HVAC Case Studies

Client Background

An HVAC company sought to improve its online visibility and attract more local customers through search engine optimization (SEO). The focus was on ranking for key service-related terms such as “AC tune-up” and “AC tune-up near me” to increase leads and revenue.

Challenges

1. Low Search Visibility – The business had limited rankings for targeted HVAC-related keywords.
2. Competitive Local Market – Competing against established HVAC providers in a dense geographic area.
3. Limited Organic Traffic – Minimal presence in search results was impacting lead generation.

SEO Strategy Implemented

• Targeted Keyword Optimization – Focused on high-intent local keywords such as “AC tune-up” and “AC tune-up near me.”
• On-Page SEO Improvements – Optimized meta titles, descriptions, and header tags for better relevance.
• Content Enhancement – Created locally optimized service pages and blog content tailored for HVAC maintenance and seasonal tune-ups.
• Backlink Building – Acquired high-authority local backlinks to improve domain credibility.
• Google My Business Optimization – Ensured the HVAC company appeared prominently in local map searches.
• AI-Powered SEO Analysis – Leveraged AI-driven insights to refine keyword strategies and track ranking fluctuations.

Results & Performance Metrics

1. Increased Rankings & Visibility

• Total Earned Rankings: Grew from 0 to nearly 30 rankings in under a month.
• Keyword Performance:
  • “AC tune-up” ranked #2 on Google and Google Local, while Bing and Bing Local showed #3 and #4 rankings.
  • “AC tune-up near me” saw improved rankings, securing #2 on Google and #8 on Bing.
• Ranking Distribution:
  • 15+ keywords secured a Top 10 ranking.
  • Additional rankings in Top 20, Top 30, and Top 40 further expanded search visibility.

2. Value & Performance Metrics

• Estimated Ranking Value: $20,750, based on organic keyword rankings.
• Potential Ranking Value: $29,000, indicating additional growth opportunities.
• Task Completion: 100% for monthly SEO tasks, ensuring full implementation of optimizations.
• Total Completed Tasks: 21, covering content updates, link-building, and technical SEO enhancements.

3. Traffic Sources & Distribution

• Google Dominates: The majority of rankings originated from Google.
• Bing Presence: Though lower than Google, Bing rankings showed steady growth.
• Target Location: United States, reinforcing a geographically focused SEO strategy.