In the past few months, you must have seen the acronym, “E-A-T flying around. Although this term has been in the vocabulary of several SEOs for a long time now, since the major Google algorithm update that took place in August 2018, the spotlight has turned to Google’s Expertise, Authoritativeness, and Trustworthiness has been on...
People back in the days used to do their research using the old-fashioned way, from books and published articles, since they were the most reliable resources. However, ever since the internet was introduced, people run to their smartphones if they have any burning query that needs a quick response. Google Search is the most dependable...
Digital marketing has several moving parts, and with every new phase, trends continue to evolve at an astonishing pace. It’s no longer a mere element of marketing. Marketers now employ automation to save time, increase engagement, and become more creative in every aspect possible. Everyone is looking for ways to learn more and find a...
The previous year was not a normal year at the office (pun intended). Even though no calendar year is a stroll in the park, 2020 still managed to fit medical, social, and economic crisis on a global scale in twelve months. It forced every industry to do some inflection, and it was no different for...
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