Marketing funnels are essential for any ecommerce business. By understanding the typical customer journey, you can optimize your digital marketing strategies to increase conversions and retention rates. But the thing with marketing funnels is that they are not always successful. In fact, many businesses struggle to get their conversion funnel marketing right. If any business...
Artificial intelligence is no longer just a figment of our imagination; it is quickly becoming a reality in our everyday lives. Businesses all around the globe are beginning to harness the power of AI in order to stay ahead of the competition, and digital marketing is no exception. According to a report by Gartner, customer satisfaction...
We all believe in numbers, especially when they show that our businesses are doing well. However, not all numbers are created equal. Some metrics, often called “vanity metrics,” can give us a false sense of progress and should be avoided. These metrics may look impressive but don’t offer any real value in helping you gauge...
People often think of expensive campaigns and strategies when they think of digital marketing. Well, it might surprise you that there are ways to do digital marketing on a small budget. All it takes is a little bit of creativity and innovation. Not all businesses have massive marketing budgets like Coca-Cola or McDonald’s. Most businesses...
When it comes to advertising, many business owners feel overwhelmed. There are so many options and strategies to choose from. How can you be sure that you’re making the best decision for your business? One option is to hire a digital marketing agency. But before you do that, there are a few questions you need to...
If you’re looking to take your digital marketing agency to the next level, finding a mentor is a great way to do it. A mentor can teach you the ropes of digital marketing and help guide you down the right path. But where do you find a digital marketing mentor? And how do you know...
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There were two notable barriers to entry that made it difficult to start a marketing agency. The first was the lack of access to information. Having a robust industry network or access to a large database of leads, for example, was nearly impossible without a background in marketing and a lot of spare time. There...
The growth of e-commerce has been notable, with more consumers going for online shopping for convenience and a first-class user experience. The trend has seen a surge in the demand for digital marketing services and a steep increase in inquiries and spending. As more businesses continue to leverage digital marketing, they must develop campaigns that...
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