How to Choose the Best SEO Company for your Small Business?

Most of the businesses nowadays are transferring online. Due to the effect of the pandemic, people are now opting for online purchases for almost all types of products and services. Today’s businesses are required to have a strong online presence, regardless of how big or small it is. And for that, they require services from an SEO company.

SEO (Search Engine Optimization) is the process that aims at improving the ranking of your business’ website on various search engines, thereby boosting its online presence. SEO involves the implementation of different on-page and off-page SEO strategies (which include social media marketing, email marketing, content creation, and much more) to enhance the online presence of a business.

Small businesses are facing difficulty in competing with large firms due to the difference in their marketing budgets. If it is the case with you then let us tell you that you are no more required to face this situation. The only thing that you need to do for it is hire an SEO service which can help small businesses by improving their online presence. Below are qualities that you should look for in an SEO company that you choose for your small business’ SEO needs.

  • Experience Custom Made Strategies

There is no doubt that the SEO needs of small and big businesses are unique, but it involves the implementation of different strategies in both cases. So, if you are looking for a company that would get higher rankings for your small business, then make sure that they custom-fit the strategy to the type and size of your business.

  • Company Should Show You Their Track Record

While hiring any local SEO company, you should ask the company to provide the track record of their previous work that how they have helped their clients to get a high ranking. In the case they are unable to provide any track record, then you better know that what to do. Most companies promise first-page ranking for your business, but only a few of them are able to do so.

  • Check The Rank of Their Own Website

The most important thing that will let you know about the services of a particular SEO company is the ranking of their own website. It is not that their website would rank for all the keywords; so you can ask them the keywords for which their website is having a good rank at present. In the case you find them in the first 10-15 Google results, then you can count on them; and if not so, then you are definitely going to waste your time and money.

  • Client Retention

An SEO Company that services small businesses are always aiming at retaining its clients for the long term. Even clients never stop working with an SEO company as long as they get the desired results. So, you can check their client feedback and reviews to have a better idea about the quality of their services.

Don’t believe in shortcuts and miracle solutions in this job. You should avoid all companies who claim they have secret technology that can rank every website within a short period or companies who claim they have some special connections with Google. The ranking process is completely based on 200 factors, which means that even guys from Google are using the help of AI to track and record rankings. Only the most experienced SEO companies know how to deal with it.

Sonu Yadav

by Sonu Yadav

Sonu Yadav is a Certified Digital Marketing Manager with SEO Vendor. He has over eight years of experience in the field of digital marketing and has helped numerous businesses grow online. He is passionate about helping businesses succeed and enjoys seeing the results of his work.


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    May 27, 2016 at 9:00 pm

    Great advice. I’ve tried so many seo companies that have done nothing for my business. Thanks for the tips…I’m going to use these to find a company that works.


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    May 28, 2016 at 8:33 am

    His is definitely a hard decision. I’ve been with a few companies before I found one that for my needs. You definitely need to make sure they are doing what’s best for your company.


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    Steve Brown

    June 17, 2016 at 11:08 pm

    That is very true! When you find a company that aims to help small businesses they want to establish a partnership, not just make a quick buck. So many people get scammed by dishonest companies out there. It is refreshing to see such good information made to help people find solutions better.


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    Steve Mathews

    June 20, 2016 at 6:20 am

    The problem I run across is that I can’t find a reliable company. I’ve been scammed so many times with places taking advantage of me being a small business and not having slot of knowledge on this topic. I might not know everything, but I do know they are not doing their jobs when I don’t show any visitors and they said they delivered them.


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    Pn Riddle

    June 25, 2016 at 9:36 pm

    Very simple, fast and reliable. I’d do this for all of my web pages!!


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    June 26, 2016 at 4:29 am

    Points 1 and 2 are very important, I mean let’s be honest; if you’re going to offer services on a professional basis, you should be able to back your experience and you should be more than willing to show your clients your track record of previous projects.


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    Helen W. Mitchell

    June 26, 2016 at 5:11 pm

    Nice SEO post Highly recommended.


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    Erna Cummins

    June 26, 2016 at 9:01 pm

    Very completed post for seo making for small business.


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    July 18, 2016 at 5:03 pm

    Good article on the fundamentals of finding an SEO company for your business. As someone who had done web development and SEO for decades now, I can safely say that you really, REALLY want to research them well. There are many fly-by-night guys in their garage operating cheap, cut-throat SEO companies that are likely to hurt your website due to their widespread use of black hat techniques. Buyer beware and don’t cheap this out or you could be paying FAR more down the road to try and undo the damage a disreputable SEO company does to your rankings.


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    Coach Wagner

    July 23, 2016 at 3:48 pm

    SEO companies are mushrooming everywhere. All claim that they have everything that their clients will need, and with the increasing demand for SEO services, even new companies could attract customers. However, not all customers turned out to be satisfied because of cheaper cost of services from new companies. It does not mean that new companies are not meant to be trusted, but clients should know how vast are the experience of their team in SEO and other web services. To stay safe, it is best to spend decent amount for seasoned and reputable SEO companies and received what you had expected.


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    February 24, 2020 at 12:26 pm

    SEO companies are just popping up everywhere. The only difference is QUALITY!


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