Digital agencies offering SEO services know how crucial a comprehensive SEO audit can be for their clients. Audits allow businesses to understand their current position in terms of visibility and authority, as well as identify areas of opportunity. But executing an audit is not always easy – especially if you’re not offering SEO services in-house.
Businesses looking for SEO audits on the internet are likely to come across three main types of options:
- Free SEO audits aimed at winning business: Most agencies offer free audits to demonstrate their expertise and win new clients. These can be useful for smaller projects but may not give the detailed analysis a business needs to understand how to move forward.
- Paid discovery audits act as a stand-alone service: These are typically more detailed and comprehensive than a free audit, providing insight into both technical areas and content. They are usually more expensive but can be invaluable in helping to develop an effective SEO strategy.
- Audits that are part of an ongoing campaign or project: An in-depth SEO audit is a great way to kickstart an SEO campaign. It allows you to identify areas of opportunity and ensure that all the necessary changes are being made to increase visibility and authority in the SERPs.
While the cost of performing a comprehensive audit in-house can be prohibitive, offering white label SEO audits can be a great way for an agency to increase its revenues. White label audits are performed by a third party but branded and presented to the client as if they were created in-house. This allows agencies to outsource the tedious and time-consuming work of creating an audit while still providing their clients with the expertise they need.
Important Factors to Consider With White Label SEO Audits
Before we dig any deeper into how to drive your agency growth with white label SEO audits, there are certain factors to consider. From a high level, your audit should look at identifying both issues and opportunities across multiple areas of SEO that could include:
1. Current Performance and Visibility
A thorough audit should include an assessment of a website’s current performance. This includes both in terms of organic search visibility and user engagement metrics. The performance of both the website and its content should be analyzed to identify areas where improvements can be made.
For instance, you should look at the organic ranking, the number of pages indexed in search engines, average page load times, and any technical errors.
The audit should emphasize visibility as well. It should include an analysis of the website’s backlink profile and consider competitors’ strategies to determine where improvements can be made.
2. Content Factors
Content is one of the most prominent factors in SEO. Recent Google search algorithms updates have placed an even greater emphasis on content quality and relevance.
A comprehensive audit should include an analysis of existing content and an assessment of its performance in terms of engagement. It should also consider the presence of any duplicate content and whether or not it is optimized for SEO purposes.
A few newer metrics like content usefulness and E-E-A-T scores have become increasingly important factors in search engine rankings, consider those when performing an audit. E-E-A-T refers to Experience, Expertise, Authoritativeness, and Trustworthiness – all of which should be evaluated as part of a comprehensive content audit.
In addition, an audit should also focus on finding newer content opportunities. This includes identifying topics or keywords with potential and analyzing competitors’ content to determine what type of content works best.
3. Technical Factors
Technical SEO is often overlooked, but it shouldn’t be. It encompasses everything from page speed to mobile usability and from crawlability to structured data.
An audit should include a detailed assessment of any technical issues, such as broken links, javascript errors, and crawlability issues. It should also consider the presence of structured data and how it can improve visibility in search engines.
Moreover, an audit should also look at the website’s page speed, mobile usability, and performance in different browsers. This will help ensure visitors have a good experience on the website, thus leading to higher engagement metrics and potentially better rankings.
4. Relevance Factors
Relevancy, or the concept of having content that is related to the topic of a website myst not be overlooked. An audit should consider whether or not the website’s content is relevant to its topics and how it can be improved.
Relevancy also extends to things like link building and keyword targeting. An audit should consider these factors and determine if there are any opportunities to improve visibility in search engines by adjusting the link-building and keyword-targeting strategies.
5. Link Profile Factors
Google’s recent spam update has linked profiles to an even more important factor in SEO. A thorough audit should include an assessment of a website’s link profile and the presence of any spammy links or other issues.
It should also consider the types of links that are present, such as backlinks from other websites and social media links, as well as internal links from within the website itself. It should also consider any unnatural link patterns, such as link networks or keyword stuffing.
Finally, it should also consider the website’s overall link profile in comparison to its competitors. This will help identify any missed opportunities and areas where improvements can be made.
6. Local SEO Factors
Hyper-personalization and mobile-first search have made local SEO an even more promising factor in search engine rankings. An audit should include a detailed assessment of any local presence that a website might have and any opportunities to improve visibility in local search.
This includes having accurate location information on the website, creating local content, or optimizing for keywords related to local search queries. It should also consider how to improve online reviews and ensure that local citations and directories are up to date.
7. User Experience Factors
Finally, an audit should also consider user experience factors, such as how quickly visitors can find the information they are looking for, how easy it is to navigate the website, and how engaging the content is.
These factors are becoming increasingly popular in SEO, as they can directly impact user engagement metrics and search engine rankings. An audit should include an assessment of the website’s user experience and identify any opportunities to improve it.
Overall, a thorough white label SEO audit should consider all of these factors and other relevant ones. It should also include detailed recommendations on improving the website’s visibility in search engines and its user experience.
Now that you know what makes up an SEO audit, you’re all set to partner with a white label SEO provider and get an audit done for your clients. Let’s take a quick look at how you can drive your agency growth with white label SEO services.
How White Label SEO Audits Can Help Your Agency Grow
As discussed above, white label SEO audits can be incredibly valuable for agencies. Here are a few of the ways you can utilize them to drive your agency growth:
Offering Free White Label SEO Audits to Win More Clients
Closing a new client can be difficult, especially when they’re unsure of what to expect from your services. Offering a free white label SEO audit can be a great way to show them the value of SEO and how it can benefit their business.
You can use the audit report to highlight the areas of opportunity and make a strong case for why they should partner with you.
Providing Detailed Recommendations to Clients
Having a detailed SEO audit report can help you provide your clients with a roadmap of actions they should take to improve their visibility in search engines. This can be incredibly valuable, as it shows your clients that you understand their concerns and can provide them with solutions.
Additionally, the audit report can serve as a reference document, so you can look back and ensure that the recommendations are being implemented properly.
Gaining Credibility With Clients
Finally, white label SEO audits can help you gain credibility with your clients. Having a comprehensive audit report that is well-researched and presented in an easy-to-understand format can help show your clients that you truly understand the ins and outs of SEO.
This can go a long way in building trust with your clients and showing them that you are the right partner for their needs.
White label SEO audits can be a powerful tool for agencies looking to drive growth and increase their visibility in search engines. By utilizing them, you’ll be able to show your clients the value of SEO and make a strong case for why they should partner with you. So, if you’re looking to grow your agency, get in touch with us today!
