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Our discourse on SEO, GEO, and content marketing and how agencies/businesses can maximize ROI.

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Google Site Migrations: Why They Exceed 4 Months
October 18, 2026by Elisa Murphy
Google Site Migrations: Why They Exceed 4 Months
Google PDF Ranking: What It Means for SEO and GEO
October 18, 2026by Elisa Murphy
Google PDF Ranking: What It Means for SEO and GEO
Google Web Multimodal Search Reporting: How to Read It
October 17, 2026by Elisa Murphy
Google Web Multimodal Search Reporting: How to Read It
ChatGPT Citations Shift to Primary Sources: What the Data Shows
October 17, 2026by Elisa Murphy
ChatGPT Citations Shift to Primary Sources: What the Data Shows
Google Algorithm Updates October 2026
October 17, 2026by Elisa Murphy
Google Algorithm Updates October 2026
Google Crawl and Indexing Timings: What Illyes Said in Barcelona
October 16, 2026by Elisa Murphy
Google Crawl and Indexing Timings: What Illyes Said in Barcelona
Google Site Reputation Policy Update: What Changed
October 16, 2026by Elisa Murphy
Google Site Reputation Policy Update: What Changed
How to Verify SEO Lead Quality: A Benchmark Framework for Agencies
October 15, 2026by Elisa Murphy
How to Verify SEO Lead Quality: A Benchmark Framework for Agencies
How Agencies Can Track AI Visibility for Clients: A White-Label GEO Guide
October 15, 2026by Elisa Murphy
How Agencies Can Track AI Visibility for Clients: A White-Label GEO Guide
Nano Banana 2.1 In Google AI Mode: What It Means for SEO
October 14, 2026by Elisa Murphy
Nano Banana 2.1 In Google AI Mode: What It Means for SEO
Google Preferred Source Subscribers: How to Get More
October 14, 2026by Elisa Murphy
Google Preferred Source Subscribers: How to Get More
Google EU Monopoly Appeal: What the Ruling Means for SEO
October 14, 2026by Elisa Murphy
Google EU Monopoly Appeal: What the Ruling Means for SEO
Google UGC Fresh Data Program: How Reddit Content Ranks
October 13, 2026by Elisa Murphy
Google UGC Fresh Data Program: How Reddit Content Ranks
Google September 2026 Spam Update Done: Rollout Explained
October 12, 2026by Elisa Murphy
Google September 2026 Spam Update Done: Rollout Explained
Google AI Overviews Character Counter: What It Means for Agencies
October 12, 2026by Elisa Murphy
Google AI Overviews Character Counter: What It Means for Agencies
GEO Pricing: How Much Should Agencies Charge for AI Visibility
October 12, 2026by Elisa Murphy
GEO Pricing: How Much Should Agencies Charge for AI Visibility
Spam Update Recovery: How to Get Traffic Back After September 2026
October 11, 2026by Elisa Murphy
Spam Update Recovery: How to Get Traffic Back After September 2026
Google Uses AI to Catch AI Spam: What Agencies Must Do
October 11, 2026by Elisa Murphy
Google Uses AI to Catch AI Spam: What Agencies Must Do
GPT-6 Sol and Luna: What the ChatGPT Upgrade Means for SEO
October 11, 2026by Elisa Murphy
GPT-6 Sol and Luna: What the ChatGPT Upgrade Means for SEO
Google Crawl Rate Doc Adds Retry-After: What It Means
October 10, 2026by Elisa Murphy
Google Crawl Rate Doc Adds Retry-After: What It Means
Deceptive Authorship Warning: What Google’s New Rule Means
October 10, 2026by Elisa Murphy
Deceptive Authorship Warning: What Google’s New Rule Means
Google Maps Now Requires Sign-In To See Reviews
October 10, 2026by Elisa Murphy
Google Maps Now Requires Sign-In To See Reviews
GSC Performance Report Adds Country Filters: What Changed
October 10, 2026by Elisa Murphy
GSC Performance Report Adds Country Filters: What Changed
GEO Audit Report: How to Measure AI Visibility for Your Clients
October 10, 2026by Elisa Murphy
GEO Audit Report: How to Measure AI Visibility for Your Clients
What Is AEO (Answer Engine Optimization)? The 2026 Guide for Agencies
October 10, 2026by Elisa Murphy
What Is AEO (Answer Engine Optimization)? The 2026 Guide for Agencies
Google Update Traffic Loss: What to Do When It Drops
October 9, 2026by Elisa Murphy
Google Update Traffic Loss: What to Do When It Drops
AEO vs SEO: How Answer Engines Change Ranking
October 9, 2026by Elisa Murphy
AEO vs SEO: How Answer Engines Change Ranking
AEO Optimization: How to Get Cited by AI Search
October 9, 2026by Elisa Murphy
AEO Optimization: How to Get Cited by AI Search
Google Crawling and Indexing Recovery: How Long It Takes
October 9, 2026by Elisa Murphy
Google Crawling and Indexing Recovery: How Long It Takes
SEO Leads at Position 20: Why High Impressions Don’t Convert
October 8, 2026by Elisa Murphy
SEO Leads at Position 20: Why High Impressions Don’t Convert
SEO Leads: 2,120 Impressions, 1 Click — The Conversion Fix
October 8, 2026by Elisa Murphy
SEO Leads: 2,120 Impressions, 1 Click — The Conversion Fix
ChatGPT Apps Platform: What It Means for SEO Agencies
October 8, 2026by Elisa Murphy
ChatGPT Apps Platform: What It Means for SEO Agencies
Google’s Hidden Data Layer: What It Is and What To Do
October 8, 2026by Elisa Murphy
Google’s Hidden Data Layer: What It Is and What To Do
Google Tests URL Tracking Parameters in AI Overviews
October 7, 2026by Elisa Murphy
Google Tests URL Tracking Parameters in AI Overviews
Google Local Service Ads Now Hide Phone Numbers by Default
October 7, 2026by Elisa Murphy
Google Local Service Ads Now Hide Phone Numbers by Default
Agency SEO Software: 185 Impressions, Zero Clicks — The Fix
October 7, 2026by Elisa Murphy
Agency SEO Software: 185 Impressions, Zero Clicks — The Fix
Google’s Next Search Ranking Update: What To Expect
October 7, 2026by Elisa Murphy
Google’s Next Search Ranking Update: What To Expect
Google AI Contribution Report: What Publishers Get Paid
October 6, 2026by Elisa Murphy
Google AI Contribution Report: What Publishers Get Paid
Bing Copilot Citation Data: How to Measure AI Visibility
October 6, 2026by Elisa Murphy
Bing Copilot Citation Data: How to Measure AI Visibility
Google Loyalty Customer Match in AI Mode: Agency Guide
October 6, 2026by Elisa Murphy
Google Loyalty Customer Match in AI Mode: Agency Guide
Google Fake Author Warning: What Changed for SEO
October 5, 2026by Elisa Murphy
Google Fake Author Warning: What Changed for SEO
Google Tells Sites to Fact-Check AI Content: SEO Impact
October 5, 2026by Elisa Murphy
Google Tells Sites to Fact-Check AI Content: SEO Impact
Shopify Auto-Enrolls Stores in AI Shopping: SEO Impact
October 5, 2026by Elisa Murphy
Shopify Auto-Enrolls Stores in AI Shopping: SEO Impact
Google Desktop CTR Fell in Q2: What the Data Shows
October 4, 2026by Elisa Murphy
Google Desktop CTR Fell in Q2: What the Data Shows
AI Overviews Reach 39% of U.S. Desktop Searches: Agency Impact
October 2, 2026by Elisa Murphy
AI Overviews Reach 39% of U.S. Desktop Searches: Agency Impact
Shopify WebMCP Checkout: AI Agents Now Complete Purchases
October 2, 2026by Elisa Murphy
Shopify WebMCP Checkout: AI Agents Now Complete Purchases
Amazon Blocked Meta Muse: What 101 robots.txt Blocks Mean
October 2, 2026by Elisa Murphy
Amazon Blocked Meta Muse: What 101 robots.txt Blocks Mean
Healthcare’s AI Discovery Divide: Why Visibility Must Be Measured by Service, Not Just Brand
October 1, 2026by Jim Liu
Healthcare’s AI Discovery Divide: Why Visibility Must Be Measured by Service, Not Just Brand
A Top AI Ranking Can Still Hide a Discovery Gap: Evidence From 147 Technology Profiles
October 1, 2026by Jim Liu
A Top AI Ranking Can Still Hide a Discovery Gap: Evidence From 147 Technology Profiles
AI Discovery Is a Category Problem, Not Just a Brand Problem: Evidence From 83 Retail Profiles
October 1, 2026by Jim Liu
AI Discovery Is a Category Problem, Not Just a Brand Problem: Evidence From 83 Retail Profiles
Google AI Mode Info Monitoring: What It Means for SEO
October 1, 2026by Elisa Murphy
Google AI Mode Info Monitoring: What It Means for SEO
OpenAI Court Filing: Users Won’t Click AI Links
October 1, 2026by Elisa Murphy
OpenAI Court Filing: Users Won’t Click AI Links
AI Content Labels Are Coming: How to Stay SAFE-Proof
September 30, 2026by Elisa Murphy
AI Content Labels Are Coming: How to Stay SAFE-Proof
ChatGPT Scraping Google Results: What Agencies Should Watch
September 30, 2026by Elisa Murphy
ChatGPT Scraping Google Results: What Agencies Should Watch
RankLens LLM Rankings: How to Use SEO Vendor’s AI Visibility Tool
September 29, 2026by Elisa Murphy
RankLens LLM Rankings: How to Use SEO Vendor’s AI Visibility Tool
Text-Only Website Version: The Layer AI Search Actually Reads
September 29, 2026by Elisa Murphy
Text-Only Website Version: The Layer AI Search Actually Reads
Google AI Overviews Have More Links, But Not All Reach the Web
September 28, 2026by Elisa Murphy
Google AI Overviews Have More Links, But Not All Reach the Web
AI Agents Won’t Fix Bad Audience Data, They Amplify It
September 28, 2026by Elisa Murphy
AI Agents Won’t Fix Bad Audience Data, They Amplify It
LLMs Are Time Machines That Don’t Tell You How Far You Went
September 28, 2026by Elisa Murphy
LLMs Are Time Machines That Don’t Tell You How Far You Went
GSC Multimodal Filter: Tracking Image Search Traffic
September 27, 2026by Elisa Murphy
GSC Multimodal Filter: Tracking Image Search Traffic

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