7 Off Page SEO Tactics to Build Your Reputation Online

off page seo

Off-page SEO is the other side of the on-page SEO. In essence, off page SEO deals with those tactics which you can employ externally to your website. You will find many articles and books that explain how to do both on-page and off page SEO.

So I guess you did the basics. You have sent the URL of your site to search engines like Google. And you have already submitted to directories. That said, here are seven effective tactics that companies must use to improve their ranking in search engines.

Tactic 1- Blog Commenting and Forum Posting

Blogging is probably the most effective way of improving Off Page SEO. It is interactive. It is updated frequently. And it’s very fast as well. This translates to efficiency. Specifically, companies that blog generate 67% more potential customers that companies that don’t blog.

Forum posting also improves your overall SEO because it builds incoming links to your website. Google evaluates your site, in part, based on the number of quality links from other sites. As you post or comment on forums, your presence will generate links. This takes time but is worth the investment.

Tactic 2 – Content Sharing/Managing

Three years back, content marketing created a stir in marketing circles. Today, content marketing is more than just a rumor. It is part of mainstream marketing. Content marketing includes article marketing, the web, white papers, case studies, content, etc. So how does this affect SEO off page?

It is one thing to create content, it is another to curate and share it. Share content using three methods: (1) Social media channels like LinkedIn; (2) Video sharing sites like YouTube, in particular, and (3) Presentation sharing sites such as SlideShare. Highly informative and shareable contents will drive traffic to your site immediately.

Tactic 3 – Link Building

Link building appears more technical than it sounds. Again, it is necessary to focus on quality rather than quantity. Google always assigns Page rank based on authority. So if you have external links linking to your site, Google recognizes this and give you a higher rating. But how do you get authority site links?

The answer is to create relevant and useful content. Nothing attracts viewers to a website more than unique content. It can be just text, audio or video. But original and shareable content will improve the number of inbound links.

There are Affordable Ways to Earn Backlinks Through Content Management and let me share it to you here:

Link building remains to be significant because aside from being one of Google’s top three ranking factors in Search Engine Optimization, it is also crucial to building the credibility of your brand and it is an essential part of a PR strategy. People are more likely to buy products and services from familiar brands, which is why mentions from reliable and established online news resources can help your brand gain people’s trust.

Even though link building is tough since you need to conform to Google’s guidelines, you should know that there are link building strategies that are more affordable to implement. Link building strategies based on content management principles will not only help you get backlinks since it can also increase the possibility of social shares with referral traffic.

Here are some content management strategies that will make you earn those links:

Interviews

Interviews with the right people enable you to share fresh ideas that can help in gaining new audiences and expanding your connections. Conducting interviews with experts and influencers is a great strategy for brand publishers. Highly informative interviews have higher chances of being shared online that’s why you should have a thorough preparation to maximize its outcome.

Prepare sets of questions ahead to avoid wasting time during the interview and to make sure that you ask the right questions. The secret to an informative interview is curating questions tailored around the expertise, recent works, posts, or research of the expert. This way, you can show the expert that you are genuinely interested in what they say which will increase their response rate.

To make sure that you get backlinks, look for someone who includes the list of works they have contributed to in their portfolio when choosing an expert to interview. Some experts have a section for this on their website.

Feedbacks

Link building can also be carried out through posting feedbacks. Every company values their customer’s feedback which is why most of their website has a dedicated section for people to voice out their experiences and questions. Your primary goal in this strategy is to get your feedback posted on their website so you can get a backlink. Chances of getting your comment published are higher when you reach out to newly established brands.

In writing your feedback, make sure to share your overall experience and how the product has improved your way of living. Be careful not to overpraise to make your statement more credible.

Lost Links

Keeping track of your competitor’s lost links can also help you in link building. Lost links are links that no longer exists after being deleted by a webmaster. Monitoring lost links gives you an opportunity of earning a link from that brand. Once you have found the lost links, all you need to do is to produce content that is relevant to that brand. Although this method requires a lot of effort, the returns of earning links from brand mentions will be worth it.

White Label Link Building

Link building requires a lot of work and expertise for it to be effective. If you would like to consider adding this to your list of services, it will be wise to utilize white label link building. In white label link building, you are guaranteed to provide expert link building without the need of studying the technicalities. Link building is hard work so it will be best to leave this to the experts so you can focus on the things that you are good at.

The importance of content creation and link building in PR is undeniable. To get the best results, do not hesitate to have a partnership with experts in the field. Remember that in today’s age, it is important not just to work hard, but to work smart. For more information, visit our white label seo service

Tactic 4 – Submission of Articles and Press Releases

Article marketing, as well as press releases, are two proven tactics to improve your off-page SEO ranking. They take more time, as you develop a reputation and a following, but they are very effective. You will get increased inbound links by publishing your articles and press releases to other websites that distribute articles. You will see an increase in traffic and potential customers over time as you build your brand.

Tactic 5 – Yellow Pages

Do not ignore the yellow pages. This is vividly “off the page” and “old school” – but it works. Yellow Pages help to promote your business locally. And you can register your business for free, making it an inexpensive way to build your business’ reputation. Today’s versions are Google Maps and Yahoo Local works. Use these methods online and offline to fatten your SEO reputation.

Tactic 6–Search Engine Submission

Search engines would eventually find your site online, but it might take some time. To accelerate this process you must submit your site to search engines like Google the most popular one and to Yahoo, Bing, etc.

Tactic 7–Directory Submission

A lot of people may say that directory submission is dead! I think it’s not like we only increase the likelihood of people spotting your site. It’s purely based on the efficiency with which we select the directories and choose the presentation category. You may submit to general directories, but for maximum effect, it is best to submit to niche directories. Of course, I agree that it might give quite late results, but it’s worth it.

In Addition, if you still need professionals that would guide you through the process and help you build links for your website, then visit http://seovendor.co/services/link-building/.

8 Top SEO Tips Every Business Must Know About

small business SEO

There is NO secret method in boosting your SEO presence online, it’s about applying common sense and business intuition. Successful brands who are currently on the first page of search engines are providing fresh quality content focusing on their targeted audience’s interest. Moreover, they also invest time in optimizing their website.

Focusing on your website means to focus on your business in the right manner. A study by Robbins Research International reveals that business owners with the right mindset will have a better chance at success.

Let me share a few more tips that could help businesses rank higher in the search engines. Below are 8 top small business SEO tips for brands who want to increase their online presence.

  1. Don’t spend too much time planning –Trying to get 100% results from SEO can be ambiguous and time-consuming. Remember that most online marketers have once been in your situation. Most people have been wasting valuable time looking for the “hidden secret” having little or no idea about SEO. In order to get the best result out of your SEO goal, you need to pay attention to providing a quality web experience to your visitors.
  2. Post Quality Content –People do research on a particular product before buying, so thereby posting quality up-to-date content will increase your ranking on search engines. When you post fresh quality content, it means that the search engine crawls your page faster. Besides your readers don’t want to waste their time reading outdated.
  3. Provide Help to Readers and Not Spamming LinksOff page SEO or building quality backlinks help Google and other search engines determine how relevant a post or content is to readers. But the mistake most online marketers tend to forget is that building healthy quality backlinks will naturally rank high on search engines.
  4. Applying the right keywords at the right place – keywords are what search results are based on, that’s why it’s important to use the right keywords at the right place in your content. This is the key to improving your presence on search results. But if your website does not have the facility for this, create a news feed or blog attach to your website and post content on your targeted keywords.
  5. Properly Optimizedprofessional SEO services would recommend optimizing your website by making it mobile friendly and easy to access on desktop plays a major role in your SEO arsenal. Making your website user-friendly with informative content will always bring repeated visitors to your page thereby increasing traffic.
  6. Never leave any stone unturned – Taking advantage of every part of your website like your Meta descriptions is the key that sets you apart from your competitors. A proper Meta description encourages searchers to click on your URL on search engines thereby increasing your Click through Rate (CTR).
  7. Channel Your Content Towards Long-Tail Keywords – To make it easy for people to locate your website, it’s ideal that you pay more attention to long-tail keywords, this helps you to target your contents towards the right audience. For example, if your long-tail keyword is “dog groomer in Beverly Hills”, it makes it easier for users to get a better picture of what services you are offering; thereby brings in more leads.
  8. Be Seen as an Expert in Your Niche by Creating A Dictionary Page – Visitors and potential customers like to deal with people who really understand their needs and so if your website has the latest information, it will easily convert visitors to paying clients. One of the creative ways of achieving this goal is by making a dictionary page with the aim of providing an objective and comprehensive definition. Your goal here is to provide quality information for your target audiences and not just add a few keywords.

How to Choose the Best SEO Company for your Small Business?

Best SEO Company for Small Business

In this digital age, most of the businesses are being done online and people are also opting for online purchases for almost all types of products and services. Therefore, today’s businesses are required to have a strong online presence, regardless how big or small it is. And for that, they are required to get the services from an SEO company. Actually, SEO (Search Engine Optimization) is the process that aims at improving the ranking of your business’ website on various search engines, thereby boosting its online presence. SEO involves the implementation of different on-page and off page SEO strategies (which include the social media marketing, email marketing, content creation and much more) to enhance the online presence of a business.

But, the small businesses are facing difficulty in competing with the large firms due to the difference in their marketing budgets. However, if it is the case with you then let us tell you that you are no more required to face this situation. The only thing that you need to do for it is hiring an SEO service which can help small businesses by improving their online presence. Below we are going to mention some qualities that you should look for in the SEO company that you choose for your small business’ SEO needs.

  • Experience with the same kind of projects

There is no doubt that the SEO needs of small and big businesses are same, but it involves the implementation of different strategies in both the cases. So, if you are looking for a company who would get higher ranks for your small business, then make sure that they have worked for the same type and same size businesses.

  • Company should show you their track record

While hiring any local SEO company, you should ask the company to provide the track record of their previous work that how they have helped their clients to get a high ranking. In the case they are unable to provide any track record, then you better know that what to do. Most of the companies promise first-page ranking for your business, but only a few of them are able to do so.

  • Check the rank of their own website

The most important thing that will let you know about the services of a particular SEO company is the ranking of their own website. It is not that their website would rank for all the keywords; so you can ask them the keywords for which their website is having a good rank at present. In the case you find them in the first 10-15 Google results, then you can count on them; and if not so, then you are definitely going to waste your time and money.

  • Client retention

The best SEO Company for small businesses is always aiming at retaining their clients for the long term. Even clients never stop working with an SEO company as long as they get the desired results. So, you can check their client feedback and reviews to have a better idea about the quality of their services.

Why Do Websites Need off Page SEO?

off Page SEO

In the digital world of today, you must already have an idea what search engine optimization is all about and how it can help your website. You would probably also know that without optimizing your website for search engines, you will risk being invisible. Website without search engine optimization means no traffic, no traffic means no visitors and no sales and no money. It would really be bad if no one is visiting your site as it would eventually result in huge losses. So whether you are amateur or professional you need to carry out proper search engine optimization of your website.

There are two types of search engine optimization techniques, one which is the one done on your website backend, otherwise known as on page SEO and the other one is off page SEO. We will look at Off-page SEO in detail in this article to know why and how it can help you to get more traffic.

What Is Off-Page SEO Exactly?

Off-page SEO are those search engine optimization techniques that you carry out outside your website back-end. Off-page SEO majorly consists of getting quality links to your websites. It is safe to say that the more quality links you have pointing to your online content, the better off page SEO you will have.

Off-page optimization is a very important technique when you are optimizing your site for search engine. A good website that needs search engine traffic cannot do without off-page optimization. The objective of this type of SEO is to get the best position possible for a specific set of keywords which would mean more people visiting the website from search engines and other pages that linked to it.

How Off-page SEO works

Generating backlinks to your website is the most important part of off-page SEO.

Why do you need to get backlinks? Search engines see backlinks as a vote of confidence on your website. It simply means that if more people are linking to your website, search engines will tend to believe that you have something valuable on your site and will always rank it high. The simple logic is that if more people are talking about you then you must be popular. Search engines use same analogy when determining which site to rank first on search engine result page making use of other sites linking to your own site…. So if you have more quality inbound links to your website or blog, then your website or blog will have better chances of ranking higher in search engines.

Websites Need Off-page SEO?

Like we stated above, off page SEO is all about building quality backlinks to your website. With current search engine algorithms; backlinks forms the backbone of your website which will render your website invisible when your site lacks optimization.

The more quality backlinks you build to your blog, the more you will rank higher in search engine and the more visitors you will receive which will translate to making more sales and more money. Without adequate off-page SEO your site will always be behind that of your competitors. Business can increase the number of links they have pointing to their website by carrying out off-page optimization services.

Off-page SEO determines your position in search engine result page. It accounts for about 90% of all your SEO efforts. This does not mean you can ignore on-page SEO as they are the foundation of your website. However the more you build quality backlinks to your website, the more increase you will see in your position in search engine result page. Most successful website spends lot of money to maintain their position on search engine. If your site is not spending enough to increase the number of inbound links you have pointing to your web pages, then you might find yourself sliding down the rank order.

Do you want to increase the credibility of your website? Then get involve in more off-page search engine techniques to help you increase the relevancy and credibility of your website.

How can you do this? When you visit authority sites like Wikipedia.com, webmd.com, wikihow.com, buzzfeed.com, among others; these sites write the sources of their quotes after each article. These sites are perceived as authority as they are being cited as a reference. Not only will they get a higher rank in search engines but net surfers will also see your site as a credible source of information.

Off-page SEO without a doubt is very crucial to the survival and success of every website. It determines where you rank in search engines and also help you to drive targeted traffic to your website. Most metrics used by search engines are based on off-page SEO. If you want to move your site up the ranks in search engines then you must focus on securing quality links for your website.