Specialty SEO Case Studies

Client Background

A pest control company specializing in rodent removal sought to increase online visibility, rank higher in local search results, and attract more service inquiries. The company aimed to rank for high-intent keywords related to pest removal while improving its Google Local presence.

Challenges

1. Highly Competitive Local Market – Competing against multiple pest control businesses targeting the same geographic area.
2. Limited Keyword Targeting – Focused on only a few highly competitive keywords, requiring precise optimization efforts.
3. Google vs. Bing Performance – Google rankings showed strong visibility, but Bing rankings required improvement to reach more customers.

SEO Strategy Implemented

• Localized Keyword Optimization – Focused on “rodents removal near me” and other geo-specific search queries to capture local intent.
• Google My Business (GMB) Optimization – Improved Google Local rankings with enhanced profile optimization, service details, and customer reviews.
• Technical SEO Enhancements – Optimized website speed, mobile-friendliness, and structured data to improve search engine visibility.
• AI-Powered Competitor Analysis – Used AI-driven tools to track competitor rankings, analyze search trends, and refine keyword targeting.
• Content Marketing & Authority Building – Created educational blog posts, pest prevention guides, and service pages to engage potential customers.
• Local Citation & Review Strategy – Strengthened local search presence by securing citations in pest control directories and encouraging client reviews.

Results & Performance Metrics

1. High Rankings for Local Pest Control Searches

• #2 Google Ranking for “rodents removal near me”, increasing organic leads.
• #1 Google Local Ranking, boosting inquiries from nearby customers.
• Top 10 rankings for multiple pest-related search terms, solidifying the company’s local presence.

2. SEO Performance & Business Impact

• Estimated Organic Traffic Value: $12,000, reflecting the revenue potential from organic search.
• Potential Growth Value: $12,000, indicating strong conversion rates from search visibility.
• Task Completion Rate: 100%, with 36 SEO tasks completed, covering on-page optimizations, local citations, and content marketing efforts.

3. Google vs. Bing Search Performance

• Google Success – Achieved #2 organic ranking and #1 Google Local ranking, improving website traffic and service inquiries.
• Bing Search Performance – Bing rankings lagged behind but showed some presence in local results, requiring further optimization.

Client Background

A local plumbing and repair service specializing in toilet repair, drain cleaning, and hydro jetting sought to increase online visibility, rank higher in local search results, and attract more service inquiries. The business needed to compete with other local plumbers and establish itself as a top choice for emergency and routine repairs.

Challenges

1. Highly Competitive Local Market – Competing with numerous established plumbing services targeting “near me” searches.
2. Need for Local SEO Optimization – Ranking high in Google Local and Google Maps was critical for service area coverage.
3. Bing Search Visibility Needed Improvement – While Google rankings were strong, Bing rankings required more optimization.

SEO Strategy Implemented

• Localized Keyword Optimization – Focused on “toilet repair near me,” “drain cleaning near me,” and “hydro jetting near me” to capture local customers.
• Google My Business (GMB) Optimization – Enhanced Google Local rankings with improved business listings, service descriptions, and customer reviews.
• Technical SEO & On-Page Enhancements – Optimized site speed, mobile usability, and structured data to enhance search performance.
• AI-Powered Competitor Research – Used AI-driven tools to analyze top-ranking competitors and refine content and keyword strategies.
• Content Marketing & FAQ Pages – Published helpful blog posts on plumbing maintenance, emergency repair guides, and common drain issues to attract more organic search traffic.
• Local Citation & Backlink Strategy – Built business directory citations, high-authority backlinks, and local press features to strengthen credibility.

Results & Performance Metrics

1. Strong Local SEO Rankings & Keyword Performance

• Google Local Pack Success:
  • #1 Google Local Ranking for “toilet repair near me”
  • #1 Google Local Ranking for “drain cleaning near me”
  • #2 Google Local Ranking for “hydro jetting near me”
• High Organic Rankings in Google for multiple plumbing and drain repair services.

2. SEO Performance & Business Impact

• 15 targeted keywords were optimized for local and organic search success.
• Consistent keyword growth, ensuring higher visibility for emergency and scheduled plumbing services.
• Increased service calls and website traffic, leading to a higher conversion rate for inquiries and bookings.

3. Google Dominance, Bing Performance Lacking

• Google Search Success – Strong rankings in Google Local, resulting in higher service inquiries and more organic leads.
• Bing Rankings Need Additional Optimization – Bing rankings were not as strong, requiring further off-page SEO efforts.

Client Background

A tanning salon business specializing in professional tanning services, sun tanning, and salon treatments sought to increase its local search presence, improve organic rankings, and attract more customers. The goal was to rank for high-intent searches related to tanning salons and professional sun tanning treatments while optimizing Google Local and Bing visibility.

Challenges

1. Highly Competitive Local Market – Competing against multiple tanning salons and beauty spas targeting “near me” searches.
2. Need for Local SEO Optimization – The salon required strong rankings in Google Local and Google Maps to capture walk-in and appointment-based customers.
3. Bing Search Performance Lagging – While Google rankings were strong, Bing rankings required further refinement to increase visibility.

SEO Strategy Implemented

• Localized Keyword Optimization – Focused on “tanning salon near me,” “sun tanning near me,” and “professional tanning” to rank for location-based searches.
• Google My Business (GMB) Enhancement – Optimized Google Local rankings through better business listings, service updates, and customer engagement.
• Technical SEO & Website Performance Fixes – Improved site speed, mobile responsiveness, and structured data to improve search engine indexing.
• AI-Driven Competitive Analysis – Used AI-powered tools to track competitor rankings, analyze search behavior, and refine keyword targeting.
• Content Marketing & Service Pages – Published tanning tips, skincare guides, and treatment benefits to boost engagement and attract search traffic.
• Local Citation & Review Building – Strengthened Google My Business rankings and local SEO visibility through customer reviews and business directory citations.

Results & Performance Metrics

1. High Rankings for Localized Keywords

• Google Local Pack Success:
  • #1 Google Local Ranking for “tanning salon near me”
  • #1 Google Local Ranking for “tanning salons NJ”
  • Top 10 Google ranking for “professional tanning” and “sun tanning salons”

2. SEO Performance & Business Impact

• 10 targeted keywords optimized for high-intent local and industry-specific searches.
• Increased organic search traffic, driving more walk-in appointments and online bookings.
• Improved brand awareness as a leading tanning salon in the area.

3. Google vs. Bing Performance

• Google Search Success – Achieved top rankings for key search terms, leading to higher website visits and more customer inquiries.
• Bing Rankings Improving – While Bing rankings were steadily improving, additional off-page SEO strategies were required for further visibility.