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Real Estate SEO Case Studies
Explore how real estate businesses, agents, and property management firms have used SEO to increase online visibility, attract qualified buyers and renters, and dominate local search results.
The DC Team: 500% ROI
Industry: Real Estate Broker
A luxury real estate property team wanted unconventional ways to dominate the local search space without compromising their reputation. We acquired top position keywords for them that cemented their celebrity status in relations to real estate.
The Results:
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Case Study: Real Estate SEO Success for Increased Agent Visibility
Client Background
A real estate agency specializing in Berkshire Hathaway real estate services sought to enhance its online presence, attract potential homebuyers and sellers, and improve search rankings for agent-related queries. The goal was to increase visibility for real estate professionals associated with the brand and drive more inquiries for listings and services.
Challenges
- Highly Competitive Market – Competing with major real estate directories and brokerage firms for high-value keywords.
- Fluctuating Search Rankings – Initial ranking gains showed strong growth, but rankings later fluctuated, requiring consistent optimization.
- Local & National Search Balance – Needed to rank well locally for real estate agents while also appearing in broader search results.
SEO Strategy Implemented
- Geo-Targeted Keyword Strategy – Focused on high-intent keywords like “Berkshire Hathaway Agents” to capture local and national searches.
- Google Business Profile Optimization – Strengthened Google Local rankings by optimizing agent profiles, office locations, and business listings.
- On-Page SEO Enhancements – Improved meta descriptions, title tags, structured data, and content to increase relevance.
- AI-Driven SEO Insights – Used AI-powered analysis to identify ranking fluctuations, track competitors, and refine keyword focus.
- Content Strategy Development – Created real estate market guides, agent profiles, and service pages to engage potential clients.
- Backlink Acquisition & Local Citations – Built authoritative backlinks from real estate blogs, directories, and industry websites.
Results & Performance Metrics
1. Improved Search Rankings & Online Presence
- Total Earned Rankings: Increased from 0 to 18+ ranked keywords, showing steady growth and ongoing optimization potential.
- Keyword Performance:
- “Berkshire Hathaway Agents” ranked #2 on Google and #1 on Google Local, driving highly qualified traffic.
- Bing rankings also improved, with #4 in organic search and #1 in Bing Local rankings.
- Ranking Breakdown:
- The majority of rankings are now in the Top 10 and Top 20, positioning the agency for increased lead generation.
2. SEO Value & Business Impact
- Estimated Organic Traffic Value: $10,749, indicating strong revenue potential from organic search visibility.
- Potential Ranking Value: $14,000, showcasing future growth opportunities with continued SEO efforts.
- Task Completion Rate: 100%, with 76 completed SEO tasks, covering technical fixes, content expansion, and link-building efforts.
3. Local Search & Customer Engagement Growth
- Google Local Pack Success – Secured Top 3 rankings in Google Local, increasing visibility for homebuyers and sellers searching for agents.
- Higher Lead Generation – Improved rankings led to more contact form submissions and direct inquiries from potential clients.
AI Dashboard
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Case Study: SEO Growth for a Queensland-Based Buyers Agent
Client Background
A buyers agent in Queensland, Australia sought to improve local search rankings, attract more property buyers, and increase inquiries from home seekers. The goal was to rank highly for real estate service-related searches, ensuring visibility for potential buyers looking for professional guidance in the property market.
Challenges
- Highly Competitive Real Estate Market – Competing with established property agencies and large-scale real estate firms in Queensland.
- Limited Visibility on Bing – While Google rankings performed well, Bing search rankings were significantly lower, requiring further optimization.
- Local Authority Building – Needed stronger local SEO presence to solidify credibility and attract targeted clients.
SEO Strategy Implemented
- Localized Keyword Optimization – Focused on geo-targeted search terms, including “Buyers Agent Queensland” and “Queensland Buyers Agent”, to capture the right audience.
- Google My Business (GMB) Optimization – Enhanced Google Local rankings with a fully optimized business profile, positive client reviews, and location-based content.
- Technical SEO Enhancements – Improved meta descriptions, internal linking, and structured data to refine search relevance.
- AI-Powered Competitor Research – Leveraged AI insights to analyze competitors, refine keyword selection, and track ranking fluctuations.
- Content Marketing & Blogging – Published market trend reports, home-buying guides, and case studies to engage potential clients and establish thought leadership.
- Backlink & Citation Building – Strengthened authority with real estate directory listings, guest posts, and industry collaborations.
Results & Performance Metrics
1. Strong Growth in Local & Organic Search Rankings
- Total Earned Rankings: Increased to 50+ ranked keywords, showing steady growth in organic visibility.
- Keyword Performance:
- “Buyers Agent Queensland” ranked #1 on Google and Google Local, dominating the local search pack.
- “Queensland Buyers Agent” also achieved #1 rankings in Google and Google Local, reinforcing brand visibility.
- Bing rankings were weaker, with positions at #35 and #36, indicating potential for further improvement.
- Ranking Distribution:
- Majority of rankings secured in the Top 10, ensuring maximum exposure to property buyers.
2. SEO Performance & Business Impact
- Estimated SEO Traffic Value: $40,750, showcasing the high-value impact of organic traffic.
- Potential Growth Value: $47,000, highlighting additional revenue opportunities through continued optimization.
- Task Completion Rate: 100%, with 55 completed SEO tasks, including technical updates, content creation, and link-building efforts.
3. Local SEO & Lead Generation Improvements
- Google Local Pack Success – Achieved Top 3 rankings in Google Local, significantly increasing property buyer inquiries.
- Increased Website Engagement – Higher organic traffic, increased time on site, and more form submissions from potential clients.
AI Dashboard
Get a quick overview of your campaigns progress at any time with live view of activities.
Case Study: SEO Growth for a "Cash for Homes" Business
Client Background
A real estate company specializing in cash home purchases aimed to rank higher in search results, attract motivated sellers, and generate more leads. The goal was to compete with large real estate investors and optimize for high-intent keywords like “sell home for cash Florida.”
Challenges
- High Competition from Large Real Estate Brands – Competing with big cash home buyers and iBuyers required a strong SEO approach.
- Need for Localized SEO Optimization – The company targeted Florida homeowners, making local search optimization a priority.
- Ranking Volatility – Fluctuations in rankings due to search engine algorithm changes posed a challenge for maintaining visibility.
SEO Strategy Implemented
- Localized Keyword Targeting – Focused on “sell home for cash Florida” and similar high-intent queries.
- Google My Business (GMB) & Local SEO – Strengthened Google Local rankings through GMB optimization and citations.
- Content Marketing & SEO Blog Strategy – Created high-value blog posts and landing pages explaining cash home sales benefits, process, and success stories.
- AI-Powered Competitor Analysis – Used AI insights to analyze competitor content and backlink strategies.
- On-Page & Technical SEO Improvements – Optimized page speed, internal linking, and structured data to boost rankings.
- Backlink & Citation Building – Secured high-quality real estate backlinks and business directory listings.
Results & Performance Metrics
1. Higher Rankings for High-Intent Keywords
- Ranked #2 for “sell home for cash Florida” on Google.
- Improved rankings across multiple cash home buying-related keywords.
- Higher Google Local Pack visibility, driving more direct leads from search results.
2. Business Impact & Lead Generation Growth
- Increased organic traffic, leading to more home seller inquiries.
- SEO-driven leads reduced the need for expensive PPC campaigns.
- Strengthened brand visibility in Florida’s competitive cash home-buying market.
3. Google Success, Bing Performance Improving
- Google Rankings Improved – Achieved top rankings for high-intent home selling searches.
- Bing Growth in Progress – Bing rankings were steadily improving but required further citation-building efforts.
50,000+ Rankings
Don’t waste your time on campaigns that don’t work. Even if you have a working formula, discuss it with us and see why we have the lead on Long-Term Value for your clients.
Leads Trinity
Where else will you find SEO + Content Marketing + Social Media Management for your clients all in one competitively priced package? You know the three aspects work and sell well together.
1000+ Industries
Our AI-based campaigns bring a level of SEO beyond what is normally considered SEO. Well-tested in many industries. Want to see if we’ve worked in a particular niche? We probably have. Just ask.
The case studies highlight the significant improvements we achieved. Increased number of visitors, growth in total sales, and an upward trend in conversion rates showed that our marketing strategies and technology were taking businesses to places. You only have to get the right professionals to partner with, and the sky’s the limit! We provided expertise, consultation, implementation, and execution in all these cases.
