Has it ever happened to you that you click on an ad or follow a link to a website, and as soon as the page loads, you just know that you’re not going to buy anything? The web page looks cheap, too much text, the pictures are terrible, or maybe it just doesn’t look trustworthy. Whatever the reason, some web pages don’t give off the right impression, so they don’t get any sales.
This is a common problem with many businesses often, as they think that as long as they have a web page, they’ll get sales. But that’s not true. For a web page to be effective, it needs to be designed with the user in mind. It needs to have a purpose, and that purpose needs to be clear from the moment the page loads.
So, what exactly makes up a good web page? Here are 8 elements that every good web page should have:
- An appealing headline
- Valuable offer
- Internal URLs
- Clear CTA
- Valid social proof
- Good page speed
- Mobile friendly design
- Easy-to-read text
But before we go on discussing these in detail, let’s take a moment to understand how these sales or landing pages are different from the homepage.
Landing Page Vs. Homepage
While the homepage is designed to give an overview of the business, products, and services, the sole purpose of a landing page is to get the user to take a specific action. This could be anything from signing up for a newsletter to purchasing.
This means that the design, layout, and content of a landing page are entirely different from that of a homepage.
For instance, a homepage will have links to all the different pages on the website. But a landing page will only have links that are relevant to the offer or CTA.
Similarly, a homepage will have general information about the company, while a landing page will only contain information that is relevant to the offer.
Now that we know the difference between a homepage and a landing page, let’s take a look at each of the 8 elements in detail.
These are the top elements that we take into account while designing web pages for our clients.
An Appealing Headline
The headline is one of the most important elements of a landing page. It’s the first thing that a user will see when they land on the page, and it needs to be catchy enough to make them want to read more.
It should be clear, concise, and to the point. And it should accurately reflect the offer or CTA.
For instance, if you’re running a web design reseller service, your headline could be something like: “Get Your Business Online Today with Our Web Design Reseller Services.”
Always keep in mind that the offer is what’s going to make the user take action. In fact, it could be the sole driving factor that could’ve led them to your web page in the first place.
So, the offer must be valuable and relevant to the user. It should be something that they need or want. And it should be clear from the beginning what the user will get by taking action. There should be no ambiguity or confusion.
When a user clicks on an ad or a link, they expect to be taken to a web page that’s relevant to what they’re looking for. But sometimes, they’re taken to a completely different web page that has nothing to do with the offer.
This is not only confusing for the user but also a waste of their time. To avoid this, make sure that all your internal URLs are pointing to the right landing pages.
On top of that, you will also need to ensure that there are no outgoing URLs or navigation links on the landing page. The last thing you want is for the user to click on a link and be taken away from the page.
Remember, you have put through all this trouble to get the user to your web page. So, don’t lose them at the last minute by having an unclear or confusing CTA.
Your CTA needs to be clear, concise, and visible. And it should be relevant to the offer. For instance, if you’re offering a web design service, your CTA could be something like: “Sign Up Now and Get Your Website Design for FREE.”
Valid Social Proof
Nobody wants to be the first one to try something new. So, it’s important that you have some social proof on your web page. This could be anything from testimonials to customer reviews.
This social proof will help build trust and credibility with the user. And it will also make them more likely to take action. Make sure that the social proof is valid and relevant. And that it’s coming from a reputable source.
Good Page Speed
In today’s day and age, people have a very short attention span. And if your web page takes too long to load, they’re likely to click away before it even has a chance to load.
So, your web page must have a good page speed. Use tools like Google PageSpeed Insights to check your web page speed and ensure that it’s up to par.
With the majority of web traffic coming from mobile devices, your web page must be designed for mobile. This means that it should be responsive and load quickly on mobile devices.
To check if your web page is mobile-friendly, you can use Google’s Mobile-Friendly Test tool. You can use AMP to load your web pages faster on mobile devices.
Easy To Read Text
When it comes to web pages, less is more. So, don’t try to cram too much information on the web page. Keep the text short and to the point.
And make sure that the text is easy to read. Use short paragraphs and bullet points. And use headlines and subheadlines to break up the text. You can also use visuals like images and videos to help communicate your message.
These are the top elements that we take into account while designing web pages for our clients. If you keep these elements in mind, you’re sure to design a killer landing page.
How We Setup Killer Landing Pages For Our Clients
SEO Vendor is an award-winning white-label company that specializes in web design and development. We have a team of experienced professionals who are experts in their respective fields.
When it comes to web design, we take a holistic approach. We believe that web design is more than just putting together a bunch of elements. It’s about creating a user experience that is both enjoyable and effective.
While designing killer landing pages, our main focus is on creating a web page that is both visually appealing and user-friendly. We take into account all the elements that we mentioned above. And we also make sure that the web page is responsive and loads quickly on all devices.
We Focus on Keeping Your Web Content ‘Above the Fold’
The web is a very competitive place. And if you want to stand out, you need to make sure that your web page is designed in such a way that it’s easy for users to find what they’re looking for.
We focus on keeping your web content ‘above the fold’. This means that all the important information on your web page should be visible without the user having to scroll down.
We also make sure that the web page is easy to navigate. We use clear and concise headlines and subheadlines. And we use visuals like images and videos to break up the text and make it easier for users to scan the web page.
We believe that a well-designed web page is the key to a successful online business. And we have the experience and expertise to design web pages that are sure to convert.
If you’re looking for a web design company that can help you create killer landing pages, we’d love to hear from you.