Businesses all around the globe are rapidly embracing digital marketing services to stay ahead of the competition. Small and medium-sized enterprises (SMEs) and local businesses are no exception, and they too are increasingly investing in such solutions to reach their potential customers.
According to a study, the global e-commerce market size reached USD 16.6 Trillion in 2022, and it is projected to reach USD 70.9 Trillion by 2028 at a CAGR of 27.43%.
This suggests great opportunities for resellers to offer digital marketing services to SMEs and local businesses. Businesses can benefit from such services through increased visibility, better customer engagement, and improved brand loyalty.
However, selling digital marketing services to SMEs and local businesses requires a comprehensive sales plan. That’s why we’ve created this guide with 8 tips for local SEO reseller service providers to help them increase their sales.
How to Resell Search Marketing Services to Local Businesses & SMEs
As discussed above, the demand for digital marketing services is growing, and resellers need to ensure they capitalize on this trend. Here are a few tips to help you sell digital marketing services to local businesses and SMEs:
1. Provide Clarity on Your Offer
Most business owners confuse SEO with online marketing and assume both are the same. Resellers must provide clarity on what services they offer and how these can help the business reach its goals.
SEO is a subset of digital marketing, and its tactics are used to optimize content so that it can rank higher in search engine results. Relevant content can help businesses reach their potential customers, build customer loyalty, and increase their online visibility.
Other digital marketing services that can benefit local businesses and SMEs include social media marketing, pay-per-click marketing, email marketing, content marketing, and mobile marketing. So, make sure to provide clarity on the services you are offering and how they can help businesses achieve their goals.
SEO Vendor Pro-Tip: It is advised for young digital agencies to specialize in one particular area of digital marketing, such as SEO or PPC, and then expand their portfolio later on. Alternatively, you can also outsource requirements as needed.
2. Understand Your Target Customers or Clients
As a digital agency, you need to understand that your target customers or clients are different. Every industry has a different set of challenges and market trends. They have different needs, and thus, they prefer an agency that understands their pain points, bottlenecks, and requirements.
Therefore, create a customer profile for each type of customer, understand their needs and requirements, and create a tailored solution that would best meet those needs. You should do a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis to understand your target industry and choose your niche accordingly.
Here’s an infographic from WordStream that provides further insights into SWOT analysis:
