The marketing and sales landscape is changing rapidly, driven by new technologies that allow agencies to leverage the latest AI-powered solutions. ChatGPT is one such tool that allows marketers to create powerful value propositions in minutes.
Value propositions are a key component of successful marketing campaigns and can be used to differentiate your agency from the competition. They play an important role in converting leads into customers and can be used to create a strong brand identity. That’s why we need to ensure that our value propositions are well-crafted and represent our products and services effectively. However, writing a compelling value proposition from scratch can be a daunting task. Fortunately, ChatGPT simplifies this process and helps agencies craft powerful messages quickly and easily.
The key to leveraging ChatGPT’s capabilities lies in its ability to ideate and edit. Here are five ways agencies can use ChatGPT to develop a powerful value proposition and stand out from the competition:
1. Develop a Preliminary Question That Sets Up the Challenge
Start by defining the main challenge that your value proposition must address. This will help focus your content and give you an anchor point to build from. The question, in this case, is actually a prompt that sets up the challenge for the engine.
Considering that you already know the purpose of your value proposition, here’s how to start the process:
Let’s say we want to create a value proposition for our SEO reseller services. We could begin by asking ChatGPT “write five headlines for a white label SEO provider.” Now, based on the input, ChatGPT will generate headlines for us to consider. Here’s the response we got:
Now, these are quite generic and mention nothing about our brand or services. But it gives us an idea of what kind of headlines are possible and where we can start. It’s obvious that the engine can generate generic headlines, but we need to guide it in the right direction to get the desired result.
2. Guide the Transformer With a Framework on the Strongest Version of Your Value Proposition and/or Your Evidential
Looking at the previous response, it’s easy to notice how generic the headlines were. To craft a powerful value proposition, we need to give the engine more specific information about our brand and services.
By providing a framework on the strongest version of our value proposition and/or evidential, it will be easier for us to guide ChatGPT in the right direction and generate more relevant results.
For this example, let’s add some specific information about our services:
- An industry leader for 15 years. Established relationships with SEO agencies all over the world to help them drive higher organic rankings and greater website traffic.
- Successfully delivered 7,000+ projects with more than 50,000+ rankings results over the course of the last decade.
- SEO Vendor provides the world’s only patent-pending AI SEO for agencies with 10X better results.
- SEO Vendor provides free tools, sales funnels, PPC, web development, and 30+ flexible and cost-effective marketing services.
Now we ask ChatGPT to generate headlines using this new information and see if it improves the potential outputs:
As you can see, the headlines generated by ChatGPT are more specific and emphasize the benefits of our services. It also highlights some of our key points, such as 15 years of experience, delivering 7,000 projects, AI-powered SEO, and over 30 marketing services.
Looking at the response, it’s clear that we need to refine these headlines further to make them more persuasive. But the second response gives us something we can work with. So, what’s next?
Now, we need to bring the human element into the equation. We need to integrate our own methodology, creativity, and strategy into the transformation process.
3. Integrate Your Writing Methodology With Your Prompts
In this step, we need to combine our own creative process of writing an effective value proposition with the engine. Note that the key to getting value in the current iteration is to stack your prompts. You’ll need to stack one prompt upon another to refine the results. So, let’s give it a try.
We ask ChatGPT to show all the modifiers in these headlines. Here’s what we got back:
Now, that’s not good, right? So we asked ChatGPT to write 5 more headlines using the understood subject and stressing the exclusiveness of SEO Vendor’s services. Here’s the response we got:
As you can see, all five headlines have ‘SEO Vendor’ in them, and they also highlight the exclusivity of our services. Now, it seems that we’re headed in the right direction. However, it also indicates that we have to do some more research. Here’s what we discovered, ChatGPT at present doesn’t really recognize parts of speech.
So, what do we do next? We simply need to refine our prompts to get the right outputs. We refine it by using the word ‘Get.’ Here’s what ChatGPT gave us back when we asked it to write five more headlines that begin with the word, ‘Get.’
As we can see, there are now some really powerful headlines that emphasize the benefits of using our services. Also, they all began with ‘get,’ which was something we asked for. We can make some minor adjustments and craft a strong and effective value proposition for our brand.
But let’s not just stop here. We are getting closer and ready to get out of the ideate phase. But we’re still stacking the prompts. So, now we ask the engine a direct question: What do customers want to achieve with SEO Vendor’s services? Here’s what we got:
As we can see, this is a good response. It gives us the main value proposition of what customers want to achieve with our services. Now, these may not be the words we choose, but the substance is there. We can always play with the form, which brings us to the next prompt that we engineered in order to get closer to an answer.
We asked ChatGPT to write a headline that emphasizes how customers can get what they want through SEO Vendor. So, now we’re going to take the answer it gave us and ask it to incorporate this within its outputs. Here’s the response that we got:
That’s a much better output. It emphasizes our value proposition and how customers can get what they want by using our services. So we told the engine this was better and asked it to write 5 more.
It’s obvious that we can’t use any of these headlines in their pure form, but we are starting to drill down on the substance, and that’s good. We now have something tangible that we can work with and refine through our creative writing methodology.
Now, let’s add a sense of urgency to the headlines. After refining the prompts, here’s what we got:
Now, that’s much better. We’ve made these headlines more persuasive and effective in communicating our value proposition just by adding a sense of urgency. But we’re still not there yet.
4. Write a Headline That Emphasizes How the Customer Can Get What They Want
It’s time to focus on the customer and ensure every headline emphasizes how they can get what they want through SEO Vendor. After a few more rounds of refining, here’s what we got:
- Drive More Traffic to Your Website with SEO Vendor’s AI-Powered SEO Strategies
- Unlock SEO Success Now with SEO Vendor’s Proven Tactics
These headlines look good. They have the substance, highlighting the benefits of our services and emphasizing how customers can benefit. With minor tweaks, these headlines will be ready to be published.
5. Refine These Outputs with Your Own Methodology and Select the Best Version for Testing
ChatGPT can help you come up with more effective headlines that emphasize your value proposition. But it’s up to you to refine these outputs with your own methodology and select the best version for testing.
It is advised that you go through each headline and make sure that they are persuasive and effective in communicating your value proposition. You should also analyze the results and select the best version for testing. A/B testing can help you get an accurate picture of the headline that resonates most with your target audience.
This is how you can use ChatGPT to come up with creative and effective headlines that emphasize your value proposition and get customers what they want.
ChatGPT is an advanced AI technology that has the potential to help agencies create a powerful value proposition. With its advanced natural language processing abilities, ChatGPT can take a customer’s query and generate human-like responses within seconds.
As an agency, you must utilize this innovative toolset in marketing activities to increase your conversion rates.
