. There’s less competition and you can get a quicker ROI. Don’t limit yourself to only targeting one city with your SEO campaigns.